AAPL Stories June 3

AAPL: 97.92

0.20
Stock Chart

Update: I referred to the rather misleading headline the Guardian had chosen, and Segall has now posted on his own site that “the Guardian chose to give it a click-bait headline that contradicted my point of view.”

Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the Guardian.

Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves.

While the Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …

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AAPL Stories June 1

AAPL: 98.46

-1.40
Stock Chart

It’s been mostly doom and gloom where iPhone sales and forecasts are concerned, but one analyst believes that the iPhone 7 could see record sales in September, reports Business Insider. BMO Capital Markets analyst Tim Long says the reason is because such a high proportion of existing iPhone owners currently have a model two or more years old.

Twenty-five percent of the “installed user base” is poised for an upgrade, Long believes — an audience of 120 million phones. BMO’s Long went back through the history of all iPhone sales and calculated that on average, 17% of users upgrade as soon as the next year’s model comes out; 58% upgrade a year after that; and 22% the year after that. Only 2% of users hang on longer.

While he’s predicting a huge number, the underlying figures would seem to support his contention that we can expect a marked uptake in sales even if this year’s model is less visually distinctive than we’d usually expect from a brand new model …

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9to5toys 

AAPL Stories May 28

AAPL: 100.35

-0.06
Stock Chart

The top Apple stories this week include reports of new MacBook models on the way, the latest rumored specs and features for iPhone 7, our roundup of features in the cards for iOS 10, and reports that Apple is developing dedicated hardware and a new SDK for Siri. As usual, below we’ve collected all of the handy links to these and our other top stories this week.

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AAPL Stories May 20

AAPL: 95.22

1.02
Stock Chart

AAPL Stories May 19

AAPL: 94.20

-0.36
Stock Chart

Apple’s falling sales coupled to strong growth from emerging Chinese brands saw the iPhone’s worldwide market share drop just over three points from 17.9% in the first quarter of 2015 to 14.8% in the same quarter this year, according to Gartner.

Although a saturated smartphone market is part of the challenge faced by Apple, global smartphone sales did continue to grow, by 3.9% to 349M units.

Market leader Samsung also saw its share fall in the same period …

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9to5google 

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