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Opinion pieces are intended to provide interesting perspective on an Apple-related topic, and to be an entertaining read. They represent the opinions of their authors, and not of the site as a whole: this is the reason we don’t label them as editorials.

We use the ‘Opinion’ prefix for longer pieces, and ‘Comment’ for shorter pieces that may be making just a single observation.

We fully encourage discussion and debate on opinion pieces, and you are of course welcome to strongly disagree with both the author and other commenters. All we ask is that you apply the golden rule to your interactions: treat others as you’d wish to be treated. In particular, debate the topic not the person – it’s absolutely fine to say that you think someone is completely wrong because x, y and z; it’s not ok to call their views idiotic.

That said, we love to hear your thoughts and views, and really appreciate those who take the time to give their considered opinions.

Opinion: Amazon’s AirPods competitor may sound better, but can’t match the best AirPods feature

AirPods amazon

As AirPods continue to grow in popularity, the truly wireless earbud market is also becoming increasingly crowded. Samsung, for instance, just launched the Galaxy Buds, while Apple’s Beats brand also introduced the Powerbeats Pro.

Amazon is also rumored to be planning an entry into the totally wireless earbuds market with a focus on sound quality. But can they compete with AirPods?


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Comment: I respect Apple’s intentions with its ‘town squares’ concept, but share public unease

Apple's town square vision questioned

Apple has always ‘thought different’ when it comes to its retail stores. The company presents them as places people can go to experience the products beyond just buying them. Places where you can go to get help, whether it is a hardware fault or something you can’t figure out how to do. And somewhere you can go to learn how to get the most from your Apple products, or to get inspired about using them in creative ways.

Ensuring that the stores live up to these lofty ideals is trickier, however, and we’re seeing increasing kick-back against one of Apple’s more idealistic visions for its latest flagship stores: ‘town squares‘ …


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Opinion: What lessons could – and should – Apple learn from the AirPower debacle?

Lessons from the AirPower debacle

What lessons could – and should – Apple learn from the AirPower debacle? Clearly, lessons do need to be learned; this was a massive embarrassment. But I also think it’s important that the company doesn’t over-react.

Apple has a long history of announcing products before they are ready, with often lengthy delays before customers are able to get their hands on them. And that’s one area where people can’t say it would never have happened under Steve Jobs …


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Comment: iOS 13 will be the most important release to date for iPad

iPad Pro with iOS 13

On a recent episode of Mac Power Users, Stephen Hackett and David Sparks were looking at the iPad as a laptop replacement. I felt like it was one of the most refreshing discussions of the iPad and iOS that I had heard in a while. They looked at things about the iPad that give them joy and things that do not. The show got me thinking about the history of iOS on the iPad, and where things got stagnant. For me, the iPad as a device became stagnant around the time of the iPhone 6 Plus debut. The reality is that the iPhone has gotten better about handling iPad tasks a lot faster than the iPad has vs. a macOS powered laptop. Since then, iOS on the iPad hasn’t changed dramatically outside of how multitasking works. If you want to listen to a great discussion about the good and bad parts of the iPad lifestyle, I would give this episode a listen. As I think about the future of the iPad, I have come to the realization that iOS 13 on the iPad will be the most important release to date.


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Comment: Apple should make a non-folio iPhone wallet case to go with Apple Card

Apple Wallet Case Apple Card

After announcing the upcoming Apple Card at yesterday’s “It’s show time” event, I got to thinking about how Apple has never offered a non-folio wallet case for its iPhones. While I’m eager for a truly wallet-less future, we’re not there yet and I think a lot of folks will opt for a physical Apple Card to go along with the digital default. Here’s my pitch for a slim first-party wallet case from Apple.


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Comment: Yesterday’s Apple event didn’t excite me – how about you?

Yesterday's Apple event didn't excite me

I have to say yesterday’s Apple event was something of a snoozefest for me.

Now, I fully acknowledge that this is partly down to my particular tastes. I’m not a TV guy, for starters: I haven’t owned a television in 20 years, and while I do have a Netflix account, it’s borderline whether or not I actually use it enough to justify even the small cost. So it didn’t really matter what Apple announced there; it wasn’t going to interest me.

Same thing with gaming. I have X-Plane on my iPad, and use that briefly a few times a week, and three or four other games I play maybe a few times a year. I basically don’t have the gaming gene.

But while I could say to Apple ‘It’s not you, it’s me,’ the truth is, it is partly Apple too …


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Opinion: Why I think Apple will finally launch AirPower tomorrow

Will AirPower launch tomorrow?

Apple finally launched the long-awaited second-generation AirPods. These offer a new H1 chip which boost talk-time and speed up switching between devices, but the headline features are hands-free Hey Siri and … a wireless charging case.

The latter – also available as a standalone accessory for existing AirPods owners – has been a long time coming. The thinking until now is that Apple was waiting until it could finally get AirPower working, so it could announce the products together, but it hasn’t done so.

The big question is whether AirPower is coming tomorrow as a separate launch …. ?


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Comment: It seems as if Apple doesn’t know who the new iPad mini is for

Who is the new iPad mini for?

The iPad mini has long had a rather odd position in the model lineup, but things got weirder still with the new iPad mini launched today.

The smallest iPad in the line-up originally had to try to satisfy the needs of two very different types of customers. There were those who bought it because it was, at the time, the cheapest iPad. In particular, the combination of relatively low-cost and diminutive size made it a popular choice for kids.

But there were also those for whom it was never about price …


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Comment: As Apple dominates smartwatch market, Garmin has crazy justification for $2500 model

Garmin smartwatch range pushes pricing for a crazy reason

When it comes to the smartwatch market, there’s Apple and then everyone else. The most recent data suggests that the Apple Watch has as many sales as all other smartwatch models put together. Garmin smartwatches fall into fourth place.

Apple has a sizable lead with a 50 percent share of the smartwatch market […]

Those shipment numbers put Apple at the top of the smartwatch industry, with Fitbit in a distant second at 5.5 million units shipped in all of 2018. Samsung is in third with 5.3 million units shipped, followed by Garmin at 3.2 million.

But unusually, Apple doesn’t offer the most expensive model among mainstream brands …


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Opinion: Elizabeth Warren has a valid point about the App Store, but not a winning one

Elizabeth Warren App Store proposal fails the acid test

US senator and 2020 presidential candidate Elizabeth Warren made waves on Friday when she announced proposals to break up big tech – including Apple’s App Store.

Her initial focus was on Amazon, Facebook and Google, but Warren later clarified that one of her proposals would apply to Apple too


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Comment: Latest Samsung and Huawei folding phones make iPhones look cheap – but there’s a catch

Huawei Mate X starts at $2600

Apple has long been the undisputed profit king of the smartphone industry, taking by far the largest slice of the total profit pie. Indeed, at one point Apple was – by one admittedly eccentric measure – taking more than 100% of the profits, when factoring in loss-making brands.

iPhones have also consistently been the most expensive smartphones, discounting tacky bejewelled specials like Vertu. Even when Samsung theoretically matched or exceeded Apple’s pricing for its flagships, its offerings were usually steeply discounted 2-3 months after launch.

But all that is changing …


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Comment: A Bixby button is Samsung’s worst ever smartphone idea; Apple should copy it

Bixby button

If you thought Siri had its haters, that’s nothing compared to the comments many owners of Samsung smartphones make about the Korean company’s voice assistant, Bixby. Samsung then compounded the problem by introducing a dedicated Bixby hardware button on several devices.

That was quite possibly Samsung’s worst ever smartphone idea: take a feature many of your customers hate, and then use up space on your devices to activate it. Oh, and position it directly beneath the volume rocker, where it’s almost guaranteed to be pressed accidentally …


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Comment: Samsung’s Galaxy Fold may be premature, but I still see a foldable iPhone in our future

Foldable iPhone Samsung Galaxy Fold

We got one step closer yesterday to a foldable iPhone when Samsung’s real-world folding smartphone was unveiled on stage: the Galaxy Fold.

Samsung first promised a foldable smartphone way back in 2013, when it was complete fiction. It followed this by teasing a prototype device in November last year. We didn’t get much of a look at it, and I had my own suspicions about the timing of that preview.

But yesterday, Samsung announced that the Fold will go on sale in April …


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Comment: Marzipan’s pace may be slow, but it’ll be a big deal for the Mac

Marzipan Mac impact could be significant

We learned a little more today about Apple’s plans for Marzipan, its UIKit that will make it easy for developers to port iOS apps to the Mac.

Today’s report suggests that the project will be rolling out a little more slowly than expected, with an SDK for third-party apps launching at this year’s WWDC – but only for iPad apps …


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Comment: The rumored iPad mini 5 only makes sense if it gets a substantial price cut

iPad mini 5 – much like the iPad mini 4

The venerable iPad mini 4 still has its fans, despite its now somewhat odd position in the iPad line-up: more expensive than the 9.7-inch iPad, yet smaller and significantly less capable.

Smaller can be a benefit as well as a drawback, of course. Some prefer the portability of the mini, and many parents like them as devices for younger kids, as they are easier to handle and thus less likely to get damaged by a fall.

But the ‘less capable’ part is because the iPad mini hasn’t been updated since 2015 …


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Comment: Rumored 16-inch MacBook Pro keeps the 17-inch dream alive

16-inch MacBook Pro

I’ve been calling on Apple to bring back the 17-inch MacBook Pro for many years now. Sometimes there’s just no substitute for physical screen size when it comes to things like photo and video editing, and even in more mundane use, you can get a significant productivity boost from having multiple windows visible at the same time.

I’ve suggested before that 14- and 16-inch machines might be the sweet-spot, and noted Apple analyst Ming-Chi Kuo yesterday suggested that the larger of the two may well be on the way …


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Opinion: Is Apple being dumb or smart with its reported bid for 50% of news revenues?

Apple seeking 50% of news revenues?

With iPhone revenue flat despite higher average selling prices, Apple is increasingly looking to Services to provide future revenue growth. It’s therefore not surprising that the company would be doing everything it can to maximize those revenues.

But if a WSJ report is correct, that Apple is seeking a 50% revenue cut for an upcoming subscription news service, the company could be shooting itself in the foot …


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Opinion: Apple’s new retail head needs to fix the biggest problem with Apple Stores

Crowded Apple Store

There are many things to love about Apple Stores.

The designs are great. Either funky and modern, with loads of glass and natural light, or a respectful yet contemporary conversion of a classical building.

You can freely play with the products, without any sales pressure. If you have questions, there will generally be someone who knows the answer …


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Comment: Apple’s own privacy standards make FaceTime bug massively damaging

The revelation that a major FaceTime bug can effectively turn your Apple devices into a hot mic, allowing a caller to hear or even see you before you pick up, would be a massive embarrassment no matter which company was involved. It’s an absolutely crazy security fail.

But when that company is Apple – which has been ceaselessly pushing privacy of late – it becomes so cringeworthy we’re going to have to invent a whole new scale just to measure it …


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Opinion: Should Apple follow Xiaomi, and start building more smart home devices on its own?

Apple’s HomeKit seemed to be the star of the show at the Consumer Electronics Show this year, with a wide range of home-based gadgets — TVs, ceiling fans, outdoor sensors, light panels, a screen-based hub, 4K security cameras, thermostats and more — making headlines.

The HomeKit ecosystem is growing, and it looks like prices may even begin inching downward as well — but that’s not enough, and not fast enough either. As Bradley Chambers wrote in an opinion piece, Apple is leaving a lot of potential on the table by relying solely on third parties to create home-based gadgets.


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Opinion: iOS 13 is the right time for a modern take on skeuomorphism

skeuomorphism

One of the biggest shake-ups we’ve seen in the iOS user-interface was the replacement of skeuomorphism – making things look like real-life objects – with the complete opposite in iOS 7. Where once we had realistic looking 3D representations, we instead got a ‘flat’ UI which goes out of its way to remain 2D.

While some feel that skeuomorphism looks old-fashioned these days, the approach still has its fans even now – and Apple has shown signs of beginning to adopt a new take on the look using something called anisotropism …


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Opinion: Apple’s recent surprise decisions reflect its long-term transformation strategy

Apple Services

Apple made two surprise announcements recently: one before the holidays, the other afterwards. Both point to the full extent of the company’s plans to transform itself into a very different company.

The first announcement was that Apple Music would, for the first time, be fully supported on third-party speakers. Although available as an app on Android phones, the only speaker on which Apple’s streaming music service was natively available was its own HomePod …


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Comment: The 2019 iPhone renders are ugly, but I would like to see 3+ cameras

2019 iPhone

Yesterday saw renders of what Digit claims to be a first look at the 2019 iPhone, and 9to5Mac readers weren’t impressed by the look.

That’s incredibly ugly.

No offence to the person that created that, but ewww.

No. Just no.

This is a horrendous design!

But while I agree about the aesthetics, I would like to see Apple add cameras to the iPhone …


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