Version 10.0.8 of the ‘Final Cut Pro’ Mac App Store app brings a number of new features and enhancements, many of which focus on improvements for professional users. Among the updates is support for Sony XAVC codec up to 4K, the ability to view “ProRes Log C files from ARRI ALEXA cameras with standard Rec. 709 color and contrast levels,” and a long list of editing fixes, tweaks and enhancements that have been highly requested by pro users.
Apple has now updated its website with the new Final Cut Pro campaign we mentioned earlier. It includes a feature with acclaimed director Tsui Hark and Canada’s largest newspaper The Globe and Mail. The ‘What’s New’ Final Cut Pro product page was also updated to show off some of the new features in today’s update such as support for the Sony XAVC codec.
Apple is beginning a campaign today to win back the video-editing community that abandoned its flagship video-editing software after the release of its controversial Final Cut Pro X. The LA Times reported that following several updates to the software over the last two years to fix some of the criticisms, Apple is launching a number new ads on its website today that feature professionals using Final Cut Pro X. The campaign is apparently timed to lined up with upcoming National Association of Broadcastersconvention and aims to win over professional video editors by featuring professionals such as editors at the Globe and Mail newspaper:
Now, after updating the software seven times since its release in 2011, Apple is launching a campaign Thursday aimed at winning back skeptical professional users.
Starting Thursday, the company plans to begin posting three stories on its website, including Liurette’s, aimed at changing the minds of folks like Miller by demonstrating how sophisticated users have embraced Final Cut Pro X. The stories will also feature Tsui Hark, one of the biggest names in Hong Kong cinema, and TV Azteca, which produces thousands of telenovela episodes every year.
From Adobe’s “Why Switch” Premiere Pro website
It’s no secret that the professional video editing community was up in arms over Apple’s decision to release what they viewed as a scaled-back, prosumer version of Final Cut Pro with the release of Final Cut Pro X almost two years ago. Despite the Mac App Store dropping the cost of FCP from almost $700 to $299, pro video editors complained Apple had stripped away some of the software’s core features to create a simple experience for the average Mac user and not professionals. It earned FCPX the nickname “iMovie Pro” and criticism in the mainstream media followed by a response from Apple and eventually even refunds of the app to unsatisfied customers. Read more
Apple updated its Final Cut Pro X video editing software this morning with some much-needed improvements. It is a significant update, because Final Cut Pro X version 10.0.3 now appeases to pro editors with two new features, including multicam editing that automatically syncs up to 64 angles of video and photos, and broadcast monitoring. The software also advances XML 1.1 support for better plug-in compatibility, and it supports media re-linking while boasting enhanced chroma keying with edge quality, light wrap and color sampling. Users can also finally import layered Adobe Photoshop files.
Multicam editing is done in a typical Apple fashion, and besides taking advantage of the time code to sync camera angles, Final Cut Pro X can also sync scenes using audio waveforms to provide great accuracy. Users also no longer have to export to a motion graphics application to view results with real-time playback, and the broadcast monitoring feature lets an editor connect to waveform displays, vector scopes, and calibrated, high-quality monitors to ensure the projects meets broadcast specifications. Broadcast monitoring requires a Mac Pro with a PCIe card or a Thunderbolt device. In the case of the latter, customers will be able to monitor their project live while on a shoot.
Interestingly— broadcast monitoring is releasing as a beta feature, which is unusual for Apple. Then again, the iPhone 4S digital secretary Siri is also in beta, so perhaps these features mark a change in Apple toward getting new products out of the gate as soon as possible and smoothing out the rough edges over time.
The Final Cut Pro X 10.0.3 update is free for anyone that owns Final Cut Pro X, a $299 download from the Mac App Store. By the way, if you are stuck with a current Final Cut Pro 7 project, there is now a new app called “7toX by Assisted Editing” that is a $99 value and lets you easily convert old files to Final Cut Pro X projects.
Other updates include Compressor 4.0.2 that lets you customize output settings, work faster with distributed encoding and tap into a comprehensive set of delivery features and Motion 5.0.2 which allows users to customize Final Cut Pro titles, transitions and effects, with 2D/3D animations using real-time feedback.