Windows Stories February 29, 2016

AAPL: 96.69

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Microsoft is currently running a new series of ads featuring ‘The Bug Chicks’, with each ad directly targeting a weakness in Apple’s Mac operating system. Kristie and Jess, curiously labelled as ‘real people paid for real opinions’, walk through several ways that Windows 10 helps them teach kids about bugs and the microscopic world.

The ad series focuses on several different competitive advantages Windows currently holds over OS X, such as touchscreen-equipped laptops for sketching and drawing, Cortana as a personal voice search assistant and face recognition for hands-free account login. Some of the things Microsoft highlights, like the absence of Siri on OS X are expected to be addressed by Apple later in the year, of course. Watch all four videos after the jump:

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Windows Stories January 22, 2016

AAPL: 101.42

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Windows Stories January 21, 2016

AAPL: 96.30

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This comparison of the differences between Microsoft Office on Mac, Windows, and iOS devices was put together by Kurt Schmucker who (disclaimer) works for Parallels — the company that makes slick virtual machine apps for running Windows and other operating systems on Mac — but he also happens to know a thing or two about the subject after his previous role as Senior Mac Evangelist at Microsoft and on the Office team. So what exactly is missing on Mac and iOS devices compared to Windows when it comes to the Office suite? expand full story

9to5toys 

Windows Stories January 12, 2016

AAPL: 99.96

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Last July, sales of iOS devices caught up with sales of Windows devices, making it a tight race as to who would ship the most units as 2015 wrapped up. Now, Asymco has shared a chart depicting the extraordinary growth of iPhone shipments and showing that in 2015, iPhone shipments overtook Windows shipments as a whole.

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Windows Stories November 30, 2015

AAPL: 118.30

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Later today Apple is set to pull the plug on Beats Music and completely stop the service. The reason? After buying the subscription music service in a $3 billion deal that also included Beats headphones and speakers last year, Apple Music has now fully launched and replaces Beats Music. Any remaining subscribers will need to transfer from Beats Music to Apple Music immediately to avoid losing saved music libraries and playlists. The good news is Apple Music now has almost all of Beats Music’s features with only a few exceptions… expand full story

Windows Stories October 19, 2015

AAPL: 111.73

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In 1995, two years before his return to the company, Steve Jobs gave a characteristically blunt answer when asked why Apple found itself struggling in the early to mid 1990s. The issue, he said, was that Apple had gotten greedy.

What ruined Apple wasn’t growth … They got very greedy. Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible, they went for profits. They made outlandish profits for about four years… What that cost them was their future. What they should have been doing is making rational profits and going for market share.

Much has changed since then, of course. Apple has a substantial market share in both the personal computer and mobile markets, demonstrating that the two goals – growth and profitability – are not mutually exclusive. This is not an ‘Apple is doomed’ piece, nor anything like it. But I do wonder whether the company is once more putting short-term profits ahead of long-term brand loyalty … ?  expand full story

9to5google 

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