Mark Gurman

@markgurman

Senior Editor of 9to5Mac. 

Mark can be contacted with news tips at mark@9to5mac.com via email, AIM, or Wickr. Phone number or other contact information available by request, contact form below.

Mark is an award winning journalist who has worked at 9to5Mac for over five years. He covers Apple and other topics related to the consumer technology industry. Mark frequently appears on technology news curation website Techmeme, and he is frequently cited across the web by major publications, including newspapers like The Wall Street Journal and financial institutions such as Bloomberg News. Mark also frequently discusses Apple news live on CNBC.

Mark is regarded as one of the go-to reporters for all Apple-related matters, one of Wired‘s top 16 people to follow in technology, and one of TIME Magazine‘s top 25 bloggers of 2013Mark has also been profiled by CNN Fortune multiple times, NPR, the Los Angeles Times, LA Weekly, the Huffington PostBusiness Insider, Columbia Journalism Review, MarketplaceHaaretz, and USA TodayMark was also recently named to the 2015 Forbes 30 under 30 List.

Mark is known for leading the reporting regarding many of the Apple products and initiatives introduced this decade. In 2012, Mark published the first photos of the iPhone 5, broke the news about Apple’s switch to an in-house Maps application, revealed the first 15-inch Retina MacBook Pro, forecasted that Apple would update the iPad’s software with Siri support, and accurately revealed the iPad mini’s higher-than expected price point.

In 2013, Mark published the first photos of the original iPad Air, provided the first details about Jony Ive’s end-to-end iPhone and iPad software update called iOS 7, provided information about OS X Mavericks, and detailed Apple’s early work on the Apple Watch. In 2014, Mark revealed Apple’s work on a new Health application for iOS 8 and the Apple Watch, Ive’s redesign of OS X called Yosemite, and details about the iPhone 6 and iPhone 6 Plus.

Mark started out 2015 with a significant scoop detailing Apple’s yet-to-be-released 12-inch MacBook with a Retina display, thinner design, and more advanced trackpad and keyboard. He has continued the year by reporting on several details about iOS 9, including the new Proactive Assistant, redesigned Siri, upgraded Maps with transit functionality, new system font, split-screen iPad apps, Swift 2.0, as well as predicting a performance focus for both that software upgrade and OS X El Capitan.

Mark has also written long-form features on “Apple Anonymous,” a group of retail employees who discuss work over Twitter and the fascination of watches by Apple executives. Most significantly, in fall 2014, Mark published an extensive profile of Apple’s PR and Communications department that was compiled over two months into nine chapters. Mark kicked off his writing career at the end of 2009, and he had his first significant break in 2011 with a story detailing Siri and the iPhone 4S.

He also works on 9to5Mac’s Product Pages and covers news on 9to5Mac sister-site 9to5Google. You can read more on his website, follow him on Twitter, and find him on Google+.

Mark Gurman's Recommended Gear

May 26

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Speaking at the Code Conference south of Los Angeles this evening, Snapchat CEO Evan Spiegel revealed that the key Snapchat feature of needing to hold down the display to view a photo or a video will go away in the future. Asked by Kara Swisher and Walt Mossberg about needing to hold down on the display to view content, Spiegel said that the feature was originally designed to circumvent the lack of a Screenshot API on the iPhone…

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Maps Transit

While Apple plans to debut its own mass transit directions service for Maps in iOS 9 as soon as June, the rollout will not be as ambitious as some users may have hoped. In its first iteration, Apple’s Transit service will only support approximately a half-dozen cities across the United States, Canada, and Europe, in addition to China, according to sources…

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Some of iOS 9‘s more important planned enhancements include split-screen apps on iPads, a new Home app for controlling HomeKit accessories, a new system-wide UI font, a mass transit directions service for the Maps app, and major quality, performance, and security enhancements. However, multiple sources note that there will also be some smaller, but still important, tweaks to the operating system. We spotlight some of these expected changes below…

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May 22

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Nearly a month after the Apple Watch officially went on sale, gold Edition models have begun arriving for non-celebrity customers who placed the earliest online orders. As expected, the Apple Watch Edition’s white external packaging is nearly identical to the cardboard box for the stainless steel Apple Watch, save for the box noting the color of the 18-Karat gold casing and unique band on the side.

Inside the box, however, the items are a bit different. As we’ve noted before, the Apple Watch Edition includes a colored leather-covered box that integrates the MagSafe charger. The Edition also includes a color-matched cleaning cloth with the word Edition embossed into the material. The steel Apple Watches instead include a plastic white box with lining and a beige cleaning cloth. The Edition also includes a booklet explaining the manufacturing process. 

When you power on the Apple Watch Edition for the first time, a gold, not silver, description of the Watch’s hardware materials appears (as can be seen above). MacRumors noted earlier today that Editions started to ship, and the images of arrived Watches first appeared on their forums. You can find a gallery of more images below.

Update: Below, we’ve also added the first video unboxing of the Edition as well as pictures of the bundled booklet into the gallery.

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For the first time in several years, Apple is changing up its annual iOS and OS X upgrade cycle by limiting new feature additions in favor of a “big focus on quality,” according to multiple sources familiar with the company’s operating system development plans. We first reported in February that iOS 9, codenamed “Monarch,” would heavily feature under-the-hood optimizations, and we’ve now learned that Apple is taking the same approach with OS X 10.11, codenamed “Gala.” Sources have revealed additional new details on how Apple will optimize the new operating systems for improved stability and performance, add several new security features, and make important changes to its Swift programming tools for developers…

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May 21

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Facing slowing growth for the first time since the iPad’s 2010 debut, Apple is working on several significant software and hardware updates to reinvigorate the tablet over the next year. Apple is developing a dual-app viewing mode, 12-inch iPads codenamed “J98” and “J99,” as well as support for multi-user logins, according to sources briefed on the plans. First planned for debut last year, the split-screen applications feature for the iPad could be introduced as soon as June at Apple’s annual Worldwide Developers Conference, while multi-user login support and the 12-inch iPads will apparently arrive later…

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Maps Transit

Having originally planned to add a new transit directions feature to Maps last year, only to pull the feature before WWDC 2014, Apple now hopes to launch its Transit service with iOS 9, according to sources. Apple currently plans to debut bus, subway, and train route navigation as the central upgrade to the Maps app in iOS 9 at WWDC, using a user interface similar to the one intended for last fall’s launch, as depicted in the screenshots above…

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May 20

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New Brussels shopping complex La Toison d’Or

Apple is getting closer to taking its retail stores to a new market: Belgium. According to sources within Apple retail, Apple today sent out a memo announcing the new market. The note also was sent to gauge interest from employees who may be inclined to relocate to Belgium to assist with opening up the new location…

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Apple Stores will begin stocking Apple Watch bands later this week in “limited” quantities, according to a message sent to retail stores, with the majority of bands being the fluoroelastomer Sport Bands. According to the notice, this strap inventory will primarily be for customers who would like to swap the band that comes pre-bundled with their Apple Watch after their purchase. Secondary to this, these early band shipments for stores will be available as replacements for worn-out bands from the various store Apple Watch try-on stations…

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Apple’s plan to manage upcoming HomeKit-compatible accessories could revolve around a new iOS app called “Home,” according to sources familiar with the app. Introduced at last year’s Worldwide Developers Conference, HomeKit is an Apple initiative designed to encourage accessory makers to integrate “connected home” accessories such as Wi-Fi garage door openers, smart thermostats akin to Nest’s Learning Thermostat, and wireless door locks with iPhones and iPads. Using Siri or the Home app, users will be able to remotely control parts of their homes directly from iOS devices…

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Apple is currently planning to use the new system font developed for the Apple Watch to refresh the looks of iPads, iPhones, and Macs running iOS 9 “Monarch” and OS X 10.11 “Gala,” according to sources with knowledge of the preparations. Current plans call for the Apple-designed San Francisco font to replace Helvetica Neue, which came to iOS 7 in 2013 and OS X Yosemite just last year, beginning with a June debut at WWDC…

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SwiftKey today released a major update to its iOS 8 third-party keyboard, bundling in a new theme store and critical performance improvements. SwiftKey is one of the more popular third-party iOS keyboards, and was launched last year with impressive word prediction technology that is similar to Apple’s QuickType keyboard…

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In a bit of irony, Beyonce shows off her Apple Watch Edition with all gold Link Bracelet in the new Feeling Myself music video, which is exclusive to Jay Z’s Tidal streaming music service. Beyonce wears the watch in several parts of video, which requires a subscription to watch, but a few photos on her Facebook page depict the accessory, as can be seen above and in the gallery below. As is well known, Jay-Z’s Tidal music service is somewhat anti-Apple, and the music producer has recently taken Apple to task in a performance. Besides Beyonce, fellow artist Kanye West and fashion executives also sport the exclusive all gold Apple Watch.

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During his trip last week across China, Apple CEO Tim Cook held a meeting at Apple’s China headquarters with several employees in attendance, according to sources with knowledge of the briefing. Cook reportedly reiterated several recent China-focused announcements, including the new forest-focused environmental initiatives and improvements for education, but he also mentioned some new tidbits regarding the upcoming retail launch for the Apple Watch and the rollout of Apple Pay for China…

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May 18

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Nearly a month after the release of the first-generation Apple Watch with Watch OS 1.0, a proven source has disclosed a collection of upcoming Apple Watch software and hardware updates. Currently in development, the features seek to enhance Apple Watch security, connectivity with other Apple devices, health and fitness features, Wi-Fi capabilities, and integration with third-party applications. Additionally, Apple is also priming major updates for the Apple TV in both the hardware and software departments, including Apple Watch integration. Below, we detail what users can expect from Apple Watches and Apple TVs in the future…

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May 14

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In line with shipments beginning yesterday for multiple Apple Watch models, the Space Black version of the stainless steel Apple Watch has begun arriving at the doorsteps for those who placed orders early into the April pre-order process. We’ve received our 42mm Space Black Apple Watch and have put together a hands-on gallery of photos for those interested in the only all-black Apple Watch model. As our photos indicate, this Apple Watch still includes white packaging and a silver MagSafe charging puck, so there are no special black accessories for this version. We also highlight how the Space Black Apple Watch looks with the black Leather Loop and Sport Band in this gallery, below.

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Kanye West is not the Only One with an Apple Watch these days. A pair of well-known U.S. Political figures today showed off their new watches. Above, Republican Presidential Candidate Jeb Bush can be seen explaining that the Apple Watch, in his opinion, does a better job at health management than Obamacare.

Below, Newt Gingrich can be seen wearing the Watch in preparation for reviewing the device for Mashable:

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May 13

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Apple’s upcoming Beats-based streaming music service will likely be named “Apple Music” and will have deep social networking integration for artists, according to industry sources briefed on the plans for the new service.

Taking a page out of the discontinued iTunes Ping feature from earlier this decade, the service will allow artists to have their own pages within the streaming music service that they can use to post track samples, photos, videos, and concert updates.

Artists will also be able to share the content of other artists in an effort of cross-promotion. For example, all-gold Apple Watch wearer Kanye West could promote a new album from Taylor Swift on his “Apple Music” artist page, if he so chooses…

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