Adobe to give first glimpse of CS6 Production Premium at 2012 NAB, will hold digital tech keynote with Woz

 

Adobe Systems, Inc. just announced it would give the first demonstrations of Adobe Creative Suite 6 Production Premium at the 2012 National Association of Broadcasters while unveiling major updates.

The famed Photoshop-maker will “showcase new software and innovations that improve how broadcasters, filmmakers and video professionals create, deliver and monetize high-quality productions across multiple screens,” according to a press release.

In addition to the presentation and interacting with the public at booth No. SL2624 during the event, Adobe will also reveal update highlights for Adobe Premiere Pro CS6 and Adobe After Effects CS6 (10 percent discount here).

Vice President and General Manager of Video Solutions Jim Guerard said the company plans to feature the upcoming softwares’ fast performance and firm integration that allows video professionals to effectively streamline workflows:

“This is a perfect opportunity to show off the new and breakthrough performance innovations in Creative Suite 6 Production Premium and demonstrate how it’s possible to work at the speed of your imagination, making workflows more efficient and audience experiences more compelling. From planning to playback, Adobe and its broadcast and media customers are leading the industry and reshaping how the digital video industry creates and consumes rich media.”

Adobe executives, Steve Wozniak, key Fusion-io scientists, and visual effects guru Steve Forde will also hold a “How Creativity and Technology Merge to Influence Storytelling and Film” keynote April 15 at NAB to discuss the advances of digital technology with modern storytelling.

The 2012 NAB Show is at the Las Vegas Convention Center from April 14 to April 19. Creative Suite 6 Production Premium will display in more than 60 partner booths throughout the event.

The full press release is below.

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Adobe touts half-million Photoshop CS6 Beta downloads, previews Illustrator CS6

On the Photoshop Blog, Adobe today said it passed 500,000 downloads with its free Photoshop CS6 Beta software.

We rounded up the reviews the night it released, which were positive overall. Download Photoshop CS6 from Adobe Labs (just under 1 GB).

Oh, and Adobe also previews Illustrator CS6.

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Adobe announces Photoshop Lightroom 4 availability, upgrades from $79

Photoshop maker Adobe, Inc. today announced in a blog post general availability of its Aperture competitor Lightroom. A free beta of Photoshop Lightroom 4 was posted two months ago and today the software is available for education customers on both Mac OS X and Windows platforms. The company’s Vice President of Products and Creative Media Solutions Winston Hendrickson billed Lightroom 4 “a stunning new release that will enhance photography workflows and help photographs stand out from the crowd.”

Amongst the new features, Adobe touts the new shadow and highlight recovery capabilities, the ability to soft-proof images, improved auto adjustments to dynamically set values for exposure and contrast, and added local adjustment controls, such as noise reduction, moire, and white balance. The new Books and Map modules let you order photo books and display geotagged images on a world map with reverse geo-tagging controls, respectively. You also get new video controls to play, trim, and extract frames from video clips and export in H.264 to Facebook and Flickr.

More information about Lightroom 4 is available at the Adobe website. You can order the application for $149.99 as a standalone download or pay $79 for an upgrade. Alternatively, customers who purchased Photoshop CS5, Photoshop CS5 Extended, or any Creative Suite 5.5 edition can get Lightroom 4 for $99.

The full press release is below.

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Adobe relents, announces CS6 upgrade offer for CS3/CS4 owners

Adobe makes a compelling suite of creative applications, which are the de facto industry standard, but Adobe’s high price points have traditionally put off many prospective Creative Suite buyers. To make matters worse, a change in upgrade policy last year enraged customers as it pushed them towards pricier subscription-based offerings. Well, if you already own Adobe Creative Suite 3 or CS4, you are in for a surprise as the company just announced a special upgrade offer towards CS6 purchases. According to a blog post, special introductory upgrade pricing on Creative Suite 6 to customers who own CS3 or CS4 is available from the time CS6 is released until December 31, 2012. Details will be announced here when CS6 and Creative Cloud are released later this year.

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Adobe brings legally binding e-signatures to iOS with EchoSign for iPhone and iPad

Adobe just -the No. 1 e-signature service used by over four millions users- for both iPhone and iPad as a free universal iOS application. The new app is available now, and it allows users to send documents and have them signed with a legally binding e-signature on the iPad or iPhone.

Users will access their EchoSign account, search and send from the EchoSign library, or send documents from their photo album, an email attachment, or apps like Box.net and Dropbox. There is also built-in, real-time status tracking, and the ability to quickly view signed agreements in an EchoSign account. Adobe promised the signing process within the app includes all of EchoSign’s “key authentication and privacy, fraud protection, and consumer disclosure”.

Out of EchoSign’s four million users, some of the estimated 50,000 paid subscribers include Twitter, Google, Facebook, VMware, Dell, and Groupon. Jason Lemkin started the company in 2006, and it was eventually acquired by Adobe in July of 2011 when the company had around 35,000 paid subscribers.

You can grab the app for free from the App Store now (iTunes link). Apple iPad screenshots are below:

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Adobe releases Photoshop Elements 10 & Adobe Premiere Elements 10

Adobe today quietly released Photoshop Elements 10 and Premiere Elements 10, bringing with them new Facebook and YouTube integration, video editing and burring features, object-based search, and new color correcting and text curving and flowing effects.

New Facebook features allow you to auto analyze your images to identify people and tag them based on your Facebook friends. Those tags are then carried over to Facebook when uploading from Elements. A new object-based search is one of the most impressive enhancements, allowing you to find images containing a particular object such as a house or vehicle.

Other features include auto enhance and color correct for video footage, allowing you to “Automatically boost tone and vibrance without affecting skin tones, or use sliders to adjust color with complete control”. You can now also paint 1 of 100 new paint effects onto specific photo areas, add new text effects, and immediately upload video clips to Facebook and Youtube. Learn more about all the new features in these latest releases here.

Adobe’s store now has Photoshop Elements 10 or Premiere Elements 10 for $99 each (upgrade $79/ea) or both for $179.

Or, you can grab Adobe Photoshop Elements 10 and Premiere Elements 10 for $99 each on Amazon now.  Curiously, Adobe hasn’t yet updated Photoshop Elements 9 Editor in the Mac App Store.  It will be interesting to see what happens there.

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Adobe brings Flash support to iOS with Flash Media Server 4.5

Adobe is finally bringing decent Flash video support to iOS, only it will have to do an on the fly transcoding to do so. The latest release of Flash Media Server, version 4.5, implements new features that will allow same source video delivery thanks to “on demand repackaging” to both Flash and iOS via HTTP Dynamic or Live Streaming.

“Now publishers can simplify their video publishing and protection workflows with Adobe Flash Media Server 4.5 with protected HLS support, audio channel extraction, DVR/PVR live, on demand and variant playlists. One set of content without any preparation or additional storage and deliver safely to both Adobe Flash with HDS and to Apple devices using HLS.”

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Is Adobe’s SEO company planting links in blogs?

It sure seems like it.

A guy named Jordan from 97th Floor, a company that represents Adobe’s SEO interests, asked us to “fix/make a link to Adobe.com” in one of our posts.  The post had nothing to do with Adobe, but the terms “photo editing program” were desired link terms for Adobe which appears to be trying to juice its search engine rankings.

As far as I know, this is a no-no.  I think Bing and Google frown on this type of behavior. 

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The rest of the exchange is below: Read more