Update: Ken Segall’s Insanely Simple book just landed in the iBookstore for $12.99. Full excerpt after the break.

There are a few interesting stories coming out of Ken Segall’s “Insanely Simple: The Obsession That Drives Apple’s Success,” which is set for release later this month available now. Perhaps the most intriguing story is the one about Apple’s late CEO Steve Jobs and his idea to celebrate the sale of the millionth original iMac shortly after his return to the company. Jobs’ idea was apparently to hold a Willy Wonka style competition –golden ticket and all– allowing a lucky recipient to win a behind-the-scenes trip to Cupertino and a free iMac. He also planned to dress up in the full Willy Wonka outfit to greet the winners, rockin’ a top hat, velvet blazer, and bow tie (via MacRumors):

Steve’s idea was to do a Willy Wonka with it. Just as Wonka did in the movie, Steve wanted to put a golden certificate representing the millionth iMac inside the box of one iMac, and publicize that fact. Whoever opened the lucky iMac box would be refunded the purchase price and be flown to Cupertino, where he or she (and, presumably, the accompanying family) would be taken on a tour of the Apple campus.

Steve had already instructed his internal creative group to design a prototype golden certificate, which he shared with us. But the killer was that Steve wanted to go all out on this. He wanted to meet the lucky winner in full Willy Wonka garb. Yes, complete with top hat and tails.

The idea was apparently cancelled when Apple figured out California state law required the contest to not require a purchase for entry. Apple would have had to open the contest to all, likely squashing Jobs’ idea of handing out the prize to new iMac purchasers.

Last year, CollegeHumor ran its own darker version of Charlie and the Apple factory with Jobs playing the Wonka role:
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After months of talking about its features, Intel officially launches its new Ivy Bridge processor today. As we previously reported, this processor is undoubtedly headed to the next line of Macs, and it will help provide some significant feature updates. The processor is a 22-nanometer 3D transistor chip that will be more efficient than the bigger Sandy Bridge processors it replaces. It is initially available in 13 quad-core models in both the i5 and i7 versions. According to Intel, lower-end i3 and i5 models will launch later this spring.

One big aspect to note is that the Ivy Bridge also features on-chip USB 3.0 – a technology Apple is long-rumored to adopt. While may Apple not choose to take that route, the likelihood of it using the now built-in USB 3.0 tech has grown exponentially.

Intel’s Vice President and General Manager of the PC Client Group Kirk Skaugen told the crowd at the Intel Developer Forum earlier this month that the Ivy Bridge Processor is built for Retina display computers, “if OEMs choose to use it.” This is especially interesting, because Apple is rumored to include a Retina-like display thanks to a slue of hints in the developer preview of Mountain Lion. Retina would be a game changer on the displays of Apple’s Pro/Air. Intel’s new 4000 chipset supports up to 4K resolutions natively, and it supports improved audio and security functions that Apple may or may not choose to take advantage of.

With the official launch of the Ivy Bridge processor, the launch of new Macs does not seem to be that far off. The new processor will most likely be found throughout the Mac line, including the MacBook Air, iMac, Mini, and MacBook Pro.

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iFixit introduced its iMac Mid 2011 Dual Hard Drive Kit ($69.95) last month for adding an SSD to both the 21.5-inch and 27-inch models. Meanwhile, OWC Macsales made its own kit available today for 2011 iMac users, which allows you to install any 2.5-inch Serial ATA SSD. The kit will work with most compatible SSDs, but OWC recommends its $99.97 OWC Mercury 6G SSD (up to 480GB) shown in the installation video below. As for the kit itself, it is now available through Macsales for $44.99. Here is what you will get:

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With Apple’s next round of Macs likely to include Intel’s Ivy Bridge processors recently confirmed for an April launch, there is still some speculation about which processors from the lineup will land in certain Macs. Rumors today point toward a refreshed iMac. Moreover, new Benchmark tests (via tonymacx86) submitted to Geekbench show Apple’s desktop operating system performing with the 3.5GHz Quad-Core i7-3770K, which is one of Intel’s most powerful Ivy Bridge chips suitable for desktops.

Note: The “Mac Pro” in the above screen capture is the profile used by the Hackintosh user, not the hardware. Also, note that the user had to modify the kernel to employ these new chips, which will also see further optimizations by Apple.

Geekbench user “hiwa” obviously had to use a Hackintosh to boot with the new chip. A Z77 motherboard was used in this case. Some benchmarks listed by the user demonstrate scores higher than any current Apple hardware. It is unclear what machine the benchmarks performed on, but it is clear Ivy Bridge is posting some impressive results compared with current Mac hardware.

While the benchmarks above show the Core i7-3770K desktop chip, Intel Product Manager Anand Kajshmanan claimed Apple’s MacBooks (likely to include Ivy Bridge CPUs in the near future) would face strong competition from Intel-powered Ultrabooks. In an interview with PC World, Anand was asked why a person would choose an Ultrabook over a MacBook Air or even an iPad:

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Ivy Bridge CPUs launching by April 29

We have heard reports in recent months that the launch of Intel’s Ivy Bridge processor lineup, which will likely find its way into next-generation Apple products, has been delayed. While an April/May launch was expected for some of the lineup initially, Intel confirmed in February that the launch would likely be pushed to June. Today, a report from CPU World that cited various sources claimed the Ivy Bridge CPUs, including both desktop and mobile chips, will launch between April 22 and April 28.

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A ton of recent rumors all but confirm Apple plans to enter the TV market with a full-fledged Apple-branded HDTV, but today a patent published by the U.S. Patent and Trademark Office details an advancement of high refresh rate LCD technology known as “fringe field switching.” As described by PatentlyApple, Apple’s patent offers advancements in the technology that would allow FFS for use with large screen HDTVs. The report noted, “Previous versions of FSS couldn’t accommodate such large displays.” PatentlyApple explained:

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While you might be familiar with iFixit from its in-depth teardown guides meant to provide the ultimate resource for DIYers, it also offers the necessary tools to get the job done. We told you a while back about its “iPhone oppression kit” allowing you to swap out Apple’s pentalobular screws with standard Phillips screws. Stemming from a discovery of two unused mounting points in its recent 21.5-inch and 27-inch iMac teardowns, iFixit is now providing a kit that provides all the tools necessary to install a second hard drive in your mid 2011 iMac.

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From 9to5Toys.com:

Today only, MacConnection has the Mac Mini base configuration for $529.95 with free shipping. That’s $70 off retail and the lowest price we’ve seen (refurb is $519 at Apple).

Add 8GB of Corsair RAM from Amazon for $41.99 and you are still $30 below Apple’s original retail price.

Get a little tricky by adding a super speedy Samsung 830 SSD (review) via iFixit’s second drive kit.

We have other Mac Desktops at lowest available prices here.
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Pictured above: Proview’s iMac-like computer named iPAD, released 12 years ago.

The latest in an ongoing iPad trademark dispute in China comes as Shenzhen-based Proview claims a small victory in its pursue of a $2 billion compensation from Apple over the iPad moniker in China. According to a report filed by The Associated Press, Proview’s lawyer Xie Xianghui told the media Monday that the Intermediate People’s Court in Huizhou ruled last Friday that local distributors should stop selling iPads in the country.

Previous reports declared that commercial authorities in more than 40 Chinese cities were removing the device from store shelves. Apple appealed to Guangdong’s High Court against an earlier ruling in Proview’s favor, stressing in today’s statement its case is still pending in mainland China. It should be noted that Hong Kong’s and Mainland China’s legal systems are not very much alike.

PCWorld followed up with an update and said Apple will sue Proview’s lawyers and bosses for  “defamatory statements.” Folks familiar with Apple’s letter to Proview claim it reads: “It is inappropriate to release information contrary to the facts to the media, especially when such disclosures have the effect of wrongfully causing damage to Apple’s reputation.” The document is embedded below.

So, who is the biggest beneficiary of this brouhaha? Samsung— its Galaxy Tab family of tablets is after the same high-end of the market. Per IDC, Apple in the third quarter of 2011 moved 1.3 million iPads in China versus 58,000 Galaxy Tabs.

Once a well-known display maker, Proview is now strapped for cash and recently filed for bankruptcy. The company maintains it first used the iPAD moniker, which stands for “Internet Personal Access Device,” for its iMac-like computer dated back to 2000.

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From 9to5Toys:

Staples has 2x$25 iTunes gift cards for $40 with free shipping.  At 20% off, that matches the lowest price we’ve seen.  The promo lasts until Feb. 25th.  iTunes gift cards can be used on Music, Videos, iBooks, iOS Apps  and Mac Apps (including Mountain Lion).

Also, remember we’re partnering with MacMall until the end of the month to bring you the lowest prices on new Mac desktops including Minis starting at $551.88 and iMacs starting at $1086.82

All discounts, including higher end models listed below:

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Typically a solid indicator of an Apple product refresh is when the previous model of that particular product begins to see constraints and shortages. We saw this process prior to the launch of the iPad 2 in March of 2011, and we typically also see this process to prior to launches of Apple’s new Macs. Some examples from recent memory include MacBook Air, MacBook Pro, and iMac constraints prior to their 2011 refreshes. Now, the same situation is starting to occur with the iPad 2, a device that will most likely be succeeded by a third-generation iPad in about a month.

According to a source familiar with Apple’s product distribution channels, the iPad 2 WiFi + 3G is constrained. Supply shortages span beyond Apple’s own distribution channels, though, as major retailers are reporting “out of stock” status for the 3G iPad 2. This includes, but is likely not limited to, Carphone Warehouse and Orange in the United Kingdom. Carphone Warehouse is reporting shortges of five out of six of their 3G iPad 2 models (everything but the black 64GB unit), and Orange UK is reporting shortages of half of the 3G iPad 2 SKUs: both 32GB models and the white 64GB unit. Read on for all of the details:

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From 9to5Toys.com:

MacMall is offering 9to5 readers an additional 3 percent off its already lowest prices on Mac Minis and iMacs this month to yield the lowest prices you will find anywhere (by as much as $50) with free shipping via this link. The 3 percent is deducted at checkout and MacMall does not charge tax in most states.

All discounts, including higher end models, are listed below:

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From 9to5Toys.com:

MacMall is offering 9to5 readers an additional 3% off of their already lowest prices on Mac Minis and iMacs this month yielding the lowest prices you’ll find anywhere (by as much as $50) with free shipping via this link.  The 3% is deducted at checkout and MacMall doesn’t charge tax in most states.

All discounts, including higher end models listed below:

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Apple just released Mac OS 10.7.3 via Software update and manual download.  Apple released some peripheral downloads today as well:

• Apple Remote Desktop 3.5.2 Client, Release Notes

• OS X Lion Update 10.7.3 (Server), Release Notes

• Server Admin Tools 10.7.3, Release Notes

• Security Update 2012-001 Server (Snow Leopard), Release Notes

• OS X Lion Update 10.7.3 (Server) Combo, Release Notes

• Security Update 2012-001 (Snow Leopard), Release Notes

Release notes are as follows:
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From 9to5Toys.com:

MacMall offers 9to5 readers an additional 3 percent off their lowest price new Mac Desktop products at checkout which yield lowest prices currently available in the U.S. with free shipping.  Mac Minis start at $567.99 and iMacs start at $1105.79.

Your only better option would be to buy a refurb iMac at the online Apple Store for $999.

Speaking of Refurbs at the Apple Store, iPad 2s are in stock again at $419, which is a solid savings of $80 (you might want to wait a few months for an update, however!).

Other current Apple Store refurbs:

MacBook Air: Starting at $799
MacBook Pros: Starting at $929
Thunderbolt Display: $849
Airports: Starting at $85 
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[slideshow]

Various reports throughout the year claimed LG is providing the television behind the Apple HDTV.  However, nothing conclusive has surfaced.

As far as the big display makers are concerned, Apple’s relationship with LG is probably the strongest.  LG makes iPod Touch and iPhone Retina Displays, some iPad displays, and Apple secured a $500 million dollar investment in LG displays in 2009. The net investment was a temporary exclusive on panels for the 27-inch display that Apple’s iMacs and Thunderbolt Displays now use. Sony also makes OLEDs, but it does not have a strong relationship with Apple – at least as far as displays are concerned. The other big OLED maker is Samsung, and it is currently tangled with Apple in patent disputes.

With that said, look at the things that will be shown at the Consumer Electronic show. They have a 4 mm bezel -that is half the thickness of an iPhone 4S- and weighs in at a paltry 16.5-pounds. In addition, things like “1,000 times faster than LED/LCD displays” and “infinite contrast ratio” makes this sound like one of the best displays of 2012.

(Full sized images and the press release are below.):

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Apple’s Senior Vice President of Design Jonathan Ive can add a new title to his resume: Sir Jonathan Ive. According to BBC, Ive was granted knighthood in the United Kingdom in the New Year Honours List. The report said that Ive’s official title is a Knight Commander of the British Empire. Ive, who was born and raised in the United Kingdom before moving to the United States to pursue design work, said that the honor is “absolutely thrilling.”

Ive credits his home country for some of his incredible design work: “I am keenly aware that I benefit from a wonderful tradition in the U.K. of designing and making.” While Ive has had an extremely successful career in Cupertino, California as Apple’s design chief, recent rumors said the designer of the iPod, iMac, iPhone, and most recently the iPad, was considering a move back to the United Kingdom. Soon after those rumors, a reliable report claimed Ive would not be leaving…

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