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iPad (2021)

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Apple's tablet debuted in 2010. Since the original version, it's expanded into multiple screen sizes and Pro and non-Pro options.

The iPad is Apple’s base tablet model. In its ninth generation, the iPad focuses on being the perfect tool for education and people who seek a bigger screen to read and surface the web compared to the iPhone. With Apple Pencil and Smart Keyboard support, the iPad has never been better.

History

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The iPad is a line of tablets designed and developed by Apple. It was originally announced in 2010, three years after the first iPhone was introduced. With a 9.7-inch screen and with iPhone OS 3.2 the iPad was a success, hitting 1 million tablets sold in over three months, half the time the first iPhone took to reach this mark.

Steve Jobs then unveiled the iPad 2 in March of 2011. About 33% thinner than its predecessor and 15% lighter, the second generation used the A5 chip, twice as faster as its predecessor. The iPad 2 also introduced front and back cameras that supported FaceTime video calls.

The successor of the iPad 2 wasn’t a success at all. The third generation was introduced in March of 2012 with a Retina display and the A5X processor. The problem with this tablet it was too heavy and the battery didn’t last long enough. In October of the same year, Apple announced the fourth generation with the A6X processor, HD FaceTime camera, improved LTE capabilities, and the Lightning connector.

At this October event, Apple also introduced the first iPad mini. In 2013, Apple went with the first iPad Air and the iPad mini 2. In 2015, the company introduced the first Pro model, with two different sizes.

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In March of 2017, Apple announced the fifth-generation iPad with the A9 processor. It was a budget option compared to the other tablets. It was in 2018 that the company brought expressive news to the base iPad line. The sixth-generation had the A10 Fusion processor and fully supports the first-generation Apple Pencil.

A year later, the seventh generation was announced with a larger 10.2-inch display and support for the Smart Keyboard as well. It retained most of the specs of the previous model.

In September of 2020, the eighth generation was introduced alongside the fourth-generation iPad Air model. The eighth generation received an upgraded processor, now with the A12 Bionic, while keeping the same storage options: 32GB and 128GB.

In September of 2021, the ninth generation was introduced alongside a redesigned iPad mini. This iPad now features the A13 Bionic processor, True Tone support, and new storage options: 64GB and 256GB while keeping the same price.

iPad 9 Specs

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The ninth-generation iPad launched in September of 2021. Available in two colors, Silver and Space Gray, this tablet is made of 100% recyclable aluminum, and supports the first-generation Apple Pencil and Smart Keyboard.

With thinner bezels, the product comes with a 10.2-inch Retina display with a fingerprint-resistant oleophobic coating, and True Tone support for the first time, which adjusts screen content to the color temperature of a room.

This tablet uses the A13 Bionic chip, the same available on the iPhone 11, 11 Pro, and 11 Pro Max. It has an “all-day” battery with up to 10 hours of surfing the web on Wi-Fi or watching videos.

The iPad also comes in 64GB and 256GB storage options and Wi-Fi and Wi-Fi + Cellular versions.

Revamped cameras

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For the first time, this iPad shares the same FaceTime camera as the M1 iPad Pro with the Center Stage experience. With a new 12MP Ultra Wide front camera and Neural Engine, users can enjoy even more engaging video calls.

As users move around, Center Stage automatically pans the camera to keep them in view. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. Center Stage makes video calls more natural in FaceTime as well as third-party video-calling apps.

Its main camera is the same: 8MP, f/2.4 aperture, and digital zoom up to 5x.

iPadOS 15

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The ninth-generation iPad comes with the iPadOS 15. Previewed during the WWDC21 keynote, the new operating system brings a redesigned Home Screen with widgets and App Library support.

On iPadOS 15, FaceTime group calls can finally appear in a grid, so it’s easier to see everyone. It’s also possible to share your screen, listen to Apple Music songs together, or watch Apple TV+, HBO Max, Disney+, and others while in a call.

In the productivity section, Apple, unfortunately, didn’t bring all the features pro users wanted to take full advantage of their new M1 iPad Pro, even though Apple made it easier to rely on multitasking features.

There’s a new multitasking menu on the top of the screen. When you click there, it’s possible to see what configurations you can use on Split View or just go to Slide Over with just a tap.

The experience with an external keyboard allows users to get more done with all-new keyboard shortcuts and a redesign of the menu bar.

With the Quick Note feature, users can use the Apple Pencil to add a quick note. They just need to slide the pencil through the bottom right corner to the center of the screen and start writing.

iPadOS 15 launched on September 20. Learn more about it here.

iPadOS 15.1 features

One month after releasing iPadOS 15, Apple released iPadOS 15.1 More notable, the company finally brought SharePlay support for the iPhone, iPad, and Apple TV. Unfortunately, Universal Control wasn’t one of the features added with this new version. Here’s what else is new:

Translate

  • Mandarin Chinese (Taiwan) support in the Translate app and for system-wide translation

Home

  • New automation triggers based on the current reading of a HomeKit-enabled humidity, air quality, or light level sensor

Shortcuts

  • New pre-built actions let you overlay text on images or gifs, plus a new collection of games lets you pass the time with Siri

iPadOS 15.2 features

apple-music-hey-siri-plays-voice-plan-9to5mac-2

Five weeks after releasing iPadOS 15.1, Apple is releasing iPadOS 15.2. It brings more features that were expected to launch alongside iPadOS 15 but, unfortunately, Universal Control is still nowhere to be seen. Here are the top features of this version:

  • Apple Music Voice Plan is a new subscription tier that gives you access to all songs, playlists, and stations in Apple Music using Siri
  • App Privacy Report in Settings lets you see how often apps have accessed your location, photos, camera, microphone, contacts, and more during the last seven days, as well as their network activity
  • Communication safety setting gives parents the ability to enable warnings for children when they receive or send photos that contain nudity
  • Digital Legacy allows you to designate people as Legacy Contacts so they can access your iCloud account and personal information in the event of your death
  • Apple TV app: Store tab lets you browse, buy, and rent movies and TV Shows all in one place

iPadOS 15.3 features

Six weeks after releasing iPadOS 15.2, Apple is releasing iPadOS 15.3. This update foregoes new features in favor of under-the-hood bug fixes and improvements. One of the most notable changes here is a fix for a Safari vulnerability that may have been leaking your browsing history and Google ID data to the websites you visited.

iPadOS 15.4 features

iPadOS 15.4 finally brings one of the most important features expected from iPadOS 15 and that got delayed: Universal Control. Here’s everything new with iPadOS 15.4:

  • Universal Control: This feature allows you to control your Mac and iPad using the same keyboard and mouse/trackpad. Universal Control needs iPadOS 15.4 and macOS Monterey 12.3;
  • New Siri voice: Siri has a fifth American voice. Apple says a member of the LGBTQ+ community recorded the voice and it’s non-binary;
  • More emoji: iPadOS 15.4 also brings new emojis. You can discover all of the new characters here;
  • Shortcuts automation: Adds support for running Personal Automations in the background without requiring a pesky banner notification.

You can learn everything new with this update here.

iPadOS 15.5 features

Different from other software updates, iPadOS 15.5 only improves the Podcast app experience, as Apple focused on Wallet changes for the iPhone this time:

  • Apple Podcasts includes a new setting to limit episodes stored on your iPhone and automatically delete older ones

iPadOS 15.6 features

iPadOS 15.6 is yet another small update for iPad users. Here’s what’s news:

  • TV app adds the option to restart a live sports game already in progress and pause, rewind, or fast-forward.
  • Fixes an issue where Settings may continue to display that device storage is full even if it is available.
  • Fixes an issue that may cause Braille devices to slow down or stop responding when navigating text in Mail.
  • Fixes an issue in Safari where a tab may revert to a previous page.

iPadOS 15.7 features

iPadOS 15.7 only brings bug fixes and some security improvements as the company readies the iPadOS 16 release.

Education

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Apple describes this iPad as the go-to tablet for education. For several years the company discounts this tablet up to 10%.

Apple is always promoting ways students can use the iPad to learn new things: using Augmented Reality, the Apple Pencil, and how to code with Playgrounds.

The company says the “App Store is the best place to discover apps” for education purposes:

Let your curiosity run wild with iPad. The App Store is the best place to discover apps that let you get a leg up in geometry, learn a new language, and attend virtual classes. You can even use augmented reality to learn something exciting, like watching the history of spaceflight unfold in your living room or making characters from your favorite book literally leap off the page.

Release date: When Apple will launch the ninth-generation iPad?

Apple launched the iPad 9 on September 24, 2021.

Pricing

iPad (2021) pricing starts at $329 for the 32GB storage option with Wi-Fi only. The prices can go up to $559 with the 128GB storage option and WI-Fi + Cellular. Here are the full prices of the ninth-generation tablet:

  • 32GB with Wi-Fi: $329
  • 32GB with Wi-Fi + Cellular: $459
  • 128GB with Wi-Fi: $429
  • 128GB with Wi-Fi + Cellular: $559
  • Apple Pencil (1st generation): $99
  • Smart Keyboard: $159

Lower prices may be available from Apple’s official Amazon store.

iPad (2021) Review

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Soon, we’ll review the ninth-generation iPad. As for now, you can watch our video review of the eighth-generation iPad, as we described it as the “best value tablet you can buy:”

“The iPad 8 was never meant to be a huge update. But even still, I think this is easily the best value tablet you can buy. For $329, this tablet has so much to offer: The performance, the great battery life, and the Apple pencil functionality. I’d highly recommend you pick up this tablet if you simply need an inexpensive tablet today that’s going to last you for three to four years with no trouble.”

iPad Deals

Over at 9to5Toys, you can find the best deals on the iPad and other Apple products. Download the 9to5Toys iPhone app to receive push notifications for new deals as well.

Rumors

As of now, Bloomberg‘s Mark Gurman said in his Power On newsletter by the end of 2021 that Apple plans a new entry-level iPad for 2022. In June 2022, 9to5Mac exclusively reported the details of the tenth-generation iPad model.

According to Filipe Espósito, this new entry-level tablet will pack the A14 Bionic chip, 5G compatibility, and, for the first time, USB-C connectivity, unlocking new experiences with the second-generation Apple Pencil. Its display will also increase, although it’s unclear whether it will have the same design as the M1 iPad Air.

This iPad could be released in October of 2022.

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Original BioShock game coming to iPhone and iPad soon

2K games has announced that it is bringing the original 2007 BioShock game to iPhone and iPad later this summer, via Engadget. Graphics have been toned down significantly from the original Xbox title, but the game will no doubt offer plenty of nostalgia for fans of the series.

“BioShock delivers a true triple-A first-person shooter game experience on the iOS platform, by sending players on an underwater adventure to explore the submerged Art Deco city of Rapture, fighting deranged survivors of a failed objectivist utopia and genetically modifying their own DNA to gain superhuman powers.”

Although pricing and other specifics is not yet known, Engadget says that the developer 2K games wants a ‘premium game’ to carry a ‘premium price’, seemingly in the $10 to $30 range. Although visuals are substantially behind-the-curve of modern iOS games, the game will at least support MFI Game Controllers for more tactile interaction. BioShock will launch in the coming months, for iPad 4 and later, iPhone 5 and later.

Claimed next-gen iPad Air rear shell photos show redesigned speaker, recessed volume controls

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In June, photos of purported physical mockups for the next-generation iPad Air (the next full-sized iPad) appeared on the web showing a similar design to the current model, but with some tweaks. Closely mimicking the improved design, images posted to Weibo this weekend purport to show a next-generation iPad Air frame with a redesigned speaker, recessed volume controls, and a new microphone next to the camera lens (like on the latests iPhones and iPods).

The photos do not show us much else, but they do provide some additional confirmation that a new iPad Air is on its way, and that the new tablet will not look much different externally from the current generation. While the exterior will be mostly the same, customers can count on the next full-sized Apple tablet to rock the iPhone’s Touch ID fingerprint scanner and a faster A8 processor. The same Weibo poster of the above photos also recently shared an engineering diagram for the next iPhone:


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Delta’s iPad app now allows passengers to stream movies & TV shows during flights

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Delta Air Lines has updated its Fly Delta iPad app to allow passengers to stream movies and TV shows from the onboard wifi network. Using wifi to stream movies to iPads was first trialled back in 2011 by Qantas, followed by Hawaiian Airlines almost a year ago and introduced as a standard service by United back in May.

The Delta Studio service provides all streaming content free of charge to international, First Class and Economy Comfort passengers, while domestic Economy customers get some content free with ‘premium content’ being chargeable … 
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Microsoft releases Office for iPad update with PDF exporting, presenter view, third party fonts, more

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Image: smallbiztrends.com

Earlier this week Microsoft introduced an updated version of its OneNote app for iPhone, iPad, and Mac, and today new versions of its Office for iPad suite have been released. Version 1.1 of Office for iPad introduces a list of new features in the first major update to the tablet productivity apps. Included in the update is the ability to send files from Word and Excel as a PDF file, a new Presenter View for PowerPoint, and a list of several more features. Check below for the breakdown of new features for Excel, PowerPoint, and Word for iPad.
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FreedomPop brings its free voice, text & data plans to tablets including a $319 iPad mini

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FreedomPop, the carrier offering free and cheap data plans on Sprint’s network, today announced that it’s bringing its free voice, data, and text plans to tablet users starting with the iPad mini and Samsung Tab 3. Since LTE iPads only support data over their cellular connection, the carrier provides iPad users with Apple headsets with mics for making calls and an app that routes calls/texts through its own VoIP platform.

While there are competitors like Skype that enable VoIP calling on iPads already, FreedomPop has a couple things going for it. The company’s CEO Stephen Stokols notes that “unlike some apps, we actually provision a new unique phone number and enable voice mail, number porting, etc, on it” … 
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Microsoft OneNote iPhone, iPad, & Mac apps updated with new features

Microsoft updated its OneNote apps for iPhone, iPad, and Mac today with a number of highly requested features including the ability to insert files, lock and unlock protected sections, PDF printouts, and much more.

In addition, the update also includes the ability to organize notebooks by moving and reordering sections and pages, support for formatted text copied from other apps, and an option to create notebooks and save them to OneDrive for Business.

The updated Microsoft OneNote for iPhone and for iPad is available on the App Store now. A full list of what’s new is below:

What’s New in Version 2.3

•Insert Files – You asked, we listened. Now you can insert files into your notes, open them with a double-tap, and easily share them using AirDrop.
•Protected Sections – Now you can lock or unlock password-protected sections created in OneNote for Windows.
•PDF Printouts – Add a PDF printout to any notebook page, then add your own notes.
•Organize Notebooks – Now you can move and reorder sections, and move pages anywhere you want in OneNote.
•Formatted Text – Copy and paste formatted text between application – whether it’s an article from Safari or a document in Word, any content you paste into OneNote will look great!
•Creating Notebooks – Now you can create notebooks and save them to OneDrive for Business. Have multiple accounts? No problem! It’s easy to select exactly where you want to store your new notebook.

The Microsoft OneNote for Mac app gets a similar update today plus the ability to share a page from OneNote through email. 

Hudson’s Bay Company deploys iBeacon experience in The Bay and Lord & Taylor stores

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It’s not the first department store with plans for iBeacons, but it’s certainly one of the biggest we’ve seen yet deploying the Bluetooth LE beacons that send shoppers location-aware, targeted notifications. Today Hudson’s Bay Company announced that it’s rolling out an iBeacon shopping experience in some of its 130 The Bay and Lord & Taylor department store locations across the US and Canada.
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OECD data reveals one mobile Internet connection for every person in the U.S.

Data released by the Organisation for Economic Co-operation and Development reveals that there are now as many mobile Internet connections as there are people in the USA. While not everyone has a mobile data SIM or dongle, those with multiple devices make up for those left out, taking the average to a fraction over 100 percent.

Six other countries also manage to have more mobile data subscriptions than people, Finland topping the list with an average of 1.25 connections per person. The overall average across the 34 countries within the OECD grouping was 72.4 percent.

(via The Register)

Apple maintains lead over Samsung as top tablet vendor in Q2 as both lose share to others

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With Apple’s Q3 earnings call this week revealing iPad sales of 13.3 million units for the quarter and Tim Cook making a point of defending the category, today we get a look at how Apple is doing overall with IDC’s latest numbers for worldwide tablet shipments.

While noting that tablet shipments worldwide grew 11% year-over-year, IDC’s numbers show that Apple was able to maintain its lead over Samsung with 26.9% of the market (down from 33% last year) compared to Samsung at 17.2% down from 18.8% the year before. Both lose share to other companies as the category reportedly experienced a lot of growth among smaller companies like Lenovo and Acer while the “others” category grew from 37% to 44% marketshare:
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Pixite’s new 3D photo editing app Matter debuts on iPhone and iPad

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Pixite is out today with a new photo editing app for iPhone and iPad called Matter. The app allows you to embed and manipulate 3D objects in your photography or photos from others to give your photos an impressive science fiction effect. This is achieved by Matter’s ability to intelligently apply shadows and reflections that match your photography to its library of 3D objects. You can see examples of images edited in Matter above and more details about the photo editing app below…
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Modern Combat 5: Blackout released after earlier embarrassing leak by competition winners

[youtube=https://www.youtube.com/watch?v=zjz614QVyfQ]

‘Modern Combat 5: Blackout,’ the game embarrassingly leaked by competition winners given early access to it, is now available on iTunes.

First seen in a trailer in early June, Gameloft claims that the latest installment is the best yet.

Step into the action as the latest installment in the best FPS series raises the bar for shooters once more! Create a squad, add your friends and test your individual and team skills against other squads!

Is single player your thing? Then step into a world on the brink of anarchy and shoot your way out of one dire situation after another to expose a lunatic who’s trying to tear the world to shreds.

Designed for both iPhone and iPad, it will run on anything from the iPhone 4S and iPad 2 up, as well as the 5th generation iPod Touch. The game costs $6.99.

‘The iPhone 6 Effect’ helping boost Asian economies by as much as 8.6 percent, say analysts

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Component orders by Apple for the iPhone 6 are a significant factor in the current thriving state of a number of Asian economies, say analysts and government officials cited by the WSJ.

Analysts expect companies from Taiwan, Japan and South Korea that supplied earlier versions of the iPhone to produce key components like displays, camera lenses and microprocessors. Already, some of those companies are announcing increased earnings or forecasts, and economists and analysts are talking about an Apple effect on whole sectors and economies …


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Bēhance concept shows gorgeous (if impractical) Apple 4K display renders

When Apple made a big fuss over the ability of the Mac Pro to support three 4K displays, it signalled that it could only be a matter of time before the company created its own. As I predicted back in October of last year, the company made no attempt to rush this, but we’re now hearing that Apple is close to finishing work on either a 4K Apple Thunderbolt Display, a 4K iMac or both.

Texas State University student Edgar Rios has put together these gorgeous-looking concept images. The nearly-invisible size bezels shown here are clearly stretching beyond breaking point the boundaries of what would be possible from an engineering perspective, but I’m sure we can expect the bezels of the real thing to have been slimmed down. Not quite this much, though:

As well as the traditional bare anodized aluminium stand, Rios also shows what it would look like in black. Check out the gallery and let us know your thoughts.

Review: Gravitas from Henge Docks is a premium dock that ‘stays put’…almost (Video)

I don’t understand why Apple doesn’t sell a premium dock for iOS devices. There’s such an attention to detail when it comes to product design at Apple, yet they continue to sell a dinky plastic dock for select devices. I’ve never been a fan of these plastic docks and have been in search of something with a little more class for a while now.

Recently, I came across Gravitas from Henge Docks. This is a weighted dock crafted from zinc alloy that has interchangeable inserts for all of my iOS devices. It’s also advertised as having the ability to “stay put” when undocking your device thanks to the hefty 2.5lbs of weight it’s packing. This is definitely one of the best docks I’ve used, but it does have a few shortcomings…


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9to5Toys Last Call: Marvel Unlimited $0.99, Fantastical 2 for iOS/Mac 50% off, Eric Clapton iTunes First Play free, more

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

Today’s can’t miss deals:

Last Call updates:

Fantastical 2 calendar app for iPhone, iPad and Mac up to 50% off

Media: Man of Steel Blu-ray set w/ figurine $15, Eric Clapton free iTunes First Play, American Hustle $10more

Roku 3 1080p streaming media player w/ HDMI cable (refurb) $65 shipped (Reg. $100 new)

Apple deals:

Other new deals:

  • New! Headphones: Sony BT over-ears (refurb) $105 (orig. $400), Scosche over ears $55, more
  • New! Daily Deals: Canon Pixma Inkjet Printer $50, Monster Portable Battery Pack $15, more
  • New! Games/Apps: Trine 2 $3 (Reg. $15), Ninja Turtles Rooftop FREE (Reg. $4), more
  • New! SanDisk Ultra Plus 256GB 2.5-Inch Solid State Drive $100 shipped (orig. $215)

More deals still alive:

New products/ongoing promotions:

Opinion: Will the iPad be left behind in the shift to larger iPhones?

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With Apple reporting lower-than-expected iPad sales for the second quarter in a row, it’s likely that Tim Cook will be once again be called on to reassure investors that the decline in year-on-year sales won’t continue indefinitely.

Cook has been very bullish on the iPad, despite the numbers, pointing especially to growing sales in the education sector and the opportunity for tablet growth in enterprise.

The penetration in business is low, it’s only 20 percent. If you looked at the penetration of notebooks in business it would be over 60 percent. We think there is a substantial upside in business.”

I think he’s right, especially with the IBM partnership. I mentioned in my opinion piece then that increasing penetration in enterprise could also help drive consumer migration from Android, as it gives people exposure to iOS devices. But the impact this has could well be offset by the iPhone 6 … 
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First look at Fleksy’s upcoming keyboard launching alongside iOS 8

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In addition to launching a redesigned version on Android, Fleksy today has given us a first look at its upcoming keyboard offering for Apple’s iOS 8. iOS 8 launches this fall with several new iPad, iPhone, and iPod touch features, including the ability for developers to launch custom system-wide keyboards. Fleksy previously announced that it is working on a keyboard for iOS 8 and has opened up signups for a beta, but today the company provided us with the first images and some new details…


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Apple’s gross margins are the key takeaway from yesterday’s results, say analysts

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While Wall Street may have been slightly disappointed by some of the numbers Apple reported yesterday, they should feel reassured by Apple stabilising and growing its gross margins, say Apple bulls – analysts who expect the stock price to rise.

Business Insider noted the above chart tweeted by Benedict Evans with the commentary:

Very stable long-term gross margins. Painful contrast to rest of the industry …


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AAPL’s report card: how Q3 results fared against analyst expectations

Here’s how Apple’s Q3 results stack up against the analyst expectations compiled by Fortune. Revenue grew 6 percent, but Wall Street was expecting more. Earnings per share was marginally higher than expected, at $1.28 per diluted share. Gross margin was higher than expected at 39.4 percent.

iPhone sales were slightly lower than expected, while iPad sales were significantly below analyst predictions. Mac and iPod sales, in contrast, were higher.

Overall, market reaction was muted, with a slight drop in the share price in post-market trading – but with overall results broadly in line with expectations, all eyes now will be on Q4. Apple has issued wider than usual revenue guidance of $37 to $40 billion, but with the WSJ reporting that the company has ordered a record number of iPhones from suppliers, expectations will be at the high end.

iOS 8 & OS X Yosemite said to launch separately despite tight integration

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Even though Apple will begin integrating iOS and OS X in new, mutually beneficial ways with iOS 8 and OS X Yosemite, Apple currently plans to stagger the releases of the two operating systems, according to people briefed on the plans. iOS 8 will launch in September alongside the iPhone 6, and OS X Yosemite will launch approximately a month later, in October, according to the sources…


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Apple & AT&T begin sending $40 checks to original 3G iPad buyers

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Apple and U.S.-based wireless carrier AT&T have begun sending out $40 checks to buyers of the original iPad WiFi + 3G in the United States over a “bait-and-switch” regarding the device’s data plan. The backstory is that when Steve Jobs announced the 3G iPad in January 2010, he announced a deal with AT&T for a $30/month unlimited iPad data plan.

When the 3G iPad launched in late April 2010, this plan was available, but AT&T eliminated the plan just about one month later in early June 2010. Lawsuits followed in the months and years following the shift in data plan strategy claimed that customers overpaid for the 3G iPad believing that they would be able to use the device to access unlimited amounts of data.

In September 2013, Apple and AT&T settled and agreed to pay $40 to each affected iPad buyer. For iPad buyers who had not yet purchased an unlimited data plan, a discount on the replacing 5GB plan was offered. The two companies began sending the checks out late last week, and they began arriving today. You can view the entire check stub and letter from the payout fund below:


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Apple announces Q3 2014 revenue of $37.4b: 35.2m iPhones, 13.2m iPads, 4.4m Macs

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Apple today announced its Q3 2014 earnings results, revealing that the company pulled in $37.4 billion in revenue and $7.7 billion in profit during the quarter.

Apple® today announced financial results for its fiscal 2014 third quarter ended June 28, 2014. The Company posted quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion, or $1.28 per diluted share. These results compare to revenue of $35.3 billion and net profit of $6.9 billion, or $1.07 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 36.9 percent in the year-ago quarter. International sales accounted for 59 percent of the quarter’s revenue.

Apple, as always, has also disclosed sales numbers for its main revenue generators. The company sold:

  • 35.2 million iPhones
  • 13.2 million iPads
  • 4.4 million Macs
  • 2.9 million iPods

Apple’s guidance for the quarter indicated revenue results between $36 and $38 billion, which Apple met.

Here’s Apple CEO Tim Cook on the results:

“Our record June quarter revenue was fueled by strong sales of iPhone and Mac and the continued growth of revenue from the Apple ecosystem, driving our highest EPS growth rate in seven quarters,” said Tim Cook, Apple’s CEO. “We are incredibly excited about the upcoming releases of iOS 8 and OS X Yosemite, as well as other new products and services that we can’t wait to introduce.”

Here’s newly instated CFO Luca Maestri with his thoughts:

“We generated $10.3 billion in cash flow from operations and returned over $8 billion in cash to shareholders through dividends and share repurchases during the June quarter,” said Luca Maestri, Apple’s CFO. “We have now taken action on over $74 billion of our $130 billion capital return program with six quarters remaining to its completion.”

Apple’s Q3 has been relatively quiet in terms of new product announcements, but the Cupertino-company did announce major moves such as the impending acquisition of Beats Electronics and Beats Music along with an expansive future partnership with IBM for enterprise-related initiatives.

These numbers compare to last quarter’s results of $45.6 billion in revenue and sales of 43.7 million iPhones, 16.3 million iPads, and 4.1 million Macs. You can also compare today’s numbers to analyst expectations from before the announcement. Apple is also holding a conference call today at 2 PM Pacific/5 PM Eastern time, which we will be covering live. Cook and Maestri will likely share prepared remarks and then take a series of questions at the end from financial analysts.

For Q4 2014, Apple is providing guidance between $37 billion and $40 billion. The full Q3 earnings results release is below:


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Hillshire increases sales w/ iBeacon, 20x increase in purchase intent, 500x increase over average mobile ads

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With more and more retailers, event spaces, and others deploying Apple’s Bluetooth LE iBeacon technology in order to beam iPhone and iPad users context and location aware notifications, we still haven’t seen much data on how the beacons are improving ad engagement for marketers. InMarket, a company installing iBeacons in grocery stores around the country that talk to a number of apps from its advertising partners, today shared some of the first stats from a specific consumer brand using the platform. 
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