Steve Jobs Overview Updated December 27, 2016

Steve Jobs

The foundation of Apple

See All Steve Jobs Stories

561 Steve Jobs stories

February 2010 - February 2016


Steve Jobs was the co-founder and CEO of Apple. He also founded NeXT and was the majority shareholder of Pixar, both of which he was also CEO. Jobs is known as an icon of creativity and entrepreneurship. The prolific author Walter Isaacson released Jobs’ biography in October of 2011. Isaacson describes his major accomplishment as being a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

Jobs attended Reed College for a short period of time before dropping out in 1972. However, he continued to dabble with classes unofficially and came across a calligraphy course instructed by Robert Palladino. This course ended up being highly influential for Jobs as he attributed it to bringing multiple typefaces to the Mac.

Steve Jobs founded Apple with Steve Wozniak and Ronald Wayne in 1976. After a drawn out power struggle Jobs was pushed out of Apple in 1985. He then founded NeXT in 1985 and also funded the move of Lucasfilm’s Graphics Group to become its own corporation, which became Pixar in 1986. Just over a decade later in 1997, Jobs returned to Apple as they acquired NeXT. His return marked the beginning of a new era of success. He took over as CEO in July of 1997 and continued on until handing the position to Tim Cook on August 24, 2011 after increasing health problems. Jobs passed away on October 5, 2011.

Isaacson describes his major accomplishment as being a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

Steve Jobs Stories February 18, 2016

AAPL: 96.26

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Bloomberg profile of Apple’s ‘chief chipmaker’ – SVP of hardware technologies Johny Srouji – talks about how the iPad Pro was launched behind schedule, and almost ended up being less powerful than the iPhone 6s.

The original plan was to introduce the iPad Pro with Apple’s tablet chip, the A8X, the same processor that powered the iPad Air 2, introduced in 2014. But delaying until fall meant that the Pro would make its debut alongside the iPhone 6s, which was going to use a newer, faster phone chip called the A9 […]

The iPad Pro would look feeble next to the iPhone 6s. So Srouji put his engineers on a crash program to move up the rollout of a new tablet processor, the A9X, by half a year.

While the piece predictably doesn’t reveal much we didn’t already know, it does contain one surprising fun fact about the original iPhone …

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Steve Jobs Stories February 16, 2016

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Steve Jobs, the official Sony biopic film for Walter Isaacson’s Jobs biography, received a muted response at the box office. The film received decent reviews from critics with an engaging story and unique approach to filming and movie-making, with Aaron Sorkin conjuring the plot around just three Steve Jobs product keynotes.

If you didn’t get the chance (or chose not to) to see the film at the movie theater, you can now buy it on Blu-ray and DVD from today. The film was also released on iTunes as a digital download last week, but it seems Apple is intentionally not promoting the movie on its store — the film has got no special placement on the iTunes storefront.

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Steve Jobs Stories February 15, 2016

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Kate Winslet last night won a BAFTA for Best Supporting Actress in the Sorkin/Boyle movie Steve Jobs. The movie was also nominated for Best Actor and Best Adapted Screenplay, but didn’t win either.

Winslet last month earned a Golden Globe in the same category, with Aaron Sorkin also winning in the Best Screenplay category. The actress dedicated her BAFTA to teenage girls struggling with insecurity …

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Steve Jobs Stories February 4, 2016

AAPL: 96.35

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Apple has been talking about the post-PC era ever since the original iPad launch in 2010, with Steve Jobs suggesting that PCs would be the ‘trucks’ of the computing world while most people would be happy with ‘cars’ aka iPads.

Tim Cook picked up the post-PC baton the following year, and has more recently presented himself as proof of the idea and argued the point more aggressively following the launch of the iPad Pro.

I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one? Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.

It’s a stance I agree with … to some extent …

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Steve Jobs Stories February 1, 2016

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Steve Jobs Stories January 27, 2016

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Six years ago today Steve Jobs introduced the iPad on stage in what was arguably one of the best product demos from Apple or any other tech company for that matter. The hype was tremendous but the demo was low key.

Jobs plainly explained why the iPad needed to exist and where Apple believed it fit between iPhones and Macs, then offered an almost hypnotizing demonstration of what using an iPad was like. Highlighting the intimacy of the tablet, Jobs demoed the iPad on stage while comfortably seated for a full 12 minutes. If you’ve never watched the demo or haven’t seen it lately, queue it up and see for yourself how much it stands out from nearly every other product introduction.

Six years in, the iPad has matured from a single product to a whole product line with multiple screen sizes, price points, and even accessories specific to the tablet. iPad sales peaked two years ago, though, and that peak’s clearly not temporary like many believe it is with the iPhone. Even with a whole new display size with the iPad Pro, Apple saw year-over-year declines with iPad sales last quarter.

So how exactly have iPad sales been changing over the years, what has Apple done to address the product category, and what opportunities remain for the tablet family?

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