Apple has begun pushing the Beats Music streaming service via email to iTunes customers. The emails promote the free-to-download Beats Music app’s “Just For You” and “Tune Your Taste” features and note that Beats is now “part of the Apple family.” Apple finalized its acquisition of both Beats Music and Beats Electronics at the beginning of this month, and Apple has already begun promoting Beats Electronics via a new section on the online store and notable discounts. This email push is the second Apple promotion of the streaming app as the company has already integrated the app into the App Store’s “Apps by Apple” category. Full email below:
The Wall Street Journal is reporting that Ian Rogers, the head of Beats Music, will now also lead iTunes Radio following the Apple acquisition. Apple wants to increase collaboration between both Beats Music and iTunes Radio by having both streaming services led by Rogers. Up to now, iTunes Radio has been headed by Jeff Robin’s team, best known for creating the software that became iTunes.
The Journal says that Rogers’ leadership will increase ‘cohesion’ between the services, which currently offer a lot of app in their end-user experiences. It is still unclear whether Apple has plans to consolidate the brands.
As Apple’s acquisition of Beats Electronics and Beats Music nears completion this financial quarter, the Cupertino and Culver City, California-based companies have begun work on transitioning select employees and technology resources from Beats to Apple, according to sources briefed on the transition. Apple executives have visited Beats’ Southern California headquarters this week and last week to offer groups of employees positions at Apple and to notify some members of the Beats staff that they will not be included in the transition.
Many Beats employees in development and creative roles have been offered positions at Apple. Many of these employees will be offered space in Apple’s Cupertino offices, but Apple is said to plan to retain the Los Angeles-area offices, and select engineers on the Beats Music streaming service will continue working out of Southern California. An email from Apple CEO Tim Cook detailed earlier this year that Beats hardware employees would transition to Phil Schiller’s team in Cupertino, so it seems likely that the headphone and speaker makers will make up the majority of the new Cupertino staff…
In the weeks between the Apple-Beats acquisition first being reported as being in final talks and the two companies both officially announcing the deal, Billboard interviewed Daniel Ek, the CEO and co-founder of the streaming music giant Spotify, asking about his take on Apple becoming a subscription streaming music competitor through Beats Music.
At the time, Ek was reserved in saying too much about the proposition. “I don’t like speculating about things that haven’t happened,” Ek stated. He did, however, say that he always believed Apple would enter the streaming music space and doubled down saying Spotify is focused on “building the best possible product” while noting the service’s 40 million users with 10 million paid customers.
Apple agreed to acquire Beats for several reasons: for the streaming music service, for the headphones, for the speakers, and to bring Dr. Dre and Jimmy Iovine into the Cupertino fold. But the New York Post believes that Apple is seeking help from the Beats team for another important area of the Apple business: advertising. It’s no secret in the technology and advertising world that Apple could not be anymore displeased with the services as of late from longtime ad partner TBWA, and unnamed ad agency executives are said to believe that the Beats team could improve Apple’s ads:
Judging by a roundup in The Wall Street Journal, analysts and investors appear not to share the enthusiasm for Beats acquisition express by Tim Cook and Eddy Cue. While Cook said he was “excited […] about this new chapter in our history” and Cue believed that “combining the two companies will help [music] grow again,” Wall Street is more skeptical.
“To see this kind of money spent for a company that gets most of its revenue from hardware business is not what we want to see,” said Dan Niles, chief investment officer of hedge fund AlphaOne Capital Partners …
(Image via Re/code)
It’s typical in any acquisition for both parties to sing the praises of their new partner, and Eddy Cue was certainly playing his part at Re/code’s Code Conference, saying that Beats’ curated playlists were a key strength and would help music grow again. As Mark Gurman reported in his live blog coverage at Code Conference:
Cue said Apple bought Beats because “music is dying. It hasn’t been growing.” He said combining the two companies will help it grow again […]
Cue said what makes Beats good is that it provides users with curated playlists.
He said: “When you bring what Beats has got and what we’ve got it’s not two plus two is four. It’s something much more than that” …
Earlier today, Apple announced that it has acquired Beats Electronics and Beats Music for a total of $3 billion. Tonight, two of the masterminds behind the deal will be interviewed about a range of topics at the Code Conference. Apple Senior Vice President of Software and Services Eddy Cue along with Beats co-founder and music mogul Jimmy Iovine will be interviewed by Re/code’s Walt Mossberg and Kara Swisher. Previously, Cue was scheduled to be interviewed alongside Apple Senior Software Vice President Craig Federighi, but it appears that the acquisition’s announcement changed up the plans. We are on hand for the interview and we will be providing live coverage below. The interview starts around 8PM Pacific/11PM Eastern Standard time:
Earlier this month, reports emerged claiming that Apple was in negotiations to buy headphone and streaming music company Beats for $3.2 billion, making it Apple’s largest deal in history. According to a new report out of the NY Post, Apple has recently dropped the price its willing to pay for the company to $3 billion. It’s unclear as to what exactly caused Apple to lower its offer, but a report last week broke down a variety of reasons as to why the deal could be delayed. One of the reasons was a vulgar video from Dr. Dre, that apparently “freaked” Apple out. It’s also possible that a leaked report claiming that Beats only had 110,000 paying subscribers made Apple even more skeptical.
Following the presumed acquisition of Beats, Apple plans to up its music game with support for high-resolution audio files in a revamped Music app in iOS 8, and to offer a higher-quality version of its In-Ear Headphones, reports Japanese blog Macotakara.
The source of the high-res audio rumor appears somewhat circumstantial, linked to a Warner Music post about the forthcoming release of a ‘Super Deluxe’ version of three remastered early Led Zeppelin albums in 96kHz/24-bit form – a resolution the current iOS Music app cannot play. It is, however, consistent with a similar earlier rumor regarding iTunes support for higher-quality audio … Read more
If the Apple acquisition of Beats Electronics actually moves forward, co-founders Dr. Dre and Jimmy Iovine could see their grand introductions as Apple executives at Apple’s Worldwide Developers Conference in early June. That’s at least according to Billboard, which has a great track record in covering the music industry…