TV ▪ April 24

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In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing starting today. The ads titled ‘Rise’, ‘Up’ and ‘Us’ focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product-focused marketing, this is more in the style of iPad commercials.

The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focuses on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.

All three videos are embedded after the break …

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TV ▪ April 8

Apple TV HBO

Reports regarding an Apple web-based TV service began to circulate in February of this year, with more details emerging last month. A new report from The Street now claims that Apple and Disney are currently in talks over what specific Disney-owned channels will be available on the service. It’s worth noting that Disney CEO Bob Iger is also on Apple’s Board.

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TV ▪ April 6

Apple TV simple

The Apple TV set-top box hardware is expected to be updated this summer after 3 years since the last real refresh and a recent price drop from $99 to $69. While the last Apple TV upgrade boosted video output from 720p to 1080p, the rumored Apple TV 4 is not believed to support ultra high definition 4K video output featured on newer TV sets. Here’s why that’s no surprise and what I think it could mean for an actual Apple TV set:

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TV ▪ March 17


With rumors flying about an Apple television subscription service in the works for release this year, new details have started to emerge about what kinds of deals the tech company will make with its content partners. The NY Post says that these deals will involve Apple turning over certain data about its users to programmers to help solidify its agreements.

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TV ▪ March 16


According to a new report from The Wall Street Journal, Apple plans to launch an online TV service this fall with support for “about” 25 channels. According to the report, the service will debut on all of Apple’s iOS devices, ranging from the Apple TV to the iPhone and iPad, and will be announced in June (which is also when the Beats overhaul will debut) and fully released in September of this year. Industry executives said that the service will be priced between $30 and $40 when it launches. Of the 25 channels, the service will be headlined by ABC, CBS and Fox.

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TV ▪ February 26

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