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Tim Cook compares Vision Pro launch to iPhone launch in memo to employees

Apple Vision Pro Launch Apple Store Apple CEO Tim Cook

Apple Vision Pro is finally here – at least in the United States. Announced last June at WWDC 2023, Apple’s mixed reality headset is now available in stores with prices starting at $3,499. And after visiting the Apple Fifth Avenue store this morning, Apple CEO Tim Cook compared the launch of the Vision Pro to the launch of the iPhone and other Apple products.

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Adobe unveils Firefly AI for Vision Pro with limited-time free text to image creation

Adobe Firefly and Lightroom Vision Pro

Adobe has announced that its popular generative AI app Firefly is coming to Vision Pro. The company says the experience is “purpose-built for visionOS” and will help users “bring their creative visions to life.” While the app usually costs generative credits, Adobe is making it free to use the text to image AI on Vision Pro until March.

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Apple shares tips on Vision Pro battery life, performance, and more

Vision Pro battery

Apple has published a new support document detailing certain situations in which Vision Pro performance could be degraded. According to Apple, Vision Pro has “built-in software and hardware systems” that is “automatic, always-on, and works to provide the best possible performance.”

Apple has also published a support document with more details on the Vision Pro battery pack itself.

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Here’s the full list of Disney movies available in 3D on Vision Pro

On Vision Pro launch day, Disney has shared more details about its content plans for Apple’s first spatial computer. The company says that Vision Pro users will be able to watch “42 Disney films in stunning 3D” starting today, with more to come as time progresses.

“Disney stands out in the media industry because we’re a company that sits at the intersection of groundbreaking technology with unparalleled creativity,” said Aaron LaBerge, President and CTO of Disney Entertainment and ESPN. “Now, with Apple Vision Pro, we’re able to bring the experience with our stories into a whole new dimension of immersion.”

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‘Spatial Sprinkles’ is the fun and whimsical Vision Pro app we all needed

Developer Simon B. Støvring is out with not one but two native apps for Apple Vision Pro on launch day. First, there’s a native Apple Vision Pro app for Runestone Text Editor, Simon’s excellent plain text editor with a host of different features.

Second, if you want to use Vision Pro to immerse yourself or those around you in confetti, Simon has released the very fun and whimsical Spatial Sprinkles.

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Tim Cook says Vision Pro costs $3,500 because it’s ‘tomorrow’s technology today’

It’s Vision Pro launch day and Apple CEO Tim Cook is celebrating in New York City. In addition to paying a visit to Apple Fifth Avenue, Cook also sat down with Good Morning America to talk about Apple’s foray into spatial computing.

“I think’s going to be used in so many different ways because it’s a spatial computer. You know, the iPhone introduced us to the mobile computer. The Mac introduced us to personal computers,” Cook said. “This is the first spatial computer.”

“A company only has a few of these. Most companies have none. We’ve had the Mac, the iPod, the iPad, the iPhone, the Apple Watch, and now the Vision Pro. It’s one of those moments.”

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Vision Pro YouTube app now available from Apollo developer after Google refused

Unofficial Vision Pro YouTube app Juno

There’s no official Vision Pro YouTube app, as Google declined to create one, and also blocked the use of its iPad app, which could otherwise have been used.

But there’s now an unofficial YouTube app for Apple’s spatial computer, thanks to Christian Selig, best known as the creator of the now-dead Reddit client, Apollo

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Apple Vision Pro launch day is here: Follow along

Apple Vision Pro Launch Apple Store Apple CEO Tim Cook

It’s officially Apple Vision Pro launch day in the United States. After being announced at WWDC back in June, Apple’s first spatial computer is now available to the masses. The first pre-orders are starting to arrive on customer doorsteps, and the first Apple Stores are now open for in-store pick-ups.

Plus, today marks the first day of Apple Vision Pro demos at Apple stores across the United States.

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Apple is putting a giant Vision Pro on top of the cube for launch [Gallery]

Update February 1, 2024: Above is the final product, via Tim Cook on Twitter


Ahead of Vision Pro’s launch on Friday, Apple has started preparing its retail stores for the festivities. In particular, Apple appears to be working a dramatic overhaul to its Apple Fifth Avenue retail store in New York – including a huge Vision Pro replica in the front window.

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Tim Cook talks Vision Pro, and his secret prototype experience many years ago

Tim Cook talks Vision Pro secret prototype | Photo of security guard

In a new piece in Vanity Fair, Tim Cook talks Vision Pro – including his first ever experience of using an early prototype of the device in the company’s secretive design block.

The piece doesn’t say when that was, only that it was before Apple moved to its current campus, and that it was “years ago; maybe six, seven, or even eight” …

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Apple Vision Pro firmware can be recovered with the help of an iPhone

Apple Vision Pro

We’re only a few days away from the official launch of the Apple Vision Pro in the U.S., and we’ve been learning a lot about the device over the last few days as Apple has invited some journalists to try it out in advance. Some users have been wondering how to recover the Vision Pro firmware if it fails, and now we know that you can do it using an iPhone.

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Apple Vision Pro battery cable can be removed with a SIM-eject tool

Ray Wong from Inverse has uncovered an interesting new tidbit about the Apple Vision Pro battery. The cable that runs from the battery to the headset is removable with a SIM-eject tool:

The connector looks like Lightning at first glance, but wider and with additional contact points.

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