television ▪ February 4

It’s been years since we first heard that Steve Jobs had “cracked” TV, but we haven’t seen much progress on that front outside of a few updates to the Apple TV set-top box. Recode reports today, however, that Apple is now in talks to launch its own web-based TV service.

The service is not expected to be a full offering of current television programming, but rather a package of select shows offered as part of a subscription. The content would be distributed over the web. A prototype of the service is apparently already running inside Cupertino and has been shown off to a few industry insiders.

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television ▪ October 17, 2014

While the relatively modest iPad updates might have led to a flurry of ‘Apple is doomed’ reports from analysts, an early roundup by Fortune suggests that the consensus view so far remains positive. Most are rating it a buy or overweight – meaning they expect it to outperform typical stocks – with the majority setting a target price in the $112-120 range …

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television ▪ August 17, 2014

Here’s some good news for Apple amid several months of controversy surrounding the Cupertino-company’s marketing efforts: Apples’ 2013 Holiday season television commercial “Misunderstood” has won a Creative Arts Emmy Award for most “outstanding commercial” in 2014. The award was announced on the Emmy’s winners list last night, and the Creative Arts Emmy Awards are presented for “guest performers on television dramas and comedy series, as well as the many talented artists and craftspeople behind the scenes to create television excellence.” The main, televised Emmy Awards ceremony takes place on August 25th…

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television ▪ July 21, 2014

television ▪ May 28, 2014

 

Speaking at Code Conference Wednesday night, Apple’s head of online services Eddy Cue took a swipe at the current state of television and presented his take on where the future of that industry lies. According to Cue, Apple TV sales have risen in recent years and over 20 million of the set-top box have been sold to date. Cue says that the device is billion-dollar business now and is expected to continue growing.

However, the Apple TV isn’t a true TV replacement. Cue took a few moments to point out just how much using TV “sucks” and bemoan the current range of DVR devices. He even went so far as to compare current technology with the VCRs of a bygone era—and he’s not wrong. Cue cited drawbacks such as having to remember to set a recording or trying to manage storage on the recorder as reasons on-demand streaming through the Apple TV is growing in popularity.

That’s not to say he’s especially fond of today’s on-demand systems either, though. Not only did Cue have sharp criticisms for modern recording tech, he even jabbed at the streaming experience on the iPad, noting that the process of authenticating with a cable provider to access streaming content is less-than-ideal. So what’s his solution?

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television ▪ March 23, 2014

The Wall Street Journal reports that Apple is now in talks with Comcast about the possibility of a collaborative television streaming service. The plan, according to the report, is for Comcast to provide preferential streaming treatment to an Apple-built set-top box like the existing Apple TV.

The service would allow subscribers to stream live TV shows as well as on-demand content provided by Comcast. The agreement between the two companies would allow Apple’s box to continue streaming smoothly even when other connections were bogged down by high traffic and bypass bandwidth issues.

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