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Parker Ortolani

parkerortolani

Parker Ortolani is a marketing strategist and product designer based in New York. In addition to contributing to 9to5mac, he also oversees product development and marketing for BuzzFeed. A longtime reader, Parker is excited to share his product concepts and thoughts with the 9to5mac audience.

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Concept: How Apple could combine the best of HomePod, Apple TV, and iPad to create the perfect smart display

As my colleague Zac Hall noted yesterday, the Apple home strategy is kind of a mess. It truly warrants a conversation around what the company wants to accomplish in customers’ homes. Because Apple TV and HomePod are both in weird states, it occurred to me that it might be valuable to imagine how the two product lines could come together. Enter HomePod TV…

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Concept: What might be next for the HomePod family?

With the discontinuation of the original HomePod on Friday, everyone is wondering what’s next for the HomePod family? Apple plans to now focus on the single $99 HomePod mini. It hits a sweet spot, being affordable and reasonably sized for any space. Apple might still have a larger- or medium-sized HomePod in the works, but I think the answer lies in portability and displays.

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New leaked photos of AirPods 3 show universal fit without interchangeable ear tips

Audio tech news site 52audio shared some new photos of Apple’s upcoming third generation AirPods. These have been leaked like crazy over the past few weeks but today’s photos are the clearest ones yet. Apple’s third generation AirPods are clearly inspired by AirPods Pro with shorter stems, a shorter charging case, and rearranged sensors.

One thing that has been debated is whether or not these new AirPods will have interchangeable ear tips. Today’s photos make it clear that they won’t and instead will have a similar universal fit to that of the current generation AirPods.

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Comment: It’s time for Apple to make its own accessories for AirPods

AirPods were introduced nearly 5 years ago and since then they’ve become a mainstay of Apple’s product family. They’re an essential tool that makes the Apple ecosystem infinitely better. But along the way, they’ve become less of an accessory and more of a flagship product, as evident from the top-of-the-line AirPods Max at $549. That’s no accessory. That’s a computer for your head that just so happens to talk to your other devices.

Apple makes great accessories, even for other accessories. Why doesn’t Apple make its own accessories for AirPods?

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Timedash is a new collection of gorgeous 70s-inspired clock widgets for iPhone & iPad

Design and branding studio TIN has created a series of beautiful new time and date widgets for iOS 14 and iPadOS 14 called “Timedash.” The app includes several different analog and digital clock widgets that also incorporate weather and step counting. There are 30 different unique combinations inspired by 70s wristwatches, ranging from fun and colorful to sleek and edgy.

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Amy Klobuchar, now Chair of Senate antitrust subcommittee, plans to investigate the App Store

Senator Amy Klobuchar of Minnesota, a close ally of President Biden, is now the Chair of the Senate Judiciary antitrust subcommittee. With a democrat as influential as Klobuchar at the helm, companies like Apple, Google, Facebook and more will be facing off against a powerful new adversary. Tonight, CNN’s Brian Fung reported that Klobuchar plans to hold “standalone hearings on app store policies” among other things.

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Concept: TV+ has hit its stride – it’s time for official merch from the Apple Store

It’s been two years since Apple unveiled Apple TV+ for the first time in spring of 2019. It’s taken some time, but it seems as though the service has finally hit its stride with hits like “Ted Lasso” and “Dickinson.” Other shows have developed cult-like followings, such as “For All Mankind,” and major events like the new Billie Eilish documentary have been quite popular. It’s clear that fans are ready for Apple to make some official merchandise for their shows. One of the creators of “Ted Lasso” tweeted a few days ago that merch is indeed on the way. Here’s what that might look like.

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iMac Pro officially retired, now unavailable from Apple and retail partners (Update: In-stock temporarily)

Update: As we noted earlier today, despite the iMac Pro being discontinued it would still likely go in and out of stock for a bit. It’s now currently back in-stock in the United States on Apple.com albeit in short supply.


Two days ago we reported that the iMac Pro had been listed as “while supplies last” on the Apple Store. Today the iMac Pro officially became unavailable from the Apple Store and from major third-party retail partners in the US, marking the end of the three-year-old transitional product line.

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Weather Line app for iOS shutting down next year following mysterious acquisition

The popular iOS app Weather Line has been acquired by an unknown buyer and will be shut down in April 2022. Users of their premium SuperCharge service will have their subscriptions extended until the app is shut down next year. All other users who currently use the free service will continue to be able to do so as well.

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Overcast gains redesigned Apple Watch app with chapter skipping, speed controls, and more

Popular podcast app Overcast got a major update today that includes an all new Apple Watch app, improved compatibility with Siri, and other improvements. The headline of this release, labeled 2021.1, is undoubtedly the redesigned watchOS app. New watch apps are fairly rare these days, so it’s exciting when an existing one gains a big update. The new app is more streamlined and adds several features previously only available on your paired iPhone.

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Mark Gurman: No March 16th Apple event or AirTags launch

yesterday's Apple event

Over the past few weeks the date of March 16th has been thrown around quite a bit in regards to a potential Spring Apple event. Many of us were already very skeptical about the prospects of a March event both because of the sources and the rumored product mix for such event. Well, Bloomberg reporter and Apple leaker extraordinaire Mark Gurman says a March 16th event is not happening.

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Apple updating the subscription sheet in iOS 14.5 with clearer pricing and trial information

Last week, we shared a concept that explored ways Apple could improve the subscription sheet in iOS to help customers better understand what they’re signing up for. The issues with the subscription sheet have been a hot topic lately amongst the community. But tonight, the developer behind Launch Center Pro, David Barnard, has pointed out that in the latest beta of iOS 14.5 Apple has started to make some changes to improve the experience.

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New images of prototype Lightning cables suggest Apple wasn’t always planning a reversible design

The Twitter account AppleDemoYT is notorious for sharing Apple prototypes, and today they’ve shared a first look at some never-before-seen prototype lightning cables. Lightning was marketed as a major improvement over the old iPod 30-pin connector primarily for its ability to be reversible. But this prototype calls into question if that was intended to be the case from the start.

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‘Freezeframe’ is a new Mac app coming later this year that lets you intelligently save and share workspaces

Today, a team of designers and developers unveiled an incredible new Mac app dubbed “Freezeframe” that lets you save different workspaces for later. The app essentially takes a snapshot in time of your windows and tabs and lets you return to them through a handy menu bar icon. It’s like Mission Control on steroids.

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Concept: Apple Kitchen would be a natural extension of the company’s health initiatives

Each year, Apple becomes more involved in the health and fitness industry. It’s become a major player with products like Apple Watch and AirPods and services like Fitness+ and Research. Currently, Apple has working out, mental health, women’s health, heart health, blood oxygen measurements, and even hearing covered. But they’re missing one very important component of the healthy life story, and that’s nutrition and cooking.

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Concept: How Apple could streamline iOS beta distribution

Apple has been releasing iOS software updates at an incredibly rapid pace. The betas just keep coming, both for developers and for public beta testers. But to enroll yourself in either program, you need to go through either Apple’s developer website or through Apple’s public beta website. It also requires the installation of a profile that switches the software update track your phone is on.

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