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Apple TV is Apple's streaming device that accesses the Apple TV+ service ($4.99 per month), Netflix, Hulu, YouTube, Amazon Prime, and countless other entertainment apps.

The Apple TV is Apple’s set-top box that runs tvOS. The company currently sells the updated Apple TV HD first introduced in 2015 and the 2021 second-generation Apple 4K models. Alongside the two products, Apple also has the Apple TV app, which is available for iOS and Android users as well as lots of smart TV owners, and Apple TV+, the company’s video streaming service with exclusive original content.

History

The first-generation Apple TV was unveiled in September 2006. The product, which would be called iTV, couldn’t have this name since the British terrestrial broadcast network ITV already held the right to the name in the UK and threatened to take legal action against Apple.

Shipped six months later, the first Apple TV had a 40GB HDD, and a 160GB HDD option was later released.

The second-generation Apple TV was announced in September of 2010 and was the first model to run on a variant of iOS. In a smaller, all-black case, it was one-quarter the size of the original Apple TV. The HDD was replaced by 8GB of internal flash storage, enough for buffering purposes. Also different from the first set-top box, this one was only used for streaming content. It also supported output up to 720p over HDMI only.

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The third-generation Apple TV was released almost two years later in March 2012. It included the A5 chip and support for 1080p output. As of 2021, the third-generation set-top box still works with streaming services including Apple TV+, Apple TV Channels, Amazon Prime Video, and Netflix.

The fourth generation, or the Apple TV HD, was the biggest revamp to the set-top box in years, and it launched in September 2015. With a brand-new black remote charged via Lightning cable, it introduced the tvOS operating system with an App Store allowing downloads of third-party apps for video, audio, games, and other content. This device includes the A8 processor and support for Dolby Digital Plus.

Two years later, in September of 2017, Apple introduced the fifth-generation Apple TV, or the Apple TV 4K, which supports 2160p output, HDR10, Dolby Vision, Dolby Atmos, and includes the A10X Fusion processor. This model is similar to the fourth-generation model with the only difference being the addition of vents on the base and the removal of the USB-C port.

The sixth-generation Apple TV, or the second-generation Apple TV 4K, was introduced in April of 2021. With a similar design to its predecessor, the main change is the A12 chip and the second-generation Siri Remote.

Specs

Currently, Apple sells the fourth and sixth generation of its set-top box.

Apple TV HD (fourth-generation)

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Launched in 2015, the Apple TV HD uses the A8 chip with 64-bit architecture. It supports videos up to 1080p and 60 fps. Only available in 32GB storage option, the set-top box uses the second-generation Siri Remote, featuring Bluetooth 4.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 1.4, 802.11ac Wi-Fi with MIMO, 10/100BASE-T Ethernet, IR receiver, USB-C for service and support, built-in power supply.

The fourth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Apple TV 4K (sixth-generation)

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Launched in 2021, the second-generation Apple TV 4K uses the A12 Bionic chip with 64-bit architecture. It supports videos up to 2160p and 60 fps, HEVC Dolby Vision, HDR10, and Dolby Atmos technologies. Available in 32GB and 64GB storage options, the set-top box uses the second-generation Siri Remote featuring Bluetooth 5.0 wireless technology, an IR transmitter, and a Lightning connector for charging.

These are its ports and interfaces: HDMI 2.1ax, 802.11ax Wi-Fi 6 with MIMO; simultaneous dual-band (2.4 GHz and 5GHz), Gigabit Ethernet, Bluetooth 5.0 wireless technology, IR receiver, and Built-in power supply.

The sixth-generation Apple TV runs the latest tvOS software, currently on iOS 15.

Second-generation Siri Remote

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Alongside the new Apple TV 4K, the company introduced a redesigned Siri Remote. It is made of aluminum and rubber buttons. It has a microphone for Siri, an IR transmitter, a Lightning connector for charging and uses Bluetooth 5.0 technology.

In an interview with Apple Vice President of Product Marketing for Home and Audio Tim Twerdahl, the new remote is inspired by the iPod click wheel:

“Once we came up with this circular design we thought it looked a lot like the iPod quick wheel, so what could do that could really help people with their TV using an interface like that? The scrubbing of the video came as such a natural thing, professional editors often use these jog-style controls, which are quite powerful, and it’s really nice to bring this into people’s living room.“

Although it was rumored, the second-generation Siri Remote doesn’t have a U1 chip to help users find the accessory when it gets lost on the couch. According to Tim Twerdahl, the thicker design of the remote chassis means it won’t get lost in couch cushions as much as the previous generation

You can learn more about the second-generation Siri Remote here.

Third-party certified Apple TV Remote

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In August of 2021, Deutsche Telekom started offering a third-party certified Apple TV Remote. This is the first company to offer Universal Electronics’ remote control to customers who purchase a new Apple TV 4K directly with the carrier with a Magenta TV subscription.

The alternative Siri Remote from Universal Electronics looks more like a classic TV remote control since it does not have a trackpad and comes with buttons for switching channels and accessing the TV guide. However, it also includes all the buttons needed to navigate through tvOS, including the Siri button and even a built-in microphone.

tvOS 15: what’s new to the Apple TV

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Apple released on September 20 tvOS 15, the operating system to the Apple TV HD and 4K (1st and 2nd gen). Here’s everything new with it:

  • For All of You: Browse a new row in the Apple TV app to find something that everyone in the house can’t wait to watch.
  • Shared with You: Movies and shows shared through Messages appear in a new row in the Apple TV app.
  • Spatial Audio: Listen with AirPods Pro or AirPods Max for a theater-like experience with sound that surrounds you.
  • Smart AirPods routing: Get an automatic onscreen notification to magically connect your AirPods.
  • HomeKit camera enhancements: View multiple cameras around the house at the same time on your Apple TV.
  • Room-filling stereo sound: Pair two HomePod mini speakers with Apple TV 4K and enjoy rich, balanced sound for everything you watch.

You can learn more about tvOS 15 here.

tvOS 15.1 features

tvOS 15.1 brings the long-awaited SharePlay feature. With it, you can watch movies, shows, or listen to songs while on a FaceTime call on your iPhone, iPad, or Mac with friends.

tvOS 15.2 features

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A month after launching tvOS 15.1, Apple seeded tvOS 15.2. This software brings a new way to view your Memories. Apple Music subscribers can hear songs that combine expert recommendations with your music tastes, and what’s in your photos and videos.

Here is what else is new:

  • Apple TV app: The Store tab is a new all-in-one destination to browse, buy, and rent the world’s best movies and TV shows.
  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri.
  • Siri now includes language support for Dutch and French in Belgium, Russian in Russia, and French, German, and Italian in Switzerland.
  • Screen savers: Enjoy stunning views of Iceland and Scotland. Location details can be found by pressing the clickpad or tapping the Touch surface on your Siri Remote.

tvOS 15.3 features

Different from tvOS 15.2, tvOS 15.3 doesn’t bring changes for the Apple TV, only small improvements and bug fixes.

tvOS 15.4 Apple TV

tvOS 15.4 features

tvOS 15.4 bring some interesting features to the Apple TV hardware:

  • Captive Wi-Fi network support;
  • New “Up Next” queue that can be viewed from the “Now Playing” screen;
  • Revamped Spatial Audio controls with tvOS 15.4;
  • New non-binary, American Siri voice

tvOS 15.5 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.5.

tvOS 15.6 features

Different from other software updates, Apple doesn’t specify what’s changed with tvOS 15.6, most likely just bug fixes.

Apple is currently testing tvOS 16.

Pricing

The Apple TV pricing starts at $149 on the HD model and goes up to $199 on the 4K model with 64GB of storage.

  • 32GB, HD model: $149
  • 32GB, 4K model: $179
  • 64GB, 4K model: $199

Lower prices may be available from Apple’s official Amazon store.

2021 Apple TV 4K release

The new set-top box launched on May 21. Pre-orders started on April 30.

Review Apple TV 4K (1st-gen)

In our opinion article about the previous Apple TV, is its simplicity that people love the most:

The Apple TV is the true TV hub for the streaming era, especially for Apple fans. In many ways, it’s the simplicity of the Apple TV, with an ad-free experience and a range of 4K HDR content, via iTunes Store that makes people still own this product after all this time.

Deals

Over at 9to5Toys, you can find the best deals on the Apple TV and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Apple TV app

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The Apple TV app holds Apple Original shows and movies from Apple TV+. It also includes the Apple TV Channels, with over 30 streaming services ready to be subscribed to within the app.

With personalized and curated content, it’s easier to discover new shows. You can also search for your library while also being able to buy or rent content from the iTunes Store.

Apple TV+

Apple TV+ launched on November 1, 2019. It features Apple’s original TV shows and movies. Here’s what’s on Apple TV+.

At its 2019 September iPhone event, Apple officially announced launch details for its premium TV service: $4.99 per month for a family subscription. Customers who purchase an iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

Since the Apple TV+ debut, Apple has received a total of 1,115 awards nominations and accolades, and 250 award wins from the Oscars, including Best Picture, Critics Choice Awards, Writers Guild Association, Critics Choice Documentary Awards, Daytime and Primetime Emmy Awards, NAACP Image Awards, Peabody Awards, and more.

“Ted Lasso,” “CODA,” and “Wolfwalkers” are three of the most prized shows on the catalog.

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Carl Icahn forecasts UltraHD Apple TV set in FY 2016

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Included in activist shareholder and investor Carl Icahn’s open letter to Apple CEO Tim Cook requesting an increased stock buyback from the company is somewhat of a prediction about when Apple might release an actual Apple TV set, not just an updated set-top box. Icahn sees fiscal year 2016 as an opportunity for Apple to enter the home television market citing an upgrade cycle due to UltraHD displays.

As we highlighted in our previous letter, we believe UltraHD’s (ultra-high-definition television) superior picture quality in comparison to regular HD will drive a major TV replacement cycle as the price gap between them narrows. It should also be noted that Reed Hastings, CEO of Netflix, has referenced UltraHD as a major catalyst for Netflix going forward, and while this is true for Netflix, we believe it is also true for Apple. Against the backdrop of this replacement cycle, FY 2016 represents an opportune time to introduce an UltraHD TV set.


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iPhone app Numerous adds iCloud sign-in, Today widget, more

Numerous, the number tracking app for iPhone, previewed a new version of the app over the summer with several features that take advantage of iOS 8. Today the update is live and includes support for HealthKit to read data from Apple’s Health app, a Today widget in Notification Center for glancing at numbers you track, and added AirPlay support for displaying an optimized version of your numbers on Apple TV.

The update also includes iPhone 6 and iPhone 6 Plus enhancements and landscape support, but iCloud sign-in support is probably my favorite addition. Introduced earlier this year at WWDC, iCloud sign-in support allows developers to offer app users an alternative to easy log-ins through social networks like Facebook and Twitter.
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2013 Apple TV revision gets its first exclusive feature: iOS 8’s Peer-to-Peer AirPlay

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When Apple released Apple TV software update 7.0 earlier this month, it came with support for new iOS 8 features including the new Peer-to-Peer AirPlay feature. First announced when Apple unveiled iOS 8 earlier this year, Peer-to-Peer AirPlay allows users on iOS 8 and the upcoming OS X Yosemite release to stream content to an Apple TV without having to connect to the same wireless network. What we didn’t know at the time, however, is that the feature is limited to only the latest Apple TV hardware:
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Apple adds FX NOW channel w/ on-demand TV & movies to Apple TV

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Following a report in July that Apple was planning on adding a new FX Now channel to Apple TV within 12 months, today the channel has officially arrived for users in the US. Like the FX Now app that was already available on iOS devices via an app for iPhone and iPad, the channel offers on-demand video streaming with content from the FX, FXX, and FXM networks. 
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Apple TV updated w/ Beats Music channel, refreshed design, Family Sharing, & iCloud Photos

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In addition to shipping iOS 8 to iPhone, iPad, and iPod touch users today, Apple has released a software update to Apple TV (third-generation) users as well. As we previewed before, the new version of Apple TV’s software brings a refreshed design with thinner text and flatter icons bringing it more in line with iOS’s look and feel. The update also includes a newly added Beats Music channel for the subscription streaming music service Apple purchased earlier this year.


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WATCH Disney iOS apps updated with AirPlay and Chromecast streaming support

Disney’s popular apps iOS apps including WATCH Disney Channel, WATCH Disney Junior, and WATCH Disney X D have all been updated today with support for AirPlay and Chromecast streaming.

That means that owners of an Apple TV or Google’s Chromecast can now send content from the iPhone and iPad apps to an Apple TV or Chromecast-connected TV. Apple TV already has dedicated Disney channels offering most if not all of content available through the apps, but AirPlay streaming offers another way to get content to the big screen if you prefer browsing from a mobile device.

The updated WATCH Disney Channel, WATCH Disney Junior, and WATCH Disney X D apps are available now on the App Store.

What’s New in Version 4.0.2

AirPlay streaming now available via Apple TV
Casting now available via Google Chromecast

Tim Cook appears on Charlie Rose, talks Steve Jobs, Beats, and Apple TV

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[youtube https://www.youtube.com/watch?v=ZPp0Sc6KEnQ&channel=CharlieRose&op=9to5]

Tim Cook appeared on Charlie Rose in a multi-part interview, the first of which airs today. In three clips released by the show, Cook discusses Steve Jobs’s continuing inspiration at at Apple, the Beats Electronics acquisition, and the Apple TV, the company’s “hobby device” turned full product category.

The second half of the interview will air on Monday night. You can see the other two clips below:


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Apple Events channel added to Apple TV for iPhone / Wearable live stream

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Image via @SonnyDickson

Apple announced on Thursday that it will broadcast this year’s iPhone event live for Safari and Apple TV users, and today Apple TV has revived the dedicated Apple Events channel for viewing the announcement live during the event. The channel usually remains for a short time after the event for on-demand viewing. As always, we’ll be sharing major announcements from Apple’s event for those who cannot view the live stream throughout the event.
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Apple Store promoting upcoming iTunes Festival w/ pins and wristbands, music-related events

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After bringing the iTunes Festival to the US earlier this year at Austin SXSW, Apple’s annual music event in London kicking off next week has been the focus of much of the company’s attention recently. Earlier this week, Apple’s newly acquired Beats Music began promoting the iTunes Festival with a contest within the app to attend the festival.

Apple will also use its retail stores to further promote the event with iTunes Festival Pins to be worn by retail employees to “spark conversation about the event,” according to an internal document obtained by 9to5Mac. Retail employees will also receive iTunes Festival wristbands and redemption codes for music. Select Apple Stores will also host “music-related events” with local artists, according to the document.
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Apple TV adds premium network Showtime to the channel lineup

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In addition to reviving the iTunes Festival channel ahead of the music event, Apple has pushed out an additional channel on Apple TV. Showtime Anytime, the premium cable and satellite television network, is now available for streaming content on Apple TV. The channel includes free full episodes of select episodes of certain shows. In addition to acting as an on-demand channel, Showtime Anytime on Apple TV also supports viewing live broadcasts with an authenticated subscription to supported TV providers.
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Calls to Apple confirm: Apple TV promotion and upcoming iTunes Festival wipe out Store stock, still available for shipping

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The Apple TV is showing up as ‘Unavailable for pickup’ at Apple Stores across the U.S., with multiple NY Apple Stores we called saying that in-store stocks had been exhausted by demand created by the promotion offering $25 iTunes credit with every purchase, along with that generated by the upcoming London iTunes festival as well as the recent Lollapalooza livestream. Apple has been promoting the music festival as a good reason to buy the box now … 


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NFL Now channel added to Apple TV w/ instant in-game highlights, live events and press conferences, more

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Earlier this month we reported that the NFL network was testing its NFL Now service as a channel on the Apple TV. The subscription sports service launch followed a few days later with apps for iPhone and iPad in tow, and today the Apple TV channel has arrived as well. While the football channel does not support viewing live games, it does feature highlight clips and other programs as part of the service. Here’s how NFL Now describes the service:

NFL Now gives you personalized access to the largest digital library of NFL content available anywhere including news, analysis and highlights, plus NFL Films archives all on your favorite devices. Some premium content requires a paid subscription.


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Apple is again giving away free $25 iTunes credit with the purchase of an Apple TV

From 9to5Toys.com:

Apple is using the upcoming London iTunes festival as a convenient excuse to revive its Apple TV iTunes gift card bundle. Beginning today and running through September 30th, all Apple TVs will be accompanied by a $25 iTunes gift card.

The iTunes credit can be used to buy apps, music, movies and anything else Apple sells in its digital marketplaces. It cannot be used to purchase physical items or service from the Apple Stores. Perhaps a better deal for those of you who don’t buy media from iTunes, Apple continually offers a refurbished Apple TV for $75 with free shipping and a 1-year warranty.

Back in February when this promo first came around we thought it may be a precursor to new Apple TV hardware, but we’ve since learned that it’s not likely to launch until 2015. Apple TV users can expect a visual makeover this fall with redesigned icons and thinner font.
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NFL Now app launches on iPhone & iPad, coming soon to Apple TV with personalized video stream & more

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The NFL Now app we revealed a few days ago has launched on iPhone and iPad, offering fans a personalized video stream of their favorite teams.

NFL Now delivers a personalized video stream of your favorite NFL teams, players and coaches right to your iPad or iPhone. Get exclusive interviews and stories about your team, breaking news on your fantasy players, and unlimited access to your favorites in the NFL Films Archives.

This official NFL product combines all of the intense football you love with a smart, easy-to-use interface. NFL Now for the iPhone and iPad learns what you like and delivers a non-stop stream of customized NFL content gathered just for you …


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Apple releases iOS 8 beta 5 to developers with Health enhancements, UI tweaks

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As expected, Apple has released iOS 8 beta 5 for the iPhone, iPad, and iPod touch to developers this morning. This update, like the past betas, includes various performance and bug fixes. The previous beta brought various minor user-interface touch-ups and a new Tips app to iOS 8. We’ll be updating this post as new discoveries are made in iOS 8 beta, and you can send us what you find to tips@9to5mac.com. You can find what’s new in beta 5, below:


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NFL Now app coming to Apple TV this month

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The NFL will be launching a new NFL Now service later this month, and it will be coming to the Apple TV with a dedicated application, according to an image of the app in testing taken by an NFL employee. NFL Now was introduced in January, and it is a personalized NFL content application with on-demand highlights, extensive archives, and news broadcasts. Here’s the NFL’s official list of content coming to the NFL Now app:


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Apple TV overhaul not expected to debut until 2015

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A new report from The Information published today discussing the next generation of Apple TV says the new set-top box won’t be ready for prime time until at least 2015. This expectancy timeline aligns with previous 9to5Mac reporting on the Apple TV development progress.

According to the report, Apple employees managing the project have informed Apple TV engineers working on the next generation set-top box that it is currently not expected to reach completion in time to debut in 2014.
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9to5Toys Lunch Break: Apple TV $85, UE Mini Boom BT speaker $79, Samsung EVO SSD 500GB $225, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

Today’s can’t miss deals:

Apple Deals:

Ultimate Ears MINI BOOM Wireless Bluetooth Speaker/Speakerphone (Red/Black): $79 shipped (Reg. $100)

Samsung Solid State Drives: 840 EVO Series 500GB $225 (orig. $480), 850 Pro Series 256GB $185 (Reg. $200)

Exclusive: Get an extra $20 to trade in your old iPad at Gazelle (up to $430)

Other new deals:

  • New! Daily Deals: Klipsch BT Speakers from $155, Sharp 1080p HDTVs from $600, more
  • New! Games/Apps: Rayman Origins for Mac $10, 50% off Logitech gaming accessories, more

More deals still alive:

New products/ongoing promotions:

Apple TV updated with FOX NOW, CNBC channels

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Apple has rolled out some new channel additions to the Apple TV set-top box this morning. Both FOX NOW and CNBC have joined the Apple TV lineup. Both channels appear to require a cable subscription to unlock the content within. However, some episodes and clips are available without providing subscription credentials.

The CNBC channel supports viewing live broadcasts from the business-focused station as well as viewing previously aired shows and content. The FOX NOW channel features popular shows from the network like American Idol, Glee, Family Guy, The Following, and more.
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Apple seeds iOS 8 beta 4 to developers with redesigned Control Center, Health improvements, more

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Apple today released iOS 8 beta 4 to developers. It is now available via Software Update in Settings for those running earlier betas of iOS 8 on the iPhone, iPad, and iPod touch. The new update likely brings further design enhancements and bug fixes. iOS 8 comes out this fall and adds new features like health tracking, improved messaging, more efficient email management, and bolstered photo editing. We’ll be updating this post (below) as we discover new changes, and you can send us what you find to tips@9to5mac.com.


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Apple brings iTunes Extras to Apple TV, HD Extras to Macs today & iOS 8 in fall

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Apple today released iTunes version 11.3 and with it is making its iTunes Extras feature available for HD movies on Macs.  Apple also announced today that the feature is now available for Apple TV with update 6.2 and will arrive on iOS 8 this fall.

While we’ll have to wait for iTunes Extras to arrive on iOS with the release of iOS 8 this fall, the Apple TV OS 6.2 update rolled out late last month to users alongside iOS 7.1.2.

iTunes Extras offers an interactive experience for some video content on iTunes that often includes behind-the-scenes videos, image galleries, commentary from the creators, cast interviews, exclusive clips, short films, and more. Content creators decide whether or not to offer the iTunes Extras feature and create the experience using templates provided by Apple. Apple also notes that “new iTunes Extras will be automatically added to your previously purchased HD movies as they become available- at no additional charge.”


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