Since its initial introduction at WWDC in June, users of iTunes Radio would be greeted with an absence of Beatles music, even when creating a specific “Beatles Radio” station. No explanation was given from Apple. Perhaps what’s most interesting here is that from the launch of the iTunes Music Store in 2003 until late 2010, Apple struggled to reach an agreement with Apple Corps to get The Beatles onto the store. This was due to a long series of legal battles with Apple Corps and Apple Inc, stretching back multiple decades. Until this past weekend, it appeared that The Beatles wouldn’t make it onto iTunes Radio either.
iTunes Radio, Apple’s upcoming streaming music service that will compete with services like Pandora and Spotify, will be partnering with large brands for audio and video advertisements, according to a new report by Ad Age.
The service, which will be available on all iOS devices – including the Apple TV – and every computer that can run iTunes, will be ad-free for subscribers of Apple’s $24.99/year iTunes Match service, but otherwise “users will be served an audio ad once every 15 minutes and one video ad every hour”, according to Ad Age’s sources. “The video ads will only be served to consumers at times when they are likely to be looking at their device screen, such as immediately after hitting play or choosing to skip a track.” Read more
When iOS 7 launches later this year, Apple’s upcoming iTunes Radio service will not only be found on the iPhone, iPad, and iPod touch, but on the Apple TV set-top-box as well. As we previously highlighted, the Pandora-competing streaming music service is available for testing on iOS 7 devices, but today, we have filmed a hands-on video of the iTunes Radio implementation for the corresponding fall Apple TV software update…