Earlier this week, Dr. Dre announced that his first new album in 15 years while hosting his show on Apple Music’s Beats 1 station. While the album has been available for preorder since then, it will be available to stream for free on Apple Music later tonight at 6PM PT. The album, entitled Compton: A Soundtrack, is entirely exclusive to Apple and is being described by Dre as his “grand finale.”
Dre ▪ August 6
Dre ▪ August 2
Dr. Dre joined Apple as part of the Beats acquisition last year. Dre’s contribution to (aside from branding) is questioned by critics but fans of his work will be pleased to know he announced his first new album in fifteen years, entitled Compton A Soundtrack. The album can be preordered on iTunes now ready for release on August 7th.
Dre announced his long-awaited new release on his Beats 1 radio show yesterday with rapper and former colleague, Ice Cube. The album will be exclusive to Apple, available to buy on iTunes or stream on Apple Music.
Dre ▪ August 24, 2014
Apple has begun pushing the Beats Music streaming service via email to iTunes customers. The emails promote the free-to-download Beats Music app’s “Just For You” and “Tune Your Taste” features and note that Beats is now “part of the Apple family.” Apple finalized its acquisition of both Beats Music and Beats Electronics at the beginning of this month, and Apple has already begun promoting Beats Electronics via a new section on the online store and notable discounts. This email push is the second Apple promotion of the streaming app as the company has already integrated the app into the App Store’s “Apps by Apple” category. Full email below:
Dre ▪ August 15, 2014
Dre ▪ August 1, 2014
The Wall Street Journal is reporting that Ian Rogers, the head of Beats Music, will now also lead iTunes Radio following the Apple acquisition. Apple wants to increase collaboration between both Beats Music and iTunes Radio by having both streaming services led by Rogers. Up to now, iTunes Radio has been headed by Jeff Robin’s team, best known for creating the software that became iTunes.
The Journal says that Rogers’ leadership will increase ‘cohesion’ between the services, which currently offer a lot of app in their end-user experiences. It is still unclear whether Apple has plans to consolidate the brands.