Microsoft Surface

Following up on a new survey done with their subscribers, Consumer Reports is pulling the “recommended” rating for four Microsoft laptops they had previously reviewed. A change in recommendation is not uncommon with Consumer Reports as seen in their initial review of the 2016 MacBook Pro and it’s subsequent reversal.

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IDC is out with its latest report on worldwide tablet shipments following Apple’s Q1 2016 earnings and in the report shares a nugget about iPad Pro sales.

It may not surprise you, but Apple’s new 12.9-inch iPad, which many would have you believe is the company’s first to compete directly with detachable and hybrid tablets/laptops, outsold Microsoft Surface and other detachable tablets, according to the report:
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Will iPad Pro replace your MacBook? With the iPad Pro officially going on sale today, there is lots of discussion about what this means for the iPad category. Can it be a true Microsoft Surface competitor? Does the addition of official keyboard and stylus companion accessories from Apple mean the company has finally changed its stance on so-called hybrid laptop/tablet devices?

While the majority of reviews praised the bigger form factor, pen input with the new Apple Pencil, and benchmarks on par with some MacBook models, many reviewers pointed out iOS as the limiting factor in making the iPad Pro a PC replacement or hybrid competitor. But does it need to be?

Apple’s marketing message for the new iPad Pro is unmistakably clear. The company is romancing pro users (like Disney and Pixar animators) for the launch of the new device with most of its ads and marketing material focusing on content creation possibilities with the larger display and new Apple Pencil and Smart Keyboard. And companies like Adobe are taking full advantage by making sure there is a lot of pro software available at launch. 

But how will YOU be using the new iPad Pro? Will you attempt to replace your MacBook or other device in one way or another? Or will the larger iPad Pro simply complement your current lineup of devices and add new possibilities to your workflow? That’s the question we’re asking in today’s poll, and we’ll be continuing the discussion in the comments below. 
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Facing slowing growth for the first time since the iPad’s 2010 debut, Apple is working on several significant software and hardware updates to reinvigorate the tablet over the next year. Apple is developing a dual-app viewing mode, 12-inch iPads codenamed “J98” and “J99,” as well as support for multi-user logins, according to sources briefed on the plans. First planned for debut last year, the split-screen applications feature for the iPad could be introduced as soon as June at Apple’s annual Worldwide Developers Conference, while multi-user login support and the 12-inch iPads will apparently arrive later…

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[youtube=https://www.youtube.com/watch?v=bOpxNVJ7tZ4]

A day after Microsoft updated its OneNote for Mac app, adding OCR scanning of text within images, it has today updated its iPad app. OneNote for iPad gets the same OCR functionality, along with the ability to add handwritten notes–a feature previously available only on the Windows and Android versions of the tablet app.

As many of you have pointed out, one major feature that has been missing from OneNote for iPad is handwriting. With today’s update, you can pen notes. To get started, just tap the new Draw tab on the ribbon. Select a pen, marker, or highlighter and write, sketch or doodle until your heart’s content.

Handwritten notes can be made using either an iPad-compatible stylus or your finger, with customizable ink color and pen thickness … 
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[youtube=https://www.youtube.com/watch?v=YfpULoEZIHk]

Oh dear. Just when we thought Microsoft might have gotten over its misleading Surface tablet ads attacking the iPad (and iPad mini), it has run three new ones, each attacking the MacBook Air (the other two are shown below the fold).

Microsoft’s decision to go on the offensive is perhaps understandable: while Apple can run a MacBook Air ad simply observing that it’s “the notebook people love,” poor sales of the Surface despite high marketing costs have so far resulted in Microsoft losing $1.7B on the device … 
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[youtube=https://www.youtube.com/watch?v=6nFe_SWcq4Q]

Just as it did last month, Samsung again takes shots at the iPad in a new ad for its Galaxy Pro series tablets. The ad opens with a video call in which the boss calls for a revised presentation deck to be emailed, and the Samsung user is able to send it during the call … 
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Apple has published multiple patent applications for keyboard covers for its iPad that sort of resemble what Microsoft did in its keyboard cover for Surface. Until now, however, Apple has relied on third-party vendors like Logitech, Zagg (who has already announced a new iPad 5 keyboard case) and Belkin to provide these covers. Logitech and Zagg have had keyboard covers for the iPad since before both the patent application above and Microsoft’s Surface announcement.

But today, Jamie Ryan, who lists Apple Developer Relations as a recent job, says that Apple has been working on a prototype of such a device and could release it at tomorrow’s event. He thinks it could be Bluetooth 4.0 to save power and was ‘told other cover like accessories are also being looked at.’

The patent shown above also includes other innovations such as solar power, big media control buttons, multi-touch, wireless charging and even a second display…
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http://www.youtube.com/watch?v=wE7AQY5Xk9w&feature=youtu.be

Despite Microsoft’s disastrous quarterly earnings report, in which it took a $900M writedown on discounted Surfaces, the company has just pushed out a new ad for its Surface v. iPad campaign.

As with its previous advertisements, Microsoft bashes the iPad’s inability to perform certain tasks that the Surface is specifically designed to handle. This particular ad highlights the iPad’s lack of built-in back stand, USB port, and keyboard accessory, all of which are not built-in to or included with the iPad.

Interestingly, in this ad, the Siri-inspired voiceover says, “This isn’t going to end well for me, is it? Nope definitely not ending well,” which is particularly intriguing given yesterday’s financial results. As evidenced by these results, it would appear that Microsoft’s Surface is  in a precarious position, and not Apple’s iPad.
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Logitech makes some pretty amazing iPad keyboards and now they can pretty much say the cover the spectrum of what’s out there. Today the company announced new $149 Logitech FabricSkin Keyboards that look and act like the keyboard case that comes with the Microsoft Surface. Even better? These guys are waterproof so you can just wipe away the coffee that you just spit out.

“We’ve combined design cues from the world of high fashion with the unbeatable typing experience you expect from Logitech to bring a new level of self-expression to iPad protection,” said Mike Culver, vice president of brand development for tablet accessories at Logitech. “TheLogitech FabricSkin Keyboard Folio and Logitech Folio give you more than just a protective case for your iPad, they add a distinctive accent to your iPad that reflects your personal style.”

Logitech worked with world-class designers to identify chic fabrics and a bold color palette and combined them with a clean design. As a result, both the Logitech FabricSkin Keyboard Folio and Logitech Folio are offered in a range of colors from Electric Blue and Sunflower Yellow to Mars Red Orange, and in an array of on-trend fabrics from matte leather to finely woven cotton.

“By developing color and material options that evoke our senses and speak to our individuality, Logitech has made owning an iPad unique again,” said Beatrice Santiccioli, world-renowned color expert and designer. “I brought my knowledge in color and design to Logitech to help inspire the selection of materials and develop a color palette that builds a strong emotional connection to people’s lifestyles.”

Don’t want the keyboard but still want the case? Have an iPad mini? The Logitech Folio is keyboardless, fits both iPads, and costs $70.

http://www.youtube.com/watch?feature=player_embedded&v=KD5uWfq42YY

They are available for pre-order at Logitech and will start shipping next month.

Full-sized image gallery, another video and press release follows:
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ZAGG, an accessory maker that first received a lot of attention for its super-tough invisibleShield screen protector, these days also happens to be making some of the best iPad keyboards around. While ZAGG has big competition from the likes of Logitech and Belkin, its earlier folio and keyboard cover designs have been among our most recommended keyboards for iPad. ZAGG’s latest creations are not only its first dedicated to Apple’s smaller iPad mini, it’s also a new design for the company that helps set it aside from much of the competition.

The first thing that makes ZAGG’s iPad mini keyboards stand out is the company’s decision to sell two models: the ZAGGkeys Mini 7, and a slightly larger keyboard dubbed the Mini 9. ZAGG’s giving you the ability to get a keyboard only 10 percent smaller than a traditional Apple keyboard and built into a solid, good-looking iPad mini case, which something most of the other guys aren’t providing.

Unlike Logitech, Belkin, and others that have gone with the Microsoft Surface-style, magnetic, clip-on keyboard covers, the new Mini 7 and 9 go with a more traditional, folio case design.

First, a few things that are the same about the Mini 7 and Mini 9:
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Immediately following the release of the Microsoft Surface in November, Microsoft sent its Windows head Steven Sinofsky packing. Just a couple of months later, he is already trying out a new platform: iOS.

We were tipped to a tweet from Sinofsky (@stevesi) from January 11th that was sent from Twitter for iPhone. We soon discovered a second tweet from the same platform on January 4th. Sinofsky is still tweeting from his Microsoft Surface and the Web, but we don’t see as many Windows Phone-based tweets as we do earlier in his Twitter timeline.

Sinofsky spent the last week at CES where he documented the 15 hours he spent on the show floor.

After all of those years using the required Windows Phones, it sure didn’t take him long to hop over to iOS.

Update: Sinofsky has commented on Twitter about his use of the iPhone:

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At Apple’s Q4 earnings call today, Apple CEO Tim Cook was asked his thoughts on Microsoft’s new Surface tablet PC. Cook called it “a fairly compromised, confusing product,” and he compared it to a car that flies and floats:

 “I haven’t personally played with a Surface yet… what we’re reading about it is… it’s a fairly compromised, confusing product… the toughest thing you do with a product is make hard trade offs.. we’ve really done that with the iPad.. the user experience is absolutely incredible… i suppose you could design a car that flies and floats, but i don’t think it would do all of those things well.. i think when people look at the iPad over competitive offerings they are going to really want an iPad

Cook also noted that iPhone 5 is still seeing delays but supplies are getting better:
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Forget Microsoft Surface, this is what the perfect Apple worktable would look like. You would simply place an iOS device upon the desk to sync with iTunes and it would wirelessly sync data with iCloud. Its multi-touch surface would allow for a range of possibilities like operating your computer the Magic Trackpad style. Imagine being able to schedule appointments or make phone calls using its entire touch-sensitive surface, also doubling as a huge secondary display.

The eye-catching Apple-friendly desk of the future —affectionately called iDesk— was conceived by designer Adam Benton and posted at MacLife. Too bad Apple will never make this, but the artist rendition really has me hooked.  Go past the break for another image.

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