Apple Inc ▪ Today

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Starting with the iPhone 3GS, every new iPhone has started with 16GB of storage as a base model — a capacity that has come under increasing fire as both videos and apps have grown in size. Despite new capabilities and the presence of 4K video recording in the new iPhones, sources say that the new iPhone 6S and iPhone 6S Plus will retain the same storage tiers as the current iPhone 6 and iPhone 6 Plus: 16GB, 64GB, and 128GB. On-contract pricing will also be the same as the 2014 models: $199, $299, and $399 for the iPhone 6S, versus $299, $399, and $499 for the iPhone 6S Plus. We previously posted images of pre-production next-generation iPhone components that indicated that the 16GB option could remain.

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Kantar has refuted gloomy suggestions that record sales of the iPhone 6/Plus may make it tougher for Apple to persuade customers to upgrade, saying that its data “suggests Apple has ample opportunity for upgrades in Q4 2015 and 2016.”

The pessimistic view put forward in some quarters goes like this. There was a lot of pent-up demand for larger-screened iPhones. Everyone who wanted one has now bought one, so upgrade rates will now tail off significantly.

Kantar says that this view ignores the fact that people will continue to upgrade from older models. It points out that the average U.S. iPhone user upgrades every 25 months – and 31% of owners bought their current iPhone more than two years ago …  expand full story

A rough date has been set for round five of the battle over Samsung’s infringements of Apple patents in five of its products. The Recorder reports that U.S. District Judge Lucy Koh has said that the revised damages will be determined by a jury trial in March or April 2016.

In case you need a refresher, the story so far is this. In round 1, the first jury trial, Apple was awarded $1B in damages. In round 2, Judge Koh vacated $450M of that award and ordered a retrial to determine a revised sum. Round 3 was that jury trial, with Apple awarded a lower sum of $290M – making a revised total of $930M. In round 4, the US appeals court ruled that while Samsung did indeed copy iOS features, it should not have been penalised for copying the general look of the iPhone, and therefore the damages should be reduced. The new trial, to revise those damages, will be round 5.

Unless, that is, the Supreme Court intervenes …  expand full story

Apple Inc ▪ Yesterday

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Luke Wood, left, pictured with Jimmy Iovine and Dr. Dre (photo: Kevin Mazur/Wire)

Beats President Luke Wood, who runs the audio products side of the business, told Mashable that the acquisition was a great fit because the company shared DNA with Apple.

We’re looking at our little audio slice of the world and trying to focus on creating a stellar product experience. I think that’s also the fundamental DNA of everything Steve wanted to accomplish at Apple. By product experience, that includes ID, design, technology, innovation, simplicity. Those are always things that have been fundamental to our DNA, too.

He said that the early days of low-quality digital music resulted in a ‘lost generation’ for premium audio, but that we now live in a very different world …  expand full story

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