Analyst forecasts suggest iPad sales have peaked, expect YOY decline this quarter despite 13% holiday growth

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As highlighted by Fortune, analysts’ consensus on iPad sales for last quarter suggest that iPad sales will actually decline year-over-year by about 0.7%. Although the expected decline is small, this would represent a big shift in iPad momentum, especially since Apple saw a strong increase in sales for the holiday quarter, going from 22.9M units in the previous year to 26M this year.

If iPad sales have fallen, it wouldn’t be because of different market conditions to last year. Apple introduced the iPad Air at the end of 2014 around a year from the introduction of the iPad 4 at the end of 2012. Last year, Apple dropped the price of the iPad Mini a modest $30 while also introducing the highly anticipated retina iPad Mini. In 2012, it introduced the iPad mini. The product cycles are similar, so the decline isn’t due to any artificial inflation of sales last year.

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Madison Avenue execs describe Apple’s ad sales team as “slow, cocky and downright stingy”

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Apple is missing out on iAd sales opportunities because the company is too “slow, cocky and downright stingy” according to Madison Avenue media buyers cited in a piece in Advertising Age.

One exec told Ad Age that Apple doesn’t even have official sales targets for its ad business.

Cary Tilds, chief innovation officer for GroupM, said that Apple doesn’t have a big sales team. “It’s not their main focus to tell everyone in the world how amazing advertising in iAd is,” she said. “It’s just not as loud” …  Read more

Apple’s success in enterprise market “unbelieveable,” with more to come, promises Cook

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Business Insider highlighted Cook’s celebration of Apple’s success in the enterprise market in the analyst call following its quarterly earnings report.

It’s up to unbelievable numbers. The iPhone is used in 97% of the Fortune 500, and 91% of the Global 500, and iPad is used in 98% of the Fortune 500 and 93% of the Global 500 [...] 90% of tablet activations in corporations are iPads. And 95% of total app activations were on iOS …  Read more

CES 2014: Otterbox announces new ‘Symmetry’ cases for iPhone 5s and 5c

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At CES, Otterbox has unveiled its new range of iPhone cases called the ‘Symmetry’ series. According to Otterbox, these cases are a “fusion of protection and style”.

The protective cases are thin, combining two materials into a single piece. Otterbox calls the series one of the slimmest, most protective cases in its class. They have a raised edge on the front to protect the touchscreen glass and use synthetic rubber in a honeycomb coring on the back to absorb shock to defend against drop damage.

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Apple issues Preliminary Proxy Statement, urges shareholders to vote against Icahn proposal & Human Rights Board committee

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Apple today issued its Preliminary Proxy Statement via its Investor Relations website. As a publicly traded company, Apple issues this document annually, and it discusses pay packages for both executive team members and board members, company practices, and topics which shareholders will vote on at the upcoming shareholder meeting. Apple says that the next shareholder meeting will take place on February 28, 2014. Some interesting tidbits include that Apple’s board met seven times in 2013 with 75%+ attendance during each meeting. Additionally (to be voted on), a shareholder wants Apple to create a board committee related to human rights. Apple says that it is against this additional committee:

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BlackBerry implosion generating even bigger enterprise gains for iPad, says analyst

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Concerns about the future viability of Blackberry – once the default choice of mobile device for the enterprise market – have further boosted iPad penetration in businesses, according to an analyst quoted by AllThingsD.

Wedge Partners analyst Brian Blair theorizes that BlackBerry’s ill-starred attempt to sell itself inflamed concerns about the future viability of the company’s platform and gave corporations good reason to migrate their employees to other devices. That opened up a significant opportunity for Apple — particularly since Android continues to struggle for gains in enterprise [...]

Said Blair, “Our recent work points to tremendous momentum for iPad in the enterprise over the last few months and we believe that this may be one of the most important trends for Apple as we move into the New Year.”

Steve Jobs said shortly after the launch of the iPad that Apple didn’t need to market the device to businesses as “it’s being grabbed out of our hands, anyways” …  Read more