Kantar Stories December 5

Market intelligence company Kantar said that iOS market share in the U.S. fell from 40.6% in the three months ending in October 2016 to 32.9% in the same quarter this year. Apple saw similar significant drops in other key markets, says the firm, as customers waited for the iPhone X to go on sale.

Kantar says that the drop was inevitable, but still puts pressure on Apple …

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Kantar Stories August 9

Apple saw its share of the U.S. smartphone market hit 34% in the three months ending in May, reports Kantar – up 4.7 points on the same quarter last year.

However, Apple was knocked out of the #1 slot by Samsung, which saw its own market share rise from 32.9% to 36.2% quarterly, though still down year-on-year …

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Kantar Stories May 10

India may be a small market for Apple right now, but the latest Kantar data shows why the company is placing such an emphasis on the country. While worldwide smartphone growth is just 3%, smartphone penetration in India grew by 16% year-on-year in the first quarter of 2017.

Purchase intention also shows great prospects for Apple …

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Kantar Stories March 15

The latest Kantar data shows that iOS continued to grow its market share in all but three countries – with the iPhone 7 remaining the top-selling smartphone in the largest markets.

In the three months ending January 2017, iPhone market share in the U.S. was up 2.9 points year-on-year to hit 42%. This was a 1.5% increase on the two-year record reported for the previous quarter. All Android manufacturers combined totalled 56.4%, with other mobile operating systems all essentially now irrelevant.

In Europe, the iPhone retained its 22.7% share, with the iPhone 7 the best-selling phone in France, Germany and the UK. iOS did, however, see its market share fall in three markets …

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Kantar Stories May 6, 2015

So-called phablets just about quadrupled their marketshare during Q1 of this year thanks largely due to Apple’s first product in the category, the iPhone 6 Plus.

The data comes from Kantar Worldpanel ComTech and shows the phablet market grew to 21% in the first quarter this year, up from just 6% last year. The growth is mostly due to the iPhone 6 Plus, which grabbed 44% of the market during Q1. expand full story

New data from Kantar Worldpanel ComTech shows that smartphone users ditching Android devices in recent months helped drive iOS growth across the EU. The data tracked the EU’s biggest markets in 1Q15— Great Britain, Germany, France, Italy, and Spain— and shows iOS grew 1.8 percentage points from last year to 20.3% market share this year. That includes around 32.4% of new Apple customers switching from an Android device, according to the report, while Android lost 3.1 percentage points during the quarter: expand full story

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