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Apple News and Brief History

Before you can properly understand Apple News, it’s important to know its history. Apple was founded by Steve Jobs and Steve Wozniak in 1976. In 1977, Apple’s sales were growing with the success of its early computers. Within a few years, Jobs and Wozniak hired designers and a production line crew. Apple went public in 1980 and was an instant success. Over the next few years, Apple shipped new computers featuring new graphical user interfaces, such as the original Macintosh in 1984. As the market for personal computers expanded through the 1990s, Apple lost market share to the cheaper Microsoft Windows on PC clones. Eventually, Wozniak and Jobs both left Apple. Jobs would go on to found NeXT and would return to Apple when NeXT was acquired in the late 90s. Apple then began a journey to the great second act in the history of the business world.

Since the release of the iPod in 2001, Apple has become a major player once again in the technology industry. After releasing the iPhone in 2007, the iPad in 2010, and the Apple Watch in 2015, Apple is now one of the largest companies in the world. Apple’s worldwide annual revenue totaled $274.5 billion for its 2020 fiscal year.

Today, Apple operates retail stores all across the world, has a growing services division, and an ever-expanding hardware lineup. The technology industry follows Apple news to see where the company is headed in the future.

Keep reading for the latest Apple news

Apple acquires database software makers FoundationDB to speed up cloud services

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Apple has reportedly acquired database company FoundationDB, according to a new report from TechCrunch. The report cites sources and notes that the company is no longer offering downloads of its main database software product after posting the following notice to its website:

Thank you for your support of FoundationDB over the last five years. We’re grateful to have shared our vision of building the best database software and we strongly value your participation in this community. We have made the decision to evolve our company mission and, as of today, we will no longer offer downloads.

As noted in the report, Apple is likely looking to improve its cloud services with the acquisition:
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‘Becoming Steve Jobs’ on Apple, NeXT, and Pixar

Becoming Steve Jobs, the new biography of Steve Jobs by Brent Schlender and Rick Tetzeli, will be officially released tomorrow by Crown Business/Penguin Random House, and is currently available as a pre-order from Amazon ($12+) and Apple’s iBookstore ($13). While some of the book’s material will be familiar to avid followers of Jobs and Apple, there are some interesting details inside about how Jobs’ companies Apple, NeXt, and Pixar interrelated.

On NeXT: The book notes that the computer industry changed during Microsoft’s leadership, shifting to an environment where companies — the largest buyers of computers — were seeking reliability and stability rather than innovation. According to the authors, NeXT’s key failure was that it successfully identified a real market for $3,000 workstation computers targeted at the higher-education market, but went so far beyond that price point — in some cases in pursuit of industrial design goals — that few actual customers existed for its product.

NeXT, which was headquartered in the same business park where Steve Jobs first saw Xerox’s Palo Alto Research Center (PARC) and graphical user interface, came tantalizingly close to undermining Microsoft at a key point in its growth: IBM licensed the NeXTSTEP operating system for use in workstations, and might have used it to compete against Windows personal computers.

“But Steve… held up IBM for more money, leading to another round of protracted negotiations. He overplayed his hand. Cannavino stopped taking Steve’s calls and just abandoned the project, although there was never any real announcement that it was over. It was a minor disappointment for IBM, ending its ‘Plan B’ fantasy of creating a real alternative to Microsoft’s new Windows graphical operating system for PCs.”

And there’s more…


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Apple shares updated aerial shot of Campus 2 construction progress

Apple today shared an updated aerial shot of its under construction Campus 2 project since last checking in earlier this month. As always, the company posted the image above to the City of Cupertino’s webpage tracking updates on the project.

The new image shares a different perspective of the site compared to photos Apple shared earlier this month and views from the latest 4K drone flyover.

Earlier this month CEO Tim Cook spoke to Fast Company about the new campus:

It’s critical that Apple do everything it can to stay informal. And one of the ways that you stay informal is to be together. One of the ways that you ensure collaboration is to make sure people run into each other—not just at the meetings that are scheduled on your calendar, but all the serendipitous stuff that happens every day in the cafeteria and walking around.

Apple expects to begin moving in around 12,000 of its employees into the new Campus by 2017 if it completes the project on schedule.

We’ve been tracking all of the official and unofficial updates we’ve received on the project in our Apple Campus 2 project timeline.

Apple and IBM rolling out MobileFirst iOS enterprise apps localized for Japan

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Following the release of the MobileFirst suite of iOS enterprise apps last year, the result of a new partnership between Apple and IBM, today the companies are rolling out the apps to the Japanese market.

The companies haven’t made an official announcement yet, but sources close to the situation say seven apps are arriving for Japanese customers today.
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‘Hey Siri’ in iOS 8.3 allows for automatic speakerphone calls

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Apple has made a small, but helpful, change in the way that iOS 8.3 can make phone calls via Siri. With the launch of iOS 8.0 last fall, Apple added a feature to Siri that allows users to activate the service hands-free by saying the phrase “Hey Siri” if the phone is plugged into power. However, if a user asked Siri to make a phone call via the “Hey Siri” hands-free command, the call would strangely not automatically transfer to speakerphone. Based on our tests, this will change in iOS 8.3. As can be seen in the screenshots above, if a user asks Siri to make a phone call through speakerphone, the call will actually be made on speaker phone…


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This is the Apple Store’s in-ear headphone try-on Demo Kit

Earlier this month we shared that Apple would soon begin allowing customers to try in-ear headphones at its retail stores. As we mentioned then, Demo Kits include six models of in-ear headphones, half of which are Beats-branded:

The following headphones are available to try out with Demo Kits (Apple’s prices listed, but linked to better prices at Amazon): RHA MA450i ($49.95), urBeats ($99.95), Beats Tour ($149.95), JayBird BlueBuds X ($169.95), PowerBeats 2 Wireless ($199.95), and the Bose QC20i ($299.95).

Japanese blog Macotakara has now shared an image of the Demo Kits including each headphone model reported before. 
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New Apple TV reportedly debuting at WWDC, with App Store and Siri integration

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Apple recently dropped the price of the current Apple TV.

John Paczkowski at Buzzfeed, formerly Recode, has today posted that Apple intends to debut a new Apple TV at WWDC, in the summer. Matching reports from 9to5Mac from the last year, he claims the new device (a revamp of the current hockey-puck Apple TV) will feature Siri and an App Store.

This is one of the reason’s why the new hardware would be shown at WWDC, so that developers can begin application development ahead of the product’s release.

The report claims that the device will feature more onboard storage to store applications and ‘expects’ it to use Apple’s latest A8 chip for better power. 9to5Mac has previously reported the new Apple TV will be a slimmer redesign of the current hockey puck with voice integration and a new remote with more tactile, easier to press buttons.


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Apple execs talk developing ResearchKit: ‘there’s a strong personal connection’

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Apple SVP Jeff Williams announcing ResearchKit

Following the introduction of ResearchKit at this month’s Apple event, Apple executives Jeff Williams and Bud Tribble held a question and answer session with Apple employees regarding the new initiative, according to a source who provided a transcript of the conversation. Williams, Apple’s Senior Vice President of Operations, is the top executive in charge of Apple’s health engineering initiatives, including the Apple Watch, HealthKit, ResearchKit, and fitness software. Tribble is a Software Engineering Vice President with a medical background as a doctor, and he organized many of the partnerships for both HealthKit and ResearchKit…


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Tag Heuer, Breitling, Swatch & others usher in Swiss smartwatch movement ahead of Apple Watch

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The Swiss watch market is bracing for the smartwatch movement, with many fearing another downturn for traditional mechanical timepieces much the same as when low cost Quartz movements were first introduced.

Industry players don’t intend to sit around and see how Apple Watch sells against traditional watches, however, as many of the watch world’s biggest luxury watchmakers— Tag Heuer, Breitling, Swatch, Frederique Constant—are showing off their first smart watches at Baselworld 2015 this week, the premier tradeshow for the jewelry industry where most Swiss watchmakers choose to unveil their latest creations each year.

A few on the list below were announced in the weeks leading up to Baselworld which officially starts today, but this week will be the first time anyone actually gets their hands on these new Swiss smartwatches that hope to compete with the Apple Watch. We’ll be updating this list as more luxury smart watches get unveiled in Basel, Switzerland.
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Feature: Becoming the Apple stereotype of writing a novel on a MacBook in Starbucks

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Update: Both 11/9 and my second technothriller, The Billion Dollar Heist, are now available on Amazon.

Of all the stereotypes we hear about Apple owners, there is perhaps none so enduring as the guy writing a novel on his MacBook in Starbucks. Well, one November, I became that guy. Fast-forward a few years, and I have a 110,000-word technothriller ready to unleash on an unsuspecting public.

I’d had an idea for a novel years earlier, but I’d initially done what almost everyone does when they have an idea for a novel: absolutely nothing. The gap between having an idea and having a completed novel seemed too enormous to contemplate, especially when it would have to be combined with, you know, working for a living.

But then someone told me about something called NaNoWriMo: National Novel Writing Month. Every November, around 400,000 people across the USA, UK, Canada and a number of other countries around the world attempt to write 50,000 words of a novel. I decided to become one of them–using Apple technology, naturally … 
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China Unicom & China Telecom will sell iPad Air 2, iPad mini 3 cellular models for first time

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China Unicom and China Telecom announced today that they will start selling the iPad Air 2 and iPad mini 3 to customers starting March 27. This is the first time the carriers, two of the top three largest in the country, will offer customers in China the Wi-Fi + Cellular models of Apple’s latest generation tablets. 
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WSJ: Apple announcing $30-40/month Web TV service in June, shipping in September with 25+ channels

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According to a new report from The Wall Street Journal, Apple plans to launch an online TV service this fall with support for “about” 25 channels. According to the report, the service will debut on all of Apple’s iOS devices, ranging from the Apple TV to the iPhone and iPad, and will be announced in June (which is also when the Beats overhaul will debut) and fully released in September of this year. Industry executives said that the service will be priced between $30 and $40 when it launches. Of the 25 channels, the service will be headlined by ABC, CBS and Fox.


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Apple refreshes its job site to highlight diversity with new employee testimonials and videos

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Apple has quietly given the front end of its jobs site a facelift adding new employee testimonials and updated product shots. The refreshed layout matches the style of other new pages throughout Apple’s site with the landing page carrying this message: “Do your life’s best work here. With the whole world watching.” Notably, the updated jobs site now includes product shots of the upcoming Apple Watch, specifically an aluminum sport model with a green band and the sensors showing, as well as student in class wearing now Apple-owned Beats by Dr Dre headphones…


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Apple to launch Android device trade-in program to encourage iPhone upgrades

iPhone 6 in Apple Store – Reuters

In a move to boost iPhone sales, Apple will soon introduce a new recycling and trade-in program that will accept non-Apple smartphones, notably including Android and BlackBerry devices, in exchange for gift cards to be used toward the purchase of new iPhones. In continuing to court Android switchers, Apple will use a similar system to the one it uses to repurchase iPhones, whereby Apple Retail Store employees determine trade-in values for devices by considering their cosmetic and functional condition, according to multiple sources…


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Did Apple invent USB Type-C? Maybe a little bit

Lightning and USB Type-C Connectors

Yesterday on his Talk Show podcast, Daring Fireball’s John Gruber suggested that his Apple sources told him that Apple invented USB Type-C. Known for often insightful but always ‘not negative‘ Apple commentary, Gruber sometimes peppers his stories with info he’s gained from inside Apple which he calls “little birdies” (that admittedly haven’t been 100% recently, but used to be spot on).

The quote, taken from TheTechBlock about 54 minutes in:

I have heard, can’t say who, but let’s call them “informed little birdies”, that USB-C is an Apple invention and that they gave it to the standard bodies. And that the politics of such is that they can’t really say that. They’re not going to come out in public and say it, but they did. It is an Apple invention and they do want it to become a standard.

That’s a bit weird, because if Apple did invent USB Type-C, it would seem like a no-brainer for replacing Lightning. But Gruber noted in a post earlier this week that he didn’t think Apple would replace Lightning with USB Type-C.

I think the answer is probably “No, Apple is not going to switch the iPhone and iPad to USB-C”. I think Lightning is a more elegant design, including being slightly thinner. And I think Apple likes having a proprietary port on iOS devices.

But, if they did move iOS devices to USB-C, then you could charge your iOS devices and MacBook with the same cable. And within a few years, all phones and tablets from all companies would charge using the same standard.

A few minutes of research into the matter yields a wealth of data about the genesis of USB Type-C and while Apple does play an active role, it appears they had a lot of help – to put it charitably…
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Top 15 hidden Force Click features on the new 2015 MacBook (Video)

Apple’s 2015 MacBook and 13-inch Retina MacBook Pro are both equipped with a new Force Touch trackpad that adds new features within certain apps on OS X. If you’re not familiar with Apple’s new Force Touch trackpad, it’s completely pressure sensitive and can detect a hard press from a soft press. With this, you now have the ability to Force Click (a click with a continued press) on specific items to perform different actions.

We’ve spent the last 24 hours searching through OS X on Apple’s new 13-inch MacBook Pro with Retina Display to find all of the hidden Force Click features that Apple has yet to mention. There are a good amount of uses for Force Click, but these 15 happen to be our favorite…


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Happy Hour Podcast 005 | Discussing Apple’s 12-inch MacBook, Apple Watch, and other ‘Spring Forward’ announcements

Happy Hour is back and this week we’re discussing all of Apple’s latest announcements. The Spring Forward event brought along a few new Apple Watch details, slight MacBook Pro/Air updates, and the anticipated 12-inch MacBook with Retina Display. In this episode, we’re breaking down the announcements and serving up all of the need-to-know information about Apple’s latest and greatest for 2015. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

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Click here to subscribe on iTunes or listen to the episode embedded above.


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Marvell offers complete Apple HomeKit chipset and SDK to accessory makers

Chipmaker Marvell announced today that it has become “the industry’s first silicon vendor to develop a fully supported SDK” for Apple’s new HomeKit home automation platform, supplying a full hardware and software platform to accessory manufacturers. As part of the support, Marvell has an SDK for HomeKit that includes a “88MC200 microcontroller, advanced Avastar 88W8801 Wi-Fi SoC and EZ-Connect software.”

We previously reported that chipmakers had started providing small quantities of wireless chips to some companies for HomeKit products, but this is the first time a silicon vendor has announced a complete HomeKit software and hardware solution for developers:
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Mega Poll: Are you buying an Apple Watch? If so, which one?

Apple today gave us the full rundown on the Apple Watch, revealing new details including all of the available variants and their prices. The Apple Watch Sport is going to start at $349 (as we already knew), but the mid-tier Apple Watch is going to start at $549, while the top-end Apple Watch Edition will be starting at $10,000 (and go all the way up to $17,000).

There are a total of 38 models listed in the Apple online store, and this is a pretty wide range of options to choose from considering they’re all functionally identical. But the question, knowing the prices and models available, is this: Are you going to get one? And if so, which of the 38 models are you leaning towards?


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Apple’s 12″ MacBook gets new USB-C power, VGA, USB, and HDMI adapters

Alongside the newly-announced 12″ MacBook, Apple today announced its first collection of USB-C accessories designed to expand the abilities of the ultra-thin laptop’s single data and power port. The smallest is a USB-C to USB Adapter ($19), which converts the MacBook’s USB-C port to standard USB “to connect devices such as your flash drive or camera” or “a “USB cable for syncing and charging your iPhone, iPad, or iPod.” It supports USB 3.1 Gen 1 for data…
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Hands on with the first medical apps using ResearchKit

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As part of ResearchKit, Apple’s new foray into medical research, five brand new apps have been launched in conjunction with leading medical institutions that utilize the new capabilities of ResearchKit. These first apps cover the areas of asthma, Parkinson’s disease, diabetes, breast cancer, and cardiovascular diseases. Below is a first look at some of the new application’s capabilities.


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