Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.
A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.
Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.
At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.
As we shared this morning, Apple CEO Tim Cook today participated in the Climate Week NYC environment-focused conference to speak on behalf of Apple and the company’s efforts on preserving the planet. During his interview, Cook stated that Apple’s new headquarters will be what he thinks is the greenest building on the planet:
“We’re building a new headquarters that will, I think, be the greenest building on the planet. It’ll be a center for innovation, and it’s something clearly our employees want and we want.
Cook’s comments came in the context of discussing Apple’s efforts to monitor the environmental impact of the supply chain behind Apple’s products, not just Apple-operated facilities and improving the carbon footprint of other facilities. Cook echoed past comments by saying that Apple will focus on the supply chain “in a major way.” Expand Expanding Close
Apple has today announced that it sold 10 million iPhone 6 and 6 Plus units in the first three days of sales. This includes the 4 million units sold in the first 24 hours of preorder sales. Apple’s newest iPhones have consistently been out of stock across the world, particularly the iPhone 6 Plus which is believed to have faced production issues, limiting the number of available devices for sale.
For comparison, Apple reported 9 million iPhone 5s and 5c sales in the first three days. This means the iPhone 6 and 6 Plus set a new record by over a million units. Apple is unlikely to give any more color regarding iPhone sales performance until its quarterly earnings call in October. As usual, Apple has opted to not share the breakdown of sales between the two new devices.
Apple CEO Tim Cook is set to appear at a new technology conference hosted by The Wall Street Journal this October called WSJDLive.
Apple executives including Steve Jobs have appeared at past “D” conferences hosted by former WSJ employees Walt Mossberg and Kara Swisher. WSJDLive appears to be a continuation of sorts of those conferences, although Mossberg and Swisher since left to form Recode.net and have also hosted Apple executives at the site’s new “Code Conference” in May. Expand Expanding Close
<a href="https://twitter.com/martyn_williams/status/512977298446753792" target="_blank">via Martin Williams</a>
Apple’s leadership is out in full force today for the iPhone 6 and iPhone 6 Plus launch across the globe.
Apple CEO Tim Cook has been spotted at the company’s local Apple Store in Palo Alto, California, to be a part of the crowd and watch the new iPhone debut. Cook reportedly joked with the crowd saying he got the new iPhone several months ago. As evident by Twitter, the Apple CEO has shared in the excitement by taking selfies with the crowd.
On the other side of the world, Apple’s recently appointed SVP of Retail and Online Stores Angela Ahrendts helped kick off the new iPhones launch in Sydney, Australia, where the iPhone went on sale at 8 am local time several hours ago.
Just as Apple published a new letter from Tim Cook and an update on privacy and security policies, a new report points to evidence the company has recently received new government demands for user data under the Patriot Act. GigaOM reports that language previously included in Apple’s Transparency Reports noting the company had “never received an order under Section 215 of the USA Patriot Act” has since been removed. That could signal, according to the report, Apple’s involvement with controversial National Security Agency programs that demand data from companies: Expand Expanding Close
According to TIME, U2’s partnership with Apple goes far beyond a free album in your iTunes library, much to the chagrin of some users. The group is reportedly working with Apple on a ‘secret project’ to rejuvenate digital music scales.
Details, however, are thin on the ground. Bono is quoted as saying he is developing a new music format that will somehow inspire consumers to buy complete albums once more. Without more information, it’s impossible to tell whether this is a silly pipe dream or an actual possibility. In the age of streaming music, the sales potential for individually bought songs is waning.
Politico reports that Apple briefed a Congressional committee on the security and privacy of its products following concerns raised by the celebrity nudes story.
A week after Apple rolled out new products that track users’ health and fitness, the company dispatched its executives to Capitol Hill to address emerging privacy and security concerns […]
Bud Tribble, the company’s chief technology officer, and Afshad Mistri, its health product manager, briefed the powerful House Energy and Commerce Committee, according to three congressional sources.
Apple is clearly focusing on communicating its commitment to securing user data. Tim Cook yesterday published a letter on the company’s website addressing the issue. Apple also added a new webpage specifically focusing on the security credentials of iOS, OS X and its cloud services.
While it now appears clear that the methods used to obtain celebrity nudes from iCloud were a combination of phishing and weak security questions rather than any fundamental weakness in the service itself, Apple will be keenly aware that perceptions matter as much as, if not more than, facts.
As reported by the Wall Street Journal, Apple CEO Tim Cook has published a letter (below) on the company’s website expressing his commitment to the privacy and security of iOS and Mac users. Cook says that he will now issue annual updates on how user data is being handled, and the company will become even more transparent how its data collection tactics.
The executive also reiterated previous claims that neither he nor any part of the company has collaborated with governments to provide access to user information, noting again that Apple does not read users’ email, iMessages, and other communications. He also pointed out that there is no “profile” being created about user browsing habits or other data points that often interest advertisers.
Following the publishing of the first half of the interview, and several subsequent clips, part two Charlie Rose’s full interview with Tim Cook is now available to watch – in full – on Hulu (below) and Charlie Roses’s website. In the interview, Cook discusses a wide variety of topics, ranging from privacy, to U2, and “what comes after the internet.”
The first clip of part two of Tim Cook’s interview with Charlie Rose has posted tonight with a segment on Apple and privacy. In the interview, Cook discussed the privacy of user data using Apple services as Apple has mentioned in the past.
We’re not reading your email, we’re not reading your iMessages. If the government laid a subpoena on us to get your iMessages, we can’t provide it. It’s encrypted and we don’t have the key.
Cook also discussed how Apple’s approach to Apple Pay, its new mobile payment system, emphasizing that Apple is in the business of selling iPhones, not user information like other companies. Cook commented strongly that he is “offended” by the practices of some other companies. The shot at Google, which Cook stated is his idea of Apple’s competition in the part one with Charlie Rose, was mentioned similarly during last week’s iPhone event. Cook also discussed earlier privacy issues involving “server backdoors” and Edward Snowden. You can view the new clip below…
The first half of the Tim Cook interview with Charlie Rose is now available to watch — in full — on the CharlieRose.com website. Cook discusses the thinking behind the Watch, purchasing Beats, partnering with IBM, how he and Steve Jobs discussed Cook becoming CEO and much more. Bitesize highlights were posted a few days ago. The video is embedded below, although may not be available to view in all countries.
Tim Cook appeared on Charlie Rose in a multi-part interview, the first of which airs today. In three clips released by the show, Cook discusses Steve Jobs’s continuing inspiration at at Apple, the Beats Electronics acquisition, and the Apple TV, the company’s “hobby device” turned full product category.
The second half of the interview will air on Monday night. You can see the other two clips below:
I tweeted earlier that it’s going to take a while to get used to referring to the Apple Watch instead of iWatch, and it seems I’m in good company. As The Verge noted, even Tim Cook said iWatch during his ABC News interview when talking about US jobs created by the company.
Developers writing applications for iPhone and iPad and Mac and now, of course, as of today, the iWatch
The question is, was the slip-up because Cook spends too much time reading tech sites, or was it that Apple originally intended to release it as the iWatch, having a change of mind some way down the line?
iWatch was (and I think still is) the obvious name for the product. Apple Watch feels awkward in comparison. As Mike Beasley observed, Apple Phone or Apple Tablet doesn’t have the same ring as iPhone and iPad, so why not iWatch? It surely can’t just be that Apple was miffed that the tech press has been using the term so long it felt it had to prove us wrong?
Its the most personal device we've ever created. But to throw you for a loop we're not using i-Prefix.<fingertouch> pic.twitter.com/fYngSAcIeq
Earlier this week, ABC News teased an exclusive look at Apple’s newly-revealed product lineup. Today, the network put the first clip from that segment online, giving viewers a peek at an interiew with Tim Cook conducted right after the press event. Now ABC anchor David Muir has posted another clip, this time featuring Apple’s design chief Jony Ive.
In the clip, Ive notes that the entire Apple Watch project has been in development for about three years and discusses the “millions” of possible band, face, and casing combinations that make up the full family of wearables.
You can view the two-minute video below. The full interview aired earlier this evening, but is not yet available online.
Yesterday ABC News teased an exclusive interview with Apple CEO Tim Cook, and following today’s keynote address we got a chance to see ABC’s David Muir talk to the executive about the new Apple Watch, which Cook notes in the clip was only started after Steve Jobs passed away in 2011.
Cook notes that he thinks Jobs would have been “incredibly proud” of the company’s work and its first foray into the new wearables product category.
Tim Cook sent a memo to Apple employees praising them for the work that was put into the new products announced during today’s media event and expressing his excitement for what he calls “this new chapter in Apple’s story.”
Earlier today Apple unveiled its newest line of products, including two new iPhones and the Apple Watch, the company’s first entry into the wearable market.
Update (9/9 7:00pm): Looks like Apple is having even more issues with the stream. We’ll let you know when it’s back.
This morning’s iPhone 6 and Apple Watch unveiling is now available for replay. There’s no doubt you probably missed a large chunk of the presentation due to video dropouts and random translators talking over presenters. Now’s your chance to enjoy the full Keynote presentation without any interruptions.
Seth Weintraub|9:37Apple making your typo famous? Priceless
We’ll, can’t deny it any more. I’m in Cupertino, CA. At the Flint where the iMac was launched and today … ? We’ll soon see!— Stephen Fry (@stephenfry) September 09, 2014
There are DSLRs on tripods pointed at the cube, taking pics on timers. Whatever happens will be on time-lapse. http://t.co/MU0Ds02upk— Tim Stevens (@Tim_Stevens) September 09, 2014
Seth Weintraub|8:52Sage advice:
I'm telling you guys, don't go into that white box. You will not be the same when you come out.— Joe Brown (@joemfbrown) September 09, 2014
Descending into a nation of livebloggers “@9to5mac: Apple shares dedicated page w/ updates of iPhone/Wearable event wp.me/p1xtr9-1qnu”— Seth Weintraub (@llsethj) September 09, 2014
LOL
Shouldn't have used Apple Maps. “@cue: Just got to Moscone, where is everyone! 😄 #AppleLive”— Chris O'Brien (@obrien) September 09, 2014
Seth Weintraub|8:34He needs coffee?
Its Craig Federighi waiting in line for coffee like a normal. The hair blessed, they're just like us. http://t.co/wTLxrouiCI
It’s September 9th, and you know what that means: Apple’s biggest event in several years is happening today. We’re expecting Apple CEO Tim Cook and his team of executives to discuss two new and larger iPhone models, a mobile payments system, and of course, a fashion/health/fitness-centric wearable device. We’ll be following along and providing articles with the latest news throughout the day. This News Hub will embed the latest action from the ground at the Flint Center in Cupertino and provide an easy access view of the latest news articles. You can also follow us on Twitter at @9to5Mac for quick updates as they break, and all our updates below:
Apple CEO Tim Cook with former VP of Worldwide Communications Katie Cotton
“Beautifully, unapologetically plastic.”
“Feature for feature, it’s identical to iPad Air in every way.”
“Just avoid holding it in that way.”
Apple’s public relations (PR) department is probably the best in the world — certainly more impressive at shaping and controlling the discussion of its products than any other technology company. Before customers get their first chance to see or touch a new Apple product, the company has carefully orchestrated almost every one of its public appearances: controlled leaks and advance briefings for favored writers, an invite-only media debut, and a special early review process for a group of pre-screened, known-positive writers. Nothing is left to chance, and in the rare case where Apple doesn’t control the initial message, it remedies that by using proxies to deliver carefully crafted, off-the-record responses.
Except for a few big exceptions, such as the memorably off-pitch quotes above, Apple’s “tell them what to believe” PR strategy has worked incredibly well for years. But it has also created tensions between the company and the people who cover it, as well as within Apple itself. The company’s long-time head of PR, Katie Cotton, left the company earlier this year as CEO Tim Cook openly sought to make a major change in the way Apple interacted with the press and its customers. As the hunt for Cotton’s replacement is still in progress, and the depth of Apple’s commitment to change remains unclear, we look today at the techniques Apple has used to quietly manipulate its coverage over the years.
Two months in the making, this article is the product of over a dozen interviews with journalists, bloggers, and PR professionals, including many who have worked at Apple.
Tim Cook took some time to visit a VA hospital in Palo Alto today, accompanied by Rep. Anna Eshoo of the CA-18 congressional district, according to a photo the executive tweeted. The Palo Alto VA hospital is one of many medical facilities around the country using Apple’s iPads to help treat members of the U.S. armed forces.
Apple today has expanded its Executive Leadership Team to include notable Apple Vice Presidents. The team shown on Apple’s official PR Bios website now includes Vice President of Special Projects Paul Deneve, Vice President of of Environmental Initiatives Lisa Jackson, Vice President and Dean of Apple University Joel Podolny, Vice President of Hardware Technologies Johny Srouji, and Vice President of Worldwide Human Resources Denise Young Smith.
Update: Apple has posted an official version of this video to its YouTube channel. See the video below.
Apple CEO Tim Cook took up his marketing chief’s call to participate in the Ice Bucket Challenge to raise awareness for ALS during the company’s beer bash earlier tonight. During the party, which is part of Apple’s week of diversity-focused events, Cook took the stage to have a bucket of ice-cold water poured over his head.
As we reported last night, Phil Schiller was the first member of the Apple executive team to take the charity-focused challege, and petitioned Tim Cook to do the same. The two join other tech executives such as Mark Zuckerberg and Satya Nadella in helping raise awareness and money for ALS.
You can check out the video of Cook being doused below. Afterwards, Cook issued the challenge to Disney’s Bob Iger, new Apple recruit Dr. Dre, and musician Michael Franti, who actually dumped the water on Tim.
Following Apple CEO Tim Cook’s announcement last month that the company would soon begin providing diversity data, today the company is releasing its first report. While disclosing numbers on the gender and ethnicity of its employees, CEO Tim Cook has also published a letter alongside the report on the company’s website (full version below).
In the letter, Cook highlights some of the progress the company has made in recent years, but also notes that he’s “not satisfied with the numbers” and that Apple plans to do more to improve them. Expand Expanding Close
Apple has just made another significant hire from the global fashion industry: Yves Saint Laurent’s Europe President and Retail Head Catherine Monier. Sources say that Monier left the Paris, France-based fashion icon earlier this summer and that she started at Apple within the last few weeks. The sources added that former Yves Saint Laurent CEO Paul Deneve, who joined Apple last year to work on “Special Projects” under Apple CEO Tim Cook, was behind the hire and that Monier will work on Deneve’s team…
