iPhone 5s

Target is in the process of switching its sales floor staff away from the old PDA and LPDA systems they previously carried to Apple’s iPod touch. The new iPod touch-based system is set to roll out to Target stores later this year, according to an internal newsletter the company sent out to employees.

In the memo sent out to staff, Target explains that its old PDAs and LPDAs that employees are currently using have “reached the end of their lifespans— and they’re running a crazy quilt of dozens of applications that have been patched together over the years.” The company notes that its Store Operations team ran tests to find the best solution and ultimately settled on the iPod touch:
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After introducing the phone to the Indian market in January this year, The Times of India is reporting that Apple has reversed this decision, once more discontinuing the product which was originally released in June 2010.

The paper says that new supplies of the iPhone 4 have been terminated at three leading trade partners in the country. It is weird for Apple to reverse plans so soon, but it was also uncharacteristic of the company to bring back the iPhone 4 in the first place.

Apple may have decided that the iPhone 4s and 8 GB iPhone 5c fills the gap well enough that it no longer needs to keep the iPhone 4 around. Despite expanding the availability of the SKU to more countries in mid-April, however, the device is not actually offered in India just yet. It is possible that the transition is still taking place.

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There’s a certain marketing genius to Apple’s tiered pricing for flash storage on its iPhones and iPads. Since customers can’t add storage via a microSD card later, they have to decide in advance how much storage they need, and many of us are going to err on the side of safety, bumping our purchase up to a higher price-band.

Adding $100 or $200 to the price of an iDevice for maybe $5-10 worth of flash storage/controller capacity is an important source of income for Apple, and one of the reasons its margins are so high. Whatever the company makes on a 16GB device, if it can upsell you to a 32GB or 64GB (or even 128GB, in the case of the iPad), almost all of the premium charged on those beefier models is pure profit.

It’s not money Apple would give up lightly, but I do wonder whether it’s sustainable … 
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New images from Nowwhereelse.fr show some sort of physical mockup of the alleged ‘iPhone 6’ design we have seen from many sources in the past few days.

The purpose of this mockup model is not clear. At first glance, it seems like some sort of dummy model, that could be used by case manufacturers to validate and refine case designs. This is what the site has to say on the matter, via Google Translate:

Published by a member of a well-known Chinese forum indiscretions cabbage lovers, the three photos that I propose to examine in this article are meant to introduce the physical model of one of the two future iPhone rumored ad with a lot of leaks for several months already. Prototype for reference molding to prop in mobile telephony.

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Both Samsung and Apple have slipped in smartphone marketshare globally during the first quarter of 2014 according to the latest numbers from research firm Strategy Analytics. While global smartphone shipments grew 33 percent to 285 million units in Q1 compared to 213.9 million in the same quarter last year, Apple and Samsung collectively dropped from over 50 percent of the market to 47 percent. The report cites strong growth of “second-tier smartphone brands” such as Huwaei and Lenovo and lack of entry-level devices in markets abroad from Apple as the main contributors to slowed growth for Samsung and Apple. As for Apple on its own:
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Case designs and claimed leaked sketches are a less than wholly reliable method of predicting what the new iPhone 6 might look like, but we do seem to be hearing a fairly consistent story of a significantly slimmer handset with a rounded back. Very much like a larger iPod Touch, in fact.

Slimmer is likely to be welcomed, though there are those among us who’d prefer to stick to the existing thickness in return for greater battery-life, but with the iPhone expected to be available in 4.7-inch and 5.5-inch sizes, it’s likely that a larger battery will be possible even with a slimmer format … 
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Re/code have just announced that their upcoming Code Conference will feature interviews with Apple’s SVP’s Craig Federighi, head of software engineering, and Eddy Cue, lead of Internet Software and Services. This will take place on the second day of the event, May 28th.

9to5Mac will be live there to cover the event. Re/code will also be posting videos of the interviews throughout the conference. The equivalent conference (the D conference) has historically had a strong Apple presence. The show hosted interviews with Steve Jobs sporadically over his career and played host to Tim Cook for the last two years.

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Kantar data showed that Apple saw its smartphone market share rise in five out of nine countries surveyed “primarily due to the strong performance of the iPhone 5s.”

The iPhone gained market share in Japan, Australia, UK, France and Spain, with its strongest growth in Japan, where first quarter market share grew by 8.6 percent, from 49 percent in 2013 ro 57.6 percent in 2014. Apple’s success in the country followed a deal with Japan’s largest wireless carrier, DoCoMo.

Japan’s love affair with Apple shows no sign of fading. Even though the iPhone has now been available on Japan’s largest carrier, NTT DoCoMo, for a number of months Apple still accounts for more than 40% of sales on the network. The success of the iPhone is also filtering through to the iPad, with almost a quarter of Japanese iPhone owners also owning an iPad. With smartphone penetration in Japan lagging well behind Europe and the US, Japan will remain a key growth market for Apple …

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Late Friday afternoon Apple issued a press release stating that some iPhone 5 devices manufactured through March 2013 may have a defect that causes the sleep/wake button to fail. At that time, Apple positioned mail-in repairs as the only remedy for this issue, but we have learned today that there is another option that may allow affected customers to upgrade to an iPhone 5c/5s for free…

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UkranianiPhone.com has posted images of what it claims are iPhone 6 renders aimed at helping manufacturers produce accessories for the upcoming device.

The images appear to be better quality versions of the schematics leaked a few weeks ago. They depict the full-metal backplate with inlets at the top and bottom, assumedly related to the antenna structure. The cutouts for these lines match the image from the previous leaks. Interestingly, the renders also give specific measurements saying that the phone is 138mm in height, 67 mm in width, and 6 mm in depth.

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Tim Cook may well be right that iPad sales didn’t really fall 16 percent year-on-year, and that the number was artificially deflated by reduced retail inventories. It’s also true that it’s been the fastest-growing product line in Apple’s history, and his argument that its success in education will drive future demand also has merit.

But this chart from Business Insider tells a story that can’t be denied: the overall trend is for flat iPad sales.

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J.D. Power, which previously awarded the iPhone highest in consumer satisfaction for smartphones eight years in a row, today released a report that puts Apple on top for customer satisfaction by carrier. While measure four key metrics— performance, physical design, features, and ease of operation— across the four major carriers, J.D. Power found Apple and the iPhone’s overall score ranked #1 for Sprint, Verizon, AT&T and T-Mobile. However, in most cases, it’s only beating Samsung by a small margin.

The report also shared some stats on overall satisfaction for carriers and the most requested features for new devices from consumers:
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[youtube https://www.youtube.com/watch?v=ODmfmUWqlSA]

Update: Apple has now posted an accompanying microsite for the ad, featuring the ads shown in the video.

Apple has begun airing a new iPhone 5s ad this evening, first premiering on ABC during Agents Of SHIELD. This ad, featuring the interesting song ‘Gigantic‘ by the Pixies, takes a very different tone than the “Metal Mastered” ad released in October, which showed that gold really is best.

The ad shows common and uncommon tasks people can accomplish with their iPhone, such as creating music, tracking their health, shooting videos and photos, and playing games. The ad ends with the tagline “You’re more powerful than you think”. A new page on Apple’s website shows off the ad along with the featured software.

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How much did your iPhone cost? If you said $199, $299 or even $399 you’re somewhere near $350 off. As some consciously forget, the carriers often shield the owner from the real total cost of the iPhone. That may not last.

iPhone sales could be hurt as carriers switch from so-called subsidized contracts, where customers pay only a fraction of the cost a new iPhone up-front, to deals where the true cost of the phone is more visible, argues a piece in the WSJ.

Many U.S. iPhone customers are not aware that the full cost of an iPhone ranges from $549 for a 16GB 5c to $849 for a 64GB 5s. The reason is that carriers have traditionally asked for only $0 to $200 up-front, hiding the balance of the cost in the monthly tariff. With carriers now switching to separate instalment costs for the phone, and the cost of upgrading every year or two more visible to consumers, analysts believe some will choose to upgrade less often …

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The Wall Street Journal has published a report saying that both Apple and Google are actively pursuing exclusivity deals with game developers. Whispers of these type of arrangements surfaced last year, with reports highlighting a partnership between Apple and EA for Plants vs Zombies 2.

The Journal confirms that Apple’s exclusivity deals do not include monetary payments. In return, the companies offer “premium placement” (such as featured spots on the home page) for launching first on their platform.

In regard to the Plants vs Zombies’ deal, the report says EA gave Apple agreed about two months of exclusivity.

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