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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Apple gives new look at Campus 2 construction progress in updated aerial photo

In an updated aerial photo published today, Apple gives us our latest look at construction progress on its new ‘Campus 2’ building in Cupertino.

In the photo, we get a closer look at new developments on the main building, as well as the surrounding campus including a planned 1,000 seat auditorium, 300,000 square foot R&D facilities, a parking structure and other buildings separate from the main circular structure. The photos were published to the City of Cupertino’s webpage tracking progress and road closures on the project for the public.

Apple hasn’t updated its planned general project schedule on the City of Cupertino’s website and still plans to complete building construction on Campus 2 by the end of 2016 when it can begin to move in approximately 13,000 of its employees.

We’ve been keeping track of construction progress on Campus 2 with the latest photos, news, and drone flyovers in our timeline here.

Apple unveils major Cisco partnership to create iOS “fast lane” for enterprise customers

Apple CEO Tim Cook & Cisco CEO John Chambers today

Apple has announced a new partnership with Cisco that will result in a “fast lane” for enterprise customers using iOS devices on Cisco’s networks and push iPhone and iPad into Cisco’s enterprise environments. At a joint event today, Tim Cook reportedly said Apple is “all in on the enterprise” while calling the Cisco deal “the Holy Grail” of partnerships.

With Apple’s support, Cisco will deliver experiences specially optimized for iOS across mobile, cloud, and premises-based collaboration tools such as Cisco Spark, Cisco Telepresence and Cisco WebEx in order to deliver seamless team collaboration and reinvent the meeting experience.

The Cisco partnership adds to Apple’s increasing effort at targeting business with iPhones and iPads. Last year Apple established a connection with IBM that has resulted in several dedicated enterprise apps for iPhone, iPad, and Apple Watch. Apple is also said to be working with over 40 companies to make the iPad a better tool for business.


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Apple hire of Microsoft HoloLens engineer fuels speculation as it plans AR features for iOS 9

UI concept for VR iPhone case Pinć from Cordon Labs

Apple has recently hired a lead engineer from Microsoft’s HoloLens team, leading to more speculation that it could be working on its own augmented reality project behind the scenes.

Piper Jaffray’s Gene Munster first spotted the change of positions for Nick Thompson, who was reportedly previously leading audio hardware engineering efforts for Microsoft’s Hololens augmented reality project:
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Tim Cook’s political savvy profiled as Apple joins Pentagon effort to build military wearables

Tim Cook’s efforts to influence policy in Washington DC in ways that better serve Apple have been hard to miss during his tenure as CEO. Pushing the company’s strong stance on privacy has been met with great pushback from the justice department and Apple was unhappy with how the ebook pricing case against it went so it’s no surprise its lobbying efforts have climbed in recent years. Now Politico, a news site focused on politics, has dedicated a lengthy 4,000+ word profile on Tim Cook’s relationship with Washington DC over the last four years.
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Research firm claims Apple’s customer service performance fell dramatically in Q2 2015

According to a new report out of market research firm StellaService, Apple’s customer service took a turn for the worse during the second quarter of 2015. The firm, who develops its data by tracking and evaluating online retailers on a daily basis, claims that Apple is now ranked 25th in terms of customer service among the companies it profiled. Retailer L.L.Bean ranked first, while Apple retail head Angela Ahrendts’ former company Burberry ranked 7th. In the “electronics/media” category, however, Apple was the only surveyed company to place.


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Apple announces expected iPhone 6S event for Sept. 9th: ‘Hey Siri, give us a hint’

Apple has just sent out official invitations to media outlets (via CNBC) for its next special event on September 9th. The tagline this year reads “Hey Siri, give us a hint.” The event will take place at 10 am PT at Bill Graham auditorium in San Francisco, California, which was rumored to be the venue ahead of the invites. Apple’s September event is set to include the next generation iPhone 6S and iPhone 6S Plus as well as the long awaited Apple TV hardware update.


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New photos give closer look at leaked iPhone 6S display panel

New images have surfaced today giving us a closer look at the alleged next-generation iPhone display panel first revealed in earlier leaks (via MacRumors). The images don’t reveal any new information, but do give us a closer look at the part that appears to include new components thought to be related to the addition of Apple’s Force Touch display technology.
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Apple expected to hold Sept. 9 iPhone/Apple TV event at Bill Graham Civic Center in San Francisco

Earlier this week, whispers started arising that Apple was planning to hold its September 9th iPhone event at the Bill Graham Civic Center Auditorium in San Francisco. At the time, however, there was very little evidence to support the claims. Today, San Francisco news outlet Hoodline reports that a “trusty source” has confirmed that Apple is indeed hosting its event at the Bill Graham Civic Center.


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Happy Hour Podcast 029 | Tim Cook saves the market, Apple Watch hits the classroom, and the mighty iPhone 6S

Another week in the world of Apple and it looks like Tim Cook may have violated some important SEC regulations. Along with that, there has been major demand for Apple Watch, but not where you’d expect it. Oh, and remember Bendgate? Looks like it won’t affect the iPhone 6S. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed.

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Trade secrets stolen from TSMC helped Samsung win Apple’s A9 chip business, rules Taiwanese court

Taiwan’s top court has ruled that former TSMC R&D director Liang Mong-song revealed to Samsung trade secrets that enabled it to copy the chipmaker’s FinFET manufacturing processes, reports DigiTimes. The processes are used by both companies to produce the A9 chips used in the upcoming new iPhones.

It was recently suggested that Apple was playing off the two companies against each other, with Samsung reportedly offering discounted prices in order to “grab the majority of A9 chip orders.”

The ruling of the second-instance court was according to an analysis conducted by third-party experts regarding key manufacturing processes of TSMC and Samsung […]

“The 16nm and 14nm FinFET products that both companies will mass produce this year were even more alike,” the report indicated. “It could be hard to tell (if the product) came from Samsung or TSMC if only structural analysis is used.”

Liang resigned from TSMC to take up a position at a Samsung sponsored university where all the students were said to be Samsung employees.

As Patently Apple notes, the penalty for passing on the trade secrets hardly acts as a deterrent: Liang has merely been banned from working for Samsung for a period of four months.

Tim Cook awarded $58M of Apple stock for performance & tenure achievements

As noted in a filing with the U.S. Securities and Exchange Commission today, Tim Cook on Monday was awarded 560,000 restricted Apple stock units. Cook was given these stocks as time and performance awards. At Apple’s stock price at the end of day Tuesday of $103.12, those stocks are worth roughly $57.5 million.


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Apple revamps retail store appointment scheduling with new look

As we reported earlier this month, Apple today has updated its online website with deeper integration with its appointment scheduling services for the Genius Bar and in-store workshops. This change comes not far after the Apple Online Store was heavily integrated throughout the entire online site, continuing Apple’s efforts to consolidate its physical retail stores, online store, and main website.


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German court says ‘swipe-to-unlock’ not sophisticated enough to be awarded patent protection

Germany’s top civil court today has ruled against Apple in a case pertaining to the company’s swipe-to-unlock input method. Judges in the case explained that swipe-to-unlock is not sophisticated enough to be awarded patent protection. This ruling falls in line with a similar ruling that favored Motorola back in 2013 (via Bloomberg).


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Verizon launches program to activate non-Verizon iPhones and Nexus 6s to its network

Verizon has recently started allowing customers to bring non-Verizon devices its network and will activate them. The program officially began this week and Verizon confirmed to 9to5Mac that it applies to the iPhone, as well as Google’s Nexus 6. Verizon notes, however, that the devices must be unlocked prior to being activated on its network.


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Review: Pad & Quill’s Classic Band dresses Apple Watch in rugged, American leather

Like a lot of 9to5Mac readers, I’m generally a purist when it comes to matching Apple hardware with accessories: I prefer iPhones and iPads without cases unless using one of Apple’s iPhone 6 Leather Cases or iPad Air Smart Covers and I can’t resist their overpriced Lightning Docks. If Apple made an Apple Watch Charging Stand, I’d be tempted to toss my Spigen Nightstand in a drawer in favor of the official solution.

And while I own both the Classic Buckle and Milanese Loop Apple Watch bands, I wear the simpler black Sport band on most days aside from a nice dinner or more formal occasion. Both are fine bands, but Classic Buckle can feel a bit too dressy with a t-shirt and shorts and Milanese Loop isn’t as comfortable as the other bands. For myself, I’ve found that there’s a space in between completely casual and totally formal for Apple Watch bands. Pad & Quill’s Classic Apple Watch Band takes a more traditional strap approach than even Apple’s Classic Buckle and fits this space, with four leather color options and two metal finishes that match stainless steel Apple Watches or Space Gray/Space Black Apple Watches.

I’ve been eager to try the Classic Apple Watch Band since Pad & Quill began transitioning their expertise in fine leather bag and case making toward prototyping Apple Watch bands a few months ago. After finally getting my hands on a Whiskey-colored American leather version, I’ve settled on a few first impressions on what is now my first favorite third-party Apple Watch band. Read on for details:


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Tim Cook discussing Apple education program for public schools Monday on GMA interview

Just as many students and teachers around the country are preparing to start or already have started the new school year, Apple is set to announce a new education program that aims to ‘end America’s public schools’ digital divide’. The new plan will be unveiled tomorrow morning with ABC’s Good Morning America program airing an exclusive interview with Apple CEO Tim Cook discussing the company’s latest education initiative with Robin Roberts (seen wearing an Apple Watch in the promo shot).
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Apple hires yet another former Tesla engineer to join its Project Titan car team

Apple appears to have hired yet another former Tesla engineer to join its ever growing automated car team. First noticed by Reuters, Apple has hired Jamie Carlson to likely join its car team. Carlson’s LinkedIn profile reflects that he has left Tesla and joined Apple, although his role at Apple is simply listed as a a member of a special projects group.

While at Tesla, Carlson worked on its Autopilot self-driving program. Prior to his stint at Tesla, he worked on automotive vision systems for Gentex Corp.
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Apple & Dr Dre confront allegations over the Beats co-founder’s controversial past

Hip-hop artist Dr. Dre’s controversial and storied past was bound to become an issue for Apple at some point after it bought the company he co-founded for $3 billion last year. Now Apple is hoping it can let the rapper’s history live in the past, which is especially tricky as it promotes the biofilm “Compton” depicting the rapper’s entrance into fame.

The biographical film, which was produced with close cooperation from Dr. Dre, has been criticized for omitting decades old allegations that the artist physically abused women. Today both Dr. Dre and Apple released statements addressing the controversy, Dre saying that he deeply apologizes for his actions 25 years ago and adding that “it has forever impacted all of our lives” while Apple said that “we have every reason to believe that he has changed.”
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Swatch grabs ‘One More Thing’ trademarks as apparent poke at Apple, now pending opposition

Swatch, apparently threatened by Apple’s recent forays into watchmaking, has taken another legal step seemingly aimed at tweaking Cupertino: registration of two “One More Thing” trademarks, a catch phrase famously associated with former Apple CEO Steve Jobs’ keynote speeches.
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Apple shares new “If it’s not an iPhone, it’s not an iPhone” ad highlighting Apple Pay

Further expanding on its recent “If it’s not an iPhone, it’s not an iPhone” ad campaign, Apple today has uploaded a new iPhone ad to its YouTube channel. This ad highlights Apple Pay, Apple’s contactless payment solution. The ad marks the first time Apple itself has advertised Apple Pay, although some banks and credit cards have run Apple Pay ads independently.


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Flash’s demise continues as Amazon stops accepting Flash ads due to browser settings

Amazon may have been Apple’s target when it unveiled its iBooks Store alongside the iPad in 2010, but the digital retail giant’s latest move is helping fulfill Steve Jobs’ vision of a web without Flash. Amazon Advertising issued an update to its technical guidelines today declaring that it will stop accepting Flash-based ads starting next month. Adobe cited “recent browser setting updates from Google Chrome, and existing browser settings from Mozilla Firefox and Apple Safari” that interfere with displaying Flash ads.
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