iPad (2021)

There are a lot of interesting announcements this Sunday morning.  Here is a rundown, but make sure to hit us with anything else you find in the comments below.

iFixit offers a special tool for opening the new iPad, which is reinforced with extra glue:

From the makers of Doxie comes Shreddie, the portable document shredder.

ThinkGeek —whose previous entry, the iCade, became a real product— introduced us to Hungry Hungry Hippos for iPad:

O2 has a phone  that will last for 1,000 hours of talk time:

Adblock is showing LOLcats today:

Google, which seems to give every department a mission for today, has a bunch of great stuff:

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[slideshow]

Just seeing Epson’s MegaPlex iOS device projector at tradeshows and in still pictures doesn’t do it justice. Set up in a small, awkward booth and surrounded by bright lights, the projector does not inspire a second look. It was not until I got a private screening at Macworld that I really saw what this thing could do.

The MegaPlex MG-850HD is an incredibly bright 2800 lumen 720P projector with some mighty 10-watt stereo speakers built-in, but it adds something that you would not find in many other high-end consumer projectors: a 30-pin iOS device dock. The dock will accommodate anything from an iPod touch, iPhone, or even any iPad.

Amazon has the MegaPlex MG-850HD for $612. Buy.com has it for $620.

This thing is a Portable. Home. Movie Theater—and I mean that in every sense of the word “portable.” At less than eight pounds and with a sturdy handle, it is easy to pack and take it to the parents’ house, or even move it from the basement to the bedroom. Your iOS device is the “brains” of this thing, and it starts working immediately upon plugging in, so it takes only seconds to set up. You can watch your iTunes, Hulu, or Netflix videos in under a minute after choosing a destination.

Similar to most high-end projectors, this one features manual movable feet to adjust projection angles, focus, zoom, and horizontal keystone. The MegaPlex also does auto-vertical keystone and iris controls to make setting it up at angles surprisingly easy.

This thing boasts some range, as well. With the early spring weather this year, we turned an evening birthday party into an impromptu outdoor movie showing on the backside of our house (with a sheet over a window). The MegaPlex is rated for an over 25-foot diagonal screen, and I can attest that it looks fantastic even before it is fully dark outside.

With that said, something even better happened with the release of the new iPad and 1080P Apple TV…

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At the launch of Apple’s third-gen iPad, the company’s Marketing Chief Phil Schiller claimed the device’s new A5X processor with quad-core graphics provided up to 4x the graphics performance of NVIDIA’s Tegra 3 chip. Schiller also claimed the new chip provided 2x the graphics performance of the iPad 2’s A5 chip. NVIDIA was skeptical of the benchmark data behind the claims, but early benchmarks seemed to show A5X outperforming a Transformer Prime running Tegra 3 in the majority of tests.

New benchmark data provided by IGNshows the iPad 2’s A5 chip outperforming both the A5X and Tegra 3 with the A5X’s improved graphics going largely toward powering the new iPad’s high-resolution Retina display of 3.1 million pixels. The A5X shows a significant increase in performance over iPad 2 and Tegra 3 devices only when the chip is not forced to power the Retina display in “off-screen” benchmarks.

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If you are wondering why your recent trip to the Apple Store left you loving Apple more than ever or wanting your customers to feel the same way about your company, we got the book for you.

“The Apple Experience” by veteran Apple/technology author Carmine Gallo deep dives into the Apple retail experience and breaks down exactly what it is that Apple retail employees are trained to do just to make a customer feel good about an experience (and want to come back). The 235-page book goes through every aspect of employee training and pours through countless hours of interviews with employees and shoppers on Apple’s five-step service: Approach, Probe, Present, Listen, and End.

Even if you do not own a retail business and just want to understand how Apple retail works, there is a lot here for you.

Gallo heeds his own advice by delivering a fun and incredibly insightful book that will help people understand the “magic” of the Apple retail experience.

The Apple Experience is at Amazon. The hardcover is $16.50, and the Kindle version is $9.99. When it hits the iBookstore, it will be available here.

An “Apple Experience” excerpt from “Chapter 10: Sell the Benefit” is below:
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[youtube=http://www.youtube.com/watch?feature=player_embedded&v=R92jQtQuhuA]

With the Intel CPU news today, a 9to5Mac commenter posted the above fake commercial in our comments.

The joint mechanism is obviously a fake, but  it would not be out of the realm of possibility to see a 360-degree hinge on the next generation of MacBooks coupled with a touch display —especially because Apple has taken the Mac OS in the same direction as iOS during the last few years.

More usability is made available in the MacBook with a 360-degree hinge, but it also creates less need for an iPad, which does not bode well for this concept.

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Lets talk about Aereo—the service that streams over-the-air local TV to any Mac, iOS device, or PC running Safari for $12 per month.

The decidedly McGyver tech behind this venture relies on fingertip-sized TV antennas in data centers that allow servers to live-stream channels with high-definition reception through a speedy Internet connection. Aereo also works with Apple TV via iTunes’ AirPlay and a source iOS device, and Roku-lovers can use the Aereo channel through set-top boxes. The service even flaunts 40 hours of DVR storage space and an HTML 5 experience. That’s right, no apps—nor cords, cables, and boxes. Hence the startup’s “It’s TV made simple” badge.

[youtube=http://www.youtube.com/watch?v=DR8lLt3gFZ8]

Aereo is currently an invite-only 90-day free trial to New York City residents. Oh, and the behind-the-scene gurus verify billing and IP addresses, so there is no fooling Aereo when requesting login credentials.

That’s enough with the basics; now time to spill the juicy details:

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According to a study from CNBC’s All-America Economic Survey, 50 percent of all households in the United States are home to at least one Apple product. To put that in perspective, over 55 million homes have at least one iPod, iPhone, iPad, or Mac, with an average of 1.6 Apple products per household. Of those 50 percent, close to one-quarter plan to buy another Apple device in the coming year, while 1-in-10 households that do not currently own an Apple product will make the leap during 2012…

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With all the controversy surrounding Apple’s supply chains abroad, Foxconn, one of Apple’s biggest partners responsible for assembling the majority of its products, has received the brunt of criticisms. We already know what the Taipei-based assembler thought about Mike Daisey’s fabrications of working conditions at Foxconn plants, but today we get another first hand account from an actual Foxconn employee.

A report from China Business News (via MIC Gadget) profiled Foxconn worker and iPad assembler Wang Xiaoqiao (who opted to hide his real name). According to Wang, iPad line workers are beginning to work fewer hours and get more days off as supply meets demand. Wang said iPad production was ramped up in March, bringing assembly time from 10 hours a day down to 8 hours. However, he is not happy about working less. Wang explained:

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Apple today told developers that it was adding two new price tiers for high end apps at the $124.99 and $174.99 price points giving developers new price points from which to sell their apps.

Click to enlarge – new price points at Tier 63 and Tier 69

We’re not exactly sure why Apple made the move but there you go…

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The Australian Competition and Consumer Commission is seeking to have Apple drop the “4G” from the advertising/website of its new iPad products with cell modems…

The ACCC alleges that Apple’s recent promotion of the new “iPad with WiFi + 4G” is misleading because it represents to Australian consumers that the product “iPad with WiFi + 4G” can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case.

Optus and Telstra do not use the compatible LTE radio frequencies as Apple’s iPad; therefore, new iPads are not compatible with the LTE 4G networks in Australia. Both mobile carriers already dropped the “4G” naming on the new iPad on their websites. However, Apple does display “iPad +4G” on the Apple.com.au website.

The speed that the iPad gets in Australia is pretty solid…

[vodpod id=Video.16283816&w=425&h=350&fv=playerType%3Dembedded%26amp%3Btype%3Did%26amp%3Bvalue%3D50122211]

Importantly, Apple has the subtext:

The iPad with Wi-Fi + 4G model can roam worldwide on fast GSM/UMTS networks, including HSPA, HSPA+, and DC-HSDPA. When you travel internationally, you can use a micro-SIM card from a local carrier. You can also connect to the 4G LTE networks of AT&T in the U.S. and Bell, Rogers, and Telus in Canada.

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More importantly, it does not look like Australians play high and fast with marketing terms like “4G” as we do here in the United States, which now describes HSPA+ on AT&T iPhone 4S’s.
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[brightcove vid=1527048404001&exp3=1813626064&surl=http://c.brightcove.com/services&pubid=1564549380&pk=AQ~~,AAAAAF1BIQQ~,g5cZB_aGkYZXG-DCZXT7a-c4jcGaSdDQ&w=425&h=404]

Earlier today, we noted that PC World tested the new iPad against some Android tablets for heating during use and found it to be on the high-end but not always the hottest.

Wired did its own tests and found the new iPad to be middle of the road…

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There are two interesting pieces of information this morning on the new iPad.

If used solely as an LTE MiFi, AnandTech got a mind-numbing 25.3 hours of Verizon LTE hotspotting out of the new iPad. That is equal to about five to seven MiFis.

Now for the killer. If you have an iPad on Verizon’s LTE network and use it as a personal hotspot (not currently possible on the AT&T version), it will last you roughly 25.3 hours on a single charge. Obviously that’s with the display turned off, but with a 42.5Wh battery driving Qualcomm’s MDM9600 you get tons of life out of the new iPad as a personal hotspot.

By my calculations, that means you could download 182GB of data at 2MB/sec on LTE through a single charge or over 18 times Verizon’s highest data plan in a single day.

In addition, PCWorld tested the heat on the new iPad and compared it to the ASUS Eee Transformer Prime and Samsung Galaxy Tab under the same conditions. Without the charger plugged in, the new iPad was actually cooler than the Samsung Galaxy Tab—even with a bigger battery after playing a game for an hour.

The point is that the new iPad runs only slightly hotter than high-end Android tablets and only when charging. The cool champion is still the iPad 2 when playing graphic intensive games.

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Skype for iPad got a Retina update this morning, meaning its icons and menus will not show pixelated fonts that will harm your new iPad Retina sensibilities. Unfortunately, the new iPad’s front-facing camera is still VGA, and we are pretty sure Skype is not pulling 2048-by-1500 pixel video feeds though your LTE connection just yet.

Still, it is exciting to see Skype updating for anything within months of release.

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[vodpod id=Video.16274864&w=650&h=420&fv=]

We are hearing additional little tidbits about the new iPad’s battery and its ability to charge beyond 100 percent. CNBC’s John Fortt reports Apple has stated that charging beyond 100 percent could somehow “harm the longevity of the battery.”

Apple is saying when it reads 100% the battery indicator reads 100%. It’s actually full enough to give you the kind of performance that they promise in their marketing. That’s ten hours of all-day battery life. They say if you charge it more than that, you could harm the longevity of the battery. So they say this isn’t just an issue with the new iPad. It was an issue with the previous ones well but this battery is 70% bigger so you’re more likely to notice it.

This would be extremely odd, so we are skeptical and looking for clarification on the issue. We already observed the new iPad continues charging for an hour beyond its 100 percent and noted you get longer battery-use if you let the iPad stay on those extra 60 minutes.

But are those extra minutes coming at a cost? It would be surprising if Apple wanted people to pull the plug on the new iPad when it hits 100 percent (especially because it now requires an overnight charge to fill it up).

Apple says nothing about this on its iPad battery usage/optimization page.

Charge Cycles (Charge cycles vary by use, environment, settings, configuration, and many other factors.)

A properly maintained iPad battery is designed to retain up to 80% of its original capacity at 1000 full charge and discharge cycles. You may choose to replace your battery when it no longer holds sufficient charge to meet your needs.

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(Screenshot of The Lorax from Trailers App – Click to enlarge to full size)

Apple updated its Movie Trailers.app today to Retina graphics, which you will immediately notice bring videos to a higher 1080P quality.

iTunes Move Trailers 1.1 is now designed for the spectacular Retina display on the all-new iPad.

This would have been a good app to showcase when launching the Retina display. Either way, the video quality is impressive to the point that it makes the app addictive.

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Following coming under a bit of heat for its report about the iPad running “significantly hotter than” iPad 2, Consumer Reports just published a review of the new Apple TV ahead of its full comprehensive testing. While the review could not help but praise the refreshed set-top box’s 1080p video support, Consumer Report’s “bottom line” is that the device is not worth the upgrade for second-generation Apple TV owners. It also claims the cheaper Roku and D-Link’s Boxee Box offer more content options:

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Apple is unlikely to ever do such a thing (among other things, it would kill its pricing matrix), but sometimes I wish my iPhone or iPad had a built-in MicroSD card slot for easy access to lots of cheap storage. The 16GB cards routinely sell for $10 and new cards go as high as 64GB. However, it is not just about the storage being inexpensive and extremely portable. The SD cards easily swap with Macs, PCs, Cameras, photo frames, video players, Blu-ray players, and other phones.

You can currently connect MicroSD cards with the unwieldy iPad Apple Digital AV Adapter (this) and a Micro to SD Card adapter, but what say you? Should Apple build a MicroSD card slot into upcoming iOS devices?

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In October, the “DirecTV” app added the ability to stream video over home networks. Today, an update to the app adds the ability to stream shows and movies over 3G and Wi-Fi anywhere. The new feature is limited to video content, meaning live TV streaming still requires a Wi-Fi connection on your home network. Engadget points us to an early review of the new feature that is apparently called “DirecTV Everywhere” from The Solid Signal Blog (below).

According to the video, it looks like available content for the feature is limited to DirecTV’s Audience Network, HBO, Cinemax, Encore, Sony Movie Channel, and Starz. The update also adds a “social module” that lets you check which friend’s on Twitter and Facebook are watching, as well as Miso check-ins and the ability to resume watching programs on the iPad where you left off. You need to be a DirecTV subscriber to get access to the content, and you will find a long list of requirements for various features on the iTunes page with version 1.5.0…

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Developer Avatron announced its “Air Display” app, which allows iPhones, iPads and Macs to act as a second or third monitor, would be implementing support for the 2048-by-1536 resolution of the new iPad’s 264-DPI Retina display. That means you will soon be able to use your third-generation iPad as a 2048-by-1536 computer monitor.

The update will also benefit the iPad 2 and iPhone 4S with “dramatically better frame rates.” In addition, the upcoming update will allow you to enable HiDPI mode in Lion or Mountain Lion, a “feature in Mac OS X that renders with double-resolution on a double-resolution screen.” The results of turning on HiDPI mode in OS X is viewable in the image to the right. Avatron explained on its blog:

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While it is no secret that LTE devices are capable of burning through data quicker than their 3G counterparts burn, several reports claim many new iPad users are concerned about how quickly they are reaching their data cap. In some cases, users reported reaching their 2GB monthly cap within hours of just streaming video. According to a new report from The Wall Street Journalthatprofiled several disgruntled AT&T and Verizon customers, Apple’s “promise of superfast wireless connections collides with the reality of what those services cost.”

Doing some math that any consumer could: LTE speeds often hit 2 Megabytes/second. You would hit 2GB in 1000 seconds—or under 17 minutes.

One man profiled in the story, Brandon Wells, went through 2GB of his Verizon plan streaming March Madness college basketball games to his new iPad. WSJreports:

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CNET spoke with DisplayMate’s Raymond Soneira who offered a few reasons why the new iPad is a bit “toastier”…

1. Twice the LEDs: That means more heat coming from more LEDs. This is especially a problem at full brightness.
2. 2.5X the power needed: The brightness efficiency is lower, because the new iPad has more pixels (which means more transistors) compared to the iPad 2. More pixels and transistors take up more space, meaning less opportunity for light to pass. “So they basically have to blast light through the LCD to make it come out.” Soneira adds: “I measured the LED power at maximum brightness–it’s two and a half times greater than on the iPad 2.”
3. Battery generates more juice: The battery has to push out more power. This makes the battery warmer.
4. Traditional LCD technology: Sharp’s power-efficient IGZO technology was not ready for the new iPad, which forced Apple to use traditional —and less power efficient— amorphous silicon tech. [To be fair, the older iPads also used this tech. Perhaps Apple was hoping to go 100-percent IGZO to offset the above].

The biggest heater in the new iPad is the new processor that has four graphics cores. If you look at the heat maps Consumer Reports and Tweakers did, the center of the heat is right where that A5X sits on the left side of the device.

As a bonus, do not forget those hot and schweaty Qualcomm LTE chips that bring the “faster than home broadband” goodness directly to your 4G iPads.

With all the above said, it is a minor miracle Apple managed to keep temperatures within 10 degrees to 15 degrees of the earlier versions.

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