Parker Ortolani

Apple events and product introduction videos are well known for using excellent music. They fill up many of our music libraries. The company does an incredible job curating the perfect tunes. Instead of having to Shazam each song from today’s special event or going over to Apple’s YouTube channel, you can find all of the music that Apple used today directly below!

Following today’s event Apple has introduced a ton of new Apple Watch bands in a wide variety of new colors and styles. The new Spring colors span across many of Apple’s current band styles, but there is also a completely new Hermès woven textile band.

Following today’s Apple event, all-new MagSafe iPhone cases have been made available to order on the Apple Store. This new Spring collection includes a wide variety of tones for Apple’s silicone and leather case. The company also debuted new colors for the iPhone 12 leather wallet and leather sleeves.

A few days ago, a Twitter user who goes by the name of “Tommy Boi” shared images of four new iPhone 12 MagSafe case colors. This morning, Twitter user Majin Bu has shared new images that depict even more colors for the spring collection of MagSafe cases and Apple accessories.

With Apple event invites going out yesterday, the world is abuzz with wild ideas and rampant kremlinology. Whenever an Apple event graphic hits the web, it gets torn apart as people try and decode whatever hint they have told themselves is hidden within. I’m here to tell you that there’s usually only ever one thing that these graphics are hiding, the default wallpaper of whatever new device is being introduced at the event.

Following the announcement of Apple’s April 20 event, the company has added a new hashflag to Twitter. When you tweet the hashtag #AppleEvent, Twitter will display a mini version of the rainbow curly Apple logo depicted in the event’s invitation.

Apple’s just announced the long anticipated April event where we expect to see new products like the next generation iPad Pro, AirTags and maybe even an iMac. The artwork Apple’s made for the event invitation is just stunning and we’ve thrown together some wallpapers to celebrate.

This evening Apple shared a new ad that’s part of the Behind the Mac campaign, aimed at newly admitted college students. Like Apple’s previous Behind the Mac ads, this one features black and white clips of people interacting with their Macs. In this new ad you can see a series of college students reacting to acceptance letters on their Macs.

With the latest round of HomePod rumors from Bloomberg comes a particularly big one. Apple is looking to combine the Apple TV and the HomePod into a singular product. They’re also testing ways to incorporate a FaceTime camera into the device for calls in the living room. While our concept imagines what this product might look like, it’s truly a shot in the dark. A product like this might require an entirely new design from Apple rather than some kind of Frankenstein monster made up of different pieces of the HomePod and Apple TV 4K. We tried putting the best of each together to imagine a product that would feel familiar to customers.

A lot of us were surprised when Apple announced their new Find My network alongside third-party trackers from Chipolo instead of the long-rumored AirTags. They were widely believed to be imminent, but after some thought, it seems more clear to me what Apple’s strategy is behind Find My trackers. The company is facing antitrust attacks from all directions, and one of them has been from Tile, one of the original players in the tiny Bluetooth tracker space. Apple shoring up Chipolo before the launch of their own product makes so much sense in this context. Let me explain.

Designing for iPadOS is really difficult. I imagine there are countless battles among the Apple human interface team over what the right direction is for the platform. Apple set out on a path with iOS 11 and they’ve stuck to it since then, building on top of it every year. It’s become a house of cards that could come crumbling down with a single added idea. There are lots of folks who would like Apple to burn it all down and start over. I really can’t see Apple doing that. Imagining something seemingly as simple as adding widgets to the entire Home Screen is a monumental task, but it can totally be done.

Now that Apple’s Find My program has officially launched with a range of third-party accessories, we’re left wondering what Apple’s own plans are for first-party products. AirTags have been rumored for years now, but Apple has just announced a licensed Chipolo tracker. Another accessory introduced today is a pair of black wireless earbuds from Belkin with built-in Find My tech. These obviously compete with AirPods. So what does the future hold for AirPods and AirTags?

Following this morning’s Tim Cook interview with Kara Swisher that focused on privacy, Apple has reminded developers to update their apps with the new AppTrackingTransparency framework before the release of iOS 14.5. AppTrackingTransparency, or ATT, is a new tool Apple is introducing to protect users’ data and prevent unwanted apps from tracking you across other websites and apps.

Device accessory company Casetify has introduced their first customizable MagSafe cases for the iPhone 12 family. Casetify is well-known for their awesome collaborations with iconic brands as well as their highly customizable accessories. The new MagSafe cases are available in a variety of styles and have tons of options for making them your own.

45 years ago today Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Computer. Today it’s the most valuable brand on planet earth and is valued at more than two trillion dollars. It commands culture, cultivates creativity, and defies norms. It’s a company unlike any other. It’s easy to forget how we got here, so I periodically like to take a look back at Apple’s rollercoaster ride of a tapestry.

Now that Apple has confirmed the dates for this year’s Worldwide Developers Conference, rumors are sure to start swirling about this year’s software releases. We’ve been working on a series of concepts for each of Apple’s core platforms over the past few months and we wanted to share them again. So far, we’ve shared concepts for iOS 15, watchOS 8, and macOS 12. We’re at work on concepts for tvOS 15 and iPadOS 15, and we’d love to hear your thoughts and ideas for them. Let us know about those in the comments below! In the meantime, check out our already published concepts.

This morning, Apple finally announced WWDC 2021, taking place the week of June 7 in an all-online format just like last year. Apple’s artwork for this year’s conference features some gorgeous 3D Memoji designs inspired by the Craig Federighi meme that came out of last year’s Apple Silicon on the Mac introduction. We created some fun new wallpapers for iPhone and new watch faces for Apple Watch to celebrate the announcement. You can download them below!

Rumors have been swirling for a long time about the next-generation iPad Pro. Just a few weeks ago, Bloomberg reported that the 2021 iPad Pros will maintain the same design but gain new technologies, like an A14X chip and a Thunderbolt port. It’s slated to be a much more significant upgrade than last year’s 2020 iPad Pro was over the 2018 model. Many users, including me, couldn’t find a reason to upgrade last year, and I’m struggling with the idea that this year’s model won’t yield the same situation.

iOS 14 was a major release for the platform, adding things like widgets, the App Library, updates to Messages, a redesigned Siri, and so much more. It was lauded as a key feature update so it would only be natural for iOS 15 to be a smaller update focused on refinements. While brainstorming what made the most sense for an iOS 15 concept, I had to weed out lots of ideas. I chose to focus on small changes to existing apps and features.

This afternoon, The Wall Street Journal reported that western retailer H&M has disappeared from Apple Maps and other popular online services in China. The company’s locations have been removed from search in mapping apps like Apple Maps and Baidu Maps, as well as ride-hailing apps like Didi. H&M announced that it will no longer be sourcing cotton for its products from Xinjiang, one of the locations in China facing serious allegations of forced labor.

To celebrate today’s season finale of the Apple TV+ show “Servant,” Apple has partnered with two Los Angeles pizzerias to deliver free pizza to fans exclusively through Grubhub this weekend. Starting today, as of 5 p.m. PST, people in Los Angeles can order one free pizza from Gjelina or Milo and Olive.