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Tim Cook

Everything you need to know about Apple's CEO

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Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the United States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

View all Tim Cook-related articles below:

Tim Cook calls Wall Street response to Q2 earnings a ‘huge overreaction’ in CNBC interview

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[UPDATE: Video below.]

As expected, Apple CEO Tim Cook this evening appeared on CNBC’s Mad Money with Jim Cramer to discuss the recent news surrounding the company’s second quarter earnings results. The company reported $50.6 billion in revenue and $10 billion in profits, but its stock was sent into spiral. Speaking to Cramer, however, Cook defended Apple’s future and called Wall Street’s response a “huge overreaction.”


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Apple speaks out against new Mississippi religious freedom law, says it ’empowers discrimination’

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Apple today has spoken out against a controversial new bill in Mississippi that was signed into law by the state’s governor earlier this week. House Bill 1523 is spun as protecting religious freedom but has been criticized for enabling LGBT discrimination. Apple today has joined a variety of technology companies in voicing its opposition to the law.


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Longtime RFK Human Rights supporter Tim Cook joins group’s board

Tim Cook has long been a support of the Robert F. Kennedy Center for Justice and Human Rights nonprofit organization, and today the Apple CEO has officially joined the group’s board. Cook has specifically voiced that Robert F. Kennedy is among his personal heroes; the Apple CEO has also raised money for the group in the past through charity auctions. This past December, Tim Cook was the recipient of the nonprofit organization’s Ripple of Hope Award where he voiced his beliefs on the refugee crisis dominating the headlines at the time as well as education and social equality in America. Read the full announcement below:


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Presidential candidate Bernie Sanders calls on Apple to make products in US, pay ‘fair share’ of taxes

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As the United States heads full speed into election season, Apple has been a topic of conversation for a variety of reasons thus far. Republican candidate Donald Trump has said that he will “get Apple to start building their damn computers and things in this country,” while he also last month called for a boycott of Apple when it refused to comply with the FBI’s request for help unlocking the iPhone used by one of the San Bernardino gunmen.

Now, Democratic candidate Bernie Sanders has commented on Apple in a new interview with New York Daily News. In the interview, Sanders echoed some of the comments from Trump, noting that he would appreciate it if Apple would move some manufacturing to the United States.


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Apple hangs pirate flag over Infinite Loop HQ on its 40th birthday

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In homage to its history, Apple has hung a pirate flag at its Infinite Loop Headquarters (images via @twfarley and @mjisrawi). On April 1st, 40 years ago, Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne. The iconic flag, complete with rainbow Apple logo for an eye, dates back to the creation of the original Mac. The Mac team hung the flag as an act of rebellion, distinguishing their cool work, led by Jobs, from the rest of the company which was preoccupied making the Lisa.

Watch Apple’s 40 year celebration video, first shown at its event last month, after the jump …


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Apple CEO Tim Cook stops into Palo Alto Store to meet iPhone SE/iPad Pro buyers

As is becoming a tradition, Apple CEO Tim Cook stopped by the Palo Alto Apple Store close to Apple’s Campus today to meet and greet folks buying up Apple’s latest releases, the iPhone SE and iPad Pro 9.7. While the store wasn’t quite packed, it does appear that Cook got to meet and get some ‘facetime’ with both employees and customers.

The Palo Alto Store isn’t the closest to Apple’s campus but it is the one that Steve Jobs used to show up to unannounced frequently and is one of the more open layouts in the area.

Cook wasn’t the only CEO greeting customers buying up a new product today.

Video via CNBC follows:
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Apple’s software SVP says quitting multitasking apps not necessary, won’t offer improved battery life

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Somehow, it has become a part of mainstream culture for iPhone and iPad users to quit all their apps in multitasking as some kind of regular tech maintenance ritual to improve battery life or speed up the hardware. An understanding of how iOS multitasking works however, shows that this is completely unnecessary to close every app in the multitasking view frequently. A 9to5Mac reader decided to ask Tim Cook for an official stance on whether he quits all his apps and if it’s necessary. Although Cook didn’t answer, Apple iOS chief Craig Federighi did with an unambiguous answer ‘no and no’ …


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Report: Tim Cook, other tech execs attended secret meeting to discuss how to stop Donald Trump

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Update: Elon Musk said in a tweet today that the American Enterprise Institute meeting was not secretive and that he was not there to talk about Trump.

Republican presidential candidate Donald Trump has been very vocal with his opinions about Apple recently and now, it appears that Tim Cook is part of a coalition trying to stop Trump gaining the nomination. According to a report from the Huffington Post, Cook was among a handful of tech CEOs and Republican establishment members who recently met at the American Enterprise Institute’s World Forum to discuss how to best stop Donald Trump.


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Tim Cook could be jailed over refusal to cooperate with FBI (but almost certainly won’t be)

In an interesting summary of the possible outcomes of the Apple vs FBI standoff, Quartz notes that some experts believe that CEO Tim Cook could be held personally liable for defying a court order and face jail time.

Attorney Peter Fu told Fast Company that the scenario would arise only if the case went all the way to the Supreme Court and Apple lost but continued to refuse to cooperate.

Under these circumstances, there is a universe of possibilities where Tim Cook could actually go to jail for refusing to comply with a lawful order of the court. This is because Apple has already publicly declared that it will not comply with a court order to unlock the iPhone and as such, necessarily forces the courts to favor punishment over coercion … 

Stephen Vladeck, an expert on national security law at American University, disagrees.


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Tim Cook says it’ll be ‘Christmas Eve for a while’ when asked about Apple Car during shareholders meeting

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Tim Cook and company lead Apple’s annual shareholders meeting of 2016 this morning, and as usual there were some interesting questions and answers between those in attendance. Like last year, Apple’s rumored electric vehicle project came up, only the Apple CEO didn’t automatically defer to CarPlay this go around. Diversity and Apple’s ongoing battle with the FBI over encryption were also topics of discussion at the Cupertino meeting at Apple HQ.


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Tim Cook says tool to unlock iPhone is the ‘software equivalent of cancer’ in new interview

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Apple CEO Tim Cook has today sat down with ABC’s David Muir to talk about the company’s battle with the FBI. Last week, a California court requested that Apple unlock an iPhone 5c used by one of the San Bernardino gunmen in December. Cook replied to the request with a letter on Apple’s homepage, saying that Apple did not want to create the tool that would be required to unlock the device. In his interview with Muir, Cook elaborated on the company’s decision…


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Tim Cook taking Apple’s FBI fight to ABC News with David Muir interview tonight

ABC News has announced that Tim Cook will be speaking with World News Tonight host David Muir to discuss the ongoing battle between Apple and the FBI. The interview will no doubt be Apple’s latest move to push its message on privacy forward as it has been at odds with the Department of Justice over strong encryption.


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Report: Apple Pay fees for Chinese banks half what they are in U.S.

Chinese site Caixin reports that Apple has agreed to take much smaller fees from banks in China compared to the US as the company this month launches its Apple Pay payments service in the country.

The deal with Chinese banks will see Apple get around 0.07 percent per transaction, according to the report citing unnamed sources, compared to approximately 0.15 percent it’s charging banks in the US.


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Tim Cook tells Fortune that Apple is only “exploring” cars, and doesn’t worry about ‘peak iPhone’

In a Fortune interview with Tim Cook, Apple’s CEO suggested that Apple is not yet committed to making a car, but is only exploring the idea at this stage. Asked by Adam Lashinsky why Apple wouldn’t comment on its plans given that it is known to have acquired a high-profile team to work on the project, Cook said hiring people wasn’t the point at which the company committed itself.

We don’t have to spend large amounts to explore. So I can’t talk about this certain area that you’re talking about. But when we start spending large amounts of money, we’re committed at that point. But we explore things with teams of people. And that’s a part of being curious […]

Once we start spending gobs of money—like when we start spending on tooling and things like that—we’re committed … 

Lashinsky also asked how Cook responded to ‘peak iPhone‘ concerns …


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Apple/FBI: Tim Cook sends memo to employees, wants government to drop All Writs Act demands, posts customer FAQ

Obtained via Buzzfeed, Apple CEO Tim Cook has sent a memo this morning to employees reaffirming its position against the government in the Apple/FBI iPhone backdoor case. He thanks Apple employees and feedback from customers for their public support and says that whilst Apple has no sympathy for terrorists, the data security of hundreds of millions of law-abiding citizens is threatened by the government order.

Apple wants the government to withdraw its demands justified by the All Writs Act and encourages an open discussion between law enforcement, technology and privacy experts on privacy issues. In addition, Apple has posted an expanded question and answers page as a followup to Tim Cook’s original open letter to better inform the public of the situation.

In the memo, Cook openly notes that it does not feel right to be fighting against the government when defending constitutional liberties and freedoms.

Apple is a uniquely American company. It does not feel right to be on the opposite side of the government in a case centering on the freedoms and liberties that government is meant to protect.


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Apple/FBI fight looks destined to go all the way to the Supreme Court as more background is revealed

If Tim Cook’s strongly-worded response to the court order instructing it to assist the FBI in breaking into an iPhone left any room for doubt about Apple’s determination to fight the matter all the way to the U.S. Supreme Court, that doubt appears to be removed by further background emerging today.

The NY Times reports that Apple plans to press ahead with plans to increase its use of strong encryption.

Mr. Cook has told colleagues that he still stands by the company’s longstanding plans to encrypt everything stored on Apple’s myriad devices, services and in the cloud, where the bulk of data is still stored unencrypted.

“If you place any value on civil liberties, you don’t do what law enforcement is asking,” Mr. Cook has said.

The piece also reveals that Apple had asked the FBI to make its court application under seal – meaning that the legal arguments could be heard in private – but the FBI chose instead to make it a public fight …


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Civil rights groups and tech companies express support for Apple’s stand against the FBI

Civil rights organizations have expressed strong support for Apple’s resistance to a court order instructing it to create special firmware that would allow the FBI to break into an iPhone – with tech companies doing the same, albeit in a weaker fashion.

The Electronic Frontier Foundation (EFF) posted a statement in which it said that it applauded Apple for standing up for the rights of its customers, and would be making its views known to the court.

Essentially, the government is asking Apple to create a master key so that it can open a single phone. And once that master key is created, we’re certain that our government will ask for it again and again, for other phones, and turn this power against any software or device that has the audacity to offer strong security […]

EFF applauds Apple for standing up for real security and the rights of its customers. We have been fighting to protect encryption, and stop backdoors, for over 20 years. That’s why EFF plans to file an amicus brief in support of Apple’s position.

The Verge notes similar support from both the American Civil Liberties Union (ACLU) and Amnesty International …


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Jony Ive & Tim Cook discuss the intersection of fashion and tech in new Vogue interview

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It was revealed last October that Apple would be sponsoring this year’s Met Gala, with Jony Ive serving as a co-chair of the event. Now, Ive, along with Tim Cook, has sat down for an interview with fashion outlet Vogue. In the interview, the two Apple executives discuss the company’s recent foray into the fashion industry, the spaceship-like Campus 2, and more.


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Should Apple comply with FBI request to bypass San Bernardino gunman’s iPhone? [Poll]

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News broke yesterday that a United States magistrate judge in California ordered Apple to comply with the FBI’s request for assistance in bypassing the passcode lock of the San Bernardino gunman’s iPhone. Hours later Apple published an open letter by Tim Cook explaining that creating a tool to bypass this specific iPhone would jeopardize the security of all iPhones.

The battle between personal privacy and information gathering as it relates to Apple and security has been building up for years now, and the government narrowing it down to one specific iPhone used by a terrorist in the U.S. has caused the debate to reach new levels. This may be Apple’s battle to lose, but it will be a very public one nonetheless.

Since Apple’s response to the FBI and court order, the White House has stood by the Department of Justice and argued that it’s not about a backdoor for all devices but just a single device, which Tim Cook’s argument already addressed.

Tim Cook’s open letter is on Apple’s homepage and headlines about the government’s demands are all over the news. From my view, Apple customers seem to be overwhelmingly in favor of Tim Cook’s position, while presidential candidates are unsurprisingly siding with the FBI. Where do you weigh in? Here’s what we know so far.


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Security firm shows how Apple could bypass iPhone security to comply with FBI request

A security firm says that while Apple may fight hard to resist a California court order to help the FBI to break into an iPhone, it would be technically able to do so.

Apple had so far seemed to be in possession of the ultimate trump card in this situation: since iOS 8, it has been able to simply shrug and say that iPhones are encrypted and Apple doesn’t have the key. Even if a court ordered it to break into an iPhone, it would be unable to do so.

But while this is correct, security company Trail of Bits has described in a blog post how Apple could still make it possible for the FBI to hack into the phone …


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VR coming to iOS within 2 years, says guy who repeatedly predicted an Apple HDTV launch “next year”

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There’s no doubt that Apple has a definite interest in virtual reality. Tim Cook said on the most recent earnings call that “it’s really cool and has some interesting applications,” and he didn’t see it as a niche product. That’s as big a clue as Apple ever gives about its degree of interest in a product area.


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