Apple wins 2014 ‘Outstanding Commercial’ Emmy Award for ‘Misunderstood’ holiday ad

Here’s some good news for Apple amid several months of controversy surrounding the Cupertino-company’s marketing efforts: Apples’ 2013 Holiday season television commercial “Misunderstood” has won a Creative Arts Emmy Award for most “outstanding commercial” in 2014. The award was announced on the Emmy’s winners list last night, and the Creative Arts Emmy Awards are presented for “guest performers on television dramas and comedy series, as well as the many talented artists and craftspeople behind the scenes to create television excellence.” The main, televised Emmy Awards ceremony takes place on August 25th…

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Cue: The current TV experience “sucks,” billion-dollar Apple TV business will get bigger this year

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Speaking at Code Conference Wednesday night, Apple’s head of online services Eddy Cue took a swipe at the current state of television and presented his take on where the future of that industry lies. According to Cue, Apple TV sales have risen in recent years and over 20 million of the set-top box have been sold to date. Cue says that the device is billion-dollar business now and is expected to continue growing.

However, the Apple TV isn’t a true TV replacement. Cue took a few moments to point out just how much using TV “sucks” and bemoan the current range of DVR devices. He even went so far as to compare current technology with the VCRs of a bygone era—and he’s not wrong. Cue cited drawbacks such as having to remember to set a recording or trying to manage storage on the recorder as reasons on-demand streaming through the Apple TV is growing in popularity.

That’s not to say he’s especially fond of today’s on-demand systems either, though. Not only did Cue have sharp criticisms for modern recording tech, he even jabbed at the streaming experience on the iPad, noting that the process of authenticating with a cable provider to access streaming content is less-than-ideal. So what’s his solution?

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Apple reportedly discussing the possibility of a TV streaming service with Comcast

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The Wall Street Journal reports that Apple is now in talks with Comcast about the possibility of a collaborative television streaming service. The plan, according to the report, is for Comcast to provide preferential streaming treatment to an Apple-built set-top box like the existing Apple TV.

The service would allow subscribers to stream live TV shows as well as on-demand content provided by Comcast. The agreement between the two companies would allow Apple’s box to continue streaming smoothly even when other connections were bogged down by high traffic and bypass bandwidth issues.

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Opinion: Will the spring launch of Amazon/Nexus/Apple TV signal the beginning of the end of live, broadcast TV?

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Streaming TV is heating-up. We’re expecting a new Apple TV box to be announced in April, Amazon looks set to launch its own box in March and Google is reputed to be not far behind with a Nexus-branded box.

So-called cord-cutting – people who give up their cable TV subscriptions in favor of streaming content over the web – is growing in popularity. Mobile TV viewing on tablets is increasingly common.

All of which makes me wonder whether we’re witnessing the beginning of the end of live TV … ?  Read more

Americans officially living in post-PC world, spending more time using mobile apps & web

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According to new data from Nielsen, Americans now spend more time using mobile web and apps on their smartphones than they do online on their PCs, reports Engadget.

That shift toward mobile is affecting how many spend their free time. Americans spent an average of 34 hours per month using mobile apps and browsers in 2013; that’s more time than they spent online with their PCs, which chewed up 27 hours …  Read more

WWE Wrestling Network coming to Apple TV, company executive suggests

Earlier this year, World Wrestling Entertainment (WWE) held a press conference to announce that it will be bringing its wrestling content to television and mobile devices via a new WWE Network. At the event, WWE Chief Revenue and Marketing officer Michelle Wilson announced hardware partners and that the network will provide its content via a 24/7 stream that costs $9.99 per month.

As shown in the video below (5:30 in), Wilson said that the network would become available on a slew of devices, including iOS devices, Android devices, Rokus, Amazon Kindle devices, Xbox hardware, and PlayStations. Rounding out the list of supported devices, Wilson said, is “a connected device that I am not allowed to mention at this press conference…”

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