New York City Stories June 13, 2015

As previously reported, the Upper East Side New York Apple Store opened today and Apple’s head of retail was on hand for the occasion.  Angela Ahrendts tweeted from the event (above) and took photos with visitors (below). The store is at  940 Madison Avenue on the corner of 74th St, a block from Central Park.


We noted previously that the almost 100-year old building that Apple restored used to be a bank which included a vault that Apple turned into a VIP room for Apple Watch Edition try ons. The VIP space includes a large TV/Display, couches and other niceties (more images below).

The bank vault room.

A photo posted by Patrick Sleem (@patrick1ny) on

In addition, the decor and showcasing is unique to this location with a new kind of recessed showcase, large chandeliers and black and white artwork.

The new store will help alleviate some of the traffic that the Fifth Avenue Store loses while it relocates to the smaller FAO Schwarz location for upgrades. Not everyone is happy with the store opening. Local residents have complained that it will bring throngs of shoppers to this somewhat quiet (by Manhattan standards) upscale neighborhood. Apple has promised to open later and close earlier than other nearby stores in order to appease the neighbors.

Many more images below: expand full story

New York City Stories June 11, 2015

When Apple opens its new Upper East Side Apple Store on Saturday, visitors will have the opportunity to view historical architecture in addition to shopping for iPhones and Apple Watches. That’s because the new retail store located on 940 Madison Avenue was once the home of the U.S. Mortgage & Trust bank — there’s even a bank vault below the store — and Apple has restored much of the original design for its new showroom… expand full story

New York City Stories December 30, 2014

The Big Apple is considering letting drivers pay for their parking tickets using their big Apple phones, MarketWatch reports. New York City is said to be looking to update its old system with something a little more user-friendly, and is currently considering several options, including Apple Pay.

The main idea for the new system is a mobile app that would allow users to scan in a parking ticket, either by barcode or some other means, then pay the fine instantly using Apple Pay or another payment system, such as PayPal, or possibly even Bitcoin.

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New York City Stories August 13, 2014

Apple has for a long time hired engineers around the globe to contribute to making its Maps experience better. While positions for its team outside Cupertino usually consist of Maps Quality Analysts and Ground Truth managers that submit region specific corrections for Maps, a new job listing on Apple’s website hints at a “data-collection project” planned for New York. expand full story

New York City Stories August 1, 2014

New Senior Vice President of Retail and Online Stores Angela Ahrendts is continuing her Apple debut tour this week. The former Burberry Chief Executive Officer today toured through Apple’s many stores in the New York City area and she also held a question-and-answer session with select Apple Retail Store managers earlier this week week. Ahrendts today sent a memo with a transcript of some of the Q&A points to all retail employees, and a full copy of that transcript, sent in by a source, is below:

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New York City Stories June 30, 2014


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