Mark Gurman


Senior Editor of 9to5Mac. 

Mark can be contacted with news tips at via email, AIM, or Wickr. Phone number or other contact information available by request, contact form below.

Mark is an award winning journalist who has worked at 9to5Mac for over five years. He covers Apple and other topics related to the consumer technology industry. Mark frequently appears on technology news curation website Techmeme, and he is frequently cited across the web by major publications, including newspapers like The Wall Street Journal and financial institutions such as Bloomberg News. Mark also frequently discusses Apple news live on CNBC.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

Mark is known for leading the reporting regarding many of the Apple products and initiatives introduced this decade. In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch. In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

He also works on 9to5Mac’s Product Pages and covers news on 9to5Mac sister-site 9to5Google. You can read more on his website, follow him on Twitter, and find him on Google+.

Mark Gurman's Recommended Gear

June 23

Screenshot 2015-06-23 09.55.59

Apple has released the second beta of WatchOS 2.0 to developers. First announced at WWDC earlier this month, the new version of WatchOS brings both new features to the Apple Watch and support for native applications. This new beta will allow developers to continue testing apps that run directly on the Apple Watch hardware with access to local sensors, the Digital Crown, and the device’s own processor.

For consumers, new WatchOS 2 software features include a new Nightstand Mode for seeing the time and alerts in a larger font, three new watch faces, access to third-party watch face complications, a new Time Travel mode for seeing past and future calendar events and weather data on clock faces, and a more feature-rich Music app. The update is available over-the-air via Software Update in the iOS 9 Apple Watch Companion app.

Some developers have complained about battery drain and sluggishness with beta 1, an we’ll be live updating this post with changes in beta 2 as they are discovered.

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June 18


Two months after the initial launch of the Apple Watch, and only a day following the device’s debut at Apple Stores, sources have revealed Apple’s considerations for the 2016 release of a second-generation model. According to multiple sources familiar with Apple’s plans, the Apple Watch 2 is planned to gain a video camera, a new wireless system for greater iPhone independence, and new premium-priced models. Interestingly, it will also feature similar battery life to its predecessor…

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June 17

Screenshot 2015-06-17 11.29.11

Earlier this week we noted that Apple has refreshed the Beats by Dre wireless Beats Powerbeats 2 earbuds with new colors aimed at Apple Watch Sport users. Today, Apple has updated its Beats headphones website to promote the new line of headphones along with a new price: $179, which is $20 less than the previous price at $199.

With its onboard storage for music and Bluetooth connection, Apple is promoting these headphones as a way to tap into listening to music with the Apple Watch without the need of a connected iPhone. Even with the ties to Apple and the new Apple Watch-centric marketing campaign, the new earphones will still work with other Bluetooth media players.

We noted earlier today on 9to5Toys that some retailers are offering as much as $50 off of the wireless headphones, and Amazon is selling the accessory at various discounted prices ranging from $169 to $189.

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June 8


It’s Monday, June 8th and nearly time for Apple’s annual Worldwide Developers Conference. We’ve already run down what we’re expecting from the conference, ranging from a significant iOS 9 update for iPads, iPhones, and iPod touches with a focus on quality, an upgraded version of OS X with the same core focus, the new Apple Music streaming service along with the new iTunes Radio, and the native software development kit (SDK) for the Apple Watch. We’ll be following the news closely from before the keynote, during the event, and after the event, and we’ll be live updating this post with the latest information out of the WWDC Keynote.

You can find our live updates and analysis below, as we get closer to show time.

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June 6

Apple Watch Apple Pay

Apple is planning to announce support for Apple Pay in the United Kingdom during its Monday Worldwide Developers Conference kickoff keynote, according to a report from The Telegraph. The report adds that the service will go live in the U.K. within two months. Mike Cowan, a Senior VP at MasterCard, told the publication that his company is “absolutely” ready to support Apple Pay abroad. We have heard this as well, including that major bank Lloyds is a planned launch partner. We have also received a tip claiming that Santander UK is gearing up for new mobile payments training in the coming weeks. The U.K. will likely mark the first international expansion of Apple Pay since its launch in the United States last fall…

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June 5


After using legal action to block alternative developer conference AltConf from streaming the Monday, June 8th Worldwide Developers Conference keynote to its attendees, Apple has reversed course and will allow the conference to go on as originally planned. In a phone call today, lead AltConf organizer Rob Elkin told us that Apple has now agreed to allow his conference to stream the WWDC Kickoff Keynote and the State of the Union address geared toward developers to his audience…

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Apple’s annual Worldwide Developers Conference is about to kick off. On Monday, June 8th, company executives will take the stage at San Francisco’s Moscone Center to provide their annual roadmap for Apple’s software, services, and devices.

Traditionally, Apple has used the conference to introduce major upgrades to the iPhone, iPad, and iPod touch operating system iOS, as well as the Mac operating system OS X, along with new services. Of course, 2015 will be no different. Apple has been preparing a new version of iOS 9 codenamed “Monarch,” a release of OS X 10.11 codenamed “Gala,” a new streaming Apple Music service based on Beats Music, and updates for the Apple Watch.

Over the last several years, we have provided advance reports on the lion’s share of announcements that will be made at WWDC, as well as a comprehensive roundup ahead of the event. Read on for our roundup of what’s coming, along with fresh new details not found in our earlier reports.

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June 4

This morning, Apple announced that the Apple Watch will arrive in new countries on June 26th and in Apple Retail stores across the globe in two weeks. The company also said that all orders placed through May will ship to customers within two weeks, with the exception of the 42mm Space Black stainless steel model.

In an email to those who ordered at least that Space Black version, Apple has clarified that this model will not be in retail stores until all online orders have been fulfilled:

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June 3

[Update: Pebble says its app for Pebble Time users has been approved and should hit the App Store in 2-3 hours if you can’t see it yet.]

Despite its official release at the end of May, Pebble’s new Pebble Time watch is not yet fully functional for iPhone users, as its required iOS synchronization app is not yet available in the App Store. The Pebble Time Watch application allows users to set up the Pebble Time wearable, install new applications, watch faces, and software updates, but backers who have received the hardware have taken to social media to complain that there’s no iPhone app to use with it. Android users are unaffected as their version of the app is available on Google Play.

Pebble has used its Kickstarter page to pin the delay on Apple’s App Store review process…

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A week ahead of the Monday, June 8th Worldwide Developers Conference kickoff keynote, Apple has announced that it will be live streaming the event, which starts at 10 AM Pacific/ 1 PM Eastern Time. The company has updated its Apple Events application on the Apple TV to feature next week’s streaming video. Apple is yet to update its website, but the company will likely stream the keynote on its website for both Macs and iOS Devices running the Safari Web browser. While Apple will be live streaming the event, we’ll have live news and analysis over the course of the week-long conference, and especially before, during, and after the keynote presentation. At the conference, we expect Apple to introduce iOS 9, OS X 10.11, Apple Music, and new Apple TV hardware.

Update: Apple has posted the stream availability to its website.

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Apple is ready to show the first fruits of its Beats acquisition next week. As we first reported in early March, Apple is planning to introduce its long-awaited Beats-based streaming music service at its Worldwide Developers Conference on Monday, June 8th. Blending Apple interface design and features from the Dr. Dre and Jimmy Iovine-created Beats Music app, Apple’s service, known internally as “Apple Music,” is built to take on Spotify and Pandora with several new features and a subscription model. Additionally, Apple is working on overhauling its widely panned iTunes Radio service by striking deals with popular artists and DJs. Below, we detail Apple’s plans for both Apple Music and the new iTunes Radio in an extensive roundup.

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Apple is finally preparing to start selling the Apple Watch in its retail stores after solely offering the Watch via its online store due to constrained supplies. In a private video message to retail employees today, Apple Senior Vice President of Retail and Online Stores Angela Ahrendts and Vice President of Retail Operations Jim Bean informed retail staff that training materials for the retail launch are once again being distributed to employees…

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Jay Blahnik, one of the lead directors behind the health and fitness functionality in iOS 8 and the Apple Watch, is continuing to host events at Apple Stores. At the end of April, Blahnik held an interview with Christy Turlington Burns at an Apple Store in the United Kingdom, and now Blahnik is making his way to Australia and Asia. Late last week, Blahnik held a Q/A session in Australia with personal trainer Michelle Bridges. Here are videos of Blahnik discussing the importance of walking along with other health tips with Bridges:

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Apple Inc Starts To Sell New iPhone 5S And iPhone 5C

Apple today has informed employees of significant changes to how iPhones are sold via AT&T and Verizon Wireless, according to sources. As we reported last month, Apple has indicated that iPhones sold via AT&T at both physical Apple Retail Stores and on the Apple Online Store will move exclusively to Next financing plans this month, in June. This means that a customer who wants to buy a new iPhone on AT&T will no longer be able to do so on a subsidy…

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A man holds a new Apple iPhone 5S next to his iPhone 5 at an Apple Store at Tokyo's Ginza shopping district

For the month of June, Apple is giving a small boost to its trade-in price values for the iPhone 4S, iPhone 5, and iPhone 5S, according to Apple Store sources. Using the Reuse and Recycle program, a customer can bring in an older iPhone model and receive gift card credit toward the purchase of a newer iPhone. Likely in order to spur some new iPhone sales this month, Apple is offering the following improvements to its trade-in pricing:

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