subscription ▪ August 18

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A new study from research firm MusicWatch shares some insight into Apple Music usage, including the percentages of users the subscription streaming service has been able to attract from Apple’s old iTunes music platform and competing services.

Around 11 percent of iOS users report actually using Apple Music (although 77 percent were aware it had launched), and that number is approximately the same among users purchasing or managing their music through iTunes. Compare those numbers to the approximately 40 percent of iOS users that MusicWatch says buy music in the form of digital downloads through iTunes.

In addition, the report notes that usage among existing iTunes Radio users sits at 18 percent. That would mean Apple Music has only attracted a small portion of iTunes users in general. While the numbers compared to iTunes usage are low, MusicWatch notes that the service has been able to convert around 52% of users that gave the service a try since launch. To me, that’s a good sign that the biggest hurdle is actually getting users to try the service. But how does usage relate to that of competitive services?…

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subscription ▪ July 14

Showtime Apple TV iPhone iPad Mac

Apple’s talks with networks for its upcoming streaming TV cable service are well underway, according to the New York Post. The four main broadcast networks are involved: ABC, CBS, NBC and Fox. Apple’s 30% revenue share of the subscription fee remains a point of contention, but the report claims that negotiations are rapidly gaining momentum with Apple targeting a late fall launch of its new TV product.

Disney or CBS will apparently be the first companies to sign up with Apple and get the skinny TV package deal rolling. Apple wants to have channels like Disney’s ESPN and Discovery in the mix too. Apple is also interested in getting local live TV as part of the package, as has been previously reported. According to the report, Apple has worked out a way to speed up the process so it doesn’t have to negotiate with every local affiliate network across the country itself.

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subscription ▪ June 30

Taylor Swift Apple Music

Apple Music officially launched today in iOS 8.4 alongside an integrated radio service featuring the 24/7 live streaming station known as Beats 1. Everyone is getting a free three month trial, but once that ends, Apple will start charging the credit card on your Apple ID with either the $9.99/month plan or the $14.99/month family plan (depending on what you selected when first signing up). If you want to cancel your subscription, or just keep it from auto-renewing so you can go month-to-month and manually activate it when you want, below we’ve put together a quick guide on how to do so across platforms: expand full story

subscription ▪ April 13

subscription ▪ April 8

Apple TV HBO

Reports regarding an Apple web-based TV service began to circulate in February of this year, with more details emerging last month. A new report from The Street now claims that Apple and Disney are currently in talks over what specific Disney-owned channels will be available on the service. It’s worth noting that Disney CEO Bob Iger is also on Apple’s Board.

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subscription ▪ February 27

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