photography Stories January 7

AAPL: 96.45

-4.25
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We heard a report in November that Apple was testing an iPhone 7 model with dual rear cameras, and a patent application published today not only confirms that Apple is indeed exploring the idea, but reveals some extremely exciting possibilities with such a setup.

The most basic of these, noted by Patently Apple, is effectively optical zoom. By fitting two separate camera modules behind the lens, and creating a single lens with both standard and telephoto sections, you’d be able to switch between two different focal lengths. For the first time, you’d be able to take a zoomed-in photo without cropping away pixels to end up with a lower-resolution image.

But the possible applications described in the patent go way beyond this …

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photography Stories December 22, 2015

AAPL: 107.23

-0.10
Stock Chart
Apple has heavily touted the camera capabilities of the iPhone 6/iPhone 6s and iPhone 6 Plus/iPhone 6s Plus since the first introduction of the devices in 2014. The company ran a worldwide ad campaign called “Shot on iPhone” that showcased some of the beautiful photographs taken with iPhones. Now, the Chief Official White House Photographer has shared a collection of images that he took throughout 2015 with his iPhone.

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Two weeks after quietly updating the Lightning to SD Card Camera Reader to USB 3.0 and adding iPhone support to the formerly iPad-only accessory, Apple is signaling that similar changes may be coming to its cousin, the Lightning to USB Camera Adapter. Notably, Apple has updated the USB Camera Adapter’s official page to add support for the iPhone 5, 5c, 5s, 6, 6 Plus, 6s, and 6s Plus, mirroring a change to the SD Card Camera Reader that was discovered alongside iOS 9.2. Though iPhone compatibility was added in iOS 9.2, Apple previously left the USB Camera Adapter’s page unchanged.

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9to5toys 

photography Stories November 12, 2015

AAPL: 115.72

-0.39
Stock Chart

If you own an iPhone or Mac, you’re probably a photographer — either with your iPhone’s camera or a standalone camera you connect to your Mac. Just as iPhoto’s simple editing and storage tools helped Apple sell iMacs, photography has become a major marketing focus for iPhones, empowering people to capture increasingly beautiful images and videos with the one device they’re always carrying.

Over the past year, I’ve reviewed some of the very best hardware, software, and services available to Apple-loving photographers. And I’ve spent the last month adding new choices to the list. So just in time for the holidays, I’ve put together 9to5Mac’s Holiday Gift Guide with top photography picks, at price points ranging from $2.99 to $2,200. From basic accessories to smart photo backup solutions to amazing photo-to-wall art printing services, there’s something for everyone inside…

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photography Stories November 11, 2015

AAPL: 116.11

-0.66
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New for the holiday season, Apple is offering some bundles for the photographer and videographer. The iPhones have a great camera, as demonstrated by the Shot on iPhone 6 campaign and Apple is certainly looking to capitalize on these capabilities. With these bundles, they are making it easier for a hobbyist or a professional to get started with accessories.

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photography Stories November 9, 2015

AAPL: 120.57

-0.49
Stock Chart

Expanding its suite of outstanding photo editing apps, Macphun today announced Aurora HDR, a powerful but easy-to-use tool for creating High Dynamic Range images. Co-developed by leading HDR photographer Trey Ratcliff, Aurora HDR automatically combines several exposures of the same image, bringing out bright colors and shadow detail that are lost by a single exposure.

Unlike typical HDR compositing, which yields a finished image that’s hard to meaningfully edit, Aurora HDR includes nearly 40 one-click presets to change the look of the image, including Signature Pro presets developed by Ratcliff. The app can be used in standalone or plug-in modes, and incorporates a large collection of detail, noise, and intensity adjustment tools borrowed from Macphun’s Creative Kit 2016 (reviewed here), notably including selective adjustment brushes.

Aurora HDR will be available in standard ($50) and Pro ($100) versions on November 19, with discounted $90 Pro pre-orders starting today from Macphun’s web site. Additional screenshots and details are below…

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