Apple TV Overview Updated September 1, 2017

Apple TV

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First shown in late 2006 and released in early 2007, the Apple TV went through a more substantial transformation than any other Apple product in the past decade. The original model was a stripped-down Macintosh computer with a 40GB hard drive for playing videos, music, and photos on an HDTV. Apple unveiled a completely redesigned plastic model in 2010, dropping the hard drive in favor of 8GB flash storage, and in late 2015 the device was updated again with its own tvOS operating system, a slightly thicker design, and an all-new Siri Remote.

The Apple TV serves a variety of purposes now, thanks to its tvOS operating system, which has its own App Store. The fourth-gen Apple TV includes a brand new Siri Remote. Included is a dedicated Siri button that, when paired with universal search on the Apple TV, allows users to easily look up content from a variety of sources with a single search. Using AirPlay with your iOS device or Mac, you can stream videos, photos, and music directly from your iPhone, iPad, iPod touch or Mac to your HDT, as well as mirroring their screens. Under some circumstances, Macs can use a TV equipped with an Apple TV as a second display.

Apple increased the price to $149 for 32GB of storage and $199 for 64GB for the fourth-gen. That’s $50 more than the previous model, but with the Siri Remote, tvOS, App Store, and much more, it’s easily one of the best streaming solutions on the market.

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Apple TV Stories September 1

AAPL: 164.05


It certainly seems like Apple is approaching original content more seriously now, with Eddy Cue reportedly wanting to challenge the likes of Game of Thrones with Apple’s TV shows. The Financial Times is reporting that Apple is bidding on a new drama series starring Jennifer Aniston and Reese Witherspoon, battling against Netflix for rights.

The concept of the show relates to morning television chat shows, pitched by HBO’s former head of drama. A previous report said Apple has budgeted a billion dollars towards original content efforts for the coming year.

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Apple TV Stories August 31

AAPL: 164.00


Apple TV Stories August 30

AAPL: 163.35


While it seems pretty clear that the upcoming Apple TV will support 4K resolution – aka Ultra HD aka UHD aka UHDTV – this likely won’t be the only improvement offered to the image quality thanks to High Dynamic Range (HDR) video.

The good old HomePod code suggested that it would support HDR, as did an iTunes receipt. If true, the impact of image quality could be dramatic – provided you have a television capable of displaying the full output.

Since it’s 4K resolution that’s so far received all the attention in TV and monitors, the terms could use a little decoding…

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Apple TV Stories August 29

AAPL: 162.91


Apple is among a handful of companies who have just been honored with Emmy awards. Yes, you read that right. The National Academy of Television Arts and Sciences announced the awards in a press release today, highlighting the “Sciences” aspect of its name. TechCrunch was first to note the inclusion of companies like Apple, DJI, Microsoft, and others.

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Apple TV Stories August 24

AAPL: 159.27

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