Apple Store visuals revamped with inspiration from recent TV campaigns

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IFO Apple Store reports that Apple is revamping its back-lit in-store photo panels, replacing its signature white-background product shots with visuals inspired by its recent advertising. Out are clean, sterile close-ups of the products, and in are colorful visuals showing what people are doing with the products.

The new graphics were photographed like magazine ads, showing the iPad/iPhone being used in actual situations, complete with their surrounding people and places. Their colors, tone and brightness is much richer and darker than the previous graphics …

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13th anniversary of first Apple Store: risky gamble to most profitable retail space in the world

Today marks the 13th anniversary of Apple’s retail stores, the first ever store having opened at 10am on 19th May 2001 at Tysons Corner Center in McLean, Virginia. The video above shows Steve Jobs giving a preview of the store six days before it opened, and below the fold you can see an animated GIF of the growth of the U.S. stores since then.

Amazing as it seems today, the move was considered at the time to be a risky gamble, with critics arguing that they couldn’t possibly make money. Businessweek ran a story entitled Sorry Steve, Here’s Why Apple Stores Won’t Work and TheStreet.com agreed in a piece headlined Apple’s Scraping the Bottom of the Barrel …  Read more

Apple planning 6th (or 7th?) Manhattan Apple Store on Upper East Side Madison Avenue

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New Yorkers (and the tourists who come to the city) love their Apple gear, it seems, and five stores in Manhattan just isn’t enough. Just last night we reported that Apple was planning to open a new Store in the New World Trade Center complex.  The race to #6 after Soho, Meat Packing District, 5th Avenue, Lincoln Center, and Grand Central is on as ifo Apple Store reports that Apple is planning to open a sixth store on the island in a former bank building on Madison Avenue next year.

Continuing its tradition of creating magnificent stores from historic buildings, Apple has begun work to transform a former bank building on New York City’s Upper East Side into a retail store. Various sources confirm that construction planning is underway for 940 Madison Avenue, a limestone and marble building now occupied by luxury retailer VBH …

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New MacBook Airs likely launching tomorrow

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Update: Here are the specs…

Apple is preparing to launch a refreshed line of MacBook Air laptops as soon as tomorrow, according to multiple sources. These sources say that shipments of new MacBook Airs have begun arriving in large quantities to Apple Stores across the country. Another source adds that Apple Stores are scheduled to re-arrange the placement of Macs in stores to focus on the MacBook Air tomorrow morning…

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First Apple Store in Turkey to open in Istanbul in April, government requests R&D and Siri improvements

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A Turkish government website reporting on Tim Cook’s meeting with President Abdullah Gül says that the country’s first Apple Store will open in Istanbul in April. Istanbul, which uniquely straddles Europe and Asia, is one of the largest cities in the world by population with over 14 million residents.

In addition to a rumored $4 billion plan to put iPads into Turkish schools, it was said that the two discussed the amount of sales taxes levied on iPhones and iPads and when Apple might include Turkish in the languages supported by Siri with at least some suggesting that the two issues might be linked … Read more

Apple Store visits continue to climb, though growth flattening

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Asymco’s Horace Dediu has put together a couple of charts showing that while the number of visitors to Apple’s retail stores continues to climb, the rate of growth is flattening off.

The underlying reason appears to be a slow-down in the rate at which Apple is opening new stores, as the average number of visitors per store has remained stable for the past three years …  Read more