Kantar Stories January 10
Kantar Stories December 5, 2017
Market intelligence company Kantar said that iOS market share in the U.S. fell from 40.6% in the three months ending in October 2016 to 32.9% in the same quarter this year. Apple saw similar significant drops in other key markets, says the firm, as customers waited for the iPhone X to go on sale.
Kantar says that the drop was inevitable, but still puts pressure on Apple …
Kantar Stories August 9, 2017
Apple saw its share of the U.S. smartphone market hit 34% in the three months ending in May, reports Kantar – up 4.7 points on the same quarter last year.
However, Apple was knocked out of the #1 slot by Samsung, which saw its own market share rise from 32.9% to 36.2% quarterly, though still down year-on-year …
Kantar Stories May 10, 2017
India may be a small market for Apple right now, but the latest Kantar data shows why the company is placing such an emphasis on the country. While worldwide smartphone growth is just 3%, smartphone penetration in India grew by 16% year-on-year in the first quarter of 2017.
Purchase intention also shows great prospects for Apple …
Kantar Stories March 15, 2017
The latest Kantar data shows that iOS continued to grow its market share in all but three countries – with the iPhone 7 remaining the top-selling smartphone in the largest markets.
In the three months ending January 2017, iPhone market share in the U.S. was up 2.9 points year-on-year to hit 42%. This was a 1.5% increase on the two-year record reported for the previous quarter. All Android manufacturers combined totalled 56.4%, with other mobile operating systems all essentially now irrelevant.
In Europe, the iPhone retained its 22.7% share, with the iPhone 7 the best-selling phone in France, Germany and the UK. iOS did, however, see its market share fall in three markets …
Kantar Stories May 6, 2015
So-called phablets just about quadrupled their marketshare during Q1 of this year thanks largely due to Apple’s first product in the category, the iPhone 6 Plus.
The data comes from Kantar Worldpanel ComTech and shows the phablet market grew to 21% in the first quarter this year, up from just 6% last year. The growth is mostly due to the iPhone 6 Plus, which grabbed 44% of the market during Q1. expand full story