IBooks Stories September 29

AAPL: 112.18

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On the 20th anniversary of the first publication of A Game of Thrones, George RR Martin told the Guardian that a special edition of the book due to be released today on iTunes represents ‘an amazing next step in the world of books.’

A Game of Thrones: Enhanced Edition [offers] ‘a world of additional content,’ said its publisher HarperCollins, ranging from interactive character maps to detailed annotations, character journeys and timelines, family trees [and] audio clips.

The book, which is exclusive to iBooks, includes an extract from The Winds of Winter. Martin said that he was excited by the opportunity to offer readers access to a whole range of secondary material …

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IBooks Stories July 31

AAPL: 104.21

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Apple continues to experiment in the social media space to promote its businesses and products. In this vein, iBooks has launched its own official Instagram account this weekend. Apple is using the photo-centric social network to share book artwork, quotes, min-reviews and more. Interestingly, none of the posts so far feature call-to-action links where users can directly purchase the promoted novels from iBooks itself.

It appears to be using a more subtle marketing approach, raising awareness of books which users can then lookup and buy from the iBookstore if they choose.

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IBooks Stories April 21

AAPL: 105.97

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Last week, users in China mysteriously saw the iTunes Movies Store and iBooks Store shut down. At the time, it was unclear why the services went down, but now, The New York Times reports that the two stores were ordered to shut down by the Chinese State Administration of Press, Publication, Film, and Television.

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IBooks Stories March 8

AAPL: 101.03

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Well, the e-book case that began in 2012 when the US government accused Apple of price-fixing finally ended yesterday  when the Supreme Court declined to hear Apple’s appeal. That left the original ruling intact, meaning that Apple is officially guilty of anti-competitive behavior and will have to fork out $450M in compensation.

There’s no doubt in my mind that the correct result was reached in law. Apple did deliberately set out to fix prices, it did strike secret deals, and it did intend to manipulate the e-book market. Emails from Steve Jobs confirmed the government’s claim that Apple struck the deals in the belief that consumers would end up paying more for e-books.

Throw in with Apple and see if we can all make a go of this to create a real mainstream ebooks market at $12.99 and $14.99. [Up from the typical $9.99 at the time.]

So far, so good. If you’d brought that evidence to me at the time Apple did the deals, I’d have agreed with the government that the company’s behavior was both illegal and morally wrong. But I’d argue that by the time the case was finally brought to court, it was already abundantly clear that it was not in the public interest to pursue it …

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IBooks Stories March 7

AAPL: 101.87

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Apple will be on the hook for $450 million after losing its appeal in the e-book price-fixing case, Bloomberg reports. The United States Supreme Court released the decision after Apple appealed the prior ruling. The high-profile case dates back to a 2012 lawsuit from the United States, which Apple appealed all the way to the Supreme Court, but the justices declined to hear the case which leaves the prior ruling intact.

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IBooks Stories February 22

AAPL: 96.88

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Apple has released the fourth OS X 10.11.4 preview for registered developers to test ahead of its expected release next month. The software update to the Mac will likely be released around next month’s March 15th event and is expected to coincide with a new version of iTunes. For Mac users, the latest version of OS X El Capitan adds enhancements like being able to view and share Live Photos originally taken on the iPhone 6s or 6s Plus as well as the ability to lock notes behind a secure password. We’re check out the latest beta and update with any changes.

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