iPhone’s M7 motion processor to integrate with Maps as Apple develops indoor mapping, public transit

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Besides the main 64-bit A7 processor in the new iPhone 5s, Apple has included a dedicated motion co-processor called the M7. The chip powers many of the sensor technologies in the iPhone, such as the accelerometer, compass, and gyroscope in order to move the weight off of those technologies from the phone’s main chip. This, in turn, will make the new iPhone more efficient for both performance and battery life for the user.

Apple briefly explained some of the consumer-facing abilities of the M7 motion chip, highlighting that the chip could greatly enhance fitness apps such as those from Nike. But, just like with the new iPhone’s Touch ID fingerprint scanner, Apple’s ambitions for the M7 are greater than those discussed earlier this week. According to a source with knowledge of the chip’s development, Apple plans to tightly integrate the chip with its own Maps service in the coming years.

On its official website, Apple presents a brief teaser of what the M7 can do, highlighting a feature in the iPhone 5s (which was not discussed during the keynote presentation):

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Apple acquires yet another transit app company: ‘Embark’

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Apple continues its maps buying spree with the acquisition of Embark, the development firm with 10 transit-related apps in the App Store, according to Jessica Lessin. Back in November, the company received an investment boost from BMW, but now it looks like Apple will be integrating the information directly into the Apple Maps application:

We don’t know how much Apple paid for the several-person team it acquired very recently. But we heard from people knowledgeable about the deal that the company plans to directly integrate Embark’s technology into Apple Maps.

Apple has confirmed the deal to Jessica Lessin. Read more

Reuters Tim Cook Profile: How the Maps fiasco led Apple to rethink the future of iOS, and being tough and decisive when it counts

Image: reuters.com

Image: reuters.com

Reuters is today running a profile on Apple CEO Tim Cook. There’s of course the inevitable angle in there: stock down, no major new products launched, questions asked about whether Cook has what it takes.  But what emerges is a picture of a man who knows he isn’t Steve Jobs and isn’t trying to be.

In the day to day at Apple, Cook has established a methodical, no-nonsense style, one that’s as different as could be from that of his predecessor. Jobs’ bi-monthly iPhone software meeting, in which he would go through every planned features of the company’s flagship product, is gone. “That’s not Tim’s style at all,” said one person familiar with those meetings. “He delegates.”

Yet who also doesn’t shy away from making big decisions in tough circumstances.

[The Apple Maps fiasco] prompted him to fast-track his thinking on the future direction of the critical phone and tablet software known as iOS, a person close to Apple recounted.

Cook soon issued a public apology to customers, fired Forstall, and handed responsibility for software design to Jony Ive, a Jobs soul-mate who had previously been in charge only of hardware design.

“The vision that Tim had to involve Jony and to essentially connect two very, very important Apple initiatives or areas of focus – that was a big decision on Tim’s part and he made it independently and very, very resolutely,” said Bob Iger, CEO of Walt Disney Co. and an Apple director …  Read more

Apple and Google having ‘lots and lots’ of meetings, getting along better, says Eric Schmidt

Photo: salon.com

Photo: salon.com

The sometimes stormy relationship between Apple and Google appears to be growing friendlier, with Google Executive Chairman Eric Schmidt telling Reuters at the annual Allen & Co conference in Sun Valley that the two companies were having “lots and lots” of meetings.

Schmidt did not provide details about the nature of the meetings during comments to reporters at the annual Allen and Co media conference in Sun Valley, Idaho on Thursday. He noted that Google Chief Business Officer Nikesh Arora, who joined him at the press briefing, was leading many of the discussions.

The two companies are in “constant business discussions on a long list of issues,” Schmidt said.

The two companies started out close. Schmidt joined Apple’s board in 2006, and the iPhone launched with both Googlemaps and YouTube on board. That was to change after Google’s Android platform began growing in popularity. It was revealed in Walter Isaacson’s Steve Jobs biography that Jobs threatened “thermonuclear war” on Google over what he felt was a copycat product …  Read more