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Snapchat

Snapchat is a social media service primarily based on sharing ephemeral photo and video content. The Venice, California company’s app is extremely popular with millennials, who make up its primary demographic.

Unlike most social photo sharing services, where users are encouraged to build a library of content, Snapchat primarily focuses on content that disappears after set time limits. Users can send snaps directly to friends, or add them to a 24-hour Snapchat Story that all followers can access.

Snapchat is particularly known for its lens feature, which allows users to to add real-time effects to their selfies by means of facial detection. The app is also well-known for its image markup features, such as adding Geostickers — stickers that appear based on the current city of the user — and text to photos and videos.

Criticized for its lack of user-discovery features, some first-time users may find Snapchat difficult to understand, because there are no search or suggestion apparatuses for finding new users to follow.

Recently, the Facebook-owned Instagram added a new Instagram Stories feature to its photo sharing app, which strikingly resembles Snapchat. This is particularly notable when you consider that Facebook, at one time, attempted to purchase Snapchat for 3 billion in cash.

Apple’s app privacy policy will cost social media companies almost $10B

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A new report estimates that Apple’s app privacy policy – aka App Tracking Transparency – will cost social media companies almost $10B in the second half of this year.

It says that’s because their unique selling point (USP) was the ability to target particular demographics and interest groups, and that now they can no longer offer that, advertisers are taking their business elsewhere …

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Third-party Snapchat games launching next month, says report

PSA: Snapchat for iOS is currently down, company investigating [U: Fixed]

Update: at 7:32 am PT, Snapchat announced it fixed the problem. Users will probably be able to start logging back to the app.

After major outages with Facebook, Instagram, and WhatsApp, Snapchat is down for many users across the globe. Users say they can’t access the app, while the company has confirmed the outage and said it is investigating.

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Twitter and Snap report strong growth; App Tracking Transparency opt-in high

App Tracking Transparency opt-in high says Snap

Both Twitter and Snap have reported strong growth, and the latter has said that it was seeing higher rates of App Tracking Transparency opt-in than has been generally reported.

Snap had previously warned that it expected ad revenue to be hit by the feature, which reduces the opportunity to sell higher-priced personalized ads, but two factors meant that the impact was lower than expected …

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[Update: Fixed] Snapchat for iOS repeatedly crashing for many users, fix coming soon

Third-party Snapchat games launching next month, says report

Update 5:15 pm PT: Snapchat says this issue has been fixed and that users should manually update their Snapchat application through the App Store. Original story below.

Snapchat users have been widely reporting app crashes since installing the latest version of the app released through the App Store. The company acknowledged the issue with a post on Twitter today, promising that it is already working on the fix.

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40%+ of children under 13 using TikTok, Facebook, and more; high rates of online sexual abuse

Many children under 13 use social media

A research study into use of social media platforms by minors found that upwards of 40% of children under 13 were using them, despite accounts supposedly being limited to teenagers and adults. The research included TikTok, Facebook, Instagram, and Snapchat.

The study also found that a full third of minors had experienced an “online sexual interaction,” which included being asked for, or receiving, nude photos …

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