Tim Cook urges employees to refresh themselves on Apple’s code of conduct in video message

130314103517-top-tech-ceos-tim-cook-apple-620xb

Apple executives have reached out to employees today in a company wide email urging them to review Apple’s Business Conduct Policy, a document describing how employees should conduct themselves in and outside the company while representing Apple. An email from Apple’s SVP and General Counsel Bruce Sewell (below) was accompanied by a new version of the policy available to employees in iBooks format and a video from CEO Tim Cook discussing the policy.

It’s unclear if there was a situation at Apple that could have prompted the email and video from Apple executives to employees. Apple notes that the policy “explains in very clear terms how you are expected to conduct yourself with our customers, business partners, government agencies, and fellow employees.” The document also covers legal principles  “like antitrust and anti-corruption laws” that all employees are expected to follow.

In the video, Tim Cook quotes Martin Luther King Jr saying “The time is always right to do what is right” and urges employees to speak up about other employees not following the code of conduct. Cook’s full quote from the video below:

As Dr. Martin Luther King once said, the time is always right to do what’s right. At Apple, we do the right thing. Even when it’s not easy. If you see something that doesn’t meet our standards, speak up. Whether it’s a quality issue or a business practice, if it affects Apple’s integrity, we need to know about it. Read more

Apple board member Bill Campbell points to future with intimate devices like Google Glass and iWatches [Video]

Businessweek covers a talk given by Apple (and former Google) board member Bill Campbell who “held court” on Friday at the Mountain View headquarters of Intuit, where he serves as chairman. Notably, he discussed former Apple execs Tony Fadell who now runs Nest and Ron Johnson who just got fired from JCPenney. Of Nest, he pre-announced new products, saying

“You would think that people would yawn at something as boring as a thermostat,” Campbell said. “So, I’ve been surprised at how it has done and is doing. It will be the first of many products that come out of that company, which has a brilliant CEO and engineering team.”

Of Ron Johnson‘s exit at JCP, he said, “You have to keep your current business going while you experiment with a new one. He didn’t do that. He just put a bullet hole in his current business.”

GOOD ADVICE.

But perhaps most interesting for those yearning for an iWatch, Campbell told the business software company Read more