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iPad (2021)

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Apple's tablet debuted in 2010. Since the original version, it's expanded into multiple screen sizes and Pro and non-Pro options.

The iPad is Apple’s base tablet model. In its ninth generation, the iPad focuses on being the perfect tool for education and people who seek a bigger screen to read and surface the web compared to the iPhone. With Apple Pencil and Smart Keyboard support, the iPad has never been better.

History

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The iPad is a line of tablets designed and developed by Apple. It was originally announced in 2010, three years after the first iPhone was introduced. With a 9.7-inch screen and with iPhone OS 3.2 the iPad was a success, hitting 1 million tablets sold in over three months, half the time the first iPhone took to reach this mark.

Steve Jobs then unveiled the iPad 2 in March of 2011. About 33% thinner than its predecessor and 15% lighter, the second generation used the A5 chip, twice as faster as its predecessor. The iPad 2 also introduced front and back cameras that supported FaceTime video calls.

The successor of the iPad 2 wasn’t a success at all. The third generation was introduced in March of 2012 with a Retina display and the A5X processor. The problem with this tablet it was too heavy and the battery didn’t last long enough. In October of the same year, Apple announced the fourth generation with the A6X processor, HD FaceTime camera, improved LTE capabilities, and the Lightning connector.

At this October event, Apple also introduced the first iPad mini. In 2013, Apple went with the first iPad Air and the iPad mini 2. In 2015, the company introduced the first Pro model, with two different sizes.

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In March of 2017, Apple announced the fifth-generation iPad with the A9 processor. It was a budget option compared to the other tablets. It was in 2018 that the company brought expressive news to the base iPad line. The sixth-generation had the A10 Fusion processor and fully supports the first-generation Apple Pencil.

A year later, the seventh generation was announced with a larger 10.2-inch display and support for the Smart Keyboard as well. It retained most of the specs of the previous model.

In September of 2020, the eighth generation was introduced alongside the fourth-generation iPad Air model. The eighth generation received an upgraded processor, now with the A12 Bionic, while keeping the same storage options: 32GB and 128GB.

In September of 2021, the ninth generation was introduced alongside a redesigned iPad mini. This iPad now features the A13 Bionic processor, True Tone support, and new storage options: 64GB and 256GB while keeping the same price.

iPad 9 Specs

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The ninth-generation iPad launched in September of 2021. Available in two colors, Silver and Space Gray, this tablet is made of 100% recyclable aluminum, and supports the first-generation Apple Pencil and Smart Keyboard.

With thinner bezels, the product comes with a 10.2-inch Retina display with a fingerprint-resistant oleophobic coating, and True Tone support for the first time, which adjusts screen content to the color temperature of a room.

This tablet uses the A13 Bionic chip, the same available on the iPhone 11, 11 Pro, and 11 Pro Max. It has an “all-day” battery with up to 10 hours of surfing the web on Wi-Fi or watching videos.

The iPad also comes in 64GB and 256GB storage options and Wi-Fi and Wi-Fi + Cellular versions.

Revamped cameras

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For the first time, this iPad shares the same FaceTime camera as the M1 iPad Pro with the Center Stage experience. With a new 12MP Ultra Wide front camera and Neural Engine, users can enjoy even more engaging video calls.

As users move around, Center Stage automatically pans the camera to keep them in view. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. Center Stage makes video calls more natural in FaceTime as well as third-party video-calling apps.

Its main camera is the same: 8MP, f/2.4 aperture, and digital zoom up to 5x.

iPadOS 15

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The ninth-generation iPad comes with the iPadOS 15. Previewed during the WWDC21 keynote, the new operating system brings a redesigned Home Screen with widgets and App Library support.

On iPadOS 15, FaceTime group calls can finally appear in a grid, so it’s easier to see everyone. It’s also possible to share your screen, listen to Apple Music songs together, or watch Apple TV+, HBO Max, Disney+, and others while in a call.

In the productivity section, Apple, unfortunately, didn’t bring all the features pro users wanted to take full advantage of their new M1 iPad Pro, even though Apple made it easier to rely on multitasking features.

There’s a new multitasking menu on the top of the screen. When you click there, it’s possible to see what configurations you can use on Split View or just go to Slide Over with just a tap.

The experience with an external keyboard allows users to get more done with all-new keyboard shortcuts and a redesign of the menu bar.

With the Quick Note feature, users can use the Apple Pencil to add a quick note. They just need to slide the pencil through the bottom right corner to the center of the screen and start writing.

iPadOS 15 launched on September 20. Learn more about it here.

iPadOS 15.1 features

One month after releasing iPadOS 15, Apple released iPadOS 15.1 More notable, the company finally brought SharePlay support for the iPhone, iPad, and Apple TV. Unfortunately, Universal Control wasn’t one of the features added with this new version. Here’s what else is new:

Translate

  • Mandarin Chinese (Taiwan) support in the Translate app and for system-wide translation

Home

  • New automation triggers based on the current reading of a HomeKit-enabled humidity, air quality, or light level sensor

Shortcuts

  • New pre-built actions let you overlay text on images or gifs, plus a new collection of games lets you pass the time with Siri

iPadOS 15.2 features

apple-music-hey-siri-plays-voice-plan-9to5mac-2

Five weeks after releasing iPadOS 15.1, Apple is releasing iPadOS 15.2. It brings more features that were expected to launch alongside iPadOS 15 but, unfortunately, Universal Control is still nowhere to be seen. Here are the top features of this version:

  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri
  • App Privacy Report in Settings lets you see how often apps have accessed your location, photos, camera, microphone, contacts, and more during the last seven days, as well as their network activity
  • Communication safety setting gives parents the ability to enable warnings for children when they receive or send photos that contain nudity
  • Digital Legacy allows you to designate people as Legacy Contacts so they can access your iCloud account and personal information in the event of your death
  • Apple TV app: Store tab lets you browse, buy, and rent movies and TV Shows all in one place

iPadOS 15.3 features

Six weeks after releasing iPadOS 15.2, Apple is releasing iPadOS 15.3. This update foregoes new features in favor of under-the-hood bug fixes and improvements. One of the most notable changes here is a fix for a Safari vulnerability that may have been leaking your browsing history and Google ID data to the websites you visited.

iPadOS 15.4 features

iPadOS 15.4 finally brings one of the most important features expected from iPadOS 15 and that got delayed: Universal Control. Here’s everything new with iPadOS 15.4:

  • Universal Control: This feature allows you to control your Mac and iPad using the same keyboard and mouse/trackpad. Universal Control needs iPadOS 15.4 and macOS Monterey 12.3;
  • New Siri voice: Siri has a fifth American voice. Apple says a member of the LGBTQ+ community recorded the voice and it’s non-binary;
  • More emoji: iPadOS 15.4 also brings new emojis. You can discover all of the new characters here;
  • Shortcuts automation: Adds support for running Personal Automations in the background without requiring a pesky banner notification.

You can learn everything new with this update here.

iPadOS 15.5 features

Different from other software updates, iPadOS 15.5 only improves the Podcast app experience, as Apple focused on Wallet changes for the iPhone this time:

  • Apple Podcasts includes a new setting to limit episodes stored on your iPhone and automatically delete older ones

iPadOS 15.6 features

iPadOS 15.6 is yet another small update for iPad users. Here’s what’s news:

  • TV app adds the option to restart a live sports game already in progress and pause, rewind, or fast-forward.
  • Fixes an issue where Settings may continue to display that device storage is full even if it is available.
  • Fixes an issue that may cause Braille devices to slow down or stop responding when navigating text in Mail.
  • Fixes an issue in Safari where a tab may revert to a previous page.

iPadOS 15.7 features

iPadOS 15.7 only brings bug fixes and some security improvements as the company readies the iPadOS 16 release.

Education

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Apple describes this iPad as the go-to tablet for education. For several years the company discounts this tablet up to 10%.

Apple is always promoting ways students can use the iPad to learn new things: using Augmented Reality, the Apple Pencil, and how to code with Playgrounds.

The company says the “App Store is the best place to discover apps” for education purposes:

Let your curiosity run wild with iPad. The App Store is the best place to discover apps that let you get a leg up in geometry, learn a new language, and attend virtual classes. You can even use augmented reality to learn something exciting, like watching the history of spaceflight unfold in your living room or making characters from your favorite book literally leap off the page.

Release date: When Apple will launch the ninth-generation iPad?

Apple launched the iPad 9 on September 24, 2021.

Pricing

iPad (2021) pricing starts at $329 for the 32GB storage option with Wi-Fi only. The prices can go up to $559 with the 128GB storage option and WI-Fi + Cellular. Here are the full prices of the ninth-generation tablet:

  • 32GB with Wi-Fi: $329
  • 32GB with Wi-Fi + Cellular: $459
  • 128GB with Wi-Fi: $429
  • 128GB with Wi-Fi + Cellular: $559
  • Apple Pencil (1st generation): $99
  • Smart Keyboard: $159

Lower prices may be available from Apple’s official Amazon store.

iPad (2021) Review

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Soon, we’ll review the ninth-generation iPad. As for now, you can watch our video review of the eighth-generation iPad, as we described it as the “best value tablet you can buy:”

“The iPad 8 was never meant to be a huge update. But even still, I think this is easily the best value tablet you can buy. For $329, this tablet has so much to offer: The performance, the great battery life, and the Apple pencil functionality. I’d highly recommend you pick up this tablet if you simply need an inexpensive tablet today that’s going to last you for three to four years with no trouble.”

iPad Deals

Over at 9to5Toys, you can find the best deals on the iPad and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Rumors

As of now, Bloomberg‘s Mark Gurman said in his Power On newsletter by the end of 2021 that Apple plans a new entry-level iPad for 2022. In June 2022, 9to5Mac exclusively reported the details of the tenth-generation iPad model.

According to Filipe Espósito, this new entry-level tablet will pack the A14 Bionic chip, 5G compatibility, and, for the first time, USB-C connectivity, unlocking new experiences with the second-generation Apple Pencil. Its display will also increase, although it’s unclear whether it will have the same design as the M1 iPad Air.

This iPad could be released in October of 2022.

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IFTTT app update brings support for push notifications, new iPad version

If This Then That (IFTTT), the popular web service that allows users to automate tasks from a long list of other mobile apps and web services, is today announcing an update to its iOS app that also introduces full support for iPad and new features for the iPhone version (via TNW).

The most notable new feature is push notification support, allowing any IFTTT “recipe” to result in a push notification to your iPhone or iPad. While you could already get push notifications to show up in a recipe from many apps that send out their own, this will bring universal support for the feature allowing a push notification for any recipe you can think of.

IFTTT allows users to setup “If this then that” recipes that act as rules for when a certain app or web service should begin automating a task. For example, users could setup a recipe that automatically uploads photos posted to Instagram by a certain user directly to Dropbox. With today’s update, users can now setup recipes that end in a push notification being sent to their iPhone or iPad.

The iPad app introduces a new take on the IFTTT mobile UI and the updated app also brings a new Recipe Collections feature that highlights a curated selection of recipes grouped by category. 

The updated IFTTT app is available now in the App Store as a free universal download for iPhone and iPad.

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Expect faster MacBooks with longer battery-life thanks to DDR4 RAM

Matt Margolis is predicting that Apple will be switching from DDR3 to DDR4 RAM for future MacBooks this year, suggesting faster performance and improved battery-life.

One of Apple’s RAM manufacturer. Micron, says that DDR3 bandwidth tops out at around 17GB/s, while DDR4 aims to double this by 2015:

Since the introduction of the iPhone, the industry has responded with an evolutionary transition from 2.6 GB/s LPDDR1, to 8.5 GB/s LPDDR2, to 17 GB/s LPDDR3, the technology currently is powering today’s high-end devices in volume production. DRAM bandwidth has roughly doubled with each generation to keep pace with demand.

The next generation of low-power DRAM (LPDRAM)—also known as LPDDR4—addresses these constraints by doubling the bandwidth of LPDDR3 while maintaining power neutrality. For example, LPDDR4 targets 34 GB/s of total bandwidth for a x64 memory subsystem, doubling the bandwidth target from LPDDR3

The company has not given specific targets for improved battery-life, but says that it aims to reduce power consumption in both active and standby modes.

Margolis suggests that DDR4 RAM may also make it into future iPhones and iPads.

Review roundup: Is Office for iPad worth ninety-nine bucks a year?

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Image: smallbiztrends.com

The iPad edition of Microsoft Office has been a long-time coming. This was, it now seems clear, no accident: Microsoft wanted to attempt to boost sales of its ill-fated Surface tablet by pointing to the lack of Office software on the iPad.

Now that the company has accepted the inevitable, that most people would rather have Office on their iPad than buy a Surface, the question is: was it worth the wait … ? 
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Cameron Diaz’s ‘Sex Tape’ comedy mixes iPads, iCloud and debauchery showing how ‘nobody understands the cloud’ [NSFW – Video]

https://www.youtube.com/watch?v=JF6IXw86iSQ

Cameron Diaz and Jason Segel star in an upcoming comedy ‘Sex Tape’ (showing in cinemas on the 25th of July), which combines iPads, iCloud and sex to mock a real-world issue about cloud services. It is very true that most people have little grasp of how iCloud operates, what data is available where and who can see it.


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Covers removed from first Apple Store in Turkey, showing a mostly-glass design

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Turkish websites DonanimHaber and iPhoneTurka provide our first look at Apple’s first Turkish store now the covers have been removed, revealing a mostly-glass design. Like the iconic 5th Avenue store in NYC, what is visible above ground is simply an empty glass space, though in this case it’s a lower and more subtle skylight than the famous glass cube.

More photos below … 
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Mac sales success “defies the laws of economics,” says analyst

Noting that the Mac’s share of the PC market has risen almost continuously over the past decade (with just a brief dip in 2012) despite costing an average of $700 more than competitor machines, Needham’s Charlie Wolf is quoted by Fortune as saying that it “seems to defy the laws of economics.”

The only explanation that we see is the now-mythical halo effect. Beginning with the iPod in the middle of the past decade and then extending to the iPhone and iPad, a meaningful number of Windows users who bought these products seem to have switched from a PC to a Mac […]

What should be underscored is how unique the Mac phenomenon is […] we view the Mac’s success as the rare instance where sales increased in the face of rising prices.

The halo effect of the brand undoubtedly plays a part, but he seems to have missed the rather obvious point that OS X is a rather better operating system than Windows, and the slickness of the ecosystem makes a Mac an obvious choice for anyone who already owns an iOS device …

What are the five iOS features Apple is claiming that Samsung (or Google) stole?

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With the second patent battle between Apple and Samsung now underway, we thought it would be useful to look at each of the five features Apple claims Samsung (or Google) stole from iOS.

The patents are, of course, worded in the usual dense legaleze. If you want to read them for yourself, you can find them on the US Patent and Trademark Office website in the links below. But here’s my reading of what each one is about, in plain English … 
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Apple vs Samsung patent jury selected, Phil Schiller confirmed as first witness

Image: Mobile Magazine

The jury for the second Apple vs Samsung patent case has now been selected after a number of potential jurors were dismissed for possible bias. Apple is seeking damages of up to $40 per device sold for those Samsung phones and tablets it says violate up to five Apple patents, while Samsung is counter-claiming that Apple devices violate two of its own patents.

Unlike the previous trial, in which the similarity of Samsung’s hardware to iPhones and iPads was a key issue, the patents in dispute here are all software ones, and include standard Android features, leading some to suggest that Google is the real target in this case.

Trying to find unbiased jurors in Silicon Valley was never going to be an easy exercise, and several of those with connections to the tech sector were accepted. The court also found it impractical to eliminate jurors because they owned products from one or both companies, and it’s been reported that most own at least one Apple device, with some also owning Samsung TVs.

The final jury comprises six women and four men. Occupations include a former IBM manager, county government employee, accountant, store clerk, plumber, secretary, police department community service officer and a retired teacher.

The trial opens today with a video providing an overview of patent law, before opening arguments from each side. Apple has scheduled senior VP of marketing Phil Schiller as its first witness. The trial is expected to last around a month.

In the previous patent case between the two companies, Apple was initially awarded $1B in damages before $450M was cut, with a retrial ordered to look again at the damages awarded for some of the patents. The retrial awarded Apple $290M instead for that portion of the case, giving Apple a revised total award of $930M. Apple did, however, fail in an attempt to obtain an injunction against the products found to infringe its patents.

Pad & Quill announce new iPhone 5/s Traveller soft leather case, inspired by old coin pouch

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[youtube=https://www.youtube.com/watch?v=wbquGkxWuyE]

We’re huge fans of Pad & Quill so we’re excited to let you know that today the St. Paul, MN-based company announced some new wallets/cases for iPhone 5/s. Most notable is the $70 Traveller case [WANT] which will hold your iPhone and multiple cards in a pouch around back with a slider that helps eject your wares. We’ve noted before how much we like Pad and Quill’s rugged construction and genuine materials.

My dad had an old coin pouch that he carried everywhere with him and I have very good memories of that. We made this case inspired by his old coin pouch. It’s a tribute to my Dad and to the Craftsman. This is a VERY intricately hand assembled iPhone cover that includes a generous hidden back pocket for multiple Credit cards and ID. This is soft full grain luxury and rugged protection.

The Traveller comes in both Whiskey Brown and Onyx Black.

To accompany this new case, P&Q also just launched 3 new Pad & Quill Wallets made of the same luxury materials…
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Foxconn gives a shoutout to Apple products after profits climb 13 percent

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Apple’s lead manufacturer Foxconn reported a 13 percent rise in net profit to 106.7B new Taiwan dollars (US$3.5B) following record iPhone and iPad sales, reports the WSJ. More than 40 percent of the company’s revenue comes from Apple.

The news comes a few days after Apple supplier Pegatron reported a 22 percent rise in earnings.

Hon Hai’s results were underpinned by demand from Cupertino, Calif.-based Apple, which sold 51 million iPhones in its fiscal first quarter ended Dec. 28, 2013—up 7% from the same period the previous year […]

Apple also said it sold a record 26 million iPads in the quarter, compared with 22.9 million in the year-ago period …


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Macworld/iWorld conference panel kickoff condensed into 2 minutes

[youtube=https://www.youtube.com/watch?v=xhnRfthbarE]

IDG’s senior VP Jason Snell tried to provoke comment with the view that “Apple must release a smart watch in 60 days or it’s all over,” but if the rest of the clips are any guide, there wasn’t too much controversy in the rest of the discussion …

The show opened yesterday in San Francisco, and ends tomorrow.

Roku CEO says Apple TV ‘loses money’, calls it an iPad accessory

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CNET is reporting that Roku CEO Anthony Wood described Apple TV as an ‘iPad accessory’ at Re/code’s Code/Media conference. Until recently, even Apple characterised the product as a ‘hobby’. The Apple TV box has not changed much since its major revamp in 2010. More controversially, Wood followed up by claiming that the Apple TV actually loses money for Apple – which would immediately seem strange since Rokus have similar hardware and cost less.

“Apple TV is essentially an accessory for the iPad. They lose money, which is unusual for Apple,” he said Thursday, speaking at the Recode conference here. “If you’re losing money, why would you want to sell more?”


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Microsoft to hand out free Office 365 subscriptions to iPad owners in retail stores tomorrow

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Microsoft finally took the wraps off of its long-awaited Office for iPad suite this morning, only to reveal that most of its functions require a $99 subscription to the Office 365 service. Even though you can get a discounted subscription through Amazon, $70 may seem pretty steep. Rest assured, Microsoft is planning to offer free one-year subscriptions to the service tomorrow.

All you have to do to get your free subscription is show up at one of Microsoft’s retail stores with your iPad in hand. The first 50 people to do so will get the sub completely free of charge. Microsoft announced the promotion in a tweet earlier today:
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Yes, Apple is taking 30% of every Office 365 subscription purchased through Office for iPad

When Microsoft announced its Office for iPad apps earlier today, it confirmed that the software will require a subscription to Microsoft’s $99/year Office 365 service for most functions. If you don’t have one already, you can get a subscription directly through the Office apps for the regular price of $99.

As you may recall, Apple and Microsoft went toe-to-toe last April on the issue of whether or not Apple should get a 30% cut for SkyDrive storage space purchased through the SkyDrive app. Apple has always maintained the position that any goods or services sold through iOS apps should use the in-app purchase system created by Apple—allowing the Cupertino company to take its regular 30% cut of the price.

In the case of the SkyDrive dispute, Apple’s decision remained unchanged, which prompted Microsoft to simply remove the option to purchase additional storage space through the SkyDrive app altogether. In the case of today’s Office launch, however, the two companies seem to be on much better terms.

Apple has confirmed to Re/code that the company is taking its full 30% share of all Office 365 purchases made through the iPad software. This apparent agreement, along with friendly tweets between the CEOs of both companies, could be the first signs of a much less combative Microsoft under the leadership of new CEO Satya Nadella, who replaced Steve Ballmer in the role this year.

Perhaps in the future we’ll see even more collaboration between the two companies.

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Want the new Microsoft Office apps for iPad? Get 33% off 1yr Office 365 Home Premium subscriptions: $67

In case you missed it, Microsoft finally released its suite of Office apps for iPad today with the introduction of standalone Word, PowerPoint, & Excel apps in the App Store. The Office app for iPhone remains the same apart from dropping the requirement of a 365 subscription (it’s now free for all!), but the new iPad versions of the Office apps WILL require an Office 365 subscription to create or edit documents. So, if you plan on using the Office apps on your iPad in the future, you’ll want to take advantage of a big discount on 365 subscriptions currently on Amazon.

Normally $99/year or $10/month, you can grab a 1 year Office 365 Home Premium subscription for $67.15 with free shipping. That’s a savings of $32.84 (33%) and gets to an access code for 5 Macs or PCs with access to all Office 365 app and services. That includes 20GB OneDrive storage for each for up to 4 household member, 60 minutes of Skype calls per month and all the apps: Word, Excel, PowerPoint, Outlook, OneNote, Publisher, and Access.

1 year Office 365 Home Premium subscription for $67.15

WordPowerPoint, and Excel are now available on the App Store.
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Microsoft announces new Office for iPad apps including Word, PowerPoint, & Excel

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Microsoft’s Office suite of productivity apps has long been rumored to be in development for the iPad shortly after the tablet’s debut in 2010. Most notably was The Daily (now defunct) reporting it had knowledge (and screenshots) of Microsoft’s software for Apple’s mobile platform in 2011, something Microsoft was quick to deny was legitimate. Three years and one CEO later, Microsoft is finally ready to play nice with the iPad.

Satya Nadella, Microsoft’s new CEO following Steve Ballmer’s retirement earlier this year, outlined Microsoft’s new cloud and mobile strategy for the company today including full Office for iPad support. Unlike the Office 365 app Microsoft introduced early last year, Microsoft’s new apps today include individual apps for Word, PowerPoint, and Excel.

Microsoft’s Office suite of apps will each be available as a free download, but will require an Office 365 subscription (which offers a 30-day trial) to create and edit documents. Users can still read and present documents with Office for iPad without a subscription. Office documents will rely on Microsoft’s OneDrive service for syncing content.

WordPowerPoint, and Excel are now available on the App Store.


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Russian government drops iPad in favor of Samsung tablets over spying fears

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Russian government officials have stopped using iPads in an official capacity, instead opting to use offerings from Samsung according to a new report by Business Insider. The new Samsung devices are custom, secured tablets designed to be used with the confidential information government officials often need to handle.

Russian officials have denied that the swap is an effort to stop supporting American companies following sanctions related to the Ukrainian crisis. It also doesn’t seem to relate to recent rumors that the US government had backdoor access to Apple’s iOS devices—a claim Apple has denied.


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Realmac teases upcoming Reminders feature in popular ‘Clear’ task app

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Fantastical isn’t the only app with a new version on the way. Realmac Software, makers of the popular to-do list app Clear, have been hyping the addition of Reminders functionality since late last year and expected to ship the update around this time. Realmac says its still fine tuning the Reminders experience in Clear and expects to release the update early next month. This marks the first time we’ve seen a shot of how the Reminders function will look in Clear (seen above) as well as a blurred teaser for the Mac version as well (notice the calendar date picker).


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Someone is happy with iPhone 5c sales: Pegatron posts a 22 percent rise in earnings

Photo: Associated Press

Pegatron, Apple’s main supplier for the iPhone 5c, has reported 22 percent year-on-year earnings growth, citing mobile products as the main source of the increase. KGI Securities analyst Angela Hsiang told the WSJ that Apple provides 40 percent of the company’s business.

Pegatron has long been a secondary iPhone supplier, but was last year given the lead in production of the iPhone 5c, which it manufactures along with the iPad Mini. The company did not provide any breakdown in earnings between the two products.

Although the earnings increase is a big rise, the company’s operating margin is testament to the tough deals Apple strikes with its suppliers: Pegatron’s operating margin increased from 1.6 percent to 1.9 percent.

Pegatron is expected to share production of the iPhone 6 with Apple’s lead supplier Foxconn.

Apple reportedly pushing to automate iPhone battery production, reducing reliance on labor

<a href="http://www.ifixit.com/Teardown/iPhone+5s+Teardown/17383">iFixit</a>: iPhone 5s battery

Digitimes is reporting that Apple is looking to transition iPhone battery production from labor-intensive processes to fully-automatic machine production lines in 2014.

Although the reliability of Digitimes’ reporting is often poor, in this case the trustworthiness of the report is much more likely to be solid. Unlike some of their previous stories in recent memory, automating battery production is a direct matter of the supply chain — which is Digitimes’ area of expertise.


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Opinion: Why the upgrade cycle means the ‘Apple tax’ is lower than it seems

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Photo: mashable.com

Photo: mashable.com

I’m sure most of us have at some point had Windows- and Android-using friends ask us why we pay the ‘Apple tax’ – the price difference between an Apple product and what they perceive to be an equivalent competitor product.

A large part of the answer, of course, is that the competitor product isn’t equivalent at all. You can’t compare a MacBook with its premium materials, build-quality, high-spec components, screen quality and aesthetics with a low-end Windows laptop with plastic casing, low-spec innards and cheap and cheerful display. No more than you can compare an iPhone with a budget ‘droid. When you do genuine like-for-like comparisons with truly equivalent products, the Apple premium shrinks considerably.

But to get an accurate idea of the effective purchase cost, you also need to take into account both the replacement cycle and resale value … 
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Study examines replacement and upgrade cycles of Apple products, iPads treated more like Macs than iPhones

A new report from Consumer Intelligence Research Partners, via Fortune, sheds some light on customer behaviour of how quickly people get their iPad, iPhone or Macs upgraded or replaced. For instance, iPhones have approximate lifespans of two years, tied closely to when people’s contracts end. If the phone is in good condition, rather unsurprisingly, most people replace their phones alongside their new contract. Macs stay around for up to four years before being swapped out for newer equipment. The report argues that iPad life cycles more closely resemble Macs than iPhones.

However, in the case of loss or damage, people are much more compelled to replace their iPhones than Macs or iPads. Eighty percent of people replace iPhones within just two days. For Macs and iPads, this stretches out a week or even more. Over a quarter of buyers surveyed said they would replace an iPad immediately compared to approximately 37% for iPhones.


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Samsung again disses iPad in Galaxy Pro ad, takes shots at Surface and Kindle too [Video]

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[youtube=https://www.youtube.com/watch?v=6nFe_SWcq4Q]

Just as it did last month, Samsung again takes shots at the iPad in a new ad for its Galaxy Pro series tablets. The ad opens with a video call in which the boss calls for a revised presentation deck to be emailed, and the Samsung user is able to send it during the call … 
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