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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Apple retail gift cards arrive in third-party stores for the holidays, in-store Beats repairs begin tomorrow

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Apple is making a big push with gift cards for the holidays with the most notable change being gift cards for its retail stores arriving through third-party retailers, according to sources. The company already sold iTunes/App Store gift certificates through a number of retail parters, but it has just recently started selling its Apple Store gift cards outside its own channels as well. Apple Retail will also make changes to repair procedures tomorrow including the introduction of in-store repairs for Beats products. 
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First ACEs Conference for Apple consultants scheduled for May 2015 in New Orleans

A new Apple-focused meetup for consultants is kicking off its inaugural conference in New Orleans, Louisiana, this coming up May. The event is called the ACEs Conference and it’s put on by two members of the Apple community, Justin Esgar and Luis Giraldo, both of whom run Apple consultant businesses in Manhattan and Canada, respectively. The two describe the event as being for Apple consultants by Apple consultants:

The Aces Conference is the first of its kind. Apple consultants teaching Apple consultants not only tips and tricks of tech, but of business too. Learn how to be a better consultant, a better technician, a better everything at Aces Conf.


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Apple, Google, Facebook, other tech companies lobbying to stop NSA spying before new congress takes over in January

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Bloomberg reports that groups representing Apple, Google, Facebook and other high profile tech companies are lobbying to pass a new bill that attempts to limit NSA spying of email and communications of their users. The report says the groups are “pushing the Senate to pass legislation limiting National Security Agency spying before the Republican majority takes control of the chamber.” The news comes ahead of the Senate vote on the new bill scheduled for Nov. 18 and an upcoming Republican controlled Congress taking over in January:
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Apple’s highest-ever market cap is now 2/3rds of the way to $1 trillion

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As we reported last month, Apple’s stock price has continued to climb repeatedly reaching all-time highs since its 7-1 stock split earlier this year. The company’s stock has been on the rise today as well putting Apple’s market capitalization on track to close at its highest point ever. Previously, Apple’s highest market cap at close was $658.15 billion at the end of September 19th, 2012, and today Apple’s market cap has climbed to nearly two-thirds of a trillion dollars at $663.20 billion during trading.
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Full video from Apple VP Greg Joswiak’s Code/Mobile conference interview now available

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Apple VP Greg Joswiak via Re/Code

Apple VP of iPhone and iOS Product Marketing Greg Joswiak appeared at Re/code’s Code/Mobile conference last month where he discussed various topics including Apple Pay and iOS 8.0.1’s botched rollout, and today Re/code has shared the complete video footage of that interview. During the discussion, Joswiak talked about the upcoming Apple Watch and other smartwatches, Apple’s approach to marketshare and why you shouldn’t expect a low quality phone from Apple, and more. We’ve embedded the video interview below.
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Apple iPhone 6 Plus vs Google Nexus 6 – Full comparison (Video)

It’s not always the easiest task to compare an iOS device with one running Android. Most people choose one platform or another as a personal preference or an investment into the ecosystem that provides what they need. Today we’re comparing the Motorola-made Google Nexus 6 to Apple’s iPhone 6 Plus. There are benefits to each side, but which one is right for you?

We’re going to be comparing the design, specifications, features, and camera performance between these two flagship phablets. If you’re looking for more, check out 9to5Google’s Nexus 6 review and our iPhone 6/Plus review. There may not be a clear winner at the end of the day, but I’ll leave that discussion for the comments section below…


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Beats announces Solo2 wireless headphones as first new product under Apple ownership

Following our exclusive report of FCC documents revealing that Beats was working on a new pair of headphones, the accessory maker this morning has announced its brand new Solo2 wireless headphones as its first new product since being acquired by Apple for $3 billion earlier this year. The headphones are set to launch in the United States this month at Apple Stores and select retailers for $299.95.
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Steve Wozniak thinks Apple should have made a larger iPhone three years ago

Apple co-founder Steve Wozniak has not worked at the company he created with Steve Jobs for nearly three decades, but his thoughts are still well respected within the tech community. In a recent interview with CNN at Capital One’s new Innovation Center in Plano, Texas, he offered up his latest opinion: Apple should have made a larger iPhone three years ago.
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Details on Apple’s enterprise push with IBM emerge as company courts app developers & clients

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A new report from Reuters citing sources at Apple familiar with the company’s plans for future corporate offerings has unveiled new details on the Cupertino corporation’s efforts to recruit business clients and software developers. According to these sources, Apple is currently courting companies such as Citigroup, ServiceMax, and PlanGrid (among others) to augment its current IBM enterprise agreement.

The exact nature of the proposed partnerships between these companies hasn’t been confirmed yet, but the general idea is similar to the IBM arrangement. ServiceMax, a company that creates solutions for managing field technicians, and PlanGrid, which allows construction workers to share blueprints with each other, will both agree to roll out Apple hardware with custom software to their clients.


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Apple introduces tool for deregistering iMessage, even if you no longer have an iPhone

Apple has added a page to its website for deregistering and turning off iMessage for users that have switched from an iPhone to an Android device or other non-Apple smartphone. The new web-based tool arrives after Apple faced a lawsuit over Android users having undelivered text messages from other iPhone, iPad and iPod touch users still using iMessage.
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GT Advanced claims Apple used ‘bait-and-switch strategy’ and said to ‘put on your big boy pants and accept the agreement’

Following a court order that documents be unsealed regarding the ill-fated partnership between Apple and sapphire crystal glass maker GT Advanced, a number of interesting anecdotes surrounding the tumultuous relationship have been exposed. In an unedited affidavit, GT Advanced COO Daniel Squiller claimed that Apple used a classic “bait-and-switch” strategy to secure its deal with the now-bankrupt supplier.
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Fitbit fitness tracking lineup dropped from Apple Online Store

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Apple Watch will include fitness and health tracking features

Update: Fitbit statement below the fold…

If you’re in the market for a Fitbit device and you’re shopping at the Apple Store, you’ll probably have to shop elsewhere to purchase the fitness tracker. Following report from Re/Code last month that Apple planned to drop the Fitbit line of wearable devices from its Apple Store lineup, Apple has today removed the Fitbit Flex and other Fitbit products from its online store following low inventory over the past week. While its unclear why Apple is no longer selling Fitbit products through its retail channels, on the surface the move is similar to Apple’s decision to discontinue selling Bose headphones and speakers at its retail and online stores.


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GT Advanced’s recent trading activity under investigation by SEC following bankruptcy filing

GT Advanced disclosed on Thursday that the U.S. Securities and Exchange Commission is seeking information about the sapphire glass maker’s trading activity since January 2013 after it filed for Chapter 11 bankruptcy last month. GT Advanced’s latest Form 8-K report claims that the company is fully cooperating with the SEC during its investigation.
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EFF: Apple’s iMessage most secure “mass-market” messaging, lacks complete protection from targeted surveillance

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The Electronic Frontier Foundation (EFF) today released a report examining three dozen messaging services and ranking them based on what it deemed are seven “security best practices.” While Apple scored the best among what the EFF called “mass-market options”, it didn’t do as well when compared to all 36 messaging services included in the report. Specifically, EFF noted Apple’s iMessage and FaceTime services failed to offer “complete protection against sophisticated, targeted forms of surveillance.”
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GT Advanced reaches amended settlement agreement with Apple, will repay up to $290,000 per furnace sold

GT Advanced announced this afternoon that it has reached an amended settlement agreement with Apple related to the sapphire crystal glass manufacturer’s recent bankruptcy filing, in which both parties have agreed to waive the condition that GT Advanced’s declaration on October 8th remain under seal and expunged. Meanwhile, GT Advanced has filed a Form 8-K with the U.S. Securities and Exchange Commission that provides further details about the recent fallout between Apple and GT Advanced.
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Unicode consortium posts draft that will introduce more diversity to Emoji following Apple pledge

Following a promise by Apple way back in March to introduce more racial diversity to the icons used in Emoji characters, Google and Apple contributors have now posted a proposal of how to make it a reality. The draft standard will extend the current icon set to include five color variants for Emojis including people and faces. The variants are distinguished by Fitzpatrick skin categories, although exact colors are up to the platform vendor (Apple, Google, etc) to interpret.


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Apple seeds first iOS 8.1.1 beta: bug fixes and performance boosts for older devices

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Apple tonight has released the first beta of iOS 8.1.1 to developers. This update is packed with bug fixes, according to the release notes. Most notably, “this release includes bug fixes, increased stability and performance improvements for iPad 2 and iPhone 4s.”

https://twitter.com/stroughtonsmith/status/529490326172737536

This marks the first time in recent history that Apple is seeding a beta for a patch update. A new seed for the Apple TV is also available. Apple released the first OS X Yosemite 10.10.1 beta earlier today. iOS 8.1.1 is the follow-up to iOS 8.1, which includes Apple Pay support, SMS forwarding to Yosemite, and iCloud Photo Library Beta.

Apple is also developing iOS 8.2 and iOS 8.3 for release next year.


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Southwest partners with Apple to bring Beats Music streaming to in-flight entertainment service

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Southwest Airlines has just announced that it’s launching a new in-flight entertainment service that will offer users the ability to listen to Apple’s Beats Music streaming service free via onboard Wi-Fi.
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Apple plans Apple University in China, bringing Jobs’ vision to Asia

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Tim Cook speaking at a conference in China

Apple is seeking to cement its business position in China for the long-term with an expansion of its Cupertino-based Apple University program to the region, according to a person with knowledge of the plans. Apple Vice President and Dean of Apple University Joel Podolny is currently interviewing candidates for a new Dean of Apple University position for China, according to the source.

Started in 2008, Apple University is an extensive and growing program within corporate Apple that trains mid-level employees and managers on the decisions made by Steve Jobs and other key executives throughout the company’s resurgence. Jobs created the program alongside former Yale School of Business Dean Podolny in order to keep the culture of Apple alive well beyond the lifetime of executives key to Apple’s early success.

The expansion of Apple University to China will mark a key step in Apple’s history as a global company. It will be the first time Apple has fully expanded the exclusive program to another region, indicating that it wants to extend its presence in China beyond mostly just sales and operations, like it has done in the United States. Apple has previously offered a minimal amount of courses in other regions and has flown-in professors. With many Apple suppliers headquartered in China, it is likely that a notable portion of the Apple University classes in China will be geared toward product engineering and manufacturing matters…


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