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Apple operates more than 500 retail stores across the globe.

iphone 16 pro max apple store

Apple operates more than 500 retail stores in 22 countries. Under the direction of Deirdre O’Brien, Apple Stores are staffed by more than 70,000 team members and 3,000 Creative Pros. Here’s everything you need to know about Apple Retail including COVID-19 status, new store openings, and the latest news.

COVID-19: Changes to the Apple Store experience

Wondering about the status of your local Apple Store? Check out our COVID-19 Reopening Tracker, which includes a full map of open stores, health and safety procedures, and all the information you need to know before your visit.

Apple Stores: What makes them unique?

Beyond their award-winning architecture and landmark designs, Apple Stores are known for their focus on education and creativity. Over 250,000 free Today at Apple sessions were offered to the community each quarter prior to the pandemic. New stores are designed with a Video Wall and gathering area for Today at Apple known as the Forum. Older “classic” locations are being upgraded to accommodate the same experience.

Hours and locations: Where can I find details about my local Apple Store?

Apple’s website has a great tool for finding nearby locations and store hours; just type in your address or zip code to get started. You can learn more about the design and details of Apple Stores at The Apple Store Glossary.

Apple Store appointments: How can get I help?

If you’re having a problem with your device or want to shop with a knowledgeable Specialist, take the time to make an appointment before your Apple Store visit. If you need to make a Genius Bar appointment or contact Apple Support, visit Apple’s website. To schedule a shopping session, visit this link or open the Apple Store app.

The latest store openings and upgrades

Share your experience

If you attend a store opening, spot something interesting, or attend a great Today at Apple session, we’d love to see and share your photos.

Apple preparing to soon accept Apple Store payment cards via Passbook

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Baseball ticket in Passbook being scanned in (CNET)
Nearly a month after launching its virtual wallet iPhone app, Passbook, Apple is preparing to put the feature to good use in its physical retail stores.

Later this month, Apple will be seeding an updated version of its mobile point-of-sale (EasyPay) system software to Apple Store employees. This update, numbered version 12.3, will allow retail employees with EasyPays to capture Apple Store payment card codes from customer iPhones and iPod touches running Passbook.

While Apple’s EasyPay software should be ready for Passbook this month, some sources noted that the current EasyPay hardware, at least at some retail stores, may not be capable of scanning iOS device displays. Presumably, Apple has a solution for this in the works.

Also, Apple’s plans for rolling out the consumer-facing Apple Store app update to support Passbook-based Apple Store cards is currently unclear. But with Apple preparing to seed software to its stores that interacts with Passbook on customer iPhones and iPod touches, we believe that the feature is close to being a rolled out.


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Apple releases minor version 1.0.1 update for new iPod nano

As the new seventh-generation iPod nano lands on the shelves of Apple stores this week, the folks in Cupertino have released an update for the personal music player this afternoon. Version 1.0.1 is a minor update, as first noted by iLounge, only adding “support for iPod nano (7th generation).” As always, you can grab the update by plugging your device into iTunes.


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Apple Retail scheduled to launch Personal Pickup for iPhone 5 tonight (Update: Confirmed by Apple)

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If you missed purchasing an iPhone 5 this weekend, we might have some good news for you. We are hearing Apple expects to launch its in-store product reservation system, Personal Pickup, for iPhone 5 tonight at 10 p.m. Eastern. Customers can use the Apple Store app or website between 10 p.m. and 4 a.m. nightly to pre-purchase available iPhone 5 inventory for the next day. Because customers are actually purchasing the iPhone, they will have upwards of two weeks to pick up the phone (when it becomes available).

This certainly seems to be the best way to get your hands on Apple’s newest phone as ship times at Apple.com are still delayed “3-4 weeks”. Demand has been extremely high for this phone, so we recommend logging on to the reservation system as it becomes available.

Update:  It appears Apple’s iPhone 5 Personal Pickup page has been updated ahead of the 10 p.m. launch.  It reaffirms the reservation process which we outlined early this afternoon.  All pre-purchased iPhone 5 units will be available for in-store pickup the next business day and any units not pre-purchased will be available on a first-come, first-served basis.


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Samsung mocks iPhone 5 line sitters (again) in new Galaxy S III ad

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[youtube=http://www.youtube.com/watch?feature=player_embedded&v=nf5-Prx19ZM]

Samsung just released its latest ad mocking iPhone line sitters—right on time for the release of the iPhone 5 this week. The ad is quite similar to its old “The Next Big Thing” Galaxy ads, as it bashes iPhone customers waiting in line at the Apple Store. This commercial is for Samsung’s latest device, of course, the Galaxy S III.


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Apple releases Lightning to Micro USB adapter for Europeans

The Apple Store has come back online following Apple’s media event that just wrapped up in San Francisco. We’ve gotten a look at several smaller products from Apple, and we’ve found one more. For the Euro-folk, Apple has released a Lightning to Micro USB adapter, available for £15.00 and shipping within three days. Presumably the fine men and women of Cupertino have made the adapter available to comply with certain regulations regarding the Micro-USB standard. [Apple Store]

Catch up on our iPhone 5 event liveblog from earlier this afternoon or hit up or iPhone 5 hub for the latest.

Dallas newspaper identifies ‘Evil Genius’ Apple Store, corroborates Gizmodo story

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Yesterday, Gizmodo posted a harrowing piece about one of the most corrupt Apple Stores in the United States. The story profiled many unethical tactics done by the store managers and employees. In one instance, a regional manager actually gave away a free Apple product in exchange for a weight loss surgery, and also leant Apple products out for months at a time. In another case, Apple Store Geniuses would actually take iPhones at their leisure, often breaking them and replacing them. But perhaps the most disconcerting bit from the Gizmodo piece is what Geniuses did to customer’s products. In one instance, a Genius actually  “just erased people’s hard drives that are —holes.” Certainly shocking out of the company that’s already had 300 million visitors in its stores this year.

We weren’t sure how accurate the story was or if the sources had perhaps been embellishing at best and fabricating at worst.  However a separate second source has come forward with a separate but similar story and has named the store in question.
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3rd Generation iPad hits the Apple Store refurbished section offering $50 off, same 1 year warranty

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From 9to5Toys.com:

It appears that Apple is offering $50 off across the board yielding savings of 6-10% depending on the original price.  This is the first time Apple has offered the 3rd generation iPad refurbished at the Apple Store.

Apple’s refurbished iPads get a new battery and encasement and come with the same 1 year warranty as new iPads.
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LaCie announces re-engineered USB 3.0 products for new MacBooks including ruggedized USB stick

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[youtube=http://www.youtube.com/watch?v=ZC2YUZPxFOE]

LaCie introduced the RuggedKey this week. It is an IP-54 water and dust resistant USB 3.0 key that provides speeds up to 150 MB/s and a bumper that offers protection from “heat, cold, and 100-meter drops.” The RuggedKey is now available in Apple stores or from the company directly starting at $40 for 16 GB, but LaCie also announced today that it updated its entire USB 3.0 portfolio with optimizations specifically for Apple’s latest lineup of MacBooks. LaCie said it re-engineered its USB 3.0 products for Lion and Mountain Lion by taking advantage of USB-attached SCSI Protocol support in Ivy Bridge Macs:

Thanks to UAS (USB Attached SCSI Protocol), people with the latest Macbook Air, Macbook Pro and Macbook Pro with Retina Display will experience maximum USB 3.0 performance… Everything from cables and USB keys, to professional RAID storage solutions have been re-engineered for advanced performances. LaCie’s recently announced RuggedKey achieves top speeds up to 150MB/s in 32GB of flash memory – making it one of the fastest USB keys on the market. LaCie’s popular Rugged Triple, and Porsche Design P’9223 and P’9233 have also been optimized for Mac and are available in Apple retail.

On top of Apple stores, the redesigned lineup of LaCie USB 3.0 products is available through LaCie stores. The company’s full press release is below:

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New York State audit reveals that MTA gave Apple unfair advantage in Grand Central Store bidding

New York state Comptroller Thomas DiNapoli’s latest audit suggested the Metropolitan Transportation Authority gave Apple an unfair advantage last year when the company bid for a spot in Grand Central Terminal.

According to The New York Post:

  • A fresh audit by state Comptroller Thomas DiNapoli says the MTA last May allowed the California-based tech giant to set a daunting hurdle for rival bidders to clear in a tight, 30-day window — namely, that they be willing to front $5 million in cash.
  • “The competitive process followed by MTA . . . was at a minimum severely slanted toward Apple,” reads the report, submitted to MTA officials Friday and expected to be made public today.
  • DiNapoli’s report notes that Apple had been in private talks with the MTA for more than two years leading up to the bidding process.
  • In a saucy move that was rejected by the MTA, Apple even tried to get reimbursed by taxpayers for the initial $2 million it had paid the restaurant Metrazur to vacate the balcony atop the historic commuter hub, the report found — a deal that ultimately was worth $5 million.

MTA Chairman and CEO Joseph Lhota told The New York Post that DiNapoli’s report is overtly “bias against the MTA and Apple,” and he said the audit is “not fact-based, and, accordingly, their opinion is worthless.”

“The MTA’s lease process with Apple was open, transparent and followed both the spirit and letter of the law,” Lhota contended.

Apple opened its doors in Grand Central’s last winter and pays $1.1 million in rent for 2012, which the audit noted is below market, and the company notably does not share a percentage of its sales with the MTA. It is the only retailer at the station with such a deal.

On the plus side, there is an awesome Apple Store with free Wi-Fi in Grand Central Station!

[The full audit does not appear to be online as of press time.]


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Apple’s new Barcelona retail store opens tomorrow [Gallery]

We first got a look at the elaborate mosaic construction barricade officially announcing the new location, and today MacRecord and CultofMac posted some photos of Apple’s Barcelona retail store slated to open at 10 a.m. tomorrow morning.

Mountain Lion is live at the Mac App Store for $19.99

As Apple previously announced during its Q3 2012 earnings call yesterday, Mountain Lion is officially available for download in the Mac App Store for $19.99. The download is exclusive to the Mac App Store this year, as we mentioned before, because Apple will not sell the OS via USB sticks or optical discs. The $20 price tag is a $10 drop from Lion, however, and the single purchase will is good for up to five macs via the Mac App Stores purchased apps feature.

[youtube http://www.youtube.com/watch?v=hnJrkai6Eek]

Unfortunately, for those planning to try Mountain Lion in an Apple retail store before upgrading, we reported last night that some Apple Stores had issues getting the OS on in-store demo Macs. There are also many users reporting error messages when trying to download from Apple’s servers. Before you make the switch to 10.8, you might want to check out the list of compatible Mountain Lion apps to make sure you will not run into any problems.

Apple’s full press release is below:


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Apple gets paid for its products, on average, before it has to pay for their manufacturing

A fun fact from The Wall Street Journal just in time for Apple earnings:

Cash comes in before it goes out in part because Apple has incredible negotiating leverage vis-à-vis its suppliers. On average, in fiscal 2011 it didn’t pay suppliers for 83 days after being invoiced, according to Sanford C. Bernstein analyst Toni Sacconaghi. Yet Apple collected on its customer invoices much faster, 18 days on average. Meanwhile, it paid to keep just four days of inventory on hand in 2011, versus an already impressive 10 days in 2010.

While the scenario above oversimplifies (it takes many months to set up device assembly lines including testing and fault tolerance for instance), capital investments in manufacturing are heading toward null game for Apple.

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Apple online store adds text message notifications for order status updates

The Apple online store went down last night for a short while. It appears Apple made some minor tweaks, including the ability to receive text message notifications on orders. Apple is now displaying the following text in several sections of the online store in at least Canada and the United States: “Now get order status updates by text message.”

Apple explained on its website that the new feature is an option during the checkout process, and it is available to the following supported carriers: Alltel, AT&T, Boost Mobile, Cricket, Nextel, Sprint, T-Mobile, U.S. Cellular, Verizon Wireless, and Virgin Mobile USA.

Apple Notifications is a text-message-based alerts service designed to keep you up-to-date on your shipment and/or pickup notification status. In addition to standard email notifications, you can also request text message updates when you’re in Checkout. The number of messages you’ll receive will vary depending on the orders you placed.

What to Expect

Once your order ships, or is available for pickup, we’ll send you a text message. The text message will include your order number and a link to online Order Status. Texts are sent between 8:00 a.m. and 9:00 p.m. in your time zone.

How to turn off text notifications:

To stop receiving text notifications, simply reply STOP to the text message. Texting HELP to 83372 will give you additional information.

(via CultofMac & AppleBitch)

Apple Store overnights happening July 24. Mountain Lion launch the next day?

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We’ve heard a few whispers (3 and counting) that Apple Stores both in the United States and overseas have planned overnights for Tuesday, July 24th. With OS X Mountain Lion launching “in July”, according to Apple, we believe that it is sensible to speculate that this overnight may point to a public launch the following day.

This purported launch would be July 25th, a date that we speculated when Apple announced that its Q3 2012 earnings would be announced on the 24th. For OS X Lion’s launch last year, Apple announced the July 20th release at its July 19th Q3 2011 earnings announcement. It appears that Apple may follow that same pattern this year.

This year, Mountain Lion isn’t being launched alongside hardware (last year new Minis and Airs launched with Lion) so there is less setup required and accordingly, we’re hearing that the overnights will be smaller.  One employee tells us that it is basically just a few guys running around with the master image installing it on every Mac.  Notably, some stores we’ve spoken to haven’t heard of any overnight…yet.

On the other hand, Apple often holds Tuesday overnights, so this July 24th overnight may simply be a coincidence, and Apple may not launch OS X Mountain Lion on the 25th. But, there is already under two weeks left in July, and with last year’s launch pattern prime for repetition (launch announcement during the upcoming earnings call), we’d say a July 25th launch is increasingly likely.

OS X 10.8 Mountain Lion will be a $19.99 upgrade which will hit the Mac App Store on launch day.  Developers already have what is likely the Golden Master – build number is 12A269, a 4.34 GB Mac App Store download.


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SoHo NY Apple Store to reopen July 14

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[tweet https://twitter.com/ifostore/status/223266063452880896]

Apple just announced it will reopen its SoHo store in Manhattan on July 14 at 10 a.m. EST.

The Apple Store, SoHo, is completely redesigned and better than ever. There are more than twice as many products available for you to try. A new state-of-the-art theater with extra seating is the perfect place to enjoy events and workshops. We’ve added New York’s first Briefing Room, where you can get to know our Business Team. Even the Genius Bar is bigger, so it’s easier than ever to get an appointment.

The first 3, 000 customers win free commemorative t-shirts.


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Report: NIAC director slams US Gov’t, Apple for racially profiling over export sanction to Iran

Do you remember last month’s report about select Apple retail stores in Georgia allegedly discriminating against Farsi-speaking customers due to a United States sanction export to Iran? Well, the story is still abuzz. The policy director at the National Iranian American Council, Jamal Abdi, even got some space in The New York Times today to speak his mind on the matter:

  • IMAGINE if your ethnicity determined which products you were able to buy. Or if sales clerks required you to divulge your ancestry before swiping your credit card.
  • Some of us don’t have to imagine.

Abdi reviewed the cases from last month, and he even cited similar situations in California:

  • An isolated episode could be dismissed as the work of one bigoted, or misguided, employee. But there have been other recent reports of Apple employees refusing to sell to customers of Iranian descent.
  • In Santa Monica, Calif., two friends looking to buy an iPhone were asked whether they were speaking Persian and promptly informed, “I am sorry, we don’t sell to Persians.” In Sacramento, an Iranian-American man looking to buy Apple products for personal use mentioned that he was also thinking about buying an iPod for his nephew in Iran and was told he could not buy anything, even for himself. An Iranian student in Atlanta, and his Iranian-American friend, were not permitted to buy an iPhone after the friend, under questioning, mentioned that the student planned to return to Iran for the summer.

The NIAC director attributed these occurrences to Apple retail employees being forced to “interpret and implement federal policy,” which results in racial profiling, he said:

  • At the moment, nearly all exports to Iran are prohibited. Traveling to Iran with items like computers and smartphones is illegal. Apple’s own policy, stated on its Web site, makes it very clear that its products can’t be sent there.
  • But it is also illegal in the United States for a private company to discriminate against individuals based on race, color, religion or national origin under the Civil Rights Act. This protection extends of course to retail stores.

Abdi concluded his editorial by calling for Congress and President Obama to confront the consequences of their “ratcheted up sanctions,” or else they will continue to threaten the “values and basic civil liberties of some American citizens.”

The issue comes down to the US Government vaguely forcing retailers to enforce sanctions when those should be enforced at borders.

Visit The New York Times for the entire piece, called “Sanctions at the Genius Bar”.

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Iran’s Apple product vendors say iOS devices flourish in capital despite US sanction

Apple product vendors in Iran are laughing at reports from last week about U.S. Apple Store employees refusing sales to Farsi-speaking customers.

According to a weekend story from the Agence France-Presse (via MSN News), iPhones and iPads are widespread throughout Iran’s capital:

One salesman who gave only his first name, Hossein, told AFP that he had sold 40 iPhones the day before, and explained that prices for Apple items in Iran were only around $50-$60 more than in the United States.

Hossein explained it is easy for traders to workaround the export restriction. He said Apple’s highly coveted products are smuggled into Iran through Iraq. He also noted practically everyone in Tehran owns an iOS device, while other salesclerks claimed several shops are “dressed up to look like official Apple Stores.”

Despite the vendors’ jibes, and their claims about Iran’s unwavering access to the Cupertino goods, many questioned Apple’s treatment of Farsi-speaking U.S. customers, which bordered on racial profiling. An Apple Store in Georgia apparently refused to sell iOS devices to an Alpharetta woman and her uncle, because they spoke Farsi, a Persian-Iranian language, to each other. Another customer, Zack Jafarzadeh, apparently received the same treatment at a different Apple Store in Atlanta when he accompanied a fluent friend to buy an iPhone.

Sabet and Jafarzadeh asserted that the Apple Stores racially profiled Iranians and discriminated against them. They further said Apple’s policy is both confusing and inconsistent.

A representative for the U.S. State Department clarified there was no policy or law that prohibits Apple from selling products in the U.S. to anybody intending to use them stateside, including customers of Iranian descent or citizenship, but customers do need a license to take the “high-technology goods” to Iran.

Apparently, though, at least to a few vendors in Iran, that license is a joke.

[youtube=http://www.youtube.com/watch?v=FBDFILJ8tkM&feature=player_embedded]


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Arizona’s iStores close up shop as another Apple reseller bites the dust

Liquidation sale

Apple Stores are an unmitigated success. Unfortunately, that is bad news for those who sold Apple products before the stores came along. Yet another Apple retailer is closing this month, as Arizona’s iStore Owner Steve Walker told patrons on its website.

Walker cites an unfair playing field provided by Apple:

“We had a lot of fun over the years working so closely with the Apple product and loyal Apple product users. Unfortunately, since the introduction of the Apple Corporate Stores in 2001, dealers have continually struggled with fair inventory allocation by Apple along with a horribly uneven playing field in relation to the independent’s ability to service our customers in the same way the Apple Stores are able to provide service. As an example, Apple will swap iPhones, iPads, iPods and oftentimes Macs that are not functioning properly, but do not provide the ability for Independent’s to offer the same level of service. These problems existed even though iStore has consistently met all metrics as measured by Apple to be a distinguished and high-performing Apple Specialist and AppleCare Premium Service Provider. For these reasons and others, I have made the tough choice to close our stores.

The note on the website is pasted below:

To Our Many Valued Customers and Friends,

We have enjoyed assisting you with all your Apple needs over the past 17 years here in Arizona. I feel blessed to have been able to provide for my family while being entangled in all the cool Apple products. Over the years, I have had the privilege of working with some of the most talented Apple people around – those who have helped you with everything from your complex issues to your simple problems or helped you figure out exactly which Mac, iPod or iPad was right for you.

With the gradual opening of what is now 5 corporate Apple Stores here in the Phoenix area and corresponding changes at Apple with their reseller relations, Apple has made it nearly impossible to sustain profitability while providing great customer service. As many of you have experienced (most recently with the 3rd Gen iPad), Apple consistently withholds product from their independent dealers while providing abundantly to their own corporate Apple Stores. For this reason and many others that would take too long to enumerate and, quite frankly, you probably don’t care about, we have chosen to permanently close our stores.

As is the case with all businesses, we have made our fair share of mistakes. We could have done better at many things. If you were ever caught in the crossfire of those situations, I hope you were made whole by us (except the crazy ones like that guy that expected us to give him a refund for a product he purchased at our competitor’s store).

I thank you for your kindness, tolerance, patience, humanity, business and friendship over the years.

Sincerely,

Steve Walker

President

iStore

The question is: Should Apple have some compassion for retailers that have been with Apple for decades? Or is this just part of business?

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Did Apple just give every one of its retail employees a $4 raise? (Update: Nope)

Update: BusinessInsider issued the update below confirming our doubts:

Correction: An earlier version of this story said that all Apple Store employees were getting a raise of at least $4 per hour. This is what we were told by a single source at an Apple Retail store. But other Apple Retail store employees say this is not true. It is possible that only employees at one store are getting raises. We don’t know the full story, and we never should have written a story that indicated we did. It was an overreach, and we sincerely apologize for misleading readers.

While we find it a little hard to believe, BusinessInsider reported that a source said all Apple retail employees would receive a $4-per-hour raise starting July 20:

A source tells us that every Apple retail employee will get a $4-per-hour raise… This is based on an internal review process called NetPromoter that lets Apple employees critique the company… It seems that enough Apple employees thought they were underpaid that the company decided to spread some money around.

It is definitely possible that some retail employees will get the $4 raise, but we will wait for confirmation from Apple about all of its nearly 30,000 retail employees seeing the increase in pay. We talked to four different Apple employees from varied locations, but they have not heard anything about a raise. We previously reported that Apple’s recently appointed Senior Vice President of Retail John Browett has promised retail employees a three month advance on raises originally expected in September. We will keep you updated.

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Giant Retina MacBook Pro window display goes up at Apple Store

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Apple has created oversized window displays in the past following its latest product launches, including the iPhone 4S, and we snapped some photos today of the new Retina MacBook Pro signage.


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Apple’s first Swedish retail store coming to NK Mall in Stockholm

We told you a couple months ago that Apple was likely planning its first retail location in Sweden after job listings were discovered on Apple’s website. There were reports at the time that the store would end up somewhere in Stockholm’s city center, but the exact location was otherwise unknown. Today, local reports from 99mac and others claimed Apple is now confirming to new employees that the store will be located in the NK mall in Stockholm. According to the report, there is also talk that Apple is planning more retail locations for Malmö and Gothenburg, and possibly a second location in Stockholm.

The Stockholm store increases Apple’s retail presence to 13 countries, and it is expected to open sometime in August or September. NK Mall has two locations in Stockholm and Gothenburg, with the Stockholm location alone receiving roughly 12 million visitors annually.


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New Apple Stores coming to UK, France, Canada, Salt Lake City, & more

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Apple announced its plan last year to spend roughly $900 million opening 40 new retail locations in 2012. In March, we told you new stores were coming to Germany, Spain, Australia, and France‘s Burgundy wine region, and several reports this week confirmed a handful of new locations for the United Kingdom, France, and Canada. Ten of the 40 stores Apple planned for 2012 will début in the U.S., and recent reports indicated two of those U.S. stores will be located in California and Salt Lake City…
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Target discounting iPhone 4S to $149, iPhone 4 to $49 – in store only

If you are looking to pick up the iPhone 4S in the next couple of days, make sure to check your local Target store before purchasing. Thanks to a couple of tips sent to us by email, we now know that various Target locations are running a deal on the iPhone 4S and iPhone 4 for all carriers. The 16GB iPhone 4S is available for $149.99 on a two-year contract, while the iPhone 4 is $49.99 on two-year contract — both at a $50 discount. Let us know in the comments if your local Target is running this deal. Sadly, it is not available online.

Cheers Laurenty, Caleb, iDannyOcean!


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Samsung employs protesters to ‘wake up’ Apple users?

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UPDATE:  Samsung just officially denied any involvement with the “Wake Up” protest held outside of an Australian Apple Store earlier this week. According to SlashGear, the company stepped forth Friday and denied any ties to the affair: ”Samsung Electronics Australia has nothing to do with the ‘Wake-Up Campaign’.” Read more at 9to5Mac.

Samsung reportedly hired marketing agency Tongue to lead an advertising campaign for its upcoming Galaxy S III launch, and its first demonstration occurred at an Apple Store in Australia earlier this week, but the event resembled more of a protest or call to arms, rather than a promotional stunt.

A mysterious black bus donning the phrase “WAKE UP,” coupled with hordes of chanters waving coordinating signs in the air, roamed through the streets of Sydney on April 22. The show paraded in front of George Street’s Apple store and left the entire city in confusion.

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=Ldq2tNLRDwA]

According to Australian website mUmBRELLA, the staged fuss also boasted a series of billboards posted around the area, as well as “WAKE UP” written on the bottom of Bondi Ice Bergs’ pool, and an equally-mystifying website at wake-up-australia.com.au. The URL is registered to ad agency New Dialogue, which underwent rebranding and now goes by the name “Tongue.”

The website allegedly counts down the Galaxy S III launch, but it is set to end at 3 p.m. May 6. The highly anticipated Android-powered smartphone is the primary rival to Apple’s iPhone, and it is unveiling May 3 in London, so circulating rumors indicate the “WAKE UP” countdown is actually the device’s landing date for Australian markets.

Samsung previously hosted a teaser website at tgeltaayehxnx.com, which is anagram for “the new galaxy,” that also contained a countdown. It redirected users to thenextgalaxy.com when the clock ran out last Monday. Samsung embedded a video on the subsequent page that promised its next Galaxy device will “stand out from everyone else” while depicting a slew of sheep in a field for the closing frame. The imagery and language is a definite jab at iPhone users, who are often mocked as “iSheep,” over speculation that they blindly follow Apple.

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=8NnVU8R6mAU]


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