Samsung wanted Google to do its dirty work in attacking Apple

Image: amongtech.com

Image: amongtech.com

Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that was a customer as well as a competitor, Samsung sought to persuade Google to “launch a campaign against Apple.”

The then CEO of Samsung Telecommunications America, Dale Sohn, emailed his chief marketing officer to ask:

As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung’s position to avoid attacking Apple given its status as as a large customer, can we go to Google to ask them to launch a campaign against Apple based on the many better Android products available in the market for Q4?

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Wolff Olins Global CEO Karl Heiselman hired by Apple to take on new marketing role in May

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Following this week’s revelations that Apple SVP of Marketing Phil Schiller is unhappy with the direction of the company’s advertising and agency, and that Apple is considering hiring as many as four new digital agencies to further enhance its advertising efforts, it seems the company has added a formidable new member to its marketing team.

17_london-2012-olympic-logo-pink-blueAd Age reports that Apple has hired Karl Heiselman, who is currently the CEO of the Wolff Olins branding agency. Heiselman will take on an undisclosed role in the company’s marketing arm next month, he confirmed. This won’t be the executive’s first time in Cupertino. Heiselman previously worked for Apple in the ’90s as a design contractor.

At Wolff Olins, Heiselman headed up numerous high tech and high profile branding efforts including Product (RED) for Bono, the 2012 Olympics for London (right) and numerous Microsoft campaigns including the ill-fated Kin. The company also churned out “re-invention” for brands such as Aol, Sony, Skype, Belkin and Firefox… Read more

Samsung continues mocking iPad’s lack of features in new Galaxy Pro ads

Samsung today posted a series of ads for its new Galaxy Pro tablets and with them continues the theme of directly mocking Apple. This time the target is the iPad Air. In one ad called “Multi User” (above), Samsung highlights the ability to have multiple user accounts on the Galaxy Pro tablet, a highly requested feature among iOS users that Samsung notes is still not available on the iPad.

Another ad, titled “Pixel Density” (below) takes on the iPad’s Retina display, claiming that the Galaxy Pro tablet has a better looking display due to a higher pixel density. Samsung’s Tab Pro 10.1 2014 tablet includes a resolution of 2560 x 1600 with a pixel density of 299 compared to the iPad’s 2048 x 1536, 264 ppi display.  Read more

Former VP of marketing at Apple talks iPhone, Steve Jobs, and more at the 99U conference

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Apple’s former Vice President of Marketing Allison Johnson talked about her time at Apple during the 99U conference, as reported by Cult of Mac. Johnson now works with companies like Jawbone and Anki.

In the video, Johnson discusses her time working with Steve Jobs, including his response to the iPhone 4 “antenna-gate” issue. Johnson describe’s Jobs as being “so sad and so angry” about the problem, declaring that Apple would not be the kind of company that people regarded negatively.

She also talks about her role (and Jobs’) in marketing the original iPhone and other key events in the six years she was in charge of the company’s marketing.

The full twenty-five minute interview is included below:

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‘iPhone 5S’ (plus gold model), ‘iPhone 5C’ will actually be names of next iPhones?

Apple’s next two iPhone models will be named iPhone 5S and iPhone 5C, according to a report from Japan-based Macotakara. With repeated reports and rumors of the next-generation iPhone retaining the same design as the iPhone 5, the “iPhone 5S” name has long been claimed and regarded as the name of the new flagship iPhone. Apple’s iPhone 4S and iPhone 3GS retained the designs of the iPhone 4 and iPhone 3G, respectively.

However, because of Apple’s surprise naming scheme for the third-generation iPad (The new iPad), an outright claim of the name “iPhone 5S” may be important to some interested in the upcoming device.

As for the “iPhone 5C,” this name gained attention when purported packaging materials for the upcoming, lower-cost, plastic iPhone surfaced in photos online. It is unclear what the “C” in “5C” could stand for, but speculation and logic points to the “C” standing for “color.” Like recent iPod touch models, this plastic iPhone is rumored to come in a series of colors…

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Despite impressive ads, Media Arts Lab execs reportedly frustrated with Phil Schiller’s lack of focus

phil-schillerYesterday at its WWDC keynote presentation, alongside the expected design overhaul in Apple’s upcoming iOS 7, the company briefly showed off a slightly new direction for its ad campaigns going forward. While it kicked off the presentation with a video describing its focus for the new simplified design elements in iOS 7 (below), Bloomberg reports that its latest ad (above), which just started appearing on TV last night, marks a new direction for Apple’s marketing efforts. It also claims that Apple’s meetings regarding the company’s marketing message have become less focused following Steve Jobs’ death now that Apple’s senior vice president of marketing Phillip Schiller is in charge: Read more