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Apple opening new store in Beavercreek, Ohio’s The Greene mall July 19

Apple has announced on its retail website that it will be opening up a new Apple Store in The Green Town Center in Beavercreek, Ohio this weekend. The store opens up on Saturday, July 19th at 10 AM. Store hours are 10 AM to 9 PM Monday through Saturday and 12 Noon to 6 PM on Sundays. We reported earlier this year that Angela Ahrendts is overseeing a push of several new mall-based stores in the United States as more, larger locations are prepared for China and Italy.


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Court approves European trademark on Apple Store design as 38th UK store set to open

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You’d probably recognize that you’d walked into an Apple Store even if both logo and products were covered: the signature wooden tables, glass frontage and glass staircase would give it away. Apple successfully trademarked its store designs in the U.S. last year, and a European Union court has today approved a similar trademark application in Europe … 
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Tim Cook says Apple will begin releasing diversity data, gives no timetable

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Apple’s executive team

At this week’s Sun Valley conference in Idaho, Apple CEO Tim Cook told Bloomberg reporters that Apple will release diversity data on its workforce. Cook did not specify when this data release would come, but this is the first confirmation from Apple that the company is planning to release such data. A CNN report from March detailed Apple as one of the several technology giants that have objected to releasing the information.

“We’ll release the information at some point,” Cook said at the annual Allen & Co. media and technology conference in Sun Valley, Idaho, without giving a timetable for a disclosure. “We are more focused on actions.”

Diversity reports, such as the one that Facebook released on its workforce a couple of weeks ago, typically detail demographics in terms of ethnicity and gender. Apple has been criticized for having both a mostly male executive team and board of directors, but Cook has added Angela Ahrendts to the executive team and has been seeking new board members in recent months. Apple has also hired Lisa Jackson to run Environmental Initiatives and recently appointed Denise Young Smith as the new head of Human Resources.


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Apple hires Patrick Pruniaux, VP of Tag Heuer Sales and Retail, for iWatch marketing

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Earlier today, the CEO of Tag Heuer revealed to CNBC that Apple has hired one of the watch-makers sales directors. However, the company did not announce the name of this “director” or the person’s exact position. A source directly familiar with the Apple hire confirmed that the Cupertino-based company hired Patrick Pruniaux late last month. Pruniaux is not just any “Sales Director:” he was the Vice President of Sales and Retail, a major loss for Tag Heuer and a significant hire for Apple in the run up the launch of the Apple smart watch in October. Pruniaux is pictured in the photo above (second person from the right), and his LinkedIn profile reveals his impressive work in jewelry and watch marketing:


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Apple begins hiring for another 3 new retail stores in China

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Photo: mshcdn.com

We previously reported that Apple had new retail stores planned for the Chongqing region as well as upcoming locations for Shenyang and Central Hangzhou coming later this year. Today three more stores in China get added to the mix with a job listing on the company’s website hiring for positions in Tianjin, Wuxi, and Zhengzhou in addition to the three stores mentioned above that we already knew about (via Bloomberg). 
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Angela Ahrendts shares insight on her transition to Apple’s corporate culture

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Apple’s new retail chief Angela Ahrendts has written a blog post on LinkedIn sharing some of the insight she has gathered while making the transition from Burberry to to the Cupertino company. The post opens with advice on how to avoid being overwhelmed with the stresses of a new position:

First: “Stay in your lane.” You’ve been hired because you bring a certain expertise to the team and the company. Try to resist putting additional or undue pressure on yourself trying to learn it all from day one.


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Apple’s Ahrendts to oversee slew of new China, Italy, U.S. stores as organizational restructuring planned

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Seeking to enhance Apple’s retail store divison and bring the customer experience to higher levels, new Apple Senior Vice President of Retail and Online Stores Angela Ahrendts is planning a fundamental restructuring of Apple’s retail stores as she prepares a series of new store openings across the globe for the second half of 2014 and first half of 2015…


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Omotesando, Tokyo Apple Store opens with large crowds, Angela Ahrendts in attendance

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<a href="https://twitter.com/ifostore/status/477263528198279170">Image of the large crowd</a>

Apple’s first Tokyo Apple Store opening since 2005 occurred today in the city of Omotesando. The new store features two floors and a fully glass exterior. Apple published a video showing preparations for the store earlier this week. As she promised in a memo to employees earlier today, Angela Ahrendts is on hand for the opening:


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Angela Ahrendts’ first memo to Apple Retail employees: ‘together we will continue to enrich lives and communities’

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After being on the job for approximately a month and a half, new Apple Senior VP of Retail and Online Stores Angela Ahrendts has sent her first memo to Apple Retail employees. In the memo, Ahrendts discusses Apple’s culture, her visits to stores thus far, and her plans for the future.

“I have spent most of my time getting to know and understand the many functions and teams in Cupertino, along with our short and long term initiatives. I was thrilled to meet many of you at stores in San Francisco and London this month, and I’m looking forward to Tokyo and the Omotesando opening,” Ahrendts said. “Every couple of weeks, we will be visiting stores across the world to see and learn what we do best and hear your thoughts about opportunities ahead,” she added.

We previously profiled Ahrendts plans for transforming Apple retail with a new end-to-end sales experience, mobile payment initiatives, and an increased emphasis on the Chinese consumer. Today’s memo from Ahrendts to employees reiterates many of these points…
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Apple’s retail head Angela Ahrendts has stock withheld for tax purposes (Updated)

SEC filings show that Angela Ahrendts had half of her first allocation of AAPL stock withheld on 1st June – the day it vested, and just one month after joining the company – reports ComputerWorld.

According to a filing with the U.S. Securities and Exchange Commission (SEC), Ahrendts received 16,264 shares in Apple stock when it vested June 1 […]

Ahrendts sold 8,331 shares that same day for a pre-tax total of $5,273,523.

The full value of her stock, which is likely to vest (become eligible for sale) over several years, will add up to $78.5M at the current share price. Her total compensation in her final year as CEO of Burberry was $4.4M – though she did also get a clothing allowance of $42,000 and a car allowance of $30,000 (only at a fashion company could you get more to spend on clothes than a car …).

Selling half your stock at the very first opportunity doesn’t seem to send the best of signals a month into the role, but I guess she needs to buy a house out in the Valley and those aren’t exactly cheap right now.

The withholding of the shares came just over a week before a 7-to-1 stock split, on Monday. The stock split should make AAPL shares more attractive to smaller investors, a shift that could make the share price more volatile.

Via Fortune

Update: These shares were withheld for tax purposes by Apple not sold on the open market

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Apple continues to expand green retail efforts with new Omotesandō, Tokyo store

Image via @t_yukstr

Apple is continuing its push to expand its retail arm under the guidance of new Retail VP Angela Ahrendts, with new stores popping up around the world. Today another of those new stores has been revealed as green and white signs promoting the upcoming Apple Store, Omotestando in Tokyo, Japan. The store is said to be opening in June.

According to Macotakara [translation], the new store will use a “curtain of green” to control the interior climate and cut energy usage. This “green curtain” apparently consists of plants that will be grown to cover the exterior of the building, providing a type of organic insulation. The vegetation also helps absorb carbon dioxide in the area. The signage pictured above certain seems to hint at such a system for the Omotesandō location.

Of course, this step makes sense for Apple, which has always been comitted to finding environmentally-friendly ways to run its operations. From seeking renewable energy sources for retail stores and datacenters, to investigating green power for mobile devices, and designing what could be the world’s largest corporate solar power installation to power its new headquarters, Apple has certainly earned its place on the EPA’s list of top green-powered companies.

More photos of the store (via Ringo-Sanco) are below.

Apple discussing iPhone payments service with high-profile retail brands

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Apple wants to replace yet another daily tool with your iPhone: your wallet.

Executives from the Cupertino-based technology company have begun discussions with directors from retail store chains about a mobile payments service, according to a source with direct knowledge of the talks. Previous reports indicated that Apple is exploring new payments services through discussions with executives from existing payments companies. These latest mobile payments-related discussions, which have occurred with retail store brands such as those that sell luxury clothing and premium goods, have taken place over the past couple of months, according to the source. The source declined to be named and requested that the identities of the companies talking to Apple not be published.

The Apple mobile payments service would be integrated into iOS Devices such as the iPhone and would be a comprehensive solution that would allow an iPhone user to leverage their device as a form of payment in retail stores. Based on information from various people briefed on the matter, the service would tie directly to iTunes accounts. Apple Senior Vice President Eddy Cue noted last night that Apple has 800 million iTunes accounts with credit cards, and that this arsenal opens up the door for many future products and services. Apple CEO Tim Cook previously hinted that the iPhone’s Touch ID fingerprint identity sensor could someday be leveraged for mobile payment purposes beyond the existing iTunes and App Stores…


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Angela Ahrendts’ plan for the future of Apple Retail: China emphasis, mobile payments, revamped experience

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When Ron Johnson finalized his decision to move from leading Apple’s retail strategy to become the Chief Executive Officer of J.C. Penney, the executive jumped in his car to drive to Steve Jobs’ home and notify the Apple co-founder in his living room of the decision. During his short car ride to Jobs’ Palo Alto home in the summer of 2011, Johnson likely thought about how he would explain his choice. But what Johnson likely did not imagine is that it would take nearly three years for Apple to find a true new leader for the stores the duo created.

In one of current Apple CEO Tim Cook’s first major missteps, the long-time operations maestro hired John Browett, formerly of Dixons, to run retail. Browett’s hire was immediately met with skepticism from Apple customers and retail employees, but Cook defended the hire and called the British executive the “best [choice] by far” to run Apple’s retail division. In the six months that he ran retail, Browett cut back on employee hours, initiated layoffs, and fell out culturally with the rest of the Apple executive team.

Alongside Scott Forstall, Browett was ejected from the Cupertino-based company, leaving Tim Cook and head-hunting firm Egon Zehnder, again, with the tall task of finding a suitable replacement for Ron Johnson. As the man who ran Dixons, the United Kingdom equivalent to Best Buy, Browett was in many ways built in the image of Johnson. Johnson ran Apple Retail for nearly a decade, and before that he was an executive at both Target and Mervyns. But unlike Browett, Johnson fit into Apple’s culture and was close with both Jobs and Cook throughout his tenure.


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Apple passes Staples to become the #2 online retailer behind Amazon

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According to a new report from the Wall Street Journal (citing e-commerce trade publication Internet Retailer), Apple has managed to overtake Staples and claim the number-two spot in the world of online retail. Apple’s online sales data jumped a significant 24% last year, although this jump is mostly due to the fact that Internet Retailer now includes the company’s online hardware sales along with digital download data from iTunes and the App Store and doesn’t seem to reflect an actual sales increase of that magnitude.

Essentially what that means is that Apple could actually have been sitting in the #2 spot for some time now, but simply wasn’t recognized as such because Internet Retailer previously excluded sales of iPhones, iPads, iPods, Macs, Apple TVs, and other hardware processed through the company’s online store.


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Apple welcomes new Senior VP Angela Ahrendts with 113,334 AAPL shares worth $68M

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An SEC filing has revealed that Apple granted its incoming retail Angela Ahrendts 113,334 shares in the company. At today’s price (which hit $600 for the first time since the end of 2012), that comes out to about $68 million. Of course, as usual, she’ll need to wait to get the full payout—in this case the stocks will fully vest in 2018.

For comparison, John Browett, the company’s former retail chief, got 100,000 shares when he joined the company, or about $61 million at the time.


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Angela Ahrendts officially starts role as Apple’s new Senior VP of Retail and Online Stores

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Angela Ahrendts has officially taken the reins of Apple’s new Senior Vice President of Retail and Online Stores. Ahrendts’s last day as the CEO of Burberry was yesterday, and Apple’s website has been updated to reflect Ahrendts beginning her work at Apple today. Her biography, which can be found on Apple’s executive leadership website, explains her role at Apple:


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By the numbers: a breakdown of Apple’s Q2 2014 earnings call

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Apple went over its Q2 2014 earnings today on its quarterly conference call with CEO Tim Cook and incoming CFO Luca Maestri. The company announced that former Burberry CEO Angela Ahrendts will finally be joining the executive team as SVP of Retail. Cook also addressed the recent debut of Microsoft’s Office productivity suite on the iPad.

But, as with any earnings call, the numbers that define Apple’s success or failure in the market took center stage. Here are some of the big ones you might have missed:


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Angela Ahrendts says Burberry management transition ‘well underway’ as reports claim delay

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After becoming a Dame of the British Empire in a ‘low key’ ceremony earlier this month, rumor had it that Apple’s new retail chief Angela Ahrendts would be leaving her CEO position at Burberry this month. Apple has never confirmed as much apart from saying Ahrendts would start in the spring back in its original announcement, but today reports claim Ahrendts might stick around at Burberry a little longer. The Guardian reports that while Ahrendts is free to leave after serving her 6 months notice and helping transition in a new CEO, she could earn as much as an £8m or $13.5m bonus if she stays at Burberry through June:
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Apple SVP Angela Ahrendts becomes ‘Dame of the British Empire’ today, leaves Burberry as early as this month

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Angela Ahrendts, soon to be ex-CEO of Burberry, is to become a dame today according to the Daily Mail. The retail magnate will become a Dame of the British Empire in a ‘low key’ ceremony according to the British paper, for her contributions to business.

The Queen will not be in attendance, apparently. The government’s business secretary Vince Cable will instead lead proceedings. According to the Daily Mail, Cable will congratulate Ahrendts for her restoration of the Burberry brand. The Mail also believes that Ahrendts will join Apple this month.


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Apple Store employees getting accessory discounts again for the holidays

Tim Cook with retail employees at Palo Alto Apple Store (Getty Images)

Today it was revealed that for the holiday season Google will be giving its employees a Nexus 5 or a Nexus 7. In past years, Apple has not given its retail employees a significant gift for the holiday, though employees have been given hoodies.

The first gift to Apple Retail Employees was $10 off of a $50 iTunes gift card. This isn’t something to brag about considering a lot of stores offer this promotion frequently. Another gift Apple gives its retail employees is the ability to purchase third-party accessories at a steep discount, with new products being added to the selection each week. Apple has done this in past years:


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Apple’s new retail boss Angela Ahrendts lays out transition philosophy, follows her instincts

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Apple’s new senior vice president of retail Angela Ahrendts won’t be taking up the newly created position officially until Spring 2014, but in the meantime Ahrendts has already started the process of transitioning to a new CEO at Burberry. In a blog post on LinkedIn, Ahrendts talks in length about the following her intuition when deciding to take a new job at Apple, much like she had when first joining Burberry, and also outlines her plans for transitioning to new leadership. If you’ve ever heard Tim Cook talk about moving to Apple, ‘following instincts’ will definitely seem like a theme.

And as I look forward to what will define the next generation, I believe it is imperative that great companies add greater social value – the larger the company, the larger the obligation.

Ahrendts notes that the company has started transitioning to new leadership at Burberry in recent weeks and also describes some of her business philosophies in the process:
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Apple’s new head of retail Angela Ahrendts is Fortune’s #4 Businessperson of the Year

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Fortune is out today with its annual Businessperson of the Year list and this time around a couple notable Apple connections have made the list. Coming in at #4 behind #1Elon Musk, activist investors, and Tencent CEO ‘Pony’ Ma Huateng, is Apple’s recently hired Head of Retail, Burberry CEO Angela Ahrendts
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iBeacon goes mainstream with Macy’s roll-out, likely before it hits Apple Stores

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Apple’s iBeacon system is to get its first retail launch in Macy’s branches in Union Square, San Francisco and Herald Square, NYC, within the next few weeks, reports TechCrunch.

Apple will of course be using the system in its own retail stores, though likely after the Macy’s launch. Macy’s is already operating a closed trial of the system.

Offers now will be pinged to users right when they are walking past them, or past a department that contains products that users have shown interest in before. And for those who have opted in, the iBeacon technology will also automatically open the app and can trigger other actions when you enter a participating store, such as telling users how many loyalty points they currently have to redeem towards a purchase … 
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Apple Store visits continue to climb, though growth flattening

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Asymco’s Horace Dediu has put together a couple of charts showing that while the number of visitors to Apple’s retail stores continues to climb, the rate of growth is flattening off.

The underlying reason appears to be a slow-down in the rate at which Apple is opening new stores, as the average number of visitors per store has remained stable for the past three years … 
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