Tile Stories April 21

The latest antitrust hearing looking into concerns about Apple and Google’s market power is underway. Along with the companies getting a grilling from the Congressional subcommittee on antitrust, representatives from Spotify, Tile, and more are testifying about how they see the two tech giants as stifling competition.

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Tile Stories April 20

Tile and Apple have been duking it out over the last few years over what the former calls unfair competition. Tile is also one of the founding members of the Coalition for App Fairness that’s been litigating against Apple. Now after Apple officially debuted its new AirTag item tracker, Tile’s CEO says he would like to see Congress launch an investigation into Apple bringing AirTags to market.

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Tile Stories January 5

Apple’s AirTags personal item trackers have been the works for what feels like a long time (first discovered by 9to5Mac in April 2019). Dating back to September 2019, Tile seemed concerned about the upcoming product. Now news has leaked that Tile is working on a version of its popular tracker with ultra wideband (UWB) instead of just Bluetooth. Maybe it could even beat Apple’s AirTags to market?

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Tile Stories September 24, 2020

A number of big developers who object to Apple’s App Store policies have jointly formed the Coalition for App Fairness, a non-profit intended to coordinate efforts to do battle with Apple. Founding members include Epic Games, Spotify and Tile, each of which is involved in high-profile disputes with the iPhone maker.

It will add to the antitrust pressure faced by Apple as the coalition accuses the Cupertino company of ‘taxing consumers’ and ‘crushing innovation’ …

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Tile Stories September 9, 2020

As Apple reportedly prepares its own AirTag item trackers for release as soon as this year, Tile is looking to differentiate its offerings. The company has introduced a new Premium Protect subscription service that reimburses you up to $1,000 per year if you’re unable to locate a lost item with your Tile tracker.

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Tile Stories July 28, 2020

Two reports this morning suggest that tomorrow’s congressional antitrust hearing will accuse Apple and other tech giants of having a ‘copy acquire kill’ strategy when it comes to dealing with potential competitors.

The term refers to copying what other companies are doing; acquiring companies as a way of gaining exclusive access to features; and killing apps after acquisition in order to deny them to customers on rival platforms …

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Tile Stories May 29, 2020

Tile’s antitrust claims against Apple, first made in the US, are now being made in Europe too.

The smart tracker company claimed that Apple was acting anti-competitively by giving different levels of iOS access to Tile and Apple’s own upcoming tracker product, AirTag

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Tile Stories April 2, 2020

Tile has made an accusation of Apple breaking promises to work toward resolving the dispute between the two companies, and says that indeed things are even worse than they were.

The dispute centers around Apple’s apparent intention to launch AirTags, which will directly compete with Tile trackers — small devices attached to gadgets and other valuables to track their location …

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Tile Stories January 17, 2020

We learned just this morning that Tile would be testifying to Congress over antitrust concerns aimed at Apple along with Google and Amazon. Now that opening statements have been made in today’s hearing, we’ve learned specifics about Tile’s concerns when it comes to the Find My app, Apple’s yet to be announced AirTag product, and access to the iPhone’s hardware.

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Tile Stories November 25, 2019

Smart Alerts when you leave something behind in a public place are Tile’s latest attempt to stay ahead of Apple’s anticipated launch of its own item tracker, which may be named AirTag.

We exclusively reported back in April that Apple is working on its own competitor to Tile, integrating with the iOS Find My app. One of the expected features is automatic alerts when you leave behind a protected item, and that’s something Tile is now adding to its own products…

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Tile Stories October 8, 2019

Tile is out today with two new smart trackers along with updates to its Tile Mate and Tile Pro products. The headlining new products are the Tile Sticker, the company’s smallest tracker yet that includes a waterproof design, and the Tile Slim that now has a credit card form factor for a low-profile design.

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Tile Stories January 7, 2019

Future gadgets will come with Tile tracking built right into their chips

Tile tracking tags were first launched back in 2013, allowing you to track the location of things like gadgets, wallets, keys and bags by attaching a small electronic tag to them. Since then, we’ve seen a series of developments with the technology …

Tile Stories October 2, 2018

Tile, the company behind the most popular smart trackers is out with its latest products today. Both the new Tile Mate and Tile Pro are launching with one of the most requested features: replaceable batteries. Read on for all the details of the latest Tile trackers.

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Tile Stories January 8, 2018

Attaching Tile trackers to your valuables is one way to help you find them if they are misplaced, but it’s a slightly clunky way of doing it. That’s all set to change, though, as the company partners with a number of brands to build its Bluetooth tracking technology into their products.

One of the first partnerships announced is with Bose, whose 2018 SoundSport Wireless and QuietControl 30 headphones will come with Tile on board from late spring …

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Tile Stories August 8, 2017

The Tile Bluetooth tracker has long been a handy way to keep track of things like wallet and keys. We first tried the original version back in 2013, and a slimmer version last year. The company has now launched two new models, with greater range and new looks …

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Tile Stories September 30, 2016

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If you often find yourself misplacing your wallet or other valuable items around the house, then the Tile Slim ($29.99) may be worth your consideration. The Tile Slim, like the original Tile, is a Bluetooth tracker that allows you to quickly home in on items within your general vicinity.

The Tile Slim’s thinner form factor makes it much more practical for tight spaces such as wallets or portfolios. Check out our brief hands-on video inside to see how it compares to the original Tile. expand full story

Tile Stories June 20, 2013

Tile: Track and find lost items via crowd-sourced iPhone app

I lose things all the time. My keys, wallet, and even my bike somehow find a way to escape my possession at least once or twice a week. Worse, there’s never a great solution to help me find the things I’m looking for. There’s no ‘Find My iPhone’ for a wallet, so whenever it goes missing, I’ll have to sift through my couch cushions or even call up one of my friends to see if I’ve left it at their house.

It’s not really a great solution, and it doesn’t always yield favorable results (like actually finding the item I’m looking for), but it’s the only good way I know how to find something I’ve lost. Recently (yes, recently), I lost my wallet again and I thought to myself that with an app for almost anything nowadays there must be a better way to find things I misplace.

Then I stumbled across Tile. Tile let’s you track items you often misplace using a slim, attachable tracking device and app for iOS. The neat part about Tile is that the iPhone app works via crowd-sourcing. If you lose your bike, for example, and another Tile user happens to be in the area of the Tile on your bike, you will be alerted. Read the press release below for more information:

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