Apple appears to have recently started promoting some of its own stock iOS apps on the App Store for search terms that would have previously displayed results from third-party developers first. As noted by MacStories, when searching for terms such as “browser”, “web”, “SMS”, “Movies”, “cloud, “Siri”, “internet”, and others on the App Store, Apple is now promoting some of its own apps and services such as Safari, iTunes, Messages, iCloud, and Siri as the first results.
The result for Apple’s apps aren’t typical App Store listings but instead provide users with a brief description and link to either “Learn more” or open the app. Clicking Learn More takes users to Apple’s website in Safari for more information on the app, while some listings, such as iTunes, allow users to tap “Visit iTunes Store” and automatically launch the iOS iTunes app. Read more