Apple Stores ▪ September 1

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A planning permission meeting for a new Apple Store in Memphis has seemingly revealed more information about Apple’s plans for its retail stores. According to the Apple representative, the Memphis project represents one of the first ‘next generation’ Apple Store designs that Apple is rolling out around the world, starting in the fall. The Memphis store will be part of the first rollout of the new look stores in the US.

So what does the ‘next generation’ Apple Store look like?

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Apple Stores ▪ May 20

Apple Stores will begin stocking Apple Watch bands later this week in “limited” quantities, according to a message sent to retail stores, with the majority of bands being the fluoroelastomer Sport Bands. According to the notice, this strap inventory will primarily be for customers who would like to swap the band that comes pre-bundled with their Apple Watch after their purchase. Secondary to this, these early band shipments for stores will be available as replacements for worn-out bands from the various store Apple Watch try-on stations…

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Apple Stores ▪ March 29


While the 18-karat gold Apple Watch Edition has been receiving a lot of attention due to its premium pricing and aesthetic, Apple will sell far more of the lower-priced Apple Watch and Apple Watch Sport models, and has created a different customer journey for those customers, according to sources briefed on the plans. Most of the sales process will be familiar to buyers of other products from the Apple Store, but a number of steps are different, including the process of visiting a “magical” display case, trying on different models, playing with demo units, considering Apple Watch accessories, and actually finalizing the purchase. Below, we detail the entire customer experience for the upcoming Apple Watch launch…

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Apple Stores ▪ March 26

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If you want to buy the Apple Watch model of your choice at an Apple Store at launch, you should consider pre-ordering online or through an Apple Store reservation, sources have told 9to5Mac. Due in part to the number of different models, Apple Watch inventory at many Apple Stores in the United States will be heavily constrained at launch, with priority given to reservations, meaning that Apple Watch availability for random walk-in purchases on day one will be noticeably tight.

As one source at a flagship Apple Store said, “we’re told to treat launch day as if there will be no walk-in stock.” That doesn’t necessarily mean there will be absolutely zero Apple Watch units to buy at launch if you don’t have a reservation, just that the specific Apple Watch variant a person wants will be far harder to come by at launch than some previous iPhone models.

Of course, inventory will vary depending on the store’s location, including state and country, with China expected to have larger stock allocations. But several sources across the United States are reporting a similar emphasis on the majority of stock being available solely for reservations at launch. Besides the U.S. and China, the Watch will be available in Canada, France, Japan, Germany, and the U.K. at launch.

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Apple Stores ▪ December 15, 2014

Near the end of each year Apple thanks its employees for their hard work with a nice souvenir. This year some employees are being given a black Incase backpack featuring a bright white Apple logo.

At least one employee has already put the gift up on eBay with a starting bid of $49.99 and a Buy It Now of $99.99. From the images we’ve received, it appears that the bag is a customized version of the Incase Staple Backpack. In past years, Apple employees have received blankets, sweatshirts, and water bottles.

The bags were accompanied by this letter:

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Apple Stores ▪ November 27, 2014


While Apple Store customers in the U.S. can look forward to gift cards on selected purchases on Black Friday, it seems European customers may be missing out. Apple last year offered its European customers discounted pricing rather than gift cards, but rumors – including from the usually reliable MacG – say that there will be neither cards nor discounts this year …  expand full story

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