Apple reportedly pushing to get Beats Music prices down to $5 per month

iPhone 6 Beats Music

A new report by Re/code gives some extra details about Apple’s future plans for its streaming service, Beats Music. A few weeks ago Apple was reportedly looking to push prices down, although specifics were not known at the time.

Today, Re/code says that Apple wants to cut prices in half, from $10 a month to $5 a month. This would be part of a relaunch of the Beats Music service — exactly what a ‘relaunch’ entails is not yet known. It is possible that Apple will disassociate the Beats brand from its streaming service.

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Dropbox app updated with iPhone 6 optimizations, Touch ID unlocking

Popular file-sharing / file-syncing app Dropbox has updated its iOS app to version 3.5 today, with some nice improvements. The app now takes advantage of all available resolution on the iPhone 6 and iPhone 6 Plus, rather than in a scaled iPhone 5s form. Dropbox doesn’t do anything novel with the additional space, but there is benefits to being able to see more items in a folder list at a time. The quality of file previews are also noticeably improved because of the additional screen size, with photo viewing mostly affected.

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iPad Air 2 and iPad mini 3 pre-orders kick off as Apple Online Store returns

iPad Air 2

After going down earlier this morning to update the site in preparation for selling the new iPads, the Apple Online Store is back up with both the iPad Air 2 and the iPad mini 3 available for pre-order. Current ship times for each model shows 2-4 business days while Apple said yesterday the new iPads would begin shipping by the end of next week. Buyers are reporting delivery promises of Thursday, October 23rd. Read more

Apple Store goes down to get ready for pre-orders of the new iPads

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The online Apple Store is down as Apple readies the site to take pre-orders of the new iPad Air 2 and iPad mini 3.

The iPad Air 2 is 18% thinner than the original Air, adds Touch ID, M8 motion-sensing chip and an AX8 processor that Apple says is 40% faster than the previous model. It also has camera and wifi improvements, and is available in gold …  Read more

Apple includes its own SIM card with cellular iPad Air 2, will allow switching carriers on a whim

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Since the cellular model of the iPad isn’t subject to typically two-year contracts, users have always been free to start or end pre-paid cellular data plans at will from the device’s settings. In the past, however, this meant buying your iPad from one carrier and being locked into that carrier’s plans.

With tomorrow’s launch of the iPad Air 2, however, Apple is changing that by including its own SIM card with each unit. This SIM card will work with multiple US carriers—AT&T, Sprint, and T-Mobile—and allow users to not only enable or disable a cellular plan as they see fit, but also switch back and forth between carriers to find the plan that works best for them at the moment.

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Apple announces 27-inch iMac with Retina 5K display starting at $2499, 5120×2880 screen resolution

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Apple has just announced a brand-new Retina 27-inch iMac. Apple is spreading Retina displays across the lineup, with the iMac leading that charge. This is the highest resolution screen in the world, according to Apple, with 14.7 million pixels. This is a 5K display — more than seven times the pixels of a HDTV. The screen builds on the technology Apple built on the iPhone and iPad, but to a whole new scale.

The iMac is just 5mm at its thinnest point, maintaining the same thinness as the previous generation, despite the massive leap in pixel density.

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Apple says iPad mini 3 will start at $399 with pre-orders starting tomorrow

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Apple today announced the third generation of its 7.9-inch tablet with the new iPad mini 3. Apple says the new iPad mini 3 will start at $399 and be available for pre-order starting tomorrow. Storage capacities start at 16GB with both WiFi-only and Cellular options available. The new iPad mini 3 will be available in space gray, silver, and gold (for the first time). Read more

Apple announces new versions of Pages, Keynote and Numbers with Yosemite visual updates and other improvements (iOS too!)

As part of its keynote, Apple has officially announced new versions of its iWork suite — Pages, Keynotes and Numbers. Each of the apps have received some ‘flattening’ UI changes to match the aesthetic of OS X Yosemite.

Each of the productivity apps also have other improvements, relevant to each task. In Numbers, you can now transpose tables in one step for example. Pages adds a new sidebar, with comments and other outline views. Keynote now includes some new text effects as well. The updates will be released alongside the release of OS X Yosemite today.

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Apple adding ability to track what you do inside retail apps to serve targeted advertising

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Apple is reportedly adding the ability to track what users do inside certain apps in order to present them with targeted in-app ads across iOS devices, reports digital media site Digiday.

Say, for example, a visitor to a retailer’s iPhone app adds a pair of shoes to his cart but ultimately decide not to buy it. In this scenario, the retailer will now be able to retarget that user with an ad for that exact pair — even in another app on his iPad. When tapped, the ad would direct him back to his abandoned checkout page and automatically add the shoes to his online shopping cart.

Ad agencies say that Apple has been pitching the new capability since last month …
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Internal Panera Bread memo claims Apple Pay will launch on October 20

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An internal memo sent to Panera Bread employees and acquired by 9to5Mac has revealed that Apple will launch its mobile payment platform on Monday, October 20th. Panera Bread was listed as one of the initial launch partners for Apple Pay during its introduction last month.

An online training course for employees has been published that includes instructions for the VeriFone readers, including the Apple Pay functions. Stores that don’t have the appropriate hardware to support the technology will receive further information on the 20th about how the company plans to handle payments those locations. Read more