Apple will reportedly unveil its wearable product alongside new iPhones next month

Last month Re/code’s John Paczkowski reported that Apple plans to introduce its new iPhone models at an event scheduled for next month, and today Re/code’s Paczkowski reports that Apple will also reveal its wearable product (i.e. iWatch/iBand) alongside the new iPhones:

Apple now plans to unveil a new wearable alongside the two next-generation iPhones we told you the company will debut on September 9th. [...] The new device will, predictably, make good use of Apple’s HealthKit health and fitness platform. It will also — predictably — make good use of HomeKit, the company’s new framework for controlling connected devices — though it’s not clear how broadly or in what way.

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WSJ: Apple planning multiple iWatch models with as many as 10 health-related sensors

iWatch concept: Espen Oxholm

iWatch concept: Espen Oxholm

The Wall Street Journal has published a new report claiming that Apple’s upcoming entry to the smartwatch market will sport ten or more sensors for collecting health data. The report also claims that the company is working on multiple versions for the wearable device, which is expected to be released later this year.

The iWatch is expected to be a health-focused device and will likely work with Apple’s new Health application, which it debuted earlier this month at its Worldwide Developer Conference. The application and its associated framework, called HealthKit, already have built-in support for certain types of devices without the need for a third-party application.

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From fashion to fitness: the experts behind Apple’s wearable future

Wearables

Apple has been developing a sensor-laden, fitness- and medical-focused wearable computer as indicated by several notable recent hires and information we have received from sources.

New Apple hires on both the senior executive and standard engineering levels have expertise in fashion, wearable product industrial design, retail, blood-reading sensors, medical device product management, hardware engineering, software vision, and fitness.

As the rumored launch of the “iWatch” approaches, we have compiled an up-to-date list (into categories of leadership, fashion, fitness, and health) of all known and pertinent recent Apple hires to provide a clearer picture of what Apple’s future wearable technologies could offer to consumers…

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Burberry to capture its London fashion show with new iPhone 5s next week

invite_london

Apple and fashion retailer Burberry have announced that Burberry’s London-based fashion show next week will be captured entirely with the new iPhone 5s. Apple’s iPhone 5s, which was announced earlier this week, includes major camera enhancements with an improved aperture, dual-LED flash, and new camera software like slow-motion and burst modes.

“iPhone 5s makes it even easier to take great photos with the world’s most popular camera,” said Greg Joswiak, Apple’s vice president of iPhone & iOS Product Marketing. “We’re thrilled to see the amazing photos and HD video Burberry has captured with the incredible all-new iSight camera.”

While the iPhone 5s will officially hit stores on Friday, September 20th, Burberry’s show is on September 16th, so they will be getting early access to the device for this special partnership.

Update: Burberry has posted a new video (below) on their Instgram feed which spotlights the slo-mo feature of the iPhone 5s.

The full press release is available below:

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