Kantar Stories October 23

The iPhone 11 launch saw iOS make market share gains in Europe, Australia, and Japan, but it suffered a fall in share in its home market of the US, according to Kantar.

Kantar’s data for Q3 2019 includes only one week’s sales of the new iPhones, but this is enough to move the needle across the markets covered…

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Kantar Stories January 10, 2018

Apple’s new iPhones were the top three best-selling smartphones in the US in November, says Kantar, despite the high price of the iPhone X. In contrast, Samsung’s flagship phone, the Galaxy S8, only managed 6th position.

There was more good news in other countries, says the firm …

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Kantar Stories December 5, 2017

Market intelligence company Kantar said that iOS market share in the U.S. fell from 40.6% in the three months ending in October 2016 to 32.9% in the same quarter this year. Apple saw similar significant drops in other key markets, says the firm, as customers waited for the iPhone X to go on sale.

Kantar says that the drop was inevitable, but still puts pressure on Apple …

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Kantar Stories August 9, 2017

Apple saw its share of the U.S. smartphone market hit 34% in the three months ending in May, reports Kantar – up 4.7 points on the same quarter last year.

However, Apple was knocked out of the #1 slot by Samsung, which saw its own market share rise from 32.9% to 36.2% quarterly, though still down year-on-year …

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Kantar Stories May 10, 2017

India may be a small market for Apple right now, but the latest Kantar data shows why the company is placing such an emphasis on the country. While worldwide smartphone growth is just 3%, smartphone penetration in India grew by 16% year-on-year in the first quarter of 2017.

Purchase intention also shows great prospects for Apple …

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Kantar Stories March 15, 2017

The latest Kantar data shows that iOS continued to grow its market share in all but three countries – with the iPhone 7 remaining the top-selling smartphone in the largest markets.

In the three months ending January 2017, iPhone market share in the U.S. was up 2.9 points year-on-year to hit 42%. This was a 1.5% increase on the two-year record reported for the previous quarter. All Android manufacturers combined totalled 56.4%, with other mobile operating systems all essentially now irrelevant.

In Europe, the iPhone retained its 22.7% share, with the iPhone 7 the best-selling phone in France, Germany and the UK. iOS did, however, see its market share fall in three markets …

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