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iOS and Android are completely different worlds when it comes to apps. Android is pretty much the wild west, with little control over quality or even safety (malware is commonplace). iOS, on a non-jailbroken device, is a walled garden, where Apple decides what apps can and can’t do, and which ones get approved for sale.

Yet despite that carefully-controlled approach, the App Store can still feel like a bit of a jungle. Which is why I wonder whether the Pinterest tie-in announced yesterday may offer hope for the future.

But let’s start with the problem I think needs to be solved, and that problem begins with search. Results may vary by country, and you can try the searches for yourself to compare your results with mine, but here’s what I get for a few obvious app searches …  expand full story

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