Chance Miller

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Apple has officially released iOS 17.5 to the general public. The update brings a handful of new features and changes for iPhone users. Head below for everything we know right now.

After Apple’s iPad-focused event last week, many observers – including yours truly – pointed out that the new iPad Pro is actually thinner and lighter than the iPad Air. This had me wondering what “Air” actually means nowadays for Apple.

In a new interview, Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, offered up an explanation.

Even though the new iPad Pro and iPad Air feature bigger and better screens than ever before, they’ll also be cheaper than ever to replace – assuming you buy AppleCare+. Here are the full details.

Apple Music is kicking off a 10-day countdown today, during which it will share the 100 Best Albums of all time.

“The list is an editorial statement, fully independent of any streaming numbers on Apple Music — a love letter to the records that have shaped the world music lovers live and listen in,” Apple Music says.

Two years ago, Apple Store workers in Towson, Maryland voted in favor of unionization, making it the first Apple retail location in the United States to unionize. Now, those Apple Towson Town Center employees have authorized a strike, after “a year of negotiations with Apple management that yielded unsatisfactory outcomes.”

Apple is finalizing an agreement with OpenAI to bring some of its technology to the iPhone this year, according to a new report from Bloomberg. With this deal, the report explains that Apple will be able to offer “a popular chatbot” powered by ChatGPT as part of its AI-focused features in iOS 18.

Alongside the new ultra-thin iPad Pro this week, Apple debuted a new “Crush!” ad to promote the new hardware. The ad has been the subject of much criticism over the last two days, as we reported on Thursday morning.

Apple has now responded to this criticism, issuing a public apology to Ad Age saying it “missed the mark with this video.”

Apple’s “Let loose” special event this week was shot on iPhone, much like last October’s “Scary fast” event. This time around, however, Apple appears to have gotten some help by attaching additional lenses to the iPhones.

Apple has confirmed to Stu Maschwitz that this week’s event was shot on iPhone 15 Pro Max, with lenses from Panavision attached for certain scenes.

Benjamin and Chance react to all the announcements out of the spring ‘Let Loose’ event, including the radically thin new iPad Pro, the new 11-inch and 13-inch iPad Air lineup, what to expect from the M4 chip, and how the event compared to their expectations going in overall.

And in Happy Hour Plus, Benjamin and Chance reflect on how they feel the video event format is performing for Apple, and whether it makes sense for the company to return to the live keynote style, sometimes. Subscribe at 9to5mac.com/join.

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A new report from Bloomberg today gives an in-depth look at who could replace Tim Cook as Apple’s CEO, who has held the title since 2011 and turns 64 this year. While the report says there’s “no reason to assume that a change at the helm is imminent,” there are multiple possibilities as to who could eventually take over.

The new iPad Pro and iPad Air are here, and some of the biggest changes are to the design of the iPad Pro. The design changes make the iPad Pro significantly lighter and thinner…and it has me wondering what exactly “Air” means nowadays for the iPad.

Apple is losing another veteran design team members, according to a new report from Bloomberg. Duncan Kerr, a designer who has been at Apple for over 25 years, has reportedly informed the company that he will depart in the near future.

Apple today unveiled its new iPad Pro and iPad Air lineups, which are available to order now and will begin shipping next week. Unfortunately, there will be a key piece of memorabilia missing from iPad boxes this go around: Apple stickers.

Update: This appears to be due to the “Waste from Electrical and Electronic Equipment” rules in the EU. It’s applicable in the UK because it predates Brexit.

Apple unveiled its new iPad Pro and iPad Air lineups today, alongside updates to the Apple Pencil and Magic Keyboard. For customers in the UK and other countries across Europe, however, there’s a downside: Apple is no longer including a charger in the box with the new iPad Air and iPad Pro.

Apple today officially unveiled the future of its iPad product category with new iPad Air and iPad Pro lineups. Apple invited influencers and members of the press to New York City and London to go hands-on with the devices. Head below for a roundup of everyone’s first impressions.

Find all the announcements from Apple’s ‘Let loose’ event in our news hub

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Today’s the day that Apple will update the iPad lineup for the first time in over a year. Today’s special Apple event, dubbed “Let loose,” will include new iPad Air, iPad Pro, Magic Keyboard, and Apple Pencil announcements. Head below to follow along with everything in real-time.

Earlier this year, Apple canceled its decade-long Project Titan electric car initiative, but a new report from DigiTimes says that Apple’s electric vehicle ambitions might not be over. According to the story, Apple is “assessing the possibility of teaming up with a certain US EV startup, and Rivian is a very likely candidate.”

Last week, Mercedes-Benz CEO Ola Källenius made it clear that the automaker has no plans to support Apple’s next-generation CarPlay platform.

In a new interview with The Verge, Polestar CEO Thomas Ingenlath took a different approach and said that he would be open to giving Apple control over all the screens in a Polestar car.

Apple is ramping up its work on foldable devices, according to a new investor note seen by 9to5Mac. The report, from Haitong International Securities analyst Jeff Pu, says that Apple will begin mass production of a 20.3-inch foldable device in late 2025, followed by a foldable iPhone in late 2026.

Apple has big changes in store for next year’s iPhone 17 lineup, according to a new report from reliable Haitong International Securities analyst Jeff Pu. In an investor note seen by 9to5Mac, Pu says that the iPhone 17 models will feature a refreshed design, front-facing camera improvements, a smaller Dynamic Island, and more.

Pu also says that Apple will introduce a new “iPhone 17 Slim” model that replaces the “Plus” model in the lineup.

Warren Buffett’s Berkshire Hathaway offloaded around 13% of its Apple holdings in Q1 2024, the conglomerate revealed this weekend. Despite selling around 115 million shares, however, Buffett reaffirmed his commitment to AAPL going forward.

Meanwhile, Tim Cook, who made the trip to Omaha for Berkshire’s annual meeting on Saturday, praised Buffett for his belief in Apple.