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Apple VP Kaiann Drance on iPhone 13 Pro macro challenge winning photos [Video]

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Today Apple announced the winners of its iPhone Macro Challenge. While some photos were produced by professionals, others were just taken by daily iPhone users that saw an opportunity to try the macro photography function of the latest iPhone 13 Pro.

In an interview with photographer Tyler Stalman, Apple’s VP of iPhone Marketing, Kaiann Drance, talks about the context and the evolution of mobile photography. Not only that, but Stalman was also able to speak to some of the winners of the iPhone Macro Challenge.

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Shot on iPhone Macro Challenge winners announced, with nature themes dominating

Back in January, Apple announced an iPhone Macro Challenge as its latest ‘Shot on iPhone‘ competition. iPhone 13 Pro and Pro Max users were asked to share their best photos taken in macro (close-up) mode, and the company has today announced the winners.

Nature themes dominate, with flower and other plant photos accounting for six of the ten winning shots…

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New ‘Today at Apple’ video shows how to take and edit great photos in Night Mode with iPhone

As part of its Today at Apple sessions, Apple has been offering content to help users get the most out of the iPhone camera. This time, the company has shared on its YouTube channel a new video showing how you can take and edit great photos in Night Mode using the iPhone and the iOS Photos app.

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Apple highlights iPhone 12 film techniques to get forced perspective, DIY crane shot, more [Video]

Apple has shared a new short video demonstrating several easy ways to get creative with iPhone 12 to achieve cinematic shots. The latest Shot on iPhone campaign video highlights the use of the ultra-wide lens, slo-mo, and objects you probably have around your house to replicate cinematic shots that usually require more hardware.

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‘Time’ cover shot on iPhone as Marcus Rashford honored for child hunger campaign

A Time magazine cover shot on iPhone features footballer Marcus Rashford as one of the 100 most influential people. Rashford is honored for his advocacy work on homelessness and child hunger.

He became a household name in the UK beyond footballing circles when he took the British government to task on child hunger in the first months of the coronavirus crisis…

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Apple shares tips from pro photographer for capturing floral images with iPhone 12 Pro

Shot on iPhone 12 Pro Max by Nathan Underwood. Floral arrangements by Kiana Underwood.

Valentine’s Day day is this Sunday and ahead of the flowery, festive love holiday, Apple has shared a detailed post on “How to capture stunning floral photos with iPhone 12 Pro models.” And the write up from a professional floral photographer has tips that can be useful for a variety of subjects beyond flowers too.

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Apple shares shot on iPhone 12 photos – from portraits to pie

Shot on iPhone 12

In a somewhat random press release this morning, Apple has emphasized some of the features of the iPhone 12 camera systems, and shared some “shot on iPhone 12” photos. These range from portraits to pie.

The photos are, as you’d expect, beautiful examples of what can be created with the phone given a creative eye and a little know-how …

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Little iPhone rig used for Parks and Rec reunion episode

iPhone rig used to shoot ‘Parks and Rec’ reunion episode for COVID-19 relief

We’re seeing a variety of entertainers and performers get creative with filming and streaming like Conan O’Brian shooting on an iPhone from home. In a more complex production, the cast of Parks and Recreation has come together (from home) for a reunion episode for COVID-19 aid that will air Thursday, April 30th and it was all shot on an iPhone rig.


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Apple’s latest Shot on iPhone ad is a 5 hour one-take video through the Hermitage museum

The latest installment in Apple’s ongoing Shot on iPhone ad campaign is a daring one, a five-hour journey through the State Hermitage Museum in St. Petersburg, Russia.

Shot on iPhone 11 Pro in 4K, Apple says the 5 hour 19 minute 28 second video was recorded on one battery charge. The journey covers more than 45 galleries and not only features the art on exhibition, but Apple set up several live performances along the way. Watch the video after the break …


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Apple announces winners of its Night Mode Shot on iPhone competition

Apple today announced the Shot on iPhone winning photos for the contest it started in January. This year, applicants had to show off their skills using iPhone 11 or iPhone 11 Pro Max, submitting their best Night mode shots.

A panel of judges selected six winners this year. The photographers and their compositions will be featured in an online gallery, on Apple’s Instagram page, and be part of a global billboard ad campaign.


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Selena Gomez returns with new song, music video shot on iPhone 11 Pro [U]

Selena Gomez music video shot on iPhone 11 Pro

Selena Gomez fans have been waiting four years for a new album after Revival, and the singer-songwriter has now released the first song for it — with the music video shot entirely on the iPhone 11 Pro. Back in 2015, when Revival was released, she was one of the most-played artists on Beats 1.

The new song is called Lose You to Love Me, and a clip from it is featured by Apple…


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Watch Star Wars filmmaker’s short film shot on iPhone 11 Pro

short film shot on iPhone 11 Pro

A new short film shot on iPhone 11 Pro gives perhaps the best insight yet into what a professional filmmaker can do with nothing more than an iPhone.

There’s no shortage of films and ads proclaiming they were ‘shot on iPhone,’ but most have cheated by using cinematography lenses and stabilization kit costing many times the price of the phone.

We now have a more realistic test thanks to filmmaker Rian Johnson – whose work includes Star Wars: The Last Jedi – creating a short film shot using only the iPhone 11 Pro, handheld, with just its built-in lenses…


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Shot on iPhone campaign captures 16 artists on tour including Florence + the Machine, FKA Twigs, more

Apple has launched its latest Shot on iPhone campaign that features 16 artists on tour. The behind the scenes look at some of today’s most popular artists includes new YouTube videos and billboard ads of Florence + the Machine, FKA Twigs, Kacey Musgraves, Skrillex, Travis Scott, Kamasi Washington, and more.


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