MacBook Air

Last week, I wrote an article about the laptop I hoped Apple would announce at their October event. That event has come and gone, and I’ve gotten no less than 10 Twitter DMs and many iMessages from friends asking “Is the MacBook Air a good laptop?”.

In short, the Retina MacBook Air was a exactly what I wanted them to announce. The new MacBook Air is now the Mac I recommend to most people. It’ll fly off the shelves for college students and enterprise buyers.

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Apple’s notebook lineup has been crowded and confusing for a while, and that’s especially true for the 12-inch MacBook and new MacBook Air. If Apple made one small change to the 12-inch MacBook, however, the prices for these two machines would make a lot more sense.

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Apple’s latest Retina MacBook Air has drawn some criticism over its processor choice. Now, the first MacBook Air Geekbench scores are starting to hit the web and give more detail on that processor.

This comes after we saw the first iPad Pro 2018 Geekbench results this morning, which proved Apple’s claims about besting most PCs – including its own – true.

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Supply chain sources have expressed concern about pricing of the new MacBook Air, fearing that it may limit sales of the latest machine …

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After years since a major update, the new Retina MacBook Air was unveiled yesterday sporting a major design refresh, updated processor, Touch ID, USB-C and much more. Let’s take a look at how the Retina MacBook Air compares to the rest of the MacBook lineup and which one you should buy.

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Following Apple’s Brooklyn event yesterday with hands-on time for the press, the first 2018 MacBook Air unboxing videos have started to hit YouTube. While these aren’t full reviews, they offer a good first look at what customers will get out of the box when orders begin arriving next week.

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When Apple launched the iPhone X, it did more than just change the design language of the iPhone: it also offered a whole new pricing level. Not just for iPhones, but for any smartphone. It was a move that has significantly boosted the average selling price (ASP) of the iPhone range as a whole.

This is a trick Apple is now repeating with the 2018 MacBook Air …

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If you don’t have an hour and a half to dedicate to watch Apple’s new iPad Pro/MacBook Air event, we’ve got you covered. In this post, you’ll find a condensed version of the event, featuring all of the important technical tidbits in under 9 minutes.
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Apple’s Brooklyn event has officially wrapped up, with press given the opportunity for Retina MacBook Air hands-on and iPad Pro hands-on experiences. Head below for a full roundup of early looks at Apple’s latest and greatest.

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Apple announced updated iPad Pro and Macs today that are more powerful, thinner, and lighter. But along with all the advancements come more expensive prices. While the new tablet starts at $800, a maxed out iPad Pro costs almost $2,000 and that’s without any accessories. The new MacBook Air and Mac mini also become quite expensive with upgrades, going north of $2,500 and $4,000, respectively.

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On stage at its “There’s more in the making” event in Brooklyn, Apple has officially unveiled a new MacBook Air. The machine adds a Retina display and more. Head below for all of the details.

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Earlier this month, we learned about Apple’s upcoming October iPad Pro and Mac event. Many people are wondering what Apple will announce on 10/30. While I don’t know what Apple will announce, I do have high hopes that Apple will solve a problem I am facing in my job. 
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Next Tuesday, Apple executives and invited media venture to New York City for a rare east coast event for a major Apple product launch. The end of October event, which begins at 10 AM EDT, is expected to be where Apple reveals long-awaited new iPad Pros along with new Mac hardware.

In a previous video, we examined the possibilities of what we might see on the iPad front. In today’s video, we conjecture about what Mac fans might see unveiled next week.
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There have long been rumors of a replacement for the MacBook Air. This 13-inch machine is likely to adopt the same form-factor as the existing 12-inch MacBook, and will probably drop the Air branding.

A new email received from Apple suggests that the new model will indeed be announced at its event on October 30 …

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The rumor mill notched up a surprise today. We’ve long been hearing reports of Apple working on an entry-level 13-inch MacBook, and there has been speculation of a price in the $899 to $999 range.

That all seemed to make perfect sense. The existing MacBook Air is positively ancient by the standards of the rest of the MacBook line-up, so a new machine to replace this seemed an obvious fit.

But a new report today suggested that the new machine could have a price tag of $1200 – and that paints a different picture entirely …

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We first heard a report of an ‘entry-level’ 13-inch MacBook back in January. That was backed by Ming-Chi Kuo in March, who suggested that it would be branded as a new MacBook Air …

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Back in 2015, I gave my view of how I’d revamp the MacBook line-up. Leaving aside the specific sizes, based on a then-rumor that never panned out, I suggested that it didn’t make sense to retain three categories.

It seemed to me untidy to have a range which ran MacBook Air then MacBook then MacBook Pro. Assuming the reports of this year’s MacBook Air are broadly correct, things could potentially get even messier this year.

Already, the smallest laptop sits in the middle of the price range, but the rumors say this year’s MacBook Air will have a Retina display and a ‘slim design.’ If the new MacBook Air gets slimmer, and it gets a Retina display, then why would anyone pay $1299 for a MacBook rather than $899 for a MacBook Air with a slightly bigger screen … ?

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We’ve been hearing for a while that Apple is working on a new 13-inch Mac laptop with a Retina display, with entry-level prices set to dislodge the 12-inch MacBook and the MacBook Air in the lineup. In a new report today, Digitimes says that Apple has pushed back assembly of the new laptop into the third quarter.

The price of the new 13-inch MacBook is expected to be around $899, although any plans for a WWDC release appear no longer to be in the cards. The report says supply chain partners are now stuck with piling inventory of parts until Apple gives the go ahead.

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The MacBook Air has been one of Apple’s more neglected product lines. The 11-inch model was discontinued in 2016, and the 13-inch model hasn’t seen any major updates since 2015.

I thought I knew why Apple was keeping the machine in the lineup: it needed an entry-level Mac to bring people into the ecosystem, and at a time when most people buy laptops, the Mac mini wasn’t going to be it. The 12-inch MacBook was the obvious successor, but at $1299 it was just too expensive.

So my theory was that Apple was holding onto the MacBook Air until it was able to bring the 12-inch MacBook price down to hit the magic $999 number. But it now seems that Apple has a different, more ambitious plan …

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