Kantar Stories May 10

AAPL: 153.26

-0.73

India may be a small market for Apple right now, but the latest Kantar data shows why the company is placing such an emphasis on the country. While worldwide smartphone growth is just 3%, smartphone penetration in India grew by 16% year-on-year in the first quarter of 2017.

Purchase intention also shows great prospects for Apple …

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Kantar Stories March 15

AAPL: 140.46

1.47

The latest Kantar data shows that iOS continued to grow its market share in all but three countries – with the iPhone 7 remaining the top-selling smartphone in the largest markets.

In the three months ending January 2017, iPhone market share in the U.S. was up 2.9 points year-on-year to hit 42%. This was a 1.5% increase on the two-year record reported for the previous quarter. All Android manufacturers combined totalled 56.4%, with other mobile operating systems all essentially now irrelevant.

In Europe, the iPhone retained its 22.7% share, with the iPhone 7 the best-selling phone in France, Germany and the UK. iOS did, however, see its market share fall in three markets …

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Kantar Stories May 6, 2015

So-called phablets just about quadrupled their marketshare during Q1 of this year thanks largely due to Apple’s first product in the category, the iPhone 6 Plus.

The data comes from Kantar Worldpanel ComTech and shows the phablet market grew to 21% in the first quarter this year, up from just 6% last year. The growth is mostly due to the iPhone 6 Plus, which grabbed 44% of the market during Q1. expand full story

9to5toys 

New data from Kantar Worldpanel ComTech shows that smartphone users ditching Android devices in recent months helped drive iOS growth across the EU. The data tracked the EU’s biggest markets in 1Q15— Great Britain, Germany, France, Italy, and Spain— and shows iOS grew 1.8 percentage points from last year to 20.3% market share this year. That includes around 32.4% of new Apple customers switching from an Android device, according to the report, while Android lost 3.1 percentage points during the quarter: expand full story

Kantar Stories February 4, 2015

Kantar World Panel’s Carolina Milanesi has crunched the numbers and notes that iOS beat Android in the US in the holiday quarter with a hefty .1% margin — iOS devices accounted for 47.7% of sales, Android devices accounted for 47.6%. Apple’s iOS beat Android in other key markets including Japan and Australia but still trailed in others in Europe and China. expand full story

Kantar Stories January 7, 2015

Worldwide smartphone sales data from Kantar shows that strong iPhone 6 sales helped Apple achieve market share gains in all but one of the nine countries surveyed. iOS increased its market share in the US, UK, China, Australia, Germany, France, Italy and Spain – with Japan the sole exception.

In the US, Apple’s share of the smartphone market jumped 4.3% year-on-year in the three months ending in November to 47.4%. No surprise that the iPhone 6 was the best-selling phone in the country, capturing 19% of all smartphone sales …  expand full story

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