Education March 21
Education January 28
Apple has acquired education technology startup LearnSprout for an undisclosed sum, via Bloomberg. LearnSprout’s software lets teachers track student progress and test scores, organize class achievement targets and more school-oriented features. The acquisition follows Apple’s announcement of iOS 9.3, which includes several major new features for iPads in education, including multi-user account switching.
LearnSprout’s features were mainly marketed at PC and Mac users. With an Apple acquisition, it is likely the technology will be ported to iOS as Apple continues to push iPad into education sectors.
Education January 27
Six years ago today Steve Jobs introduced the iPad on stage in what was arguably one of the best product demos from Apple or any other tech company for that matter. The hype was tremendous but the demo was low key.
Jobs plainly explained why the iPad needed to exist and where Apple believed it fit between iPhones and Macs, then offered an almost hypnotizing demonstration of what using an iPad was like. Highlighting the intimacy of the tablet, Jobs demoed the iPad on stage while comfortably seated for a full 12 minutes. If you’ve never watched the demo or haven’t seen it lately, queue it up and see for yourself how much it stands out from nearly every other product introduction.
Six years in, the iPad has matured from a single product to a whole product line with multiple screen sizes, price points, and even accessories specific to the tablet. iPad sales peaked two years ago, though, and that peak’s clearly not temporary like many believe it is with the iPhone. Even with a whole new display size with the iPad Pro, Apple saw year-over-year declines with iPad sales last quarter.
So how exactly have iPad sales been changing over the years, what has Apple done to address the product category, and what opportunities remain for the tablet family?
Education January 13
Phil Schiller said in 2013 that “education is in Apple’s DNA,” and it’s no exaggeration. The company’s commitment to the education sector was there from the very beginning. Steve Jobs told the Smithsonian that he wanted to donate a computer to every school in the U.S. as long ago as 1979.
I thought if there was just one computer in every school, some of the kids would find it. It will change their life. We saw the rate at which this was happening and the rate at which the school bureaucracies were deciding to buy a computer for the school and it was real slow. We realized that a whole generation of kids was going to go through the school before they even got their first computer so we thought the kids can’t wait. We wanted to donate a computer to every school in America.
The company couldn’t afford it in those days, but Steve lobbied Congress to introduce a bill that would have created sufficient tax breaks to make it possible. That attempt failed, but Apple did succeed in brokering a tax deal in California that saw the company donate an Apple IIe to every school in California. Apple led the PC market in education for a time, and even created education-specific Mac models.
More recently, Apple appeared set to bring its educational success into the iPad era in 2013 when it announced a $30M deal (that would eventually have been worth a quarter of a billion dollars) to equip every student in the LA Unified School District with an iPad. If that program had succeeded, it would have created a template for rolling out similar ones across the whole of the USA. Instead, it failed catastrophically, and it now appears that Chromebooks are winning where iPads have failed …
Education December 9, 2015
Following his RFK award acceptance speech last night, Tim Cook this evening made a surprise appearance at Apple’s new Upper East Side retail store in New York. Apple is set to kick off its Hour of Code program in all of its retail stores tomorrow, but the Upper East Side store held its first session today.
Last week we learned that Tim Cook was set to receive the Robert F. Kennedy Human Rights 2015 Ripple of Hope award, and last night the Apple CEO delivered his acceptance speech during the scheduled award ceremony. The RFK Center hasn’t yet posted video of last night’s event, but Bloomberg has shared excerpts of what it reports was a 12 minute speech across of a variety of political and social issues.