Apple

Nowhereelse.fr has commissioned designer Martin Hajek to mockup the iPhone 6, using the most recent leaks about the upcoming device.

The renders, shown above, use the supposed iPhone cases pictured on Wednesday and leaked schematics from late March to envisage the look of the future iPhone. Naturally, the most striking change is the display, stretching almost edge-to-edge.

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After becoming a Dame of the British Empire in a ‘low key’ ceremony earlier this month, rumor had it that Apple’s new retail chief Angela Ahrendts would be leaving her CEO position at Burberry this month. Apple has never confirmed as much apart from saying Ahrendts would start in the spring back in its original announcement, but today reports claim Ahrendts might stick around at Burberry a little longer. The Guardian reports that while Ahrendts is free to leave after serving her 6 months notice and helping transition in a new CEO, she could earn as much as an £8m or $13.5m bonus if she stays at Burberry through June:
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Fortune has its usual roundup of what the analysts are expecting Apple to report in iPhone sales next week, and the forecasts make worrying reading. The overall average is for quarterly sales of 38.2 million, which would represent year-on-year growth of just two percent.

Adding to the concern, ten of the 32 analysts included in Fortune‘s poll predict a fall in sales when compared to the same quarter last year.

With the new iPhones having generated record sales in their opening weekend, and Apple having reported all-time quarterly high iPhone sales in Q1, the question is why the pessimism regarding Q2 … ? 
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Jony Ive and Marissa Mayer (right) eat pizza with other industry executives

Re/code reports that Yahoo! CEO Marissa Mayer is planning an attempt at persuading Apple to switch its default iOS search engine from Google to her company’s own offering. According to Re/code’s sources, Mayer has built what she hopes will be a convincing arguement in favor of the change.

Yahoo! current powers the weather and stocks apps and Notification Center widgets found in iOS 7 as well as a few Siri functions, such as sports, but lost out on the chance to power Siri’s web search to Microsoft’s Bing. Both Yahoo! and Bing are included as optional search engines in the Safari browser, but the default selection is Google.

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Hyundai announced today at the New York International Auto Show its 2015 Sonata will be the first of its vehicles to feature Apple’s new CarPlay technology bringing phone, messaging, music, and navigation functionality from the iPhone to the in-dash display through iOS and Siri. Apple rebranded its iOS in the Car feature announced at WWDC in 2013 as CarPlay earlier this year with a number of committed partners including Hyundai, and today’s announcement by the automative manufacturer is the first unveiling of its official plans to bring CarPlay to market with its brand.

Hyundai says its 2015 Sonata will be available at dealerships in early summer this year. While pricing and availability specifics have yet to be unveiled, Hyundai’s CarPlay offering is expected to be considerably more affordable than other brands partnered including Ferrari, Mercedes-Benz, and Volvo.

The news comes just one day after Pioneer official announced it will bring CarPlay to a number of its existing 2014 in-dash systems through a firmware update. Ford, Toyota, and other automotive manufacturers are expected to unveil new products at the auto show as it continues through the month, although Honda is the only partner committed to CarPlay in 2014 (per Apple’s CarPlay site) without a compatible car announced.

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We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google to do it for them. We now know that it was the death of Steve Jobs which prompted Samsung’s change of mind, running the Next Big Thing ads which directly mocked Apple customers.

An email trail shows that Samsung America’s VP of U.S. sales Mike Pennington cynically described the death of Jobs as “the best opportunity” to run the campaign, as consumers might be worried about Apple’s future product innovations following the death of its famous co-founder.

Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone …

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We’re still months away from Apple’s expected announcement of the iPhone 6, but ambitious manufactures are already designing accessories based on current rumors. Additional silicon cases rumored to fit the iPhone 6 were recently published on NoWhereElse and provide a closer look at some of the device’s possible design changes.

The case pictured above has slightly rounded edges, similar to the 5th generation iPod touch or iPhone 5c, and are consistent with previous rumors. As we’ve seen in recent accessory leaks, the case also features a repositioned power button and thin oblong volume buttons similar to an iPod touch. It has also been rumored that Apple’s iPhone 6 will feature a larger 4.7-inch display.

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Apple has agreed to back a new initiative along with a host of Android manufacturers and all of the major U.S. cellular carriers that would require all smartphones manufactured after July 2015 to come with specific anti-theft features. The program is the latest attempt to prevent theft of smartphones, which some have blamed for increasing crime rates.

To this end, Apple introduced a first-of-its-kind system in iOS 7 that blocks freshly-restored iPhones from being used until the original owner logs in with the Apple ID associated with the device. Today’s agreement between the carriers and handset manufacturers essentially states that all parties will ship this exact type of system on new phones.

Specifically, the required anti-theft measures are broken into four kinds:

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Following a number of leaks claiming to show prototypes, cases, and manufacturing tools for the next-generation iPhone, today yet another leak of a physical iPhone 6 mockup has popped up via Japanese blog Macotakara.jp. The site posted images from the Hong Kong Electronics Fair taking place from April 13-16 that apparently show mockups of the iPhone 6 used by case makers to create cases and accessories they plan to launch alongside the new iPhone.  
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Apple appears to be readying for an UK iTunes Radio launch in the near future. As indicated by this tweet, Apple’s director of iAd Paul Wright has recently been visiting media marketing agencies to discuss iAd in relation to iTunes Radio.

Bloomberg said that Apple was planning to launch in the UK in ‘early 2014’ last October, but so far this has not happened several months into 2014. Although many people have seen iTunes Radio sporadically appear on their devices in recent months, it is has only officially expanded to Australia beyond the US launch alongside iOS 7.

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With Apple in the midst of its second major court battle with Samsung over alleged patent violations, and all but one of the five claims relating to Android rather than to anything Samsung-specific, it’s gotten me wondering whether further cases of this kind are truly beneficial to Apple.

I understand it emotionally, of course. It’s galling to work hard on a hugely popular hardware design or user-interface only to see someone else copy parts of it, and the desire to hit back at that is a natural one. But I’m not sure that it makes too much sense rationally … 
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Today, Condé Nast’s Epicurious becomes the latest to take advantage of iBeacons in-store by teaming up with inMarket to beam location-based notifications and offers to shoppers in retail environments. I previously wrote about inMarket,  an in-store marketing platform that recently started rolling out iBeacons to retailers (mostly grocery stores), when it announced Zatarain’s would become the first consumer packaged goods brand to use the platform. The company was using inMarket’s Mobile to Mortar (M2M) platform to beam notifications and offers directly to shopper’s smartphones when in proximity of one of inMarket’s in-store iBeacons. Today the company is announcing its biggest news yet after recently expanding into New York, Boston, and Miami with the addition of Condé Nast’s Epicurious as the first major app partner to take advantage of the M2M iBeacon platform. 
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Image: amongtech.com

Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that was a customer as well as a competitor, Samsung sought to persuade Google to “launch a campaign against Apple.”

The then CEO of Samsung Telecommunications America, Dale Sohn, emailed his chief marketing officer to ask:

As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung’s position to avoid attacking Apple given its status as as a large customer, can we go to Google to ask them to launch a campaign against Apple based on the many better Android products available in the market for Q4?

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A picture claiming to be of an “iPhone 6” front panel has surfaced on a Chinese forum after being posted without context on Weibo. Details surrounding the image are not clear, but the forum poster claims that it originates from within an iPhone ‘factory’. The image was first found by iphon.fr.

Compared to the iPhone 5s, as shown above, the screen size is noticeably larger. It appears to feature a screen approximately 4.7 inches diagonally, as previously rumored.

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According to a recent report from Korean publication Naver, LG is once again rumored to be the sole supplier of flexible displays for Apple’s upcoming iWatch. First discovered by GforGames, the report seems to back up a rumor from January suggesting that LG would be supplying a 1.52-inch plastic OLED display for Apple.

Naver also indicates that Apple will launch its iWatch in both 1.3-inch and 1.5-inch sizes, which corroborates previous rumors that the device will ship in different sizes for men and women. Naver goes on to report that Apple intends to sell up to 9 million iWatch units and plans to launch the device later this year.

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nds4ios has released a special version of the app that runs on non-jailbroken devices using a sneaky workaround. As the app is not available in the App Store, previously the app could only be installed on jailbroken devices, such as through the Cydia jailbreak app store. The app gets around Apple’s restrictions by using an enterprise provisioning profile reports TourchArcade. This is normally meant for businesses to distribute apps to company employees, but nds4ios is exploiting it as a way to enable widespread app distribution. Find install instructions after the break.

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Alpine devices already integrate with the Siri Eyes Free feature of iOS devices.

In March, Mercedes-Benz said that it had plans to offer aftermarket CarPlay units by the end of 2014. As noticed by MacRumors, a Nikkei report from Saturday reveals that car electronics manufacturer Alpine has similar plans.

Alpine will begin selling a standalone car console that integrates CarPlay in the fall. Although many car manufacturers are going to offer CarPlay-equipped cars in their new ranges very soon, Alpine will be the first company to sell an independent CarPlay unit, that can be installed on current cars. The cost is reported to be between $500 to $700.

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(Photo via Auburn University)

Following Apple CEO Tim Cook being honored with Auburn University’s College of Human Sciences Lifetime Achievement award last December, the university in Alabama from which Tim Cook graduated has shared a video profiling the Apple CEO and his impact at Auburn. While the video was first posted in March and surfaced today, it features commentary and interviews from other notable Apple figures including Jeff Williams, Senior VP of Operations, and Bob Iger, Disney CEO and Apple board member.
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OregonLive notes that government filings from last week show Apple has taken over a hydroelectric project near its Oregon data center. Apple has previously reported that it powers its data centers entirely on renewable energy. The hydroelectric plant in Oregon will help maintain its 100% renewable energy rating. In fact, on Apple’s environmental website, the company notes that the Prineville site will source power from hydroelectric energy in addition to wind and solar.

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